The French luxury industry in China
Thesis - 45 pages - Services marketing
China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping....
China and India- the most powerful success stories of this century
Market study - 9 pages - Economy general
Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way...
Morrisons going to China
Case study - 26 pages - Services marketing
Wm Morrison Supermarkets Plc or Morrisons, as it is commonly known, was founded by William Morrison in 1899, and is now led by his son Ken Morrison. From an egg and butter stall in Bradford, the company developed into market stalls until 1985 when a small store was opened in the town center....
The future of China in a global context
Thesis - 4 pages - Economy general
The People's Republic of China, more commonly known as China is over 9.6 million square kilometers and accounts for more than one fifth of the global population. China is also a demographic giant as this country has more than 1.3 billion people. Beijing, the capital of...
China: The eldorado of luxury
Thesis - 6 pages - Business strategy
“Five years ago, there were about 20 to 30 luxury shops here. Today everyone is here and their networks in continental China are becoming more and more significant," McKinsey management consultant Jacques Penhirin (partner of the McKinsey management consulting firm) told AFP. This is...
Automotive industry: China
Thesis - 25 pages - Business strategy
In China, the government does not offer premiums to the purchasers of new cars contrary to the US government or to other European governments. Massive infrastructure investments have been realized by the Chinese government to accompany this development. With more than 2 million km of...
The impact of the Beijing Olympic Games in China
Dissertation - 52 pages - International relations
In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to...
Danone in China: How Danone developed a strategy to settle in the Chinese market
Case study - 20 pages - Services marketing
Danone is one of the leading international agro-alimentary companies in the world. The group wants to establish itself in the biggest market in the world: China. The problem confronting the group is to sort out the many cultural differences that prevent the group from developing its supply...
Nike in China and Vietnam
Thesis - 3 pages - Business strategy
With China and Vietnam holding a majority of Nike's factories, production is being done at very low costs due to cheap labor. With poorly enforced labor laws, along with the law prohibiting workers from forming unions, it is very easy to find workers in these countries. Although they do...
Case study: eBay in China
Case study - 6 pages - Business strategy
The proposed case deals with the eBay Company's plan to expand its activity to China. eBay is a US company offering e-commerce, e-payments and internet communication services globally. It was founded in 1995 in California. eBay is the international online market place enabling trade on a...
Asian business environment : A market survey of wine in China
Market study - 5 pages - Economy general
The idea of choosing this particular market for our study is of course mainly due to the long history and passion for Wine in France. As a matter of fact, we wanted to have a better understanding of the Wine Market in China so as to study the opportunity of creating a Business there....
IKEA in China
Case study - 14 pages - Services marketing
Managing across cultures is a priority for companies that pursue an internationalization strategy. The case of the Swedish furniture company IKEA illustrates the complexity of this process. The Swedish company IKEA, which pioneered flat-pack design furniture at affordable prices,is the...
Intercultural Management - example of the Intel companyin China
Case study - 10 pages - Management
A culture must have several characteristics: it must be adaptive, transgenerational, symbolic, shared, learned, and patterned. Culture influences relationships and interactions between people. Thus, each culture has specific habits and behaviors. In consequence, the interaction between two...
Are the migrant workers competing with locals in China's urban labour market?
Essay - 5 pages - Economy general
At the end of the 1970s, the Communist Party of China (CPC) acknowledged that planned economy had not managed to increase the Chinese standards of living. Consequently, it started to reform the economic system in order to modernize it. The labor market was also not been excluded from such...
Model of human impact: Automobile boom in Beijing, China
Thesis - 3 pages - Social sciences
Beijing, the capital of China, has been experiencing a massive increase in vehicle ownership over the past decade. It has become the world's second biggest car market, with 1,000 new vehicles on the street everyday. This trend is not only a problem in Beijing, but throughout...
Global business environment - Danone in China and in India
Case study - 5 pages - Services marketing
Today, many multinationals seek to expand their activities in the international market spurred by the growing trends of globalization. By investing substantially in foreign markets, they hope to establish themselves and gain market shares. This expansion of activities can only be undertaken...
