The impact of the Beijing Olympic Games in China
Dissertation - 52 pages - International relations
In 2001, a historic decision was taken. Indeed, the International Olympic Committee (IOC) allowed the organization of the Olympic Games (OG) in China, and entrusted it especially to the city of Beijing. The challenges were big for China, because it was an opportunity to open up to the world....
Global warming - published: 17/07/2008
Essay - 5 pages - Ecology & environment
Recently, global warming has gained massive attention due to the documentary . An inconvenient truth presented by former Vice-President of the United States Al Gore. The National Academy of Sciences reported that “gases are accumulating in Earth's atmosphere as a result of human...
Strategic management of EDF - Electricité de France (in 2010)
Case study - 35 pages - Management
From production to distribution, Electricite de France (EDF) is one of the world's largest producers of electricity. Its story has naturally propelled the company as a leader on the French market through a monopoly related to nationalization. Indeed, the law of April 8, 1946 regarding the...
Corporate governance and business ethics: Air France-KLM
Thesis - 8 pages - Management
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the...
EU and the 21st century challenges: Energy and environment
Thesis - 6 pages - European union
Stavros Dimas, Commissioner for Environment opined that though in recent times, Europe has made considerable progress in cleaning the air that we breathe; air pollution remains a serious problem and continues to damage our health and the environment. The results of a poll published in March,...
PSA Peugeot-Citroen
Thesis - 9 pages - Business strategy
The story of PSA Peugeot-Citroen starts with the Peugeot's brothers when they started to provide accessories for clock factories in 1810. Lead by the industrial revolution, they rapidly began to build cars; the 100000th car was reached in 1925. In the 1970's, Peugeot took Citroen over and the...
Study of the Porsche company
Case study - 20 pages - Management
Registrations, turnover, and financial results: all these have only grown for Porsche over the years. The arrival of the Cayman was witnessed on November 26, 2005, but the hybrid Cayenne and Panamera arrived in 2009 and offered outstanding performance. Amid a global automotive industry in serious...
Environment protection initiatives by the European Union
Thesis - 7 pages - European law
Environment policy is one of the greatest social challenges faced by governments and Businesses today. This is due to the rise in awareness of the impact of the environment on public health and welfare. The need for environmental conservation gave rose to a series of Community initiatives...
Royal Dutch Shell plc: A company that needs to face the future today
Thesis - 16 pages - Services marketing
Petroleum is one of the fundamental substances necessary to make our economies function smoothly. It has shaped today's world as we know it - concerning both negative and positive elements. However, petroleum will not last forever. It is has been estimated that the global oil re-sources will...
Energy Marketing
Case study - 6 pages - Services marketing
Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we must ask ourselves is...
Can the UK ad be used in the foreign market in its current form? - Using a UK advert in the Poland market in its current form
Thesis - 25 pages - Services marketing
The aim of this report is to provide additional key information with respect to using a UK advert in the Poland market in its current form. The idea of globalization is found to exist in Poland yet there is still a strong culture which affects buying decisions. In the UK context the advert is...
Introduction to economic principles and terminology
Course material - 20 pages - Theories and economic notions
Economics is currently in a phase of uncertainty: economics is not an exact science. There is a rising trade war between the US and mainly but not only China. The US also has trade disagreements with the EU and its partners in NAFTA (North American Free Trade Association: Canada and Mexico)....
What Does it Mean for a University to be Socially Responsible?
Dissertation - 3 pages - Educational studies
What does it mean for a university to be 'socially responsible'? With reference to the literature and using examples from the UK, and beyond, discuss how a university might demonstrate its commitment to social responsibility to its stakeholders. Corporate social responsibility (CSR) can...
Enforcement of environmental policies in Europe
Thesis - 2 pages - Political science
Acid rain, coastal pollution, deforestation, toxic waste, and industrial contamination infect Europe's landscapes, waterways, and skies at higher levels than ever before. The United Nations, the European Union, and other international organizations have been implementing new environmental...
