Strategic study of the Total Group
Case study - 8 pages - Business strategy
The energy market is one of the largest in the world. Indeed, energy in all its forms is essential for humans and their survival. Thanks to energy, men can eat, heat and bathe themselves, thus meeting so-called essential needs. On a daily basis, humans use many forms of energy, solar power, wind...
The Reorganization of the European Aviation Market in the past twenty years
Thesis - 52 pages - Business strategy
Discussions about the aviation market are recurrent in the press and the media. It is true that this sector is experiencing many changes. So we took the opportunity to study this subject in more detail when we proposed to analyze it. Today, globalization and competition have become critical...
Can France abandon nuclear power in favor of renewables?
Case study - 12 pages - Ecology & environment
From a social, economic and political point of view, the subject of energy transition is more relevant than ever in France. Indeed, the energy transition aimed at reducing the consumption of fossil fuels, fighting against global warming and promoting renewable energies are major challenges for...
Reporting analysis: Daimler-Chrysler (1998-2006)
Essay - 21 pages - Finance
We assume for the analysis of the group that the impact of IFRS in year 2004 is insignificant given that IFRS and US GAAP are closed. Moreover a complete analysis was impossible given that we didn't have all the figures before 2004. From 1998 to 2006 we can see that inventories increased from...
Green marketing, global warming, environment conscious
Dissertation - 50 pages - Services marketing
Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable or biodegradable etc), Green promotions (a tree...
Setting up a business in Bolivia
Case study - 14 pages - Economy general
Bolivia is a Republic. The seat of government is in La Paz, although the legal capital and also the seat of justice are located in Sucre. The country is separated in 9 administrative divisions: Chuquisaca, Cochabamba, Beni, La Paz, Oruro, Pando, Potosi, Santa Cruz and Tarija. Bolivia gained its...
Corn Ethanol: How realistic is this source?
Essay - 8 pages - Ecology & environment
While the price of gasoline has dropped precipitously since the summer, the memory of $3.80 - $4.00/gallon of gasoline is still fresh in the minds of most Americans. In fact, gasoline is at its lowest price in almost 10 years; however, the American population is still looking to President-elect...
Towards a "Europe-puissance" or towards a free trade zone?
Course material - 8 pages - International relations
The development of the European Union, along the line of constant progress towards more integration, which more or less prevailed since 1950, appeared to stop suddenly in May 2005 with the French "No" to the so-called Constitutional Treaty. That problem has been solved, at least for now, with the...
Arab-Israeli conflict: From Copenhagen to Beijing and Washington to Jerusalem: American-Israeli relations cooling off
Thesis - 12 pages - International relations
Since the dawn of the industrial revolution there have been two consistent interlocking themes behind Middle Eastern-Great Power interactions. First, Great Powers have a tendency to view the Middle East as a strategic commodity, because of its geographic location and vital natural resources....
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
Case study - 70 pages - Business strategy
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
Strategic Management: Aramex Company
Case study - 6 pages - Business strategy
The state of endless change in the contemporary business environment mandates organizations to review their strategic approaches to cope with the paced market developments. Bearing in mind the potential of technology-fuelled platform, management should embrace the comprehensive analysis for both...
Heineken - Company Report
Case study - 30 pages - Services marketing
The Heineken company was started up in 1864 by Gerard Adriaan Heineken. In 1873 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij. In 1874 Gerard Adriaan Heineken opened a second brewery in Rotterdam. In 1886 Dr. H. Elion developed the Heineken A-yeast in the...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
Vattenfall Nordic Heat: Strategy and control
Essay - 6 pages - Business strategy
Vattenfall is the fourth largest generator of electricity and the largest generator of heat in Europe. The company has more than 32 000 employees and is active in all stages of the electricity value chain: generation, transmission, distribution and sales. Operations are carried out in Sweden,...
Market research on customer satisfaction survey for Henkel (B2B)
Case study - 42 pages - Services marketing
This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product...
How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the 8th...
