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05 Dec 2011
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Strategic Marketing of Caroll fashion house in China

Market study - 9 pages - Services marketing

Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a...

27 Jan 2011
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Strategic analysis - Study of the case Lafuma

Case study - 32 pages - Business strategy

In 1930, three brothers, Victor, Alfred and Gabriel Lafuma, each one more enterprising than the other, launched a compnay, based on their skills as tanners and saddlers, to manufacture and market all types of bags including back-packs, and and they named their company Lafuma. In 1936 the...

19 Jan 2009
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H&M on the Japanese market (2007)

Essay - 9 pages - Business strategy

Hennes & Mauritz AB, better known as H&M, one of the inexpensive clothing fashion brand's leaders, established an expansion strategy, above all towards the East. They opened a lot of new stores in the best location, on shopping streets and in shopping centers in the United States (Beverly Center...

31 Dec 2010
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Marketing strategy: Case of Lacoste

Case study - 28 pages - Services marketing

The famous crocodile brand established in 1930 continues to conquer new market shares. Indeed, its founder Rene Lacoste will follow step by step development of the enterprise, from the mere creation of a shirt stitched mesh that became so popular, will extend to the mass production of a range of...

03 Mar 2011
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Extension of the Nike brand to Nikewomen

Case study - 13 pages - Services marketing

Nike is an American company founded in 1972. It is a limited company, whose slogan is "Just Do It." It is involved in the business of sports equipment and its major competitors are Adidas, Puma, Le Coq Sportif, which sell other brands of sports equipment. It should be noted that Nike is an...

29 Jul 2014
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Everyday Life Scientific Method of a Detergent Brand

Case study - 3 pages - Business strategy

Scientific method has been a viable method of acquiring knowledge through the creation and investigation of theories concerning an observable fact. Everyday aspects of the human life depend on the scientific method whether it is opening the door, cleaning up or driving a car to work (O'Leary...

20 Nov 2007
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Lice

Tutorials/exercises - 2 pages - Biology

Lice are small wingless insects that are ectoparasites of mammals. They are mostly host specific, and two species are human parasites: Pthirus pubis (pubic louse) and Pediculus humanus, with two varieties, P. h. capitis (head louse) and P. h. corporis (body louse). They are obligatory parasites,...

30 Jun 2011
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School Uniforms: Beneficial or Right Infringing?

Essay - 2 pages - Social sciences

When most people think of school uniforms, they think of stuck up private or preparatory schools with a strict and limiting dress code. They think of pressed pants, collared shirts, perfect ties, plaid skirts, clean-cut jumpers, and uncomfortable shoes. Many people are also offended by the rights...

07 Nov 2014
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Door-to-door dry cleaning

Case study - 7 pages - Educational studies

Nowadays, people are full of activities that time for laundry is limited to some hours. Most people find time during the weekends while others do not get time at all. The business provides door-to-door dry cleaning and laundry. Clothes are picked from the client's door, laundry done at a...

27 Sep 2011
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Analysis of the Zara company

Case study - 15 pages - Services marketing

Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...

31 Dec 2010
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United Colors of Benetton: An overview

Case study - 8 pages - Management

The clothing market is doing well with a growth rate of 2.5%, even though the market is unstable due to certain aspects (environmental, economic, socio-cultural, etc.), Despite saturation, Benetton is a brand that continues to sell quality clothing. However, given the explosion of mega stores,...

03 Jan 2011
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Marks and Spencer: Strategic marketing

Thesis - 15 pages - Services marketing

Marks and Spencer, a partnership formed in the late 1800s, is today one of the UK's leading retailers of clothing, food, home products and financial services. Employing 65,000 people, the company has 448 stores located throughout the UK, as well as a further 202 stores managed under franchise in...

10 Jan 2011
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Dolce&Gabbana and its communication strategies

Case study - 11 pages - Management

Dolce&Gabbana sells ready made clothes and is a brand based in Legnano, Milan. It was launched in 1985 by two designers, Domenico Dolce and Stefano Gabbana. In 1980, both were working in the same workshop in Venice. By 1982, they began working together to carve a niche for themselves in...

13 Oct 2020
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PESTEL Analysis - Nike

Case study - 6 pages - Sport marketing

Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...

03 Mar 2011
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Plan for marketing of Levi Strauss Signature in Europe

Essay - 13 pages - Services marketing

Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...

