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10 Jul 2013
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Calling the bluff on "The emperor's new clothes"

Case study - 5 pages - Literature

In the words of George Eliot, “There is no creature whose inner being is so strong that it is not greatly determined by what lies outside of it.” The central premise of the essay's thesis is that individuals need to be at peace and in harmony with their environment, particularly the...

27 Jan 2011
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Strategic analysis of Zara's ready-made clothes

Case study - 10 pages - Services marketing

During the past twenty years, the textile market has undergone profound changes. China is largely responsible for the upheaval in the sector. But other factors, such as increased costs (cost of fabric production cost and so on) are also taken into account. Larger companies then introduced the...

11 Aug 2010
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Why do ghosts wear clothes?

Thesis - 2 pages - Social, moral & civic education

Why do ghosts wear clothes? Why are they seen the way they are? Are they discarnate spirits of the dead? When the human body ceases to function, are they merely bundles of energy let loose in the air? Or are they simply residual images that are left behind on the atmosphere of somewhere...

29 Sep 2010
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Men's luxury ready to wear clothes in France

Market study - 6 pages - Services marketing

The Haute Couture and the luxury ready to wear clothes account for a worldwide turnover of €20 billion. This activity is characterized by a multiplicity of actors and strategies. The weight of the fashion industry in the French economy represents a sales turnover of € 10 billion...

29 Sep 2010
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Business plan for the start-up of a clothes shop in China: Frenchy

Business plan - 21 pages - Services marketing

We are going to launch a new brand in the most famous emerging market in the world: China. The concept is to launch a semi-luxury clothing company with the brand name ‘Frenchy'. Our objectives are very simple; we want to open a French clothing shop in China, because this market is growing...

29 Sep 2010
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Online clothes renting business: « Des Marques et Vous »

Case study - 25 pages - Economy general

'Des Marques et Vous' or ‘Brands and You' is the name of the new company we plan to set up. This name is in French and implies two meanings; it means 'people and their attachment to the brands' and 'being different from the other brands'. This company's name is...

10 May 2009
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The use of borders in Richard McCann's "My Mother's Clothes: The School of Beauty and Shame"

Thesis - 12 pages - Literature

Carroll Knolls—the setting of Richard McCann's “My Mother's Clothes: The School of Beauty and Shame”—is a world defined by borders; it is divided by property lines, lot spaces, fences, gates, doors, and all other manners of boundaries and barriers. The author infuses...

11 May 2009
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Launching a designer clothes line. Firm: Fashion designer Isabelle Beaumenay Joannet

Thesis - 14 pages - Services marketing

The marketing problem we aim to deal with is that of targeting the segment of customers Isabelle should focus on. Then we will have to define how to reach this segment. How should Isabelle Beaumenay-Joannet place her brand on the market? We will determine for her what kind of selling spot she...

14 Jul 2022

PESTEL analysis - The clothing market in the UK

Case study - 5 pages - Fashion and ready to wear marketing

The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...

04 Sep 2023

Leeds Woollen Workers Petition (1786) and Letter from Leeds Cloth Merchants (1791) - Introduction to Civilization

Tutorials/exercises - 1 pages - Linguistics & languages

This is a commentary of two documents: the Leeds Woollen Workers Petition (1786) and the Letter from Leeds Cloth Merchants (1791) by answering the following questions: - Present the two documents (type). - Who are the authors of the documents? - Who are they addressed to? - What are the messages?...

28 Jul 2021

Merchandising - Stradivarius Store Case Study (Spanish Clothing Brand)

Case study - 5 pages - Fashion and ready to wear marketing

Merchandising is a set of strategies and techniques implemented by a company in order to optimise the management of a point of sale or a place of distribution and to organise and optimise the shelf space occupied by the brand's products. Merchandising also aims to make the relationship...

29 Sep 2010
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Organic clothing: a change in behaviour - analysis of marketing campaigns

Case study - 4 pages - Services marketing

As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of...

24 Jul 2024

Company Study Report - Uniqlo

Case study - 15 pages - Fashion and ready to wear marketing

Uniqlo, far from being the stereotype of yet another textile brand in the world, has distinguished itself. It is now the fastest growing brand in Europe and is able to compete with the giants in its field, with its 3,500 shops worldwide. To achieve such a result, the company applies a new kind of...