Taking a closer look at coal
Thesis - 10 pages - Physics
The word "coal" came from Anglo-Saxon col, which meant charcoal. Coal was not mined in Britain before the late Middle Ages; i.e. after ca. 1000 AD. Mineral coal was referred to as sea-coal, either because it was found on beaches occasionally having fallen from the exposed coal seams above or...
Business Plan: Renault
Business plan - 13 pages - Services marketing
Renault was founded in the early 20th century, and over the years, has a huge historical legacy. From its beginning, through the two World Wars to the present day, the brand has cemented itself in French History. Presently, Renault is involved in a partnership with Samsung and Nissan Motors. It...
Pratt & Whitney Ethics and Social Responsibility
Case study - 14 pages - Educational studies
Corporate social responsibility, environmentalism and ethical principles provide a triple foundation of contemporary decision making concept for business and managing organization's activities. Considering that social awareness amongst the public and other interested stakeholders is increasing...
The political influence on organization decision making towards corporate social responsability: a socio economic approach
Essay - 30 pages - Economy general
This research will look at the political influence on organization decision making towards social responsibility. To do so, a combination of social and economic theories will be used. In chapter three, the political field and the political actors in this research will be discussed. Chapter...
SOLAR-CAL Company
Case study - 17 pages - Business strategy
Solar energy is a market that has been growing for the better part of twenty years. Japan, Germany, and the United States account for more than three quarters of solar panels installed in the world. These countries are at the forefront of this paradigm shift to alternative energy. With very...
Total and its corporate social responsibility
Thesis - 6 pages - Business strategy
TOTAL, the international group known worldwide, works above all, in the energy industries and also a little bit in the chemical industry. TOTAL group was created in 2003, after several mergers but it has some origin from 1923. It is a limited company. Today TOTAL is not only a multinational...
The green future of the car industry
Essay - 8 pages - Business strategy
Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that humanity has to deal with. We should react, and most of...
The strategy of Honda
Case study - 5 pages - Services marketing
Honda is a Japanese conglomerate and produces automobiles (the automobile service represents more than 80% of its revenue), motorcycles, power products and power tools and offers financial services. Honda became famous abroad and expanded from Japan to the US in the 50s and to Europe in the 60s,...
Green marketing issues about Total
Case study - 16 pages - Services marketing
Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...
Player in the international market: The introduction of Emmi energy drink
Thesis - 20 pages - Services marketing
As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the course of a year and annual growth of 2-3% over...
British Airways - case study
Case study - 29 pages - Business strategy
In today's world, characterized by millions of people who have the necessity and the desire to move as quickly as possible from one side of the globe to the other, the sector of the air transports obviously plays a major role of primary importance, being one of the world ?s biggest industries...
The secret behind the success of Michelin Tyres
Case study - 13 pages - Business strategy
Michelin has been the market leader for tyres. Michelin equips vehicles like cars, motorcycles, aircrafts, etc. with tyres. Michelin also brings solutions for each different usage of tyres, which allows the vehicle to give optimum performance. The company constantly innovates in order to...
Forest canopies
Essay - 12 pages - Biology
The word canopy is derived from the Latin conopeum, describing a mosquito net over a bed. For canopy researchers in many tropical and temperate forests, this derivation is all too ?tting. Forest canopies are home to perhaps 50% of all living organisms, many of which are uniquely specialized for...
Oil depletion and use of vehicles: what are the alternative energies?
Essay - 13 pages - Journalism
In our modern society, oil is omnipresent in our habits and plays a significant role. It has several stakes in economical, political and strategic fields. Indeed oil is considered as the best energy source because it is easily extracted, stocked and transformed. Moreover, its energy yield is very...
Change in management at Air France
Case study - 29 pages - Management
Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...
Volkswagen group- China's analysis in competitive strategy
Case study - 20 pages - Business strategy
Chinas automotive industry growth reflects on China's economy, with it being one of the most dynamic and promising industries in the country. Volkswagen Group entered the Chinese economy thirty years ago, and therefore played an important role in shaping this industry. After giving the reader a...
