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31 Dec 2010
doc

The merger/acquisition of Air France-KLM

Thesis - 30 pages - Business strategy

The merger responds to a careful consideration of development opportunities. It must be justified by the creation of value. Air France and KLM agreed to merge in order to make a synergy primarily economic in nature. Indeed, the synergies in economy, business, by increasing their sizes, including...

29 Sep 2010
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Alitalia Airline : Strategic option

Case study - 33 pages - Business strategy

This report is aimed at bringing out the best strategic option for the company Alitalia. To that end, we shall drive a rigorous and in-depth analysis. The study will first determine the organization's external environment and its strategic capability. These internal and external points are...

29 Sep 2010
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The strategy of the 'Ryanair', the pioneer of low cost airlines (2007)

Case study - 15 pages - Business strategy

In 2006-2007, Ryanair has become the world's most profitable airline on the basis of its operating and net profit margins and on a per-airplane and per-passenger basis. Indeed, the profits expected for the first half of fiscal 2007 were 329 million euros, which is a record for the Irish...

31 Dec 2010
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Marketing strategies of the traditional low cost airlines

Thesis - 30 pages - Services marketing

The airline sector has evolved in recent years, with low-cost airline companies offering tickets at unbeatable prices. Many traditional companies are thus forced to compete with these prices in order to remain competitive in the market. These low cost tariffs are offered by the low cost airlines...

29 Sep 2010
pdf

Analyzinr Ryanair

Case study - 13 pages - Management

Ryanair is an Irish flying company which was founded in 1985 by the Ryan family. The initial capital invested constituted to just £1. The business vision and mission of this flying company is to offer affordable flights across Europe. It has grown from a small family company to a big quoted...

29 Sep 2010
pdf

Financial Analysis of Southwest Airlines and United Airlines

Case study - 14 pages - Finance

The airline industry has significantly changed over the last few years of this century. The terrorist attacks of September 11, 2001, the attacks on Madrid and London, the Iraq conflict and the increase in fuel prices have resulted in losses for airline companies since 2001. Some of them declared...

09 Jan 2009
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Airbus - Boeing War

Essay - 6 pages - Business strategy

The 27 of April 2005, at 10h29 the A380 plane has taken off for the first time of the airport of Toulouse. The A380 property of AIRBUS, company which conceives, develops, builds, sells and ensures the technical support after sale of the planes of the same name. On the other side of the Atlantic,...

31 Dec 2010
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The productive forces of United States of America

Thesis - 32 pages - Economy general

The GNP of United States is the highest in the world, at $10,946 billion in 2004, substantially higher than the EU-25 ($9449 billion, including $1523 billion for France) and two and a half times higher that of Japan ($4390 billion). The GNP per capita remains the fourth highest in the world, with...

29 Sep 2010
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Strategy Management: Boeing / Airbus

Case study - 4 pages - Management

This case was made in 2004. It explains the performance of the aerospace industry at that time. Two companies shared the market, Boeing and Airbus SAS. In 2002, Boeing was the leader in the global market, with 70.7% of the Asian market, 67.2% of the US market, 56.9% of the Latin American market...

08 Oct 2015
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Airline and pilot safety

Essay - 25 pages - Other law subjects

Safety has consistently been one of the primary concerns in the aviation industry. The crucial nature of safety in this sector is accentuated by the fact that most airplane accidents result in catastrophic loss of life. Such accidents also lead to incurrence of significant costs in terms of...

29 Sep 2010
pdf

British Airways - case study

Case study - 29 pages - Business strategy

In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries...

13 Jan 2009
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Easy Jet, Strategic management project

Essay - 12 pages - Business strategy

The airlines industry has been highly perturbed by many new external and internal events since the last five years (September 11th, increasing of fuel value, and recently many technical incidents in some flights). All these components transform major stakes and keys of the different airlines...

21 Jan 2009
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Airlines and energy prices

Essay - 11 pages - Business strategy

Business environment is fraught with risks; each company in order to succeed in this unpredictable environment must mitigate risks. Risks can arise from varied sources; the airline industry is like any other industry, also confronted by pressures from several business areas. In the late 90's and...