Strategic growth for Unilever
Market study - 14 pages - Business strategy
Unilever's debut as a company began in 1930, however its history dates back much earlier, to the late 19th century. Its origins began with a partnership between British soap maker Lever Brothers and the Dutch margarine producer Margarine Unie. Oils and fats were essential raw materials for both...
Have eating habits changed in the last 20 years for the better or for the worse?
Essay - 4 pages - Sociology
A meal is usually defined as the consumption of two or more foods in a structured setting at a set time. Snacks consist of a small amount of food or beverage eaten between meals. A common eating pattern is three meals (breakfast, lunch, and dinner) per day, with snacks between meals. The...
The BMW group - Surviving the bust
Thesis - 10 pages - Business strategy
As an economy expands the risk appetite of the people increases considerably. Although the automobile market has been witnessing boom there are isolated cases of failures. This report consists of nine sections and its aim is to learn more about the BMW Group business activities within...
Almasah international real estate: The real estate market in Dubai
Market study - 41 pages - Business strategy
In February, I landed in Dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly...
Innovative train technology: Maglev super speed system
Presentation - 25 pages - Physics
The super speed Maglev system Trans-rapid is an innovative track-bound transportation system for passengers and high-value cargo traffic at speeds between 300 to 500 km/hour. It is the first fundamental innovation in railroad technology since the construction of the first railroad. So as you can...
Should Bulgaria concentrate on nuclear power as its main future energy source?
Thesis - 6 pages - Economy general
Bulgaria has been using commercial nuclear energy since 1974. 35 per cent of the electricity in the country is generated by two nuclear reactors. The Government plans the construction of a new nuclear plant in order the energy needs of the country to be met. This raises the question if Bulgaria...
Intel Strategic Analysis
Case study - 7 pages - Business strategy
Intel is a semi conductor, microprocessors, and chips manufacturer. It is an industry leader in the market with competitor such as Samsung, ARM, ADM and Toshiba. Intel's strategy revolves around technological innovations, quality service delivery and maintains a platform that gives them a...
The Smart Car entering the US Market
Case study - 16 pages - Services marketing
The Smart car brand has seen great success in France over the last several years. Through our research, we have found that Smart has enormous potential in the United States' automobile industry. Thus, we have created a marketing plan that outlines the strategies and tactics that Smart brand...
Communication strategy for the launching of new the FIAT 500 (2008)
Case study - 8 pages - Business strategy
With the revival of the Fiat 500, manufacturers hope to provoke a strong emotion in the consumer at the sight of the vehicle, thanks to its design and originality and also its reputation. The goal is to educate the consumer so as to convey the image of a car at low cost and incentive for everyday...
Case of Renault group
Case study - 23 pages - Business strategy
Renault Group is a French car manufacturer, closely related to the Japanese automaker Nissan since 1999. This group has factories and subsidiaries around the world. It is founded by brothers Louis, Marcel and Fernand Renault in 1898 and stands fast by his innovations. Renault's mission is to...
Azeotropic distillation
Thesis - 6 pages - Physics
Distillation is the most widely used separation technique in the chemical and petroleum industry. However not all liquid mixtures are amenable to ordinary fractional distillation. When the components of the system have low relative volatilities (1.00 <
Development of pre-dried and blended lime mortars for the ready-mix market
Essay - 7 pages - Services marketing
The following document will overview the development of pre-dried and blended lime mortars for the Ready-mix Market, including a overview of some of the technological developments in the market of pre-dried and blended lime mortar mix, or Ready Mix. It will conduct a literature review on the...
Eradication of poverty and sustainable development in developing countries: an oxymoron?
Essay - 7 pages - Political science
Adopted in 2000 by all the world's governments as a blueprint for building a better world in the 21st century (Kofi Annan, 2005), the Millennium Development Goals are quantified targets for addressing poverty in its several dimensions (United Nations, 2005). The first Millennium...
The "Bel" group
Thesis - 14 pages - Business strategy
The Bel group is a French familial company created by Léon and Jules Bel in 1865. These days the Bel group is the leading producer of cheese products worldwide and is the leading maker of processed cheese in Europe. Present in 125 countries, the group is a major international company which...