Theoretical and practical study of CRM strategy in Societe Generale Algeria
Dissertation - 69 pages - Management
Traders have always tried to enhance the wealth represented by their customers. The market was large with a strong demand, and it was enough to offer a good product to be sold easily. Today, competition and supply are such that the buyer moves from one provider to another, because they are forced...
Organizational Culture and Employee Motivation at Cognizant Technology Solutions
Case study - 30 pages - Management
During the past 15 years, a particular sector of consulting firms has been performing very well. These are the firms that are mostly into technology consulting, whose modus operandi is to win the contract for design, development and maintenance of information systems from large, mostly American...
Customer relationship management in the pharmaceutical industry
Dissertation - 35 pages - Management
This document examines issues and approaches to various business strategies focused on different clients of French pharmaceutical laboratories. The idea was to reconcile two opposing stances: the industrial way of working opposed by a need to strengthen the image that the public has...
Comparative analysis of loyalty programs at Orange and Vodafone Romania
Case study - 22 pages - Services marketing
Our study is a comparative analysis of the loyalty programs promoted by two of the largest Romanian mobile network companies, Vodafone and Orange. After briefing on the subject of loyalty programs and their functions in the case of a company, we have presented the generalities of the loyalty...
What is the impact of service in the fast food industry? (A comparison between McDonald and Burger King in Bergen city)
Case study - 16 pages - Services marketing
Through our course “Service Marketing and Management” at NHH, we got the idea of doing our own study to figure out the major differences of McDonald and Burger King in Bergen by examaning customers' different perceptions, expectations, satisfactions and loyalty towards them. We...
Customer Relationship Management (CRM) and e-Commerce
Dissertation - 56 pages - Economy general
The twenty first century has seen a lot of changes in the business world. New business models have been developed, networks have increased, and certain concepts have evolved and become indispensable. Before the arrival of supermarkets, people used to shop at their neighborhood grocery store. But...
A study on customer relationship management
Tutorials/exercises - 58 pages - Business strategy
Customer Relationship Management (CRM) is one of those magnificent concepts that swept the business world in the 1990's with the promise of forever changing the way businesses, small and large, interacted with their customer bases. In the short term, however, it proved to be an unwieldy process...
Conceptual framework of CRM in hotels
Thesis - 19 pages - Management
Until recent years, relationship management has been largely ignored by most industries outside the service sector. Classical marketing theory and practice has focused on customer acquisition rather than customer retention. However, due to the intrinsic nature of the service industry, customer...
Marketing Strategies
Case study - 5 pages - Business strategy
According to Ottaman (2011), it is the aim of every business organization to work towards the set goals and objectives in order to generate profit and be able to survive in the competitive market with the available resources through the provision of better services to their clients. For...
An empirical study on the relationship between outsourcing determinant factors and outsourcing performance in Korea
Essay - 10 pages - Business strategy
The Outsourcing Industry has grown at a swift pace and evolved over time, and the Global IT Outsourcing market has shown signs of a steady growth. The domestic IT Outsourcing market is also no exception. The domestic IT Outsourcing industry is characterized by a bigger share of a captive market...
Sales and channel management at Larsen and Toubro Limited
Thesis - 23 pages - Management
Larsen & Toubro Limited is India's largest engineering and construction conglomerate with additional interests in electrical, electronics and IT. A strong customer-focus approach and constant quest for top-class quality have enabled L&T to attain and sustain leadership position over 6...
An examination of the company De Chazal and Du Mee
Thesis - 44 pages - Management
DCDM & Co. Ltd is a value-based organization. The management claims that it is the organization's commitment to strong values that has enabled it to sustain the test of time. Its strong values are embedded in the firm and constitute the very ‘genetic code' of the organization. Its founders...
Experiencing Acquisition Through a Process of Culture Change in a Serbian Organization
Essay - 61 pages - Management
This study addresses the issue of culture, acquisition and change in Serbia. Specifically, the project focuses on a Serbian bank which has recently been taken over by a Greek bank and explores organisational culture in a Serbian bank. Culture can be an image created by its members. It is both a...
Innovations in the restaurant business
Thesis - 29 pages - Business strategy
The paper deals with the brand related issues in the restaurant industry and is an attempt to highlight the image and identify trends in the restaurants industry. It highlight the various efforts and initiatives taken by restaurants worldwide to improve on their brands to remain competitive....