29 Sep 2010
pdf

Air France : Marketing and communication report (2006)

Case study - 37 pages - Services marketing

As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and analyze...

18 Aug 2014
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US Army Innovation in Time of War: The Radar Technology

Case study - 3 pages - Educational studies

Radar technology uses radio waves to detect metallic items. It is used by all sections of the military to tract flying or sailing vessels. Today, it is even used to track objects moving on the ground. In addition, advancements in this field have resulted in the ability to predict intended targets...

29 Oct 2014
pdf

Supply Chain Management in Aerospace Industry

Case study - 16 pages - Educational studies

The uncertainty characterizing growth opportunities in the global economy mandates the aerospace organizations to shift focus towards improving their visibility in the supply chains. Contrary to serial identity implied by a chain, the reality in the aerospace today demonstrates a network of...

29 Sep 2010
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Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...

16 Apr 2009
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Online airline reservation system

Dissertation - 49 pages - Computer science

One of the most common modes of travel is traveling by air. Customers who wish to travel by air nowadays have a wide variety of airlines and a range of timings to choose from. Nowadays competition is so fierce between airlines that there are lot of discounts and a lot of luxuries given to...

21 Sep 2011
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Air France-KLM in the US and worldwide

Market study - 10 pages - Business strategy

1919 witnessed the maiden flight of Koninklijke Luchtvaartmaatschappij for The Netherlands and Colonies or the KLM as it is popularly known. Years down the lane, in 1933, the civil aviation industry saw the merger of five French airlines, Air Union, Air Orient, Societe Generale de Transport...

13 Oct 2020
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PESTEL and SWOT Analyses - Qantas

Case study - 4 pages - Services marketing

Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...

16 Jan 2009
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Corporate social responsibility: The example of Air France-KLM

Thesis - 8 pages - Management

This group was created in 2004 through the merger of Air France and KLM and is now the world leader in terms of international passenger traffic. In addition, the financial results have been improved considerably over the last few years. But how is the airline group actually dealing with its...

05 Mar 2021
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PESTEL Analysis - Boeing

Case study - 5 pages - Tourism marketing

The Boeing Company was founded as B&W in 1916. It operates in the civil, military and space aeronautics industries. Given the political context at the time, the company grew rapidly, including supplying the US military with war engines as the country entered the global conflict. Military aviation...

10 Jan 2011
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The Strategy of the EADS group

Case study - 4 pages - Business strategy

The industry group EADS (European Aeronautic Defense and Space Company) is the leading advocacy group in Europe and the second in the world. EADS was created on July 10th, 2000 following the merger of the German DASA and the French Aerospatiale-Matra. EADS may be a young industry group that has...

21 Sep 2011
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British Airways - Global Operations

Market study - 7 pages - Business strategy

British Airways (BA), a flagship carrier airline in the UK, was created in 1974 and is headquartered in Waterside. It was privatized in February 1987 and is the largest airline in the UK based on fleet size, international destinations and international flights. BA's - British Airways World...

05 May 2009
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Market analysis and study of the Indian airline industry in relation to the environmental (internal & external) factors

Thesis - 19 pages - Business strategy

Overview & Scope of the project and Methodologies used - What business does an airline industry participate in? This is a fundamental question which needs to be answered before a marketing analysis on the industry is presented. To a layman the airline industry means carrying the passengers and...

17 May 2009
doc

Corporate governance and business ethics: Air France-KLM

Thesis - 8 pages - Management

Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the...

22 May 2009
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A study on GE's business strategy

Tutorials/exercises - 40 pages - Business strategy

GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE also...

20 Nov 2009
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Case study: Marketing strategy of Air Arabia

Case study - 7 pages - Business strategy

When Air Arabia was launched a few years back, the main competitors in the airline industry in the region were Emirates Airlines, Etihad Airways and Gulf Air. Emirates Airlines had the biggest share in the market since it had already been established and was known for its high quality service....

29 Sep 2010
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Ryanair, a model of competitive advantage?

Case study - 8 pages - Services marketing

Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...

10 Jan 2011
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Organizational culture of the new Air France - KLM group

Case study - 36 pages - Management

The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...