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16 Feb 2011

Theoretical and practical study of CRM strategy in Societe Generale Algeria

Dissertation - 69 pages - Management

Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are forced...

30 Jan 2011

Organizational Culture and Employee Motivation at Cognizant Technology Solutions

Case study - 30 pages - Management

During the past 15 years, a particular sector of consulting firms has been performing very well. These are the firms that are mostly into technology consulting, whose modus operandi is to win the contract for design, development and maintenance of information systems from large, mostly American...

27 Jan 2011

Customer relationship management in the pharmaceutical industry

Dissertation - 35 pages - Management

This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has...

29 Sep 2010

Comparative analysis of loyalty programs at Orange and Vodafone Romania

Case study - 22 pages - Services marketing

Our study is a comparative analysis of the loyalty programs promoted by two of the largest Romanian mobile network companies, Vodafone and Orange. After briefing on the subject of loyalty programs and their functions in the case of a company, we have presented the generalities of the loyalty...

29 Sep 2010

What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)

Case study - 16 pages - Services marketing

Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We...

10 Jan 2011

Customer Relationship Management (CRM) and e-Commerce

Dissertation - 56 pages - Economy general

The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...

02 Apr 2009

A study on customer relationship management

Tutorials/exercises - 58 pages - Business strategy

Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short term, however, it proved to be an unwieldy process...

08 Apr 2009

Conceptual framework of CRM in hotels

Thesis - 19 pages - Management

Until recent years, relationship management has been largely ignored by most industries outside the service sector. Classical marketing theory and practice has focused on customer acquisition rather than customer retention. However, due to the intrinsic nature of the service industry, customer...

16 Dec 2013

Marketing Strategies

Case study - 5 pages - Business strategy

According to Ottaman (2011), it is the aim of every business organization to work towards the set goals and objectives in order to generate profit and be able to survive in the competitive market with the available resources through the provision of better services to their clients. For...

06 Apr 2010

An empirical study on the relationship between outsourcing determinant factors and outsourcing performance in Korea

Essay - 10 pages - Business strategy

The Outsourcing Industry has grown at a swift pace and evolved over time, and the Global IT Outsourcing market has shown signs of a steady growth. The domestic IT Outsourcing market is also no exception. The domestic IT Outsourcing industry is characterized by a bigger share of a captive market...

15 Apr 2009

Sales and channel management at Larsen and Toubro Limited

Thesis - 23 pages - Management

Larsen & Toubro Limited is India's largest engineering and construction conglomerate with additional interests in electrical, electronics and IT. A strong customer-focus approach and constant quest for top-class quality have enabled L&T to attain and sustain leadership position over 6...

25 Aug 2009

An examination of the company De Chazal and Du Mee

Thesis - 44 pages - Management

DCDM & Co. Ltd is a value-based organization. The management claims that it is the organization's commitment to strong values that has enabled it to sustain the test of time. Its strong values are embedded in the firm and constitute the very ‘genetic code' of the organization. Its founders...

25 May 2007

Experiencing Acquisition Through a Process of Culture Change in a Serbian Organization

Essay - 61 pages - Management

This study addresses the issue of culture, acquisition and change in Serbia. Specifically, the project focuses on a Serbian bank which has recently been taken over by a Greek bank and explores organisational culture in a Serbian bank. Culture can be an image created by its members. It is both a...

01 Apr 2009

Innovations in the restaurant business

Thesis - 29 pages - Business strategy

The paper deals with the brand related issues in the restaurant industry and is an attempt to highlight the image and identify trends in the restaurants industry. It highlight the various efforts and initiatives taken by restaurants worldwide to improve on their brands to remain competitive....

20 Apr 2009

Analysis of money laundering risks in priority banking: A unit if Standard Chartered Bank

Tutorials/exercises - 65 pages - Finance

Money laundering, at its simplest, is the act of making money that comes from Source A look like it comes from Source B. In practice, criminals are trying to disguise the origins of money obtained through illegal activities so it looks like it was obtained from legal sources. Otherwise, they...

15 Jun 2009

Investor's awareness about the depository systems

Case study - 39 pages - Finance

Technology is revolutionizing every field of human endeavor and activity. Indian capital market is barrow meter of Indian economy; one of them is introduced technology into capital market. A major development in the Indian capital market has been setting up of Depository system. The rapid growth...

29 Sep 2010
doc financial and marketing analysis

Case study - 20 pages - Services marketing is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon app├ętit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...

27 Jan 2011

The policy of service at Decathlon

Case study - 26 pages - Services marketing

In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The company now...

16 Apr 2009

The study and research of different fields of certified financial planning

Tutorials/exercises - 22 pages - Finance

Every body has dreams, dreams for themselves, dreams for their families, To fulfill these one needs to back up earnings by investing wisely. Most people work hard and earn money but when it comes to financial planning and actually going ahead with it they don't care much. Every one is different,...

26 May 2009

A study on the E-Brands and case studies of, & Gap

Tutorials/exercises - 57 pages - Business strategy

Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...

21 Jun 2010

Influence of relationship marketing on the role of the seller

Thesis - 4 pages - Services marketing

In the past, it was often seen that once a prospect was converted into a client, he could be retained indefinitely. Now, in a context marked by globalization of markets and a highly competitive environment, companies seek to establish relationships with their customers. According to Eric...

29 Jan 2014

The French ADEO group: Case study

Case study - 100 pages - Business strategy

Just a few volumes have been dedicated to private labels and all of them focused on the marketing side only. A brief part of this work also aims at describing the way private labels are marketed in DIY retail stores. Here, the description of the marketing side is a simple link to get to the real...

23 Nov 2012

The implementation of CRM systems in banks: The case of Caisse d'Epargne

Case study - 8 pages - Business strategy

Since a few years, many banks have adopted strategies of Customer Relationship Management. CRM can be defined as an approach based on new communication and information technologies, in order to identify the customers' needs and expectations to provide them with adapted products and services. One...

18 Jan 2011

Dell's customer relationship management (CRM) strategy

Thesis - 11 pages - Management

Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the customers and the company,...

29 Nov 2010

Quality Management at BNP Paribas Loire Valley

Case study - 8 pages - Management

BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...

07 Nov 2014

Door-to-door dry cleaning

Case study - 7 pages - Educational studies

Nowadays, people are full of activities that time for laundry is limited to some hours. Most people find time during the weekends while others do not get time at all. The business provides door-to-door dry cleaning and laundry. Clothes are picked from the client's door, laundry done at a...

19 Jan 2009

Reaching Mexican customers in the real estate business

Market study - 22 pages - Services marketing

Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of...

16 Feb 2011

Business plan for a store of optics of luxury

Business plan - 43 pages - Business strategy

Optica Designs is a Canadian based optical shop that is involved in the business of luxury brand products and series of a limited scale. The product range falls in the medium-range segment, and offers selective Optica Designs. It is a real alternative for customers looking for high quality...

25 Aug 2009

A brief look at some of the products and job roles in Honeywell

Thesis - 15 pages - Business strategy

The Security Solutions Industry is growing at an accelerating pace in the global scenario. As compared to few years back, the industry has shown considerable growth. However the industry is still in a nascent stage. There are few players in this segment - Honeywell being the leader in majority of...

05 Mar 2009

India Infoline

Case study - 44 pages - Economy general

In the year 1995 a group of professionals formed a company called Probity Research & Services Pvt Ltd at circa. The name was later changed to India Infoline. The main objective of this company is to provide unbiased and independent information to market intermediaries and investors....