Trends in the luxury market in China
Case study - 17 pages - Business strategy
Mandeville describes luxury everything beyond the bare necessities. The luxury covers everything that is deemed superfluous and unnecessary. But the usual sense means the splendor and sophistication in the way of life (tableware, toilet elegant, sumptuous decor). We can acquire luxury by large...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving...
The impact and the economic consequences of the one-child family policy on the age structure of China's population
Essay - 10 pages - Social sciences
The world population is increasing at a rapid rate and aging fast in developed areas, soon the planet won't be able to satisfy needs of all humans living on it, however China did find a way to slow down the speed of population increase: The One Child Policy. It is a policy that some people...
China's economical and ethical rise in the African continent
Thesis - 9 pages - Economy general
The paper is based on the theme of an article that emphasizes on China's role in Africa. We first learn about the contents of the article and then state the status quo of the collaboration between the country and the continent. After description, we will go through a critical thinking...
Study of the Yves Rocher in China
Case study - 51 pages - Services marketing
The cosmetics industry is currently booming and the opening of foreign markets has spawned new needs. Health, nature, ecology and the environment are now increasingly becoming the keywords of our society, which now demands cosmetics products that respect these concepts. With increasing focus on...
Marketing plan for iPad in China
Case study - 10 pages - Services marketing
In this document, we are going to market the iPad in the Chinese Market. The iPad is a product of Apple, the well?known American company led by Steve Jobs. First of all, we will take a quick look at the Apple Company concerning the iPad. So in the first part, we will briefly describe the Apple...
Strategic Marketing Plan: Caroll entering the middle market in China
Case study - 10 pages - Business strategy
This document develops a strategic plan through the main tools; the first section is dedicated to the presentation of the company and its competitive market. Tools including the positioning of the brand, SWOT analysis and Value chain of the company Caroll are used to understand the strengths and...
iPad, the new star product of Apple's strategy to reach China's market
Dissertation - 10 pages - Management
This is a study about the international marketing of Apple for the product I Pad in China. This analysis is divided into three parts. The first one deals with the environmental scanning of the brand. We initially propose a presentation of the company, and then present a strategic...
Adaptation of a worker to the local problems: French in China
Case study - 10 pages - Human resources
Working abroad as part of an international assignment or other contract inevitably raises many challenges with regard to adaptability. One has to adapt to different cultures, ways of living and study the key points rigorously to live more comfortably in a host country. A host country receives a...
L'Oreal and its conquest of China
Case study - 27 pages - Services marketing
Since its creation almost a century ago by the French chemist Eugene Schueller, L'Oreal has always been at the forefront particularly on the sectors of of dermatology, pharmacology and cosmetics. The group has implemented its know-how and expertise to emerge as the leader in cosmetic business...
The expansion of L'Oreal in China
Case study - 15 pages - Business strategy
This report examines the position of L'Oreal in the cosmetics industry, in order to examine a possible expansion in China, which is best suited for an overseas expansion through Direct Investment. In compiling this report, the first part will be about the position of L'Oreal within the...
The rise of power of China and its opportunities facing the American superpower
Essay - 8 pages - International relations
The People's Republic of China today plays an increasingly important role at the regional and international levels.In recent history it is rare that a country has maintained its hegemony for over a century. One may therefore question whether the U.S. can extend their supremacy for...
'When China changes the world": Erik Izraelewicz
Book review - 5 pages - Economy general
"The snake has initiated its transformation", said Erik IZRAELEWIZC playing this animal metaphor to evoke China, stripped of its skin spotted with communism and protectionism, which finally awakened. Modern cities developed there, and have tripled in volume in recent years. Cities like...
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the...
Will China be the economic power of the 21st century?
Thesis - 15 pages - Economy general
It all began in 1980 after Deng Xiaoping came to power and China had moved gradually from being one of the poorest countries in the world to what is commonly called the "world's factory".Taking advantage of abundant and cheap labor, many companies decided to settle down in this country...
How to do business in China - The author's view
Thesis - 6 pages - Economy general
The Chinese population is immense, their history is very long and their culture is one of the most complex in the world. China is really a unique country for many reasons. First, we can notice a huge gap between urban and rural areas. China is so vast so there are a lot of cultural...
Globalization, Economic Growth and Social Acceptance: The Case for the Olympics in China
Thesis - 5 pages - Economy general
In 2008, China was poised upon the brink of world domination. Set to host the Summer Olympic Games in its capital Beijing, China would come off from this two week-long event as a victorious host and dominant world power, or as a failed, backward, socially regressive society, still...
Launching of the wines of the Center-Loire in China: analysis and potential of development
Market study - 121 pages - Services marketing
In order to provide a detailed answer to our question, we conducted this study in three distinct phases. During these three phases, we have always tried to keep in mind the characteristics of BIVC and its members in order to maintain greater consistency in all our analysis and answers. We first...
Development for the sector of the luxury: The case of China (2006)
Essay - 43 pages - Services marketing
There are as many definitions of the term in the luxury sector. Dictionaries summarize luxury as a way of life characterized by a taste for expensive and comfort that requires large expenditures.The resulting products are therefore synonymous, not only of beauty,originality, creativity and...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
Evaluating a business plan for Dior - establishment of a store in China
Business plan - 14 pages - Business strategy
A business plan was created as part of an establishment of an outlet for Dior products in China. It contains a market analysis to determine strengths, weaknesses, opportunities and threats of the Chinese market. It consists of an analysis of the Dior group, and the whole city to determine...
Strategic marketing plan for Caroll (the French "fashion house") in China
Market study - 10 pages - Services marketing
Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...
McDonald's and KFC - Recipes for Success in China
Case study - 4 pages - Business strategy
To analyze China's attractiveness for both companies in late 1980s, we will first analyze the market opportunities. When KFC and McDonald's tried to enter the Chinese market in 1980, the country was an emerging one. Like an emerging country, China presented lots of opportunities....
The Coca-Cola Company: Business model and implementation in China
Case study - 5 pages - Management
The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating segments: Eurasia,...
Economic reform in China and Russia: A Comparison
Essay - 4 pages - Economy general
When economic reforms first began in China and Russia, regime stability, when classified as a product of political legitimacy, has, overall, seen only marginal change. Though they are now classified as illiberal democracies, and have opened up economicallyChina more so than...
Strategic Marketing of Caroll fashion house in China
Market study - 9 pages - Services marketing
Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a line...
Mao's 'Strategic Problems of China's Revolutionary War'
Essay - 6 pages - Modern history
The "encirclement chess" or the game of Go is a typical Asian game of strategy which is popular among Chinese generals. The preparation of strategic action in time of peace, the primary objective of control of a sphere of influence, the action developed from the periphery to the center or during...
Labor unrest in China: Joining multiple perspectives to predict a possible future
Thesis - 3 pages - Economy general
The current labor situation in China is complex and needs not one, but multiple perspectives to adequately address different aspects of the increasingly diverse workforce. First, William Hurst's article 'Understanding Contentious Collective Action by Laid-Off Chinese Workers',...
Cognac in China
Thesis - 3 pages - Economy general
Today, the consumption of cognac in China is booming. Between 2006 and 2007, this market had increased by 74.2% in China and is now the 4th largest market in terms of global consumption. However, it remains a product which is synonymous with luxury, and therefore is priced at a...
Buddhist influence on architectural elements of the Dunhuang Caves of China
Thesis - 4 pages - Arts and art history
The Dunhuang Caves have long been one of the most important architectural sites in the world, not only as a monument of cultural heritage, but also as memorial to the only religion to ever be universally accepted throughout the vast empire of China. While the sheer number of caves is an...