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01 Apr 2009

Reva: An alliance between Maini Group and AEV LLC Inc.

Thesis - 38 pages - Business strategy

REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group has on...

30 May 2009

Impact of Herberg and Maslow's theories in organizations

Tutorials/exercises - 49 pages - Finance

Among various behavioral theories generally believed and embraced by American business are those of Frederick Herzberg and Abraham Maslow. Herzberg, a psychologist, proposed a theory about job factors that motivate employees. Maslow, a behavioral scientist and contemporary of Herzberg's,...

15 Dec 2010

Nespresso: Customers Benefits

Case study - 7 pages - Management

Nespresso, currently the market leader, has always offered coffee machines to suit everybody, for professionals and the general public. The success of the brand relies on increased consumption, and a strong want by the company to meet customer expectations. It can be any type of Nespresso...

28 Aug 2009

Service marketing in multiplex

Case study - 110 pages - Services marketing

The magical word in cinemas today is - multiplex. It caters to the busy, fast moving and variety-loving consumer who wants more than just one film under a single roof. Multiplexes have become just a rage that most of the old cine complexes are converting to multiplexes. Cinema cannot be an...

15 Sep 2010

A reflection on one student's preparation to transition from student nurse to graduate nurse

Thesis - 5 pages - Medical studies

This author's personal philosophy of nursing draws from a variety of sources to form a comprehensive whole. Feminist ethics, and the ethics of care which derives from it, encourages health care professionals to look at clients as whole people, who fit into a social framework, and who...

29 Sep 2010

What are the impacts of advanced supplier quality assurance implementation on automotive lighting overall business performance?

Case study - 28 pages - Business strategy

Innovative company of automotive lighting industry, automotive lighting (AL), daily develops strategies which play a leading role in insuring its competitiveness. For this reason, AL's purchasing division targets to reach Purchasing Excellence. To assure this target, AL's purchasing...

27 Jan 2011

Study of the Krups coffee machine

Course material - 23 pages - Services marketing

The Krups company is a German company which was founded in 1836. Having adopted an international policy, it established itself in many markets. Since 2002, it has been a subsidiary of the Seb group. Krups' policy has been marked by a constant search for precision and technical perfection. The...

19 Feb 2015

Logistics and Supply Chain Practices

Case study - 8 pages - Computer science

Lean thinking is essential to improve supply chain management. This is because lean thinking ensures things are done just as they should. As an example, Toyota has demonstrated superior results with regard to quality, cost and lead-time compared to most (if not all) of its competitors. This...

16 Apr 2009

The marketing strategy of Indiamart Intermesh Ltd

Case study - 46 pages - Business strategy

Today's companies need fresh thinking about how to operate and compete in the new economy. Today's economy is made up of old and new elements and is essentially a hybrid. We term marketing as a function by which a marketer plans, promote and deliver a goods and services to the customers or...

08 May 2009

Diversity at the workplace

Thesis - 35 pages - Human resources

Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but are not sufficient enough to result in effective outcomes in 21st century...

22 Nov 2010

Quality Control in Michelin

Essay - 10 pages - Management

As part of my internship for my 1st year Master of Project Management, I worked for the French Manufacturer of Tyres, Michelin. During this internship, I developed solutions to reduce waste materials in a sector of workshops and procedures of production of machines. The missions...

03 Mar 2011

Internet: A new pillar for the marketing of large distribution

Dissertation - 47 pages - Services marketing

Initially founded as the Arpanet, for military purposes in 1969, for some time, the Internet was reserved for researchers and academics. It functions primarily through a computer network connecting millions of computers to access and share information. Since the 1990s, the Internet has been...

14 May 2009

Diversity of the workplace

Tutorials/exercises - 34 pages - Human resources

Ways to maximize benefits of an increasingly diverse workforce and client base is a continuing concern for organizational leadership. The current processes for managing diversity continues to be necessary but is not sufficient to result in effective outcomes, in the 21st century's...

27 Jan 2011

EasyJet strategy

Case study - 10 pages - Business strategy

EasyJet is a company that was founded in 1994 by Stelios. This was the first European airline to offer cheap local flights. In 1995, EasyJet was one of Europe's leading low cost airlines, thanks to an efficient operating model, brand awareness and the ability to maintain a high level of...

16 Jan 2009

Business plan: Washybar, why wash and wait when you can drink and wash?

Business plan - 18 pages - Business strategy

The target market: People who don't have a washing machine at home (usually clients of launderette, mostly young people) and generally people who want to spend time in a bar. What they think now: It is boring to wait while your clothes are being washed. The waiting time is about 35 to 40...

