Marketing File: The low-cost company Ryanair
Case study - 6 pages - Services marketing
A developing market, the air transport industry is also very competitive, with rules of the game being completely transformed by the advent of lowcost airlines, first in the United States and then in Europe. Though Air France KLM is the world leader in the commercial air travel today, Ryanair has...
A look at Lockheed Martin
Presentation - 40 pages - Business strategy
Allan Loughead (later changed to Lockheed) began his career in aviation in 1910 when he began working as an aircraft mechanic. In 1913, he teamed with his brother Malcolm to build their first aircraft, a floatplane. With the advent of jet propulsion and advances in aircraft...
An analysis of Ryanair competitiveness
Case study - 7 pages - Business strategy
This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial rivalry,...
Strategic analysis of the company "Easyjet"
Case study - 17 pages - Services marketing
The low-cost airline companies are subject to the same safety rules and controls on airplanes than any scheduled airline. They meet all the various conventions, protocols and agreements, of European and international standards. At the national level, even though France is part of the European...
Strategy of Air France: Analysis and recommendations (2009)
Case study - 38 pages - Business strategy
Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000, the...
Strategic analysis of Ryanair
Thesis - 20 pages - Business strategy
Studying and understanding the strategy of a firm, is an analysis of both the internal as well as external influences on the company. Indeed, all elements present around the company have an influence on its activities and its strategic choices. Thus, it is essential to study the market as a whole...
Change in management at Air France
Case study - 29 pages - Management
Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...
Porter's Five Forces - Qatar Airways
Case study - 6 pages - Tourism marketing
Qatar Airways is the national airline of the State of Qatar. It is one of the best airlines in the world, according to several awards won for several years in a row. The companies head office is located in Doha, Qatar, which, in just a few years, has become a veritable air hub for the five...
FedEx strategic analysis
Dissertation - 32 pages - Business strategy
FedEx is the IT-focused market leader of the international express courier business and further offers supply-chain-management solutions. Indeed, this company was founded as Federal Express in 1971 by the U.S. Marine and Frederick W. Smith in Little Rock (Arkansas). FedEx has been chosen in...
Presentation of air transport
Market study - 4 pages - Services marketing
The airline industry is a very important segment of the transport sector. This commercial activity allows passengers to carry a few hours and on routes that are negotiated. It began to be used by the rich businessmen, politicians and by individuals. Air transport is used in other important...
The French aerospace sector
Market study - 6 pages - Services marketing
Each country tries to realize a comparative advantage in a sector and also to have the benefit of producing goods. In the past, at the earliest of capitalism, Ricardo explained this comparative advantage with two main factors, the natural resources and the labor force. Nowadays, in a world...
The Communication Strategy of Air France
Thesis - 14 pages - Business strategy
In 1933, Air Orient, Air Union,' Compagnie Generale Aerospostale', ‘Societe Generale de Transport Aerien' (ex Farman airlines) and ‘Compagnie Internationale de Navigation Aerienne' (CIDNA) merged together to form Air France. Air France was officially inaugurated at the Le Bourget...
Function of the human resources within the French group, Dassault Aviation
Case study - 8 pages - Human resources
Dassault Aviation, a French industry group, accounts for 8000 collaborators, including 3000 with a site in Saint-Cloud. As a major player of the world aircraft industry, the group posts its specificity: the support of its customers. The manufacturer civil-soldier bases its strategy on...
Study of the various strategies of Air France and Easy Jet
Case study - 8 pages - Business strategy
Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...
Porter's Five Forces - Emirates
Case study - 4 pages - Tourism marketing
Emirates is one of the best known and largest airlines in the world. Its main hub is located in Dubai, United Arab Emirates. EMIRATES was founded in 1985, making it one of the first historic companies in the Middle East. One of its main competitors, QATAR AIRWAYS, for example, only started...
An overview of export/import procedures
Case study - 5 pages - Logistics
Certain procedures have to be followed for the purpose of clearing goods to be imported. Briefly these procedures have been discussed below. The person in-charge of a vessel, ship or aircraft must call or land only at a Customs Port or a Customs Airport only. It may call or land at any...
