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29 Sep 2010

IKEA's growth plans In the American market

Case study - 2 pages - Business strategy

The US furniture retailing market is fragmented. Being one of the top 10 furniture retailers, IKEA owns less than 15% of the market share. In a highly fragmented market, gaining market shares is harder than in a concentrated market. Besides, IKEA is a generalist...

19 Jan 2009

Feasibility study of a new cosmetic product launch on the American market

Market study - 25 pages - Services marketing

After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...

29 Sep 2010

Analysis of the Marketing Communications : American Eagle

Case study - 26 pages - Services marketing

American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle...

15 Jan 2009

Coach: introduction of an American leather goods producer to the French market

Essay - 8 pages - Services marketing

Let us briefly recall the features of the French leather goods market. This market is composed of 123 enterprises generating a turnover of 1703.2 billions euros. In France, approximately 14.000 employees are working for leather goods companies. The low and middle price companies...

13 Jan 2009

The general oil market and the American oil policy

Thesis - 14 pages - International relations

Since the Industrial Revolution, energy is an international concern: one fifth of international trade of goods is the supply in energy of the companies. At the beginning of the century, oil became the most important energy source. Today, oil represents the most important share of the energy...

13 Oct 2008

American Interests United: Double-Q's introduction to the South African Market

Essay - 5 pages - Business strategy

As the management team of American Interests United (AIU), we are interested in expanding to new markets with our popular packaged food line. After extensive research, we have been able to discover that South Africa is a rapidly growing market that will be an extremely...

25 Mar 2023

Marketing Strategy - Caterpillar

Case study - 3 pages - Brand management

Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning...

01 Sep 2022

SWOT Analysis - The organic food marketing strategy

Case study - 10 pages - Services marketing

The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful...

19 Oct 2023

How do we Explain the United States' Rise to Global Power Status in the Decades Following the American Civil War?

Essay - 4 pages - Medieval history

Between the end of the American Civil War in 1865 and 1900, the United States emerged as a major world power with the capacity to influence decisions and world events. The rise of the United States as a global power is closely tied with the important notion of American Imperialism,...

24 Nov 2022

The Use of Animal Imagery in Marketing Strategy

Thesis - 53 pages - Marketing theories

Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...

03 Apr 2023

Service Logic Marketing - Komatsu & Caterpillar Case

Case study - 3 pages - Services marketing

Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today, partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning is not...

13 Sep 2022

Market study - The natural cosmetics

Market study - 12 pages - Green marketing

The personal care and beauty industry has recently undergone a revolution with fast-changing buyer perceptions toward specific products. Many consumers of beauty and cosmetic products have begun to show interest in knowing more about regularly used products, the benefits, and the ingredients used...

05 Oct 2020

Is there a place for sustainable marketing in the beauty world?

Dissertation - 39 pages - Luxury marketing

Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...

08 Aug 2022

The United States and the World: The Sources and Tools of American Foreign Policy

Course material - 8 pages - Modern history

There is undoubtedly an American exceptionalism: the US considers itself since the 18th century to be different from Europe. It has seen itself from the beginning as a universal model: the “American way of life” (linking most strongly liberal democracy and free enterprise,...

17 Nov 2015

Introduction to marketing

Course material - 7 pages - Marketing theories

First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a...

21 Sep 2022

Financial Market Offenses and Crimes Against the State in the US

Course material - 6 pages - Economic politics

The French AMF is an independent public authority. It is made of two distinct bodies (the board and the enforcement committee), there is no hierarchy, board members cannot be members of the enforcement committee at the same time. The AMF is in charge of overseeing the protection of savings...

05 Sep 2023

Football teams in the stock market

Litterature review - 9 pages - Business strategy

To diversify the football club's ownership and financial base. Thus, it can be interesting for a football club to diversify its economic activities to diminish the sporting uncertainty, making financial results uncertain. Such a strategy was made for instance by the Danish club FC Copenhagen....

19 Aug 2014

Common Academic Goals in American Universities

Case study - 3 pages - Educational studies

A goal is a desired result that an individual makes a conscious effort to achieve (Weatherford et al., 1960). Universities are institutions of higher learning that instill technical as well as cultural and social skills to students. In the universities, the students are required to set aims and...

22 Aug 2014

Results of the American economic meltdown of 2008 as per the video "Inside the Meltdown"

Case study - 1 pages - Educational studies

The video “Inside the Meltdown” shows the immediate responses of various institutions as a result of the American economic meltdown of 2008. The meltdown occurred as a result of the Great Recession which was beginning to take form at this time. An economic recession is a state of...

27 Mar 2015

Dunkin Donuts - Marketing Arrangement

Case study - 2 pages - Services marketing

Dunkin Donuts is an American franchise that was established in 1950 in Quincy, Massachusetts (ROSENBLOOM, 2013). The brand was initially best known for donuts, hence the presence of the term ‘donuts' in the franchise's title. William Rosenberg, the founder of the franchise, opened his...

07 Apr 2015

English (Anglo-American) & Spanish societies in the Americas prior to 1790

Case study - 2 pages - Educational studies

The Europeans have contributed much to United States development from time immemorial. The north of America was colonized by Europeans. Their culture, social ideas, and language were common to those of North American. Consequently, European influence pre dominated their territories...

27 Jul 2015

The unavoidable American Revolution

Essay - 2 pages - Political science

During the 1600's, English settlers sent the initial group of colonists to the newly discovered continent. (Namier) With inspiration from the nearby country Spain, they made the decision to attempt the similar feat. The English were not alone in their attempts to conquer the new continent....

10 Mar 2021

Marketing Mix - Coca-Cola

Case study - 4 pages - International marketing

Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe,...

26 Apr 2021

Marketing Mix - Zoom

Case study - 5 pages - ICT marketing

Founded by engineer Eric Yuan in 2011, Zoom is an American company based in San Jose, California, with offices around the world and employing more than 3,800 people. It is specialized, and currently a leader, in teleconferencing services and in particular videoconferencing. The Zoom online...

19 Nov 2014

Mobile Marketing Strategy

Case study - 15 pages - Business strategy

The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital channels. This...

18 Jun 2021

Digital Marketing - Apple

Case study - 5 pages - Digital & e-marketing

Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on Internet...

03 Apr 2023

Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective

Text commentary - 2 pages - Marketing theories

The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980, marketing is accused of...

30 Sep 2022

Market Study - The Do-It-Yourself in the US

Market study - 10 pages - Distribution marketing

The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia...

22 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...

20 Apr 2015

American and European Experiences

Case study - 3 pages - Educational studies

A tendency to generate unemployment may be inevitable consequence of a market system, but it is not an inevitable evil. You can administer a capitalist system with high levels of employment - paying most likely the price of considerable degree of inflation. A critic might question the low...