27 Jan 2011

Strategic analysis of the Accor group

Case study - 43 pages - Business strategy

Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...

25 Sep 2012

People and organizational management

Case study - 11 pages - Business strategy

Motivation is described as the act of inspiring people so as to perform their duties well. There are two modes of motivation namely; intrinsic and extrinsic motivation. Intrinsic motivation refers to the employee inspiration that comes from within him. In most cases, this is derived from...

16 Feb 2011

Management of customer service

Case study - 3 pages - Management

A good attitude to a customer, mostly through good listening skills, indicates an active service oriented attitude. Thus, customer servicing personnel are advised not to talk along much but: • Be attentive to what the client says, • Ask questions and encourage them to respond...

21 Nov 2006

SERVQUAL: A tool to measure service quality

Thesis - 7 pages - Logistics

SERVQUAL consists of a model developed by Parasuraman, Zeithaml and Berry (1986) which helps measure service quality through a series of steps. It concentrates on the notion of perceived quality. “Perceived quality refers to a consumer's judgment about a product's overall excellence”...

05 Feb 2009

Project plan proposal

Essay - 10 pages - Management

Company ABC Inc. is the leading provider of quality and performance management. As a small company we are in the enviable position of catering primarily to the fortune 500. While we offer a variety of services to help enhance their sales and customer satisfaction performance, all of our...

06 Nov 2014

Privately Owned Restaurants versus Large Chains

Case study - 10 pages - Educational studies

For most organizations operating in direct service line industries, they are faced with sustaining the excellent delivery of services while containing the mushrooming of variable costs attributed to everyday operations. Ordinarily, exceptional customer service is a critical component for the...

03 Apr 2009

All you wanted to know about Six Sigma

Tutorials/exercises - 39 pages - Business strategy

Six Sigma can be used to create a brand new business process from ground up. Six Sigma strives for perfection. It allows for only 3.4 defects per million opportunities for each product or service transaction. Six Sigma relies heavily on statistical techniques to reduce defects and measure...

29 Sep 2010


Case study - 14 pages - Management

E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People...

03 Mar 2011

Concept of mark in strategic marketing

Course material - 9 pages - Services marketing

Throughout the twentieth century, there has been a change in the interest of marketing for the product to an interest in the brand. This is essentially the wider role of the brand in the mind of the customers' "mental box". Gradually, companies have apprehended the three core functions of...

03 Mar 2011

Marketing Mix of Zara

Case study - 7 pages - Services marketing

Thanks to cheaper raw materials such as fabrics, Zara is able to offer models based on collections of top designers at a cost which is up to 10 times lower than those of designers such as Armani and Prada. The products offered, are thus, accessible to many people at very attractive rates, and...

27 Mar 2013

Longevity Healthcare Systems: Hunting for a marketing strategy

Essay - 8 pages - Services marketing

history that dates back to the mid ‘70s. Kathryn Hamilton and her husband have established a respectable company that originated from the need for long-term healthcare for their ailing parents. In essence, they have a good understanding for what families of long-term healthcare patients...

26 May 2009

Effectiveness of recruitment and selection process in Satyam

Tutorials/exercises - 45 pages - Human resources

Satyam Computers Services Ltd., is a leading global consulting and IT services company that offers a wide array of solutions for a range of key verticals and horizontals. Starting from the strategy consulting right through to implementing IT solutions for clients, Satyam straddles this...

07 Oct 2009

Running header: Riordan benchmarking

Thesis - 11 pages - Business strategy

Riordan Manufacturing faced several issues but none that are uncommon in any growing organization going through a transitional period. By simply looking at companies such these General Motors and Wal-mart, Royal Bank of Scotland and Goodyear, Hudson Highland Group (Hudson Employee Index) and...

07 Mar 2011

Strategic Marketing - Apple

Case study - 11 pages - Services marketing

With the help of PESTLE model, it is possible to understand Apple's strategic opportunities. The political, economic, socio-cultural, technological, legal and environment factors are the components of the PESTLE model that allow us to evaluate key elements that have a great influence on the...

23 Mar 2011

Corporate Decathlon - Universe workshop

Case study - 9 pages - Services marketing

In July 1976, Michel Leclercq of DECATHLON created the first large area devoted to sports at Englos, near Lille. 30 years later the brand has 331 stores including 113 abroad, and achieved a turnover of 3.431 billion Euros for 2005, up 10.3% over the previous year. It holds the first place in...