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10 Jul 2013

Calling the bluff on "The emperor's new clothes"

Case study - 5 pages - Literature

In the words of George Eliot, “There is no creature whose inner being is so strong that it is not greatly determined by what lies outside of it.” The central premise of the essay's thesis is that individuals need to be at peace and in harmony with their environment, particularly the...

27 Jan 2011

Strategic analysis of Zara's ready-made clothes

Case study - 10 pages - Services marketing

During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...

29 Sep 2010

Business plan for the start-up of a clothes shop in China: Frenchy

Business plan - 21 pages - Services marketing

We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this market is growing...

29 Sep 2010

Online clothes renting business: « Des Marques et Vous »

Case study - 25 pages - Economy general

'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...

11 Aug 2010

Why do ghosts wear clothes?

Thesis - 2 pages - Social sciences

Why do ghosts wear clothes? Why are they seen the way they are? Are they discarnate spirits of the dead? When the human body ceases to function, are they merely bundles of energy let loose in the air? Or are they simply residual images that are left behind on the atmosphere of somewhere...

29 Sep 2010

Men's luxury ready to wear clothes in France

Market study - 6 pages - Services marketing

The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion...

10 May 2009

The use of borders in Richard McCann's "My Mother's Clothes: The School of Beauty and Shame"

Thesis - 12 pages - Literature

Carroll Knolls—the setting of Richard McCann's “My Mother's Clothes: The School of Beauty and Shame”—is a world defined by borders; it is divided by property lines, lot spaces, fences, gates, doors, and all other manners of boundaries and barriers. The author infuses...

11 May 2009

Launching a designer clothes line. Firm: Fashion designer Isabelle Beaumenay Joannet

Thesis - 14 pages - Services marketing

The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will determine for her what kind of selling spot she...

14 Jul 2022

PESTEL analysis - The clothing market in the UK

Case study - 5 pages - Fashion and ready to wear marketing

The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...

28 Jul 2021

Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)

Case study - 5 pages - Fashion and ready to wear marketing

Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...

29 Sep 2010

Organic clothing: a change in behaviour - analysis of marketing campaigns

Case study - 4 pages - Services marketing

As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of...

03 Mar 2011

The clothing segment of 30-year olds in Spain

Market study - 8 pages - Services marketing

In terms of clothing, the thirty something Spanish are particularly careful about their appearance and attach great importance to their costumes. The budget for clothes is thus an important item of expenditure. The Spanish ranked clothing sixth in their list of priorities in 2001. In...

27 Nov 2013

Clothing/ Fashion trends in the 2000s

Case study - 2 pages - Management

Fashion in clothing means the current or prevailing style acceptable to most people, and widely used. Fashions come and go, while others later undergo a redefining process after some time to change their outlook (Kim 15). The decision on what to put on, for most people, depends on the current...

03 Mar 2011

Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)

Case study - 13 pages - Services marketing

Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...

24 Nov 2022

PESTEL Analysis - Shein

Case study - 6 pages - Fashion and ready to wear marketing

Global fast fashion market was supported by an increasing youth population's penchant for essential and affordable fast fashion clothing. The expansion of the fast fashion market, nonetheless, has gotten hampered by unsuitable working conditions and low living wages (Wang, 2018). Many workers...

20 Jan 2009

The clothing market middle to top-of-the-range

Market study - 4 pages - Services marketing

Over the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are the rise in costs (raw materials or production...

03 May 2021

Marketing Mix - H&M

Case study - 4 pages - Fashion and ready to wear marketing

Since the opening of the first store in 1947, the H&M brand has continued to perfect its growing success. Specialising in the sale of ready-to-wear clothing, H&M is known for its good quality products at affordable prices. It evolves in the market of clothing and accessories for women, men, and...

19 May 2021

PESTEL Analysis - H&M

Case study - 6 pages - Fashion and ready to wear marketing

There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....

11 Aug 2009

The anthropology of dresses: Clothing industry analysis

Thesis - 5 pages - Business strategy

Rugby Ralph Lauren, the newest division of Ralph Lauren Clothing, was established in October of 2004. At just four years old, the branch boasts ten locations across the United States. The oldest of these stores is located on Newbury Street in Boston while the New York City location pulls in over...

13 Oct 2020

SWOT Analysis - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...

22 Jul 2022

PESTEL Analysis - Levi Strauss Company - published: 19/07/2022

Case study - 7 pages - Startup, entrepreneurship

Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...

29 Oct 2021

Marketing Mix - Zara - published: 28/10/2021

Case study - 4 pages - Fashion and ready to wear marketing

In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by demonstrating...

13 Oct 2020

PESTEL Analysis - Nike - published: 29/07/2020

Case study - 6 pages - Business strategy

Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...

14 Oct 2010

International human resource management: Sean John Clothing Inc. and its expansion into the Caribbean Basin: Jamaica

Thesis - 8 pages - Human resources

Sean John Clothing is a very successful contemporary clothing brand launched in 1998 by the US Hip Hop star Sean John “Diddy” Combs. For ten years now, Sean John has made its mark on the fashion industry and made Sean John Combs one of the most successful African American entrepreneurs...

12 Apr 2021

Marketing Mix - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...

31 Dec 2010

Opportunity for a clothing manufacturer in Finland

Case study - 4 pages - Services marketing

As managers of a company that produces and sells high quality garments, our mission is to find a new market abroad. In this context, we chose Finland, which would give the company many opportunities to grow. To justify this choice, we will analyze the different criteria that have reinforced the...

16 Jan 2009

Child labor in the clothing industry

Essay - 6 pages - Human resources

The world is becoming more and more interconnected and firms are facing evolving challenges. With the increased globalization, companies are competing not only within their national borders but also against multinational companies. This heightens the pressure stressed on all the businesses to...

10 Feb 2021

E-Business - Established retailer adopting e-commerce

Case study - 10 pages - Digital & e-marketing

Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248...

23 Jun 2021

SWOT Analysis - Burberry

Case study - 5 pages - Luxury marketing

Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955,...

12 Jul 2022

Macy's to invest $5B in social responsibility efforts - Kaarin Vembar (2022) - How can the brand promote its conversion to eco-responsibility?

Text commentary - 2 pages - Fashion and ready to wear marketing

This article was published on March 1, 2022, on Retail Dive and written by Kaarin Vembar. It talks about the willingness of the clothing and cosmetics chain Macy's to invest in social responsibility. Indeed, the textile sector is at the top of the list of the most polluting industries in the...