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14 Oct 2009
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Steps and processes involved in advertising

Thesis - 18 pages - Services marketing

“With realistic goals for advertising, you can satisfy both, those who are investing in the advertising and those who are creating it.” Almost every person involved with advertising wants to measure their advertising results. Those who pay the bills want to...

03 Apr 2009
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Advertising on the radio

Case study - 48 pages - Services marketing

Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound,...

03 Apr 2009
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Advertising - An overview

Thesis - 27 pages - Services marketing

Advertising is one of the largest generators of revenue in the world economy. Yet it remains enigmatic to a large section of people. It is akin to dream selling for some. For others it is a sheer waste of money. Whatever the perception, advertising in India as anywhere else...

12 Mar 2009
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How language in advertising has changed over the decades

Case study - 5 pages - Services marketing

Like ball players with their bats, or librarians with their books, advertisers look to a versatile collection of contrivances for seducing an audience. Advertisers look to words and language as their way of capturing the attention, and hopefully the dollar of those who are exposed to it. The way...

03 Apr 2009
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Creativity in advertising

Dissertation - 30 pages - Services marketing

Advertising is both art and science. The science of advertising is the analytical part that we have been looking at this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent thinking because the process is to...

15 Jan 2009
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The evolution of sex imagery in French advertising

Essay - 17 pages - Services marketing

The term “Chic Porn” is sometimes seen differently by the customers. On one hand, it reveals something that the customer rejects and on the other hand something exciting. It is very interesting to analyze the use of sex imagery in advertising and its evolution. The sex images in...

25 Nov 2009
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Advertising alcoholic beverages

Thesis - 5 pages - Services marketing

Advertising plays a significant role in our everyday life. We find them everywhere. These days we find advertising of alcoholic beverages frequently. We find them regularly when we switch on the television, radio and internet. They are also found on the large hoardings on top of the...

16 Jan 2009
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Volkswagen's Touareg "Kong" advertising campaign study

Essay - 6 pages - Services marketing

December 2005, one of the most anticipated films of the year has come to the cinemas all around the world. This film is King Kong, produced by Universal Studios. January 2005, Volkswagen, the largest car manufacturer in Europe, had made an alliance with Universal Studios. Thanks to this deal, the...

29 Jul 2009
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"Mind-Blowing, Toe-Curling Sex": Coding sexualization and authority in advertising copy

Case study - 3 pages - Journalism

The discipline of art history has altered its theoretical preoccupations over the past century to include popular or “low” forms of artistic expression within its avenue of criticism. As such, advertising copy is viewed as a representation of cultural trends, and the fashion...

07 May 2009
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What should advertisers do to make online advertising more engaging to consumers?

Thesis - 3 pages - Management

Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In fact,...

11 May 2009
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Creativity in advertising agencies

Thesis - 4 pages - Services marketing

Building an advertising campaign requires a great deal of advice. You are not going to venture to communicate for a company without knowing its needs perfectly. It works on the same for products or services. This exploration work, which is realized upstream, has to be realized minutely....

12 May 2009
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Abolition of advertising on TV public channels

Thesis - 5 pages - Services marketing

The French government is working on a bill which is supposed to be subjected to the Parliament and voted before summer 2008. This bill aims to the abolition of advertising on TV public channels of the France Televisions group. Actually, on January 17, 2008 the French President Sarkozy...

20 Feb 2009
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Does television advertising have a negative effect on children?

Thesis - 6 pages - Psychology

Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. ‘It is...

05 Feb 2009
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Indian advertising: Perpetuating systems of gender, class and color

Essay - 4 pages - Services marketing

Advertising despite acting as a representation of a modern society which has the potential to erase social difference with is democratic spirit actually perpetuates hierarchies of gender, class and complexion. This paper will explore the growing bourgeois class and its ushering in of a...

12 May 2009
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The mechanism of advertising (21 slides)

Presentation - 5 pages - Services marketing

Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that direct messages to target the public. Ads are...

