IKEA's growth plans In the American market
Case study - 2 pages - Business strategy
The US furniture retailing market is fragmented. Being one of the top 10 furniture retailers, IKEA owns less than 15% of the market share. In a highly fragmented market, gaining market shares is harder than in a concentrated market. Besides, IKEA is a generalist...
Feasibility study of a new cosmetic product launch on the American market
Market study - 25 pages - Services marketing
After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...
Analysis of the Marketing Communications : American Eagle
Case study - 26 pages - Services marketing
American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle...
The general oil market and the American oil policy
Thesis - 14 pages - International relations
Since the Industrial Revolution, energy is an international concern: one fifth of international trade of goods is the supply in energy of the companies. At the beginning of the century, oil became the most important energy source. Today, oil represents the most important share of the energy...
Coach: introduction of an American leather goods producer to the French market
Essay - 8 pages - Services marketing
Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies...
American Interests United: Double-Q's introduction to the South African Market
Essay - 5 pages - Business strategy
As the management team of American Interests United (AIU), we are interested in expanding to new markets with our popular packaged food line. After extensive research, we have been able to discover that South Africa is a rapidly growing market that will be an extremely...
Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...
How do we Explain the United States' Rise to Global Power Status in the Decades Following the American Civil War?
Essay - 4 pages - Medieval history
Between the end of the American Civil War in 1865 and 1900, the United States emerged as a major world power with the capacity to influence decisions and world events. The rise of the United States as a global power is closely tied with the important notion of American Imperialism,...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Service Logic Marketing - Komatsu & Caterpillar Case
Case study - 3 pages - Services marketing
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today, partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning is not...
Market study - The natural cosmetics
Market study - 12 pages - Green marketing
The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
Football teams in the stock market
Litterature review - 9 pages - Business strategy
To diversify the football club's ownership and financial base. Thus, it can be interesting for a football club to diversify its economic activities to diminish the sporting uncertainty, making financial results uncertain. Such a strategy was made for instance by the Danish club FC Copenhagen....
Introduction to marketing
Course material - 7 pages - Marketing theories
First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a...
Common Academic Goals in American Universities
Case study - 3 pages - Educational studies
A goal is a desired result that an individual makes a conscious effort to achieve (Weatherford et al., 1960). Universities are institutions of higher learning that instill technical as well as cultural and social skills to students. In the universities, the students are required to set aims and...
English (Anglo-American) & Spanish societies in the Americas prior to 1790
Case study - 2 pages - Educational studies
The Europeans have contributed much to United States development from time immemorial. The north of America was colonized by Europeans. Their culture, social ideas, and language were common to those of North American. Consequently, European influence pre dominated their territories...
The unavoidable American Revolution
Essay - 2 pages - Political science
During the 1600's, English settlers sent the initial group of colonists to the newly discovered continent. (Namier) With inspiration from the nearby country Spain, they made the decision to attempt the similar feat. The English were not alone in their attempts to conquer the new continent....
Marketing Mix - Coca-Cola
Case study - 4 pages - International marketing
Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe,...
Results of the American economic meltdown of 2008 as per the video "Inside the Meltdown"
Case study - 1 pages - Educational studies
The video “Inside the Meltdown” shows the immediate responses of various institutions as a result of the American economic meltdown of 2008. The meltdown occurred as a result of the Great Recession which was beginning to take form at this time. An economic recession is a state of...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital channels. This...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...
Income Inequality evidence and Policy Representation- American Politics
Case study - 3 pages - Social, moral & civic education
There is incontrovertible evidence that the American income inequality has increased, while the social mobility has reduced. It is widely known that states with higher income inequality have lower social mobility, in cases of income-based definition of mobility. This implies that...
Dunkin Donuts - Marketing Arrangement
Case study - 2 pages - Services marketing
Dunkin Donuts is an American franchise that was established in 1950 in Quincy, Massachusetts (ROSENBLOOM, 2013). The brand was initially best known for donuts, hence the presence of the term ‘donuts' in the franchise's title. William Rosenberg, the founder of the franchise, opened his...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
The United States and the World: The Sources and Tools of American Foreign Policy
Course material - 8 pages - Modern history
There is undoubtedly an American exceptionalism: the US considers itself since the 18th century to be different from Europe. It has seen itself from the beginning as a universal model: the “American way of life” (linking most strongly liberal democracy and free enterprise,...
Financial Market Offenses and Crimes Against the State in the US
Course material - 6 pages - Economic politics
The French AMF is an independent public authority. It is made of two distinct bodies (the board and the enforcement committee), there is no hierarchy, board members cannot be members of the enforcement committee at the same time. The AMF is in charge of overseeing the protection of savings...
The marketing strategy and business model of Heineken
Case study - 6 pages - Brand management
Heineken was founded in 1863 in Amsterdam by a man named Gerard A. Heineken. While the Dutch brewing business was in decline, Heineken purchased a brewery for an excellent price and, as a result of the high quality products he produced, eventually received international acclaim for the Heineken...
American and European Experiences
Case study - 3 pages - Educational studies
A tendency to generate unemployment may be inevitable consequence of a market system, but it is not an inevitable evil. You can administer a capitalist system with high levels of employment - paying most likely the price of considerable degree of inflation. A critic might question the low...
The American Civil War and the independence of the Southern States
Course material - 2 pages - Modern history
Although historians now agree that there were many causes for the American Civil War, one of these causes remains the desire of the Confederacy to defend the institution of slavery against what they perceived to be an attack by the Northern states. By electing Lincoln as President, the...
