The marketing audit of Tesco PLC
Dissertation - 50 pages - Management
The specific UK FTSE listed company selected for the purpose of dissertation is Tesco PLC. The report will create and develop a marketing plan for Tesco PLC in the medium term of one to three years. The creation of such a plan will require various elements. As such the report will clearly be...
International marketing strategy of L'Oréal Paris
Case study - 8 pages - Services marketing
Till date, L'Oreal has been the world leader in the field of cosmetics. In recent years, the group saw its market share and reputation grow successfully through its development strategies built around two main areas: a policy of hyper-innovation and the creation of a broad portfolio of...
The market of the French wine and international competition
Market study - 38 pages - Services marketing
For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could...
Procter and Gamble marketing strategy
Dissertation - 36 pages - Services marketing
We chose Procter and Gamble because it's a huge company, which is established in different sectors and owns a multitude of products. It acts internationally and has a good place and a good experience in the market. After a successful start, P&G is now an international company which owns...
Analysis of the opportunities for a MNC to expand its international operations on Chinese and Indian markets
Case study - 12 pages - Economy general
With the biggest two populations of the world, China (1.3 billion inhabitants) and India (1.1 billion inhabitants) became two major participants in the global economy. With the late evolution of their populations, China and India have evolved as the two most important emerging markets and...
Amazon.com entering the Australian Market
Case study - 69 pages - Services marketing
Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...
Strategic marketing: The brand image functional to Nissan
Case study - 7 pages - Business strategy
Nissan is a Japanese motor company that was founded in 1911. It operates in many countries and employs more than 185,000 workers around the world. Its 2008 sales were worth $1.52 billion USD, and Nissan produced 3,395,065 cars in the same year. Nissan is one of the Japanese biggest automotive...
The general oil market and the American oil policy
Thesis - 14 pages - International relations
Since the Industrial Revolution, energy is an international concern: one fifth of international trade of goods is the supply in energy of the companies. At the beginning of the century, oil became the most important energy source. Today, oil represents the most important share of the energy...
International management: Indian and Chinese markets
Case study - 11 pages - Economy general
This report is for any MNC looking for geographic expansion to expand its international operations, and whether it is worth entering the Chinese or Indian markets. Presently, many companies are looking for new emerging markets to expand their international operations. There are...
Marketing case study: Gucci
Market study - 18 pages - Services marketing
With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...
The automotive market in Russia
Thesis - 20 pages - Economy general
"Russia will become the largest car market in Europe in the next two years”, said Carlos Gohsn (2008), CEO of Renault of France and Nissan of Japan. For both its macroeconomic and social policy reasons, Russia is growing. In 2007, all sectors of the Russian economy had seen steady...
Cosmetic strategy for the European market
Case study - 8 pages - Business strategy
The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This is in order...
Analysis of the confectionery market and the chewing-gum segment
Market study - 60 pages - Services marketing
This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to...
The marketing strategy of Coca-Cola
Case study - 6 pages - Services marketing
Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the global drink...
Marketing plan for Belle lady shoes entry to the Thailand
Case study - 14 pages - Services marketing
Bell International Holdings Ltd, is an internationally recognized retailer and manufacturer of ladies footwear (casual and sports). This marketing plan will illustrate the strategies, Belle holding will adopt while preparing for entry into the Thailand market segment. It's imperative for...
Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea
Market study - 9 pages - Services marketing
Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's...
Asian American representation in American media: A study
Essay - 6 pages - Journalism
Asian American portrayals in American media have been historically stereotypical with damaging images and characters in the areas of advertising, film, and television. Various studies and groups have been conducted and formed to highlight and monitor the representations of Asian...
Asian pacific business since 1997: Samsung and South Korea
Essay - 11 pages - Economy general
Everybody knows Samsung, Toyota, Sony, LG or even Hyundai which are very famous brand all over the world. Those very successful companies have similarity. Indeed, all of them come from the Pacific Rim. The Pacific Rim is defined by "far Eastern countries and markets bordering the Pacific...
Foreign institutional investors and the Indian capital market
Dissertation - 61 pages - Finance
Foreign investment refers to investments made by the residents of a country in the financial assets and production processes of another country. After the opening up of the borders for capital movement, these investments have grown in leaps and bounds. The effect of foreign investment, however,...
Asian Pacific Business - Malaysia
Market study - 7 pages - Economy general
The world has seen the most important economic growth since the end of the Second World War in the region of East Asia. This incredible economic phenomenon had emerged more particularly in Japan during the 1950s. This trend has been followed later by what is known as the four dragons: Taiwan,...
Multinationals, Asian success and the global economy
Essay - 5 pages - Economy general
For more than thirty years, Asian countries have known an amazing period of growth, and have now a real and consequent influence on the economic world. However, these countries, like all other developing countries have to face the problem of funding resources in order to develop their...
Is ethnic marketing ethical and legitimate?
Dissertation - 38 pages - Services marketing
The concept of ethnic marketing introduces a new way to segment markets, to communicate, and presents a new vision of the consumer. This novel concept seems to be a new challenge for marketers. While some people believe that this marketing concept does not respect ethics because marketers...
Compare the 1997 Asian financial crisis with the subprime crisis
Essay - 4 pages - Finance
The subprime crisis was triggered by an expectation of defaults of payments on subprime mortgages in the US. It is an on-going crisis that has already led to the free fall of the US housing prices, billions of losses by banks, and generally speaking a slow-down (maybe a recession) of the American...
Is ethno marketing both moral and useful?
Case study - 29 pages - Services marketing
I.1.A What is an ethnic group? The expression “Ethno-marketing” is frequently perceived bad. The term “ethnic” only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is essential to...
Eleven years after the Asian crisis, what are the policy lessons?
Essay - 4 pages - Economy general
Year 2008 is remembered, in History books, as the year of a major economic crisis throughout the world. As most papers put it mentioning as, “The worst since the great depression”. But as the world suddenly pays attention to its economic system and its (present) prominent imperfections,...
Asian business culture
Thesis - 9 pages - Journalism
Since the last decade the Northeast Asian economies such as Japan, South Korean and Taiwan have had a remarkable growth and an important development into world-class economic powers. They have emerged from an “array of political and social challenges such as world and civil wars,...
The Impact of the Global Economic Recession on the Emerging Markets
Essay - 4 pages - Economy general
Developed countries are facing our today's global economic recession with difficulties like the previous financial crises. Are Emerging economies undergoing this crisis differently? According to Minsky and his readjustment of Fisher's theory, today's subprime crisis which affects the...
The Chinese cosmetics market on the internet
Market study - 50 pages - Economy general
With 1.322 billion people, China is the most populous country in the world and thus the largest market in the world. Although it has a communist past of the Soviet model, since 1978 the Government of the People's Republic of China has reformed its economy in order to gradually open the...
Marketing challenges when targeting developed markets: How to overcome them?
Essay - 10 pages - Services marketing
Over the past decade, many Asian companies have established branded products in several emerging markets (consumer electronics industry or domestic appliances for example). But nowadays, the next challenge is, for emerging market companies, to establish branded products in...
Market research on Britannia
Case study - 44 pages - Services marketing
Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai, Delhi and...