25 Nov 2009
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Role of advertising agencies in global marketing

Thesis - 5 pages - Services marketing

Modern type of advertising developed in the late 19th or 20th century. Commercial advertisers generally try to increase the consumption of products through branding. Different types of media are generally used for this, such as magazines, news papers, television and billboards. The money...

14 May 2009
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The role of music in commercial television advertising

Thesis - 17 pages - Services marketing

This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying solution to this problem, the position of...

09 May 2009
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Advertising and its modern aids

Thesis - 20 pages - Services marketing

Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The stages are like links in a chain, and the...

28 Apr 2009
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Image creation, building and management through advertising

Thesis - 5 pages - Services marketing

Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are disappearing. Many companies are turning to Marketing...

12 Mar 2009
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Effects of television advertising on children

Thesis - 5 pages - Services marketing

In their article, The Commodity Flow of U.S. Children's Television, authors Matthew P. McAllister and J. Matt Giglio argue that commodity flow is one of the most prominent aspects of television programming for children, and that this commodity flow and corporate brand imaging builds into the...

20 Aug 2008
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The role of marketing and advertising of the London's West Ends

Essay - 5 pages - Services marketing

Recent hit shows from the Sound of Music to Joseph have driven the reversal in fortune of West End theatres, which had suffered a trend in declining ticket revenue and profits in the last decade. In January 2008, the Society of London Theatre announced a record breaking year in 2007 with more...

25 Sep 2008
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Sample resume for advertising and sales

Sample resume - 2 pages - Business strategy

Person 4312 Any Court Winston, North Carolina 27613 email@email.com (000) 888-8365 home (000) 652-4392 cell PROFESSIONAL PROFILE A creative, articulate achiever with excellent organizational,...

04 Nov 2008
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Advertising atmosphere

Essay - 8 pages - Services marketing

According to Webster's Online Dictionary, advertising can be defined as “the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards”, where the...

23 Jul 2008
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Advertising and branding in society

Essay - 6 pages - Services marketing

While there is debate about the effectiveness of advertising in society, few can escape the reach of advertising in everyday life. In one day at Dominican University, we witness the effects of brand names and advertising in many forms. Upon walking through the doors of...

30 Jul 2008
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Modern media and the future of advertising

Essay - 5 pages - Journalism

“In the world of advertising, there's no such thing as a lie; there's only the expedient exaggeration (Lehman, 1959).” This famous line, uttered by Cary Grant in the Hitchcock classic North by Northwest, represents a common creed among practitioners within the field of...

02 Jul 2008
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Blissful thinking: Advertising aspirations for a modern media mindset

Essay - 5 pages - Social sciences

You drop off your children at school and drive as fast as possible to work because you got off to a late start, and you know it is going to be a hectic day. When you arrive at work, your boss heaps work onto you, pleasantly unaware of the type of day you are having. You end up staying at work...

30 Aug 2007
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Interpellation of Subjects in Advertising

Market study - 4 pages - Services marketing

In the world of marketing and advertising, reaching the target audience of a magazine or other media source is essential for the success of the marketing campaign. Advertisers take many factors in to consideration including age, sex, race, and class when creating ads to market a product or...

03 Nov 2006
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Effective Advertising

Essay - 12 pages - Services marketing

Despite rapid changes in the global environment and competitive landscape, advertising remains being perceived as the main marketing communication tool. Though it can be disputable, but not in terms of mass audience reach and therefore expensiveness (PICTON, David & BRODERICK, Amanda 2005,...

11 Jul 2006
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Advertising influence on impulsive buying - published: 11/07/2006

Essay - 22 pages - Services marketing

In this chapter you will find a summarizing overview of this study. It explains fairly about the two discussed main topics: impulse buying and advertising. It gives an introduction of what impulse buying is and if it is related to advertising. In which way...

21 Nov 2014
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Promoting, Sponsorship, Use of Celebrities and Social Advertisements

Case study - 3 pages - Educational studies

A green car or an environmentally friendly car refers to a car that consumes less fuel or uses energy that is friendly to the environment (Becker, 2010). Hybrid cars, such as Toyota Prius use both gasoline and electronic sources of energy, and they are, therefore, able to produce higher mileage...