VRIO Analysis - Airbus
Case study - 4 pages - International marketing
Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...
A monograph of the Ryanair business
Case study - 5 pages - Business strategy
Ryanair, like all low-cost airlines, has chosen to differentiate itself with its price strategy. This strategy has an overarching objective, which is the minimization of total costs. To remain competitive, Ryanair carries out a continuous level of direct production costs, but also at the cost of...
Study of fusion: Star Alliance
Case study - 36 pages - Services marketing
In 1997, Thai, Lufthansa, SAS, Air Canada and United Airlines combined to create Star Alliance, the largest network of airlines. Star Alliance is a consortium of companies that aims to become the leading network for frequent travelers with high value customers (generating high income) and to...
Air transportation and climate change
Essay - 4 pages - Ecology & environment
A sophisticated transport system has evolved in Europe to move people and frets. The air transport industry is growing at rate above the average growth of the economy of the EU: multiplication of short distance flies, the arrival of the “low cost” market, and increasing of aerial fret...
SWOT Analysis - Qatar Airways
Case study - 4 pages - Tourism marketing
Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...
Case study: Southwest Airlines and United Airlines
Case study - 13 pages - Finance
In 1998, the US airlines carried a record 551 million passengers . At that time, the whole industry was in pretty good shape. Unfortunately, many things have changed since then. The 2001 terrorist attack on the twin towers has marked a turnaround in the industry and especially in the United...
Computers and weather forecasting
Presentation - 60 pages - Computer science
This presentation tells about weather forecasting and the usage of computers in this field. It then names a few Indian departments supporting this feature. Later it gives a detailed description on how the details are collected on the computer. Next topic is about surface observations, balloons,...
Singapore Airlines: Case analysis
Thesis - 2 pages - Business strategy
In the case of Singapore Airlines (SIA), the top management was confronted with the dilemma of whether investing in customers service innovation or trimming costs in an all-round way when the entire airline industry was compromised by 9/11 attacks. Among a host of service improvement plans such...
The issue of delays in the delivery of the Airbus A380
Case study - 7 pages - Management
Since 2005, Airbus, one of the two world's biggest airplane manufacturers, has encountered huge delays in the delivery of the new model called A380 to its customers (see appendix 5), mainly passenger air carriers, across the world. This study analyses the characteristics of Airbus and the way it...
Drone Warfare in Pakistan - Effects on Civilians
Case study - 2 pages - Educational studies
the recent past, the US has increasingly replaced manned aircrafts with drones in the ‘Fight against terror'. The drones are preferred to manned aircrafts because they reduce the risk in soldiers' lives, they are much more accurate than people are and they have the ability to...
Lieutenant Commander Edward 'Butch' O'Hare: First Naval Aviator Medal of Honor Recipient of WWII
Thesis - 3 pages - Modern history
February 20, 1942 was just another day for then Lieutenant Edward “Butch” O'Hare. Stationed on the USS Lexington (CV-2), he was dispatched on a sortie to investigate some Japanese aircraft that had been detected 40 to 80 miles away from the carrier. O'Hare climbed into his...
Develop a hypothesis for a problem at a local business (for example: high employee turnover). Determine if your hypothesis has adequacy for its purpose, is testable and better than its rivals. Then, use the Checklist for Developing a Strong Hypothesis (Ch
Case study - 2 pages - Educational studies
Military aviation, as an organization, requires a vast amount of moving parts. Everything from the aircraft themselves, to the people who work on them, fly them, and event the support staff who ensure everyone is being taken care of when it comes to pays, allowances, and other quality of...
Strategic analysis of the Michelin group (2009)
Case study - 33 pages - Services marketing
Established for over 100 years, Michelin is present on all continents, from China to Brazil passing through the United States, Germany and Russia. Michelin manufactures tires for automobiles, aircraft, motorcycles, heavy equipment and so on in over 170 countries. It employs 125,000...
Delta Airlines
Case study - 3 pages - Business strategy
Delta airlines started as a crop dusting outfit in 1928 in Monroe Louisiana. It was the first professional crop duster in the whole country. It was founded by a man by the name Woolman who became the chief executive officer for more than thirty years till his death in 1966. Woolman moved the...
