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13 Nov 2014
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Social media advertisements

Case study - 5 pages - Educational studies

Social media involves the interaction of people through virtual communities and networks where they share and exchange information or ideas of different kinds. Social media marketing aims at gaining attention of the existence of a certain product to a group of people, mostly referred to as the...

20 Jan 2015
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Analysis of Print Advertisements and Packaging of Toys

Case study - 3 pages - Business strategy

We are delving into the analysis of print ads and packaging of toys. I intend to use content analysis method. This method objectively analyses whatever content you are trying to scrutinize in mass communication. I normally use content analysis method when trying to in the analysis of newspaper,...

21 Mar 2009
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The impact of advertisement on the buying behavior with reference to the consumer durables

Dissertation - 47 pages - Services marketing

The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different companies...

03 Apr 2009
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The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Thesis - 51 pages - Services marketing

Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a celebrity...

26 May 2009
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A survey on recruitment advertisements

Tutorials/exercises - 35 pages - Human resources

Advertising is a phrase used for the announcements made by the seller to promote the sales of their products. Advertising refers to the mass selling techniques used when direct face to face selling is not possible or is too time consuming and expensive. It is different from...

15 Jan 2009
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The impact of television advertisement on children

Essay - 4 pages - Social sciences

The average child is exposed to more than 40,000 television commercials a year. My focus is devoted primarily to the examination of television advertising for three reasons. Firstly, marketers who seek children for commercial purposes rely primarily on television because it is the easiest...

13 Aug 2009
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God and advertisement

Thesis - 6 pages - Humanities/philosophy

The image I have chosen to critique is the atheist bus advertisements in Britain These advertisements caused much controversy and created a stir because they promoted anti-Christian statements. What these advertisements carried on them was “There's probably no God. Now stop worrying and...

15 Jan 2009
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Analysis of advertisements techniques

Essay - 3 pages - Business strategy

Advertisers use every possible means and techniques to sell all kinds of products, from the cheapest to the most expensive ones, from the most to the least useful. When making an advertisement they make sure that their product will be attractive, desirable, and that it will create the need to...

24 May 2010
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A new paradigm in designing an advertisement - an application of real time data warehouse & data mining in preparation of an ad copy

Thesis - 16 pages - Computer science

The purpose of the article is to address the relative information of modeling an ad copy through real-time data warehousing. In modern enterprises the day-to-day activities information is to be stored in data warehouse. We have taken the example of data warehouse concept from SAP Business One...

29 Sep 2010
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Analysing the advertisements of Adidas and Reebok

Case study - 13 pages - Services marketing

This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and not...

31 Dec 2010
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Adapting Planet Reebok advertisements to suit Europe (2006)

Case study - 5 pages - Business strategy

Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...

13 Mar 2007
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Comparing two advertisements: "Got milk?"

Thesis - 4 pages - Services marketing

The first advertisement that I have chosen was found in an issue of teen people magazine. This magazine is geared toward teenagers and young adults, around the age of 13-20. The advertisement itself depicts a famous young singer, Fefe Dobson, jumping with a microphone. The background is simple,...

29 Sep 2010
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Thesis Proposal: The Utilization of Endorsers in Marketing and Advertisement, and Their Influence on Consumers

Essay - 4 pages - Services marketing

Companies are using endorsers to market, advertise and promote their products and services. These endorsers have a real and proved influence on the consumers and in adequation on their consumption habits. It is frequent to see celebrities on advertisement, for some big companies, which can afford...

27 Jul 2010
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Analysis of the advertisement of Coca-Cola Light "The young woman and the Priest"

Thesis - 3 pages - Business strategy

Coca-Cola Light is a brand owned by The Coca-Cola Company. It is advertizes through visual media such as TV and the internet. Coca-Cola fans are frequent viewers of TV ads on the internet. The Internet ensures better retention than TV ads. Beside seduction advertising is more theatrical...

30 Dec 2010
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Semiotic analysis of a Sony advertisement

Case study - 5 pages - Services marketing

In this document we will analyze an advertisement for a Sony DVD player. This advertisement was published in the December 2001 edition of Premiere magazine that was addressing an audience of moviegoers. 1. The description The ad takes up an entire page of the magazine which is published...

29 Sep 2010
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Middle East Communication: indigenous advertisements to a local country or region (2006)

Case study - 7 pages - Management

The Middle East region is booming and is now the second fastest growth area in the world after China. Political and economic reforms across the region provide a new dynamic business atmosphere where consumer demand and consumption is on the rise. High oil revenues coupled with low interest...

17 May 2009
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Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Case study - 4 pages - Services marketing

Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New York, DKNY, DKNY Jeans and DKNY Active. Donna Karan...

05 Mar 2009
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Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Case study - 35 pages - Services marketing

LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus on...

03 Jan 2011
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Analysis of a Heineken advertisement

Essay - 10 pages - Services marketing

This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four friends...

29 Sep 2010
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Culture & advertisements: the case of the mobile phones

Case study - 5 pages - Management

The mobile phone market has proved to be a fast growing market all over the world. During the 90s, companies began an aggressive strategy to reach the whole society. Now in most developed countries the penetration rate (percentage of people that own a mobile phone divided the whole population) is...

24 Nov 2022

The Use of Animal Imagery in Marketing Strategy

Thesis - 53 pages - Marketing theories

Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...

29 Apr 2023

Corporate digital communication - Lacoste

Case study - 36 pages - Medias&communication marketing

This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.

09 Aug 2021

Corporate strategy - The example of Danone

Case study - 10 pages - Distribution marketing

Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...

08 Jul 2021
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The case study of BIC, a French company dominating the global market

Case study - 10 pages - International marketing

Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...

07 Jan 2022

Digital marketing: start-ups that differentiate themselves

Case study - 3 pages - Digital & e-marketing

Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the...

01 Dec 2022

Best Fit and Best Practice Approaches in Strategic HRM

Case study - 9 pages - Human resources

The idea of an institution may mean different concepts to different people depending on the underlying professional and academic orientation. Nonetheless, the idea of an institution may get perceived as a discipline that involves regulations, politics, public administration, psychology, and...

11 Jul 2022

What methods of communication could Drop employ to reach out to its two primary audiences directly and personally?

Case study - 4 pages - Digital & e-marketing

Drop Technologies Inc. is a loyalty program startup that was formed in 2015 and is based in Toronto, Canada. This startup offers a loyalty program to its consumers. The concept is straightforward: Drop users download the application on their phone, create an account, and attach their preferred...

18 Aug 2014
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Gender Commercial Analysis- Examples of Gender bias and stereotypes in television adverts

Case study - 2 pages - Educational studies

The main purpose of advertisements is to make people change their behavior. In many cases, people are influenced by the model because they aspire to have the same trends. Therefore, the presentation of commercials tells an interesting story about gender roles in popular culture. Due to the...

07 Dec 2014
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Comparison of the media systems between USA and China

Case study - 8 pages - Educational studies

Media is an overall term used to identify the different types of mediums that enriches us with vital information and knowledge (Sarah, 2011). It is a flow of information running throughout the society in a form of print, visual and audio mediums known as newspaper (newsletters, magazines and...

10 Feb 2021
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E-Business - Established retailer adopting e-commerce

Case study - 10 pages - Digital & e-marketing

Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248 rack...