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20 Nov 2023

Launching a Satisfaction Inquiry

Presentation - 26 pages - Communication

- Identify Your Target Audience: Clearly define the group of people you want to survey. Understand their demographics, preferences, and behaviors. This knowledge will help you tailor your approach. - Choose the Right Distribution Channels: Select the most appropriate distribution channels based...

03 Jul 2023

How to set up a long-term Data-Driven Omnichannel CRM Roadmap to better recruit, retain and grow its clients?

Case study - 4 pages - Business strategy

To become best-in-class in terms of data-driven client activation, the company should aim to deliver personalized and relevant messages to each customer across all channels, and at each stage of the customer journey. This requires a deep understanding of customer behavior and preferences,...

22 Jul 2010

Measuring customer satisfaction in industrial markets

Thesis - 8 pages - Management

Customer satisfaction is a fundamental concept of marketing that has been the source of many studies in the consumer market. Measuring customer satisfaction is a process that is now well assimilated and widely used by companies in B to B transactions. The question arises about the...

15 Sep 2021

Marketing Mix - Samsung

Case study - 4 pages - ICT marketing

Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...

13 May 2009

Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Thesis - 24 pages - Management

Nowadays, companies possess lot of tools in order to gain customer's satisfaction and build loyalty. They understood that they have to focus on customers in order to increase profit more than before. Indeed, by focusing on customer's satisfaction they build loyalty and a long-term...

02 Sep 2022

Principles of Persuasion

Dissertation - 2 pages - Communication

Reciprocity is the tendency to have a similar reaction to the one received; a mutual expectation for exchange that people depict almost subconsciously. As Mahmoodi et al. (2018) put it, there is a tendency for people to be kind to those that are kind to them, respectful where they obtain respect...

29 Sep 2010

Comparison of customers'satisfaction and delivered quality in case of McDonald's and Burger King

Essay - 33 pages - Services marketing

McDonald's is the leading foodservice retailer globally with over30,000 local restaurants serving 52 million people in more than 100 countries daily. More than 70% of McDonald's restaurants worldwide are owned and operated by independent local men and women. The Burger King operates over...

27 Jul 2010

Assessing and improving customer satisfaction

Thesis - 4 pages - Management

In a world of commercial competition at present, customer satisfaction is a key data that leads to business success. The manager needs to provide tools to determine objectively and accurately the needs of his customers and determine their satisfaction and track improvements that...

01 Oct 2021

VRIO Analysis - Airbus

Case study - 4 pages - International marketing

Airbus is one of the largest aviation companies globally, as well as at the European level. Finally, it is the world's second-largest group in the aeronautics sector in 2021. The health crisis has had a huge impact on the sector as well as the group's results. Indeed, in 2019, the...

16 Apr 2009

Market research on customer satisfaction survey for Henkel (B2B)

Case study - 42 pages - Services marketing

This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its...

12 Oct 2021

Digital Strategy: Feedbacks, Performance and Image

Practical guide - 3 pages - Digital & e-marketing

The arrival of e-commerce and new technologies has changed the rules of the game. Traditional merchants have had to focus on improving customer relationships. Collecting feedback has become essential for any actor. Whether online or physical, brands are all going digital in order to collect as...

26 Jul 2022

Porter's five forces - Lidl

Case study - 4 pages - Distribution marketing

Lidl is a supermarket chain based in Germany. It has most of its operations in some European countries. The UK, Germany and France are the main countries where the company is based. Outside Europe, Lidl is also present in the USA. The German brand was created by Dieter Schwarz in 1973. The...

24 Jul 2023

The Impact of Social Media on Startups Development

Thesis - 33 pages - Marketing theories

Startups are known for their ambitious goals and desire to succeed. There are several milestones that startups aim to achieve, including raising funds, achieving market fit, scaling the business, and establishing a strong brand. However, to accomplish these objectives, startups need to have a...

29 Jul 2009

Case study: Early-episode psychosis as the onset of paranoid schizophrenia and the direction toward holistic and client-centered occupational therapy

Case study - 7 pages - Medical studies

The following paper will present a clinical assessment of the subject, provided by a Mental State Examination (MSE), in order to produce a diagnosis consistent with the current ICD-10 and DSM-IV-TR classifications of psychiatric disorders. After determining a diagnosis of the patient's mental...

20 Apr 2009

Credit appraisal process and customer satisfaction on home loans with reference to ING Vysya Bank Ltd

Market study - 46 pages - Business strategy

The changes after liberalization and globalization process was initiated in 1991 had a significant impact on the financial sector. In India, housing finance segment has increased in the recent years. Boost to housing can rejuvenate the economy. The success of the housing companies in the market...