Perception of China
Thesis - 2 pages - Social sciences
China is a vast country with a rich culture and profound history of social transformations. Through going on this trip to China, I hope to connect Becker, Wasserstrom, Pomfret, and Seybolt's perspectives of China with my own experience to paint an overall image of...
Intel corporation in China and contribution of social sciences in the adaptation of the sale of Intel products abroad
Case study - 3 pages - Business strategy
Intel Corporation is a US research center and an industrial manufacturer of integrated circuits. The group was founded in 1968 by Gordon Moore, Robert Noyce, and Andrew Grove, three PhDs in physics and chemistry, and specialists in digital electronics. Intel is short for Integrated Electronics....
China, Confucian and Mao
Thesis - 3 pages - Political science
China's traditional Confucian world view in the late Imperial period has often been compared to the Marxist world view adopted by the People's Republic of China during the Mao period. This raises important questions. In what ways were they similar? In what ways were they different?...
Conflict in China, Tibet and Taiwan
Thesis - 2 pages - International relations
The conflicts between China, Tibet, and Taiwan have a long history, though the most recent issues between the areas stem from the effects of the Cultural Revolution and the expulsion of the nationalists from the country. When the communists came to power under the leadership of Mao, the...
Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China
Market study - 16 pages - Services marketing
To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices...
Introduction to modern China - the relationship between Chinese architecture and urban culture: Beijing
Case study - 5 pages - Architecture
Beijing has not originated as the capital of China. As early as history can date back, the city was not even called Beijing. It was always known as the ?Northern Capital' in China. This was how Beijing was called and known prior to the rule of the third Ming emperor, Yongle, who...
Ethical analysis of the activities of the China National Petroleum Corporation (CNPC) in Sudan
Case study - 23 pages - Management
The China National Petroleum Corporation (CNPC) is a Chinese state-owned fuel-producing corporation. It is China's largest integrated oil and gas company. As of 2006, it was the second largest company in the world in terms of number of employees. CNPC holds proved to be...
To what extent was China a unified country in the early imperial period (Qin through Tang)?
Essay - 4 pages - Ancient history
To a large extent, China can be considered as a dramatically diverse country. Firstly, while its physical boundaries were constantly changing throughout its history, its territory remained constantly perceived as a juxtaposition of contrasting environments. Moreover, since the evolution of...
Comparison of HRM models in two different countries: France and China
Essay - 6 pages - Human resources
Raymond Miles introduced the term ?human resources' in 1965 after the evidence that human beings and human relations were changing in a professional environment. Human resources are considered as an ?umbrella' gathering several different approaches rather than a single theory. All these...
Invest in China
Essay - 3 pages - Economy general
In the last three decades, China has known a fundamental shift. Indeed, China turned its socialist planned economy into a market economy. The government, through a lot of reforms, is gradually opening its doors to the free market. The entry of China in the WTO in 2001 has...
Cross Cultural issues: Airbus moving to China
Case study - 8 pages - Management
This paper will talk about Airbus and what kind of cultural issues it would face if the company decided to move its manufacturing unit to China. Firstly, I will describe the French way of doing business to establish the points where the company needs to make efforts to change. I will...
China-Middle East relations and how the natural resources affect their relations
Thesis - 6 pages - International relations
It remains without a doubt that the economic boom that China has witnessed in the last few decades had many implications for other regions of the world, including the Middle East. To fuel its ever increasing production and consumption patterns, and its ultimate search for economic profit,...
Business plan for the start-up of a clothes shop in China: Frenchy
Business plan - 21 pages - Services marketing
We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this...
China: A cash cow for the European investors
Thesis - 5 pages - Business strategy
In today's world, where everyone's main goal is to make maximum profits, China is at the heart of the economic debate. It attracts more European investors than the United States and has become the sixth largest economy in the world. In addition to the excitement that drives the Chinese is...