27 Nov 2013
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Clothing/ Fashion trends in the 2000s

Case study - 2 pages - Management

Fashion in clothing means the current or prevailing style acceptable to most people, and widely used. Fashions come and go, while others later undergo a redefining process after some time to change their outlook (Kim 15). The decision on what to put on, for most people, depends on the current...

03 Mar 2011
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The clothing segment of 30-year olds in Spain

Market study - 8 pages - Services marketing

In terms of clothing, the thirty something Spanish are particularly careful about their appearance and attach great importance to their costumes. The budget for clothes is thus an important item of expenditure. The Spanish ranked clothing sixth in their list of priorities in 2001. In...

20 Jan 2009
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The clothing market middle to top-of-the-range

Market study - 4 pages - Services marketing

Over the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are the rise in costs (raw materials or production...

03 Mar 2011
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Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)

Case study - 13 pages - Services marketing

Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...

24 Nov 2022

PESTEL Analysis - Shein

Case study - 6 pages - Fashion and ready to wear marketing

Global fast fashion market was supported by an increasing youth population's penchant for essential and affordable fast fashion clothing. The expansion of the fast fashion market, nonetheless, has gotten hampered by unsuitable working conditions and low living wages (Wang, 2018). Many workers...

03 May 2021
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Marketing Mix - H&M

Case study - 4 pages - Fashion and ready to wear marketing

Since the opening of the first store in 1947, the H&M brand has continued to perfect its growing success. Specialising in the sale of ready-to-wear clothing, H&M is known for its good quality products at affordable prices. It evolves in the market of clothing and accessories for women, men, and...

11 Aug 2009
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The anthropology of dresses: Clothing industry analysis

Thesis - 5 pages - Business strategy

Rugby Ralph Lauren, the newest division of Ralph Lauren Clothing, was established in October of 2004. At just four years old, the branch boasts ten locations across the United States. The oldest of these stores is located on Newbury Street in Boston while the New York City location pulls in over...

13 Oct 2020
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SWOT Analysis - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is an internationally famous fashion brand. The company currently sells in two hundred markets with over two thousand stores worldwide. Zara is one of eight brands that are owned by Inditex Group, the largest apparel retailer in the world. According to 2019 financial statements, Inditex...

19 May 2021
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PESTEL Analysis - H&M

Case study - 6 pages - Fashion and ready to wear marketing

There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....

14 Oct 2010
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International human resource management: Sean John Clothing Inc. and its expansion into the Caribbean Basin: Jamaica

Thesis - 8 pages - Human resources

Sean John Clothing is a very successful contemporary clothing brand launched in 1998 by the US Hip Hop star Sean John “Diddy” Combs. For ten years now, Sean John has made its mark on the fashion industry and made Sean John Combs one of the most successful African American entrepreneurs...

13 Oct 2020
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PESTEL Analysis - Nike - published: 29/07/2020

Case study - 6 pages - Business strategy

Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...

29 Oct 2021
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Marketing Mix - Zara - published: 28/10/2021

Case study - 4 pages - Fashion and ready to wear marketing

In recent years, the fashion market and the textile industry have experienced enormous upheavals, especially with the global health crisis that has forced physical stores to close. Zara, being a large clothing brand, has been able to adapt to constraints and challenges by demonstrating...

22 Jul 2022

PESTEL Analysis - Levi Strauss Company - published: 19/07/2022

Case study - 7 pages - Startup, entrepreneurship

Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...

16 Jan 2009
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Child labor in the clothing industry

Essay - 6 pages - Human resources

The world is becoming more and more interconnected and firms are facing evolving challenges. With the increased globalization, companies are competing not only within their national borders but also against multinational companies. This heightens the pressure stressed on all the businesses to...

31 Dec 2010
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Opportunity for a clothing manufacturer in Finland

Case study - 4 pages - Services marketing

As managers of a company that produces and sells high quality garments, our mission is to find a new market abroad. In this context, we chose Finland, which would give the company many opportunities to grow. To justify this choice, we will analyze the different criteria that have reinforced the...

12 Apr 2021
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Marketing Mix - Zara

Case study - 4 pages - Fashion and ready to wear marketing

Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...

10 Feb 2021
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E-Business - Established retailer adopting e-commerce

Case study - 10 pages - Digital & e-marketing

Nordstrom is a fashion outlet that sells clothes, shoes, and accessories for men, women and kids. It was created by John Nordstrom in 1901 with the aim of providing quality products to all its customers. Nordstrom exists in Canada and 40 states in the United States with 117 stores and 248...