Consult more than 14484 documents with no limitation. Our subscription options

Theme : Clothes

Our documents

Filtrer par :

04 Jan 2011
doc

Analysis of a company: H&M

Thesis - 31 pages - Management

Large companies and major conglomerates tend to have a more enhanced transparency than small and medium sized businesses. They are present in our daily life via their marketing campaigns, communications and advertising. Their products incite our desires to gain ownership over these seemingly...

16 Jan 2009
doc

Caroll's introduction to the Chinese middle market

Essay - 8 pages - Services marketing

Fashion market is a very important market with a turnover of 26 Billion euros. This market is characterized by a steady general turnover over the last 15 years with decreasing average prices. Effectively, prices have decreased contrary to sales. As we are in a consumption society, fashion market...

03 Mar 2011
doc

Market research: the Diesel Jean

Market study - 24 pages - Services marketing

Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...

19 Jan 2009
doc

Company focus: H&M

Essay - 8 pages - Business strategy

Just a small quiz to begin: do you know which fashion house organized its runways in Central Park for the 2005 winter collection? A clue for you: this famous name of the fashion industry had Karl Lagerfeld as designer, and Kate Moss as top model… You are answering Chanel of course, and it...

20 Jan 2009
doc

Marketing case study: Gucci

Market study - 18 pages - Services marketing

With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...

20 Jan 2009
doc

Market research: Diesel Jeans

Essay - 17 pages - Services marketing

Jeans are clothes that never go out of fashion and are timeless. Today, this product is worn by all the generations. At this time, when models and brands have developed considerably, Levi's, the market leader, has seen strong competition; Diesel became a brand that could not be...

02 Apr 2009
doc

Market potential of Levi's

Thesis - 40 pages - Services marketing

A dress is a reflection of the culture of a period and in an inclusive term. For garments, fashions define the notations of taste in a given cultural environment. The term has particular reference to prevailing in matters of dresses and department, but it is broad enough to include also...

11 May 2009
doc

H & M's strategy

Thesis - 11 pages - Business strategy

H&M offers fashion apparel while maintaining a focus on low prices. The company has more than 1069 stores spread across 21 countries. All H&M stores are owned and solely run by H&M. The company has approximately a hundred designers who work with a team made up of 55 pattern designers, about 100...

29 Sep 2010
doc

Caroll in China: strategic marketing plan

Case study - 22 pages - Services marketing

With an economic growth of nearly 10%, China looks very attractive to a lot of companies today. The emergence of a strong middle class characterized by a high purchasing power makes opportunities plentiful. However, China's huge market is much more complex and specific than western ones. That...

29 Sep 2010
doc

Setting-up of Kanabeach in Australia

Case study - 25 pages - Services marketing

We are a part of KanaBeach, a small French company that specializes in the creation of surf-wear and surf-wear oriented products. Our company intends to penetrate the Australian market in June 2010. Australia owns the three major brands on the global market, namely, Quicksilver, Billabong and Rip...

22 Nov 2010
doc

Mark & Spencer: Company overview, market and competition

Thesis - 5 pages - Management

Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...

27 Jan 2011
doc

Benetton: Strategic evaluation

Case study - 39 pages - Business strategy

Benetton is an internationally recognized empire. In this document we are going to discuss about different strategies of group development and the current status of Benetton and its holding company, Edizione. Benetton and Edizione are groups in a perpetual pace of growth. It is difficult to...

16 Feb 2011
doc

Acquisition of Rossignol by Quiksilver

Case study - 29 pages - Management

This document studies the acquisition of Rossignol by Quiksilver for several reasons. First, these two companies are working on a sector that affect us directly in order to know the area of recreation and outdoor sports sector, also called as 'outdoor'. Thus this study directly target...

25 Feb 2011
doc

Strategic Marketing Plan: Case Zara

Case study - 16 pages - Business strategy

Founded by Armancio Ortega, the first Zara shop was opened in downtown Coruna in Spain in 1975. With this brand, he wanted to create stylish clothing inspired by the great fashion houses but at affordable prices. The brand proved to very successful and led to the creation of the company Inditex...

03 Mar 2011
doc

Commercial communication: strategy marketing, between H&M and ZARA

Essay - 33 pages - Services marketing

It is almost impossible to meet a young woman who does not have a range, a top, a prop, or a gloss signed H & M. As the brand is present in most women's wardrobes, it was decided to analyze the Swedish clothing giant Hennes and Mauritz. H & M (Hennes and Mauritz) is now present in the world,...