16 Apr 2012
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Marketing communication plan: United Colors of Benetton

Market study - 9 pages - Services marketing

United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for...

13 Oct 2020
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PESTEL Analysis - Zara

Case study - 4 pages - Fashion and ready to wear marketing

- One of the world's best-known brands - One of the largest international fashion companies - The third-largest brand in the apparel industry - Inditex brand clothing line, a world leader in textile manufacturing - Several chains of shops - Head office located in Spain (Galicia) - Their first...

29 Sep 2010
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A new sunscreen line in Kuwaiti market

Case study - 15 pages - Services marketing

In Western countries, the photo damage created by the sun is a public concern. People are encouraged by governments to heighten of public awareness of the risk linked to sun exposure. The use of sunscreen as one of the ways to protect the skin against its alteration on a short or long term is...

12 Jan 2009
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Representations of gender and sexuality in films

Thesis - 7 pages - Film studies

‘The street's getting worse everyday here. The whores were bad enough but the drags are wiping us out. I can't stand the drags. (…). They confuse transvestism with a circus. Worse, with mime'. In All About My Mother (Almodovar; 1999), the character Agrado stresses the importance of...

29 Sep 2010
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E business : Zara

Case study - 9 pages - Economy general

The market of Ready-to-wear has its origin in the 60s and it has created a revolution in the textile industry. Since the 70s, it has shown talent in Italian, English, Chinese and American clothing, and the 70s was also the beginning of internationalization of fashion. In our current society,...

31 Dec 2010
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Zara and H&M: Two models which try to bring luxury closer to the common consumer

Thesis - 11 pages - Services marketing

The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...

27 Jan 2011
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Strategy of Christian Dior

Case study - 28 pages - Services marketing

For two decades, Christian Dior SA is among one of the largest luxury groups in Europe and worldwide. Christian Dior is a holding company that has publicly traded since 1988 and holds 42% share of the luxury group LVMH. Christian Dior SA is also the parent company of Christian Dior Couture in...

03 Mar 2011
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Wash bar (plane business)

Business plan - 46 pages - Services marketing

The market for Laundromat Cafes is an evolving market. Its current volume is very low (almost non-existent direct competitors) in contrast to that of the laundromats that are close to saturation. We propose to establish a laundry-friendly laundromat which will be a place with full wireless...

10 Mar 2011
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H&M's Marketing Analysis

Thesis - 9 pages - Services marketing

H&M´s founder Erling Persson, began as a buisnessman in Vasteras, Sweden. During a trip to the USA in 1947, Erling became interested in a new kind of clothing store that combined a high turnover of garments with low prices. Upon his return home, he opened the first Hennes retail store in Vasteras...

16 Jan 2009
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Marketing to women

Essay - 9 pages - Services marketing

A few weeks ago, the French brand Celio launched a very original concept aimed at women. Celio is a men apparel brand, but 50% of their customers are women who want to buy clothes as a present. In more and more Celio shops, women can find “The Shoppenboys”. The Shoppenboys are...

15 Sep 2014
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Ancient Egypt culture: Reasons for lack of color in Egyptian fabrics

Case study - 3 pages - Educational studies

Archaeologists claim that the linen material of the Egyptian clothing made it hard to produce. Linen is made from plant fiber, and the process of separating the fiber from flax is a difficult process that requires repeated soaking and beatings. However, the Egyptian manipulated the process and...

17 May 2009
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Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Case study - 4 pages - Services marketing

Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New York, DKNY, DKNY Jeans and DKNY Active....

29 Sep 2010
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Brand management: Quicksilver

Case study - 6 pages - Services marketing

In order to gain a competitive advantage over rivals, companies create brands that represent aspirations and a desirable image of life that the customer would like to identify with. Brands are accused of all sorts of evils, from threatening our health and destroying our environment to corrupting...

27 Jan 2011
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Strategic study of Decathlon

Case study - 36 pages - Business strategy

For over a decade, the retail brand Decathlon, has been the European leader in the retail market for sporting goods. This dominance manifests itself in France as the popularity of the slogan: "A background form” and the growing number of superstores located mainly in the outskirts of cities,...

03 Mar 2011
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Comparison between H&M and Mango

Case study - 8 pages - Services marketing

H & M and Mango are brand names that are quite popular, and have emerged in the market of fashion. They concentrate on marketing through stores, and distribute their clothing, cosmetics and accessories in large urban areas and in smaller ones. Both companies are on the same sector and are...