03 Sep 2009

Occupational therapy: Assistive technology recommendations for client 'George'

Case study - 4 pages - Electronics, mechanics, engineering & technology

The enclosed case-study is a follow-up to the previous report on client “George,” a seventy-one year old high-functioning male retiree living in an independent unit with his spouse, and contains recommendations on an appropriate AT device usages which should prove beneficial to...

29 Apr 2009

Customer satisfaction level towards American Express in India

Thesis - 24 pages - Business strategy

This is an overall study of the organization of American Express Bank Ltd. where it's working environment and various policies and practice are studied. The methodology used was conducting personal interview with all the functional manager departmental head and sales executives. Collect the...

13 Jan 2009

Client consultancy project: Leeds Metropolitan University Student' Union Elections

Thesis - 29 pages - Political science

This report carries out extensive background research to the election process of Leeds Metropolitan University Students Union (S.U.) and the attitudes of students attending the University. The findings show that students do not feel there is an effort to engage them in the S.U. election process...

02 Apr 2009

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Dissertation - 75 pages - Business strategy

Traditionally, marketing has focused on market shares and customer acquisition rather than on retaining existing customers and on building long-lasting relationships with them (Kotler, 2003). More recently, however, market share has been gradually losing its revered status as marketing's holy...

08 Oct 2015

Causes of employee and customer dissatisfaction

Essay - 3 pages - Management

Employee dissatisfaction in the HR department of the public sector is a matter of if employees within the HR department are happy with their jobs. It is through employee satisfaction survey that employee satisfaction can be measured. Such survey address such topics as workload,...

28 May 2009

A study of human resources development climate in hospitals and its impact on patient satisfaction

Tutorials/exercises - 43 pages - Human resources

Combining medical technology and the human touch, the health care industry administers care around the clock, responding to the needs of millions of people—from newborns to the critically ill. Industry organization - About 580,000 establishments make up the health care industry; they vary...

04 Sep 2009

In the magic land of CRM in bank management: Needs and strategies for sublime customer satisfaction

Thesis - 8 pages - Business strategy

Irrespective of whether it is a public sector bank or a private sector bank; a regional rural bank or a foreign bank all banks commonly store details of tens of thousands of customers and prospects - both in a corporate database and in discrete documents on the desktops of individual bank...

10 Dec 2023

La Tricyclerie: The Challenges of Scaling a Social Business

Case study - 2 pages - Business strategy

The biggest challenge for the company is growth, with all the internal changes that are required to scale the company up. Indeed, more and more clients would like to subscribe to get the company's service, and more and more cities wish to get La Tricyclerie to implement the service....

29 Sep 2010

Analysis of Nespresso's targets - published: 29/09/2010

Essay - 8 pages - Services marketing

The usefulness of marketing is well renowned and appreciated world wide. However, a large number of small companies do not wish to have a strong marketing policy owing to its excessive cost. Its mode of functioning also seems to be difficult to master. Hence some feel that the ?real marketing...

08 Feb 2011

Inter-cultural management: Case of L'Oreal

Case study - 9 pages - Management

L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Fran├žaise des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. Keeping its...

21 May 2009

Using research in midwifery

Thesis - 10 pages - Medical studies

Discuss the importance of research within midwifery, both in terms of appreciating and evaluating available papers and how the evidence is applied to practice. Pressure has increased on health care professionals, via government directives such as the National Health Service Plan (DOH 2002) and...

02 Apr 2009

Customer Relationship Management and the call centers

Tutorials/exercises - 60 pages - Management

Before we begin to examine the conceptual foundations of CRM, it will be useful to define what CRM is. CRM stands for "Customer Relationship Management." CRM is a business strategy and a collection of technologies that enable seamless coordination between sales, marketing, customer service, field...

01 Apr 2009

A closer look at Covansys with special reference to ITES sector in India

Dissertation - 100 pages - Management

Incorporated in 1985, Covansys Corporation is a global technology services company with a focus on industry-specific solutions, strategic outsourcing and integration services. It addresses the most challenging technology issues companies are facing through an onsite, offsite, offshore delivery...

16 Apr 2009

The effectiveness of the training and development program conducted at EXL (I) Pvt Ltd

Dissertation - 43 pages - Business strategy

Indian companies are walking up to the challenges thrown in by the market economy. To survive in this highly competitive scenario, managers are being pressured to improve quality, increase productivity, cut down waste & eliminate inefficiency. The collective effort of the employer and the...

22 Jan 2010

Total quality management (TQM)

Thesis - 7 pages - Management

Over the past several decades, countless construction projects have failed as a direct result of poor quality management. The relationship between client and contractor is at times strained by deviant expectations and building requirements, thus reducing the capacity for effective...