Analysis of money laundering risks in priority banking: A unit if Standard Chartered Bank
Tutorials/exercises - 65 pages - Finance
Money laundering, at its simplest, is the act of making money that comes from Source A look like it comes from Source B. In practice, criminals are trying to disguise the origins of money obtained through illegal activities so it looks like it was obtained from legal sources. Otherwise, they...
Investor's awareness about the depository systems
Case study - 39 pages - Finance
Technology is revolutionizing every field of human endeavor and activity. Indian capital market is barrow meter of Indian economy; one of them is introduced technology into capital market. A major development in the Indian capital market has been setting up of Depository system. The rapid growth...
Leshop.com: financial and marketing analysis
Case study - 20 pages - Services marketing
LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...
The policy of service at Decathlon
Case study - 26 pages - Services marketing
In France, Decathlon is the leading specialized distributor of sports and leisure. Its success is the result of the introduction of an innovative policy. The concept was to offer facilities for all athletes, from beginners to professionals, in all brands available under one roof. The company now...
The study and research of different fields of certified financial planning
Tutorials/exercises - 22 pages - Finance
Every body has dreams, dreams for themselves, dreams for their families, To fulfill these one needs to back up earnings by investing wisely. Most people work hard and earn money but when it comes to financial planning and actually going ahead with it they don't care much. Every one is different,...
A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap
Tutorials/exercises - 57 pages - Business strategy
Over the past few years, there has been an explosion in the online world - an explosion that is also a harbinger of how business will operate in the future. Supply chains are being rethought, products and services reconfigured, and business models revamped. As such, the Internet is having a...
Influence of relationship marketing on the role of the seller
Thesis - 4 pages - Services marketing
In the past, it was often seen that once a prospect was converted into a client, he could be retained indefinitely. Now, in a context marked by globalization of markets and a highly competitive environment, companies seek to establish relationships with their customers. According to Eric...
The French ADEO group: Case study
Case study - 100 pages - Business strategy
Just a few volumes have been dedicated to private labels and all of them focused on the marketing side only. A brief part of this work also aims at describing the way private labels are marketed in DIY retail stores. Here, the description of the marketing side is a simple link to get to the real...
The implementation of CRM systems in banks: The case of Caisse d'Epargne
Case study - 8 pages - Business strategy
Since a few years, many banks have adopted strategies of Customer Relationship Management. CRM can be defined as an approach based on new communication and information technologies, in order to identify the customers' needs and expectations to provide them with adapted products and services. One...
Dell's customer relationship management (CRM) strategy
Thesis - 11 pages - Management
Customer Relationship Management (CRM) is one of the most efficient systems which could be implanted in a company for its success. CRM is a process, a data mining, a technology and a philosophy base on the customer which aims to strengthen the relationship between the customers and the company,...
Quality Management at BNP Paribas Loire Valley
Case study - 8 pages - Management
BNP Paribas, considered the leading European banking group today, was founded on May 23, 2000, following a stock market battle that saw a fierce battle waged between BNP and Societe Generale for the merger with Paribas, with BNP coming out on top. Today, it is known as a company that concentrates...
Door-to-door dry cleaning
Case study - 7 pages - Educational studies
Nowadays, people are full of activities that time for laundry is limited to some hours. Most people find time during the weekends while others do not get time at all. The business provides door-to-door dry cleaning and laundry. Clothes are picked from the client's door, laundry done at a...
Reaching Mexican customers in the real estate business
Market study - 22 pages - Services marketing
Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of...
Business plan for a store of optics of luxury
Business plan - 43 pages - Business strategy
Optica Designs is a Canadian based optical shop that is involved in the business of luxury brand products and series of a limited scale. The product range falls in the medium-range segment, and offers selective Optica Designs. It is a real alternative for customers looking for high quality...
A brief look at some of the products and job roles in Honeywell
Thesis - 15 pages - Business strategy
The Security Solutions Industry is growing at an accelerating pace in the global scenario. As compared to few years back, the industry has shown considerable growth. However the industry is still in a nascent stage. There are few players in this segment - Honeywell being the leader in majority of...
India Infoline
Case study - 44 pages - Economy general
In the year 1995 a group of professionals formed a company called Probity Research & Services Pvt Ltd at circa. The name was later changed to India Infoline. The main objective of this company is to provide unbiased and independent information to market intermediaries and investors....