23 Mar 2011
doc

The marketing strategy of diesel

Case study - 24 pages - Services marketing

Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...

15 Jan 2009
doc

An analysis of the structure of the canadian retail industry - published: 15/01/2009

Essay - 9 pages - Management

A common theme of the Canadian retail industry is that it is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar; increasing competition from discount rivals such as Wal-Mart; shifting consumer trends; and the emergence of the...

15 Jan 2009
doc

Placement report: The launch of eBay in an OXFAM charity shop

Essay - 23 pages - Business strategy

From the 13th of May to the 4th of August, I was in Bristol, a town from the South West of England. From the beginning, I knew that I wanted to go to England because it is the nearest country to learn English and also because I was interested to discover its culture its system a little more. My...

16 Jan 2009
doc

Global industry study: Hennes & Mauritz (H&M)

Essay - 11 pages - Services marketing

The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. Our studied company is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this group, it seems to...

29 Sep 2010
doc

An analysis of the structure of the Canadian retail industry

Market study - 9 pages - Services marketing

The Canadian retail industry is evolving at a rapid pace. External factors, such as the growth in the relative purchasing power of the Canadian dollar, increasing competition from discount rivals such as Wal-Mart, shifting consumer trends, and the emergence of the retail industry in Western...

29 Sep 2010
pdf

Marketing plan for the French fashion house 'Caroll' who are aiming to enter the growing 'middle market' in China

Market study - 16 pages - Services marketing

To build a marketing plan, this is necessary to understand the business we are talking about. In this document, we will present recommendations to the Caroll brand, which will help expand its clothing business in China to target the middle market. Thanks to the different tools and matrices we...

13 Oct 2020
doc

SWOT Analysis - H&M

Case study - 5 pages - Fashion and ready to wear marketing

The Hennes and Mauritz group is known globally as H&M, an extremely popular fast fashion brand. Currently H&M operates five thousand stores, including E-commerce platforms, across more than seventy countries. High stock turnover rate ensures that the company sets and keeps up with the latest...

29 Sep 2010
doc

Global industry study : H&M

Case study - 22 pages - Services marketing

The aim of this International Marketing survey is to present the international operations of a global brand and to confront them with our international marketing lessons. The company we are going to study is Hennes & Mauritz AB (H&M). Before analyzing all the international operations of this...

03 Nov 2011
doc

Strategic marketing plan for Caroll (the French "fashion house") in China

Market study - 10 pages - Services marketing

Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...

19 Apr 2013
doc

Analysis of the Strategic Marketing of Quicksilver

Case study - 37 pages - Services marketing

For almost 40 years, Quiksilver has designed, produced and distributed clothing, accessories and related products designed to target young and active surfboarders. It is currently the world leader in the surfing gear market with its worldwide development, communication and organization strategy...

13 Jan 2009
doc

TMode: Trade show of fashion creators

Essay - 3 pages - Journalism

The fashion industry includes, in term of activity, the manufacture of clothes, footwear and of sweaters, shoes, perfumes and jewels. An industrial company on 10 works in the field of the fashion. Sector was little concentrated, it groups together almost 2000 companies of more than 20...

29 Sep 2010
doc

H&M in Japan

Case study - 24 pages - Business strategy

Hennes and Mauritz, commonly known as H&M is a Swedish company selling fashionable inexpensive clothes. It a leading brand, whose fame is spread worldwide. H&M owns more than 1300 stores in 24 different countries. It is present in America since 2000, and recently entered Asia. The next...

22 Nov 2010
doc

The French luxury industry in China

Thesis - 45 pages - Services marketing

China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping. Based on the...

27 Jan 2011
doc

Strategic analysis of the ready-to-wear brand Abercrombie & Fitch

Case study - 8 pages - Business strategy

In March 2007, Abercrombie decided to reach out to its European customers by opening a store in a posh London neighborhood. Its brands, A&F and Hollister, had become quite a rage with targeted customers in the United States. The reputation of this brand had reached the corners of the world and it...

15 Aug 2013
doc

An identity reduced to a Burka

Case study - 1 pages - Educational studies

Every culture has defining elements. There are also stereotypes associated with each culture. Sometimes the defining elements of a culture are falsely identified. An Identity Reduced to a Burka by Laila Al-Marayati and Semeen Issa La illustrates a stereotype regarding the Muslim culture. The...