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28 Sep 2022

Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022

Case study - 13 pages - Business strategy

Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of...

05 Feb 2021

SWOT Analysis - Coca Cola

Case study - 4 pages - Brand management

Coca-Cola is a sweetened carbonated beverage produced by The Coca-Cola Company. The product was invented in 1886 in America by Dr John Stith Pemberton who produced the syrup for Coca-Cola. Pemberton advertised the drink as a medicinal beverage for headache relief. The...

10 Mar 2021

PESTEL Analysis - Coca-Cola

Case study - 5 pages - Brand management

The Coca-Cola Company has grown over the years into a real legend and recognised symbol in the soft drink industry, among its competitors, and among its consumers. It is considered much more than just a company that distributes beverage syrups, a brand that is so popular and renowned...

03 Mar 2021

BCG Matrix - Coca-Cola

Case study - 5 pages - Brand management

Coca-Cola Company, an American company that produces and distributes syrups for making soft drinks, is a brand that can be recognised at a glance thanks to the shape of its bottles or even its logo. Consumed and appreciated by all, this company is mainly positioned in the soft drinks...

10 Mar 2021

Marketing Mix - Coca-Cola

Case study - 4 pages - International marketing

Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe,...

10 Mar 2021

Porter's Five Forces - Coca-Cola

Case study - 5 pages - Brand management

Coca-Cola is one of the world's largest food companies. Initially founded in 1886 and originally from Atlanta, the group arrived in France in 1919 and was offered, for the first time, in a café in the capital in 1933. The success was almost immediate, Coca-Cola having acquired...

28 Jan 2014

Coca-Cola : Brand review

Case study - 28 pages - Business strategy

Coca-Cola can have the ingredients for the recipe for success: a high-powered media impact, a large-scale sponsorship of sporting events on the planet followed by a maximum of individual as well as posters and original but also remarkable slogans that adapt to the changing population. The...

14 Mar 2014

Coca Cola as a Global Organization

Case study - 4 pages - Business strategy

Coca Cola is national known to a global organization that has business all around the world. This research paper are going to detail facts such as current global economy, professional cultural competence among personnel and planned process for global human resource functioning. We...

24 Dec 2013

Business Communication and Success: Coca Cola Company

Case study - 6 pages - Management

The company that will be focused on in this study will be Coca Cola Company which is the world's major retailer, manufacturer and marketer of soft drinks and other non-alcoholic beverages. The aspect of Coca Cola's business that will be assessed will be communication...

07 Feb 2013

Analyzing financial statements: Pepsi and Coca-Cola (2011)

Case study - 12 pages - Finance

In this final assignment we are going to analyze the financial statement of two historic competitors on the drinks market. The case will be organized as followed: at first before each calculation we are going to define the ratio and then see the general formula we used during the course. Then we...

15 Nov 2011

Analyzing financial statements of Coca-Cola and Pepsi

Market study - 20 pages - Services marketing

“In 2010, The Coca-Cola Company (TCCC) stands firm in the top spot, while PepsiCo trails way behind its archrival. In light of the slow economic recovery and lingering discussions about a double-dip recession in developed Western markets, it is important to note which players have...

10 Jan 2011

Coca Cola vs. Pepsi: Analysis and comparison of strategies

Case study - 20 pages - Business strategy

We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the...

27 Jan 2011

Features of Coca-Cola Zero

Case study - 8 pages - Services marketing

There's always room a person's refrigerator for a bottle of Coca-Cola, the real cola of the U.S. The birth of a new version, the Coca-Cola Zero, has caught the attention of the market. In addition, the new drink is the pillar of the new range of the Classical and Light...

03 Mar 2011

Evolution of the strategy of distribution of Coca-Cola and Pepsi-Cola in the United States

Case study - 9 pages - Services marketing

The market for soft drinks cola has been engaged in almost a century old real war, particularly between the two leaders in this sector: Coca-Cola and Pepsi-Cola. These two companies are of American origin, and represent the epitome of the evolution of the firm. How does one...

03 Mar 2011

Pepsi-cola versus Coca-Cola

Case study - 24 pages - Services marketing

The PepsiCo group distributes products of different brands in 192 countries, including Pepsi, which is the primary brand of the group. The core business of Pepsi Co is the manufacture and distribution of soft drinks. Thus, the Pepsi brand ranks the second in the world in soft drinks, behind...

16 Feb 2011

Analysis of advertising of a product of great consumption: Coca-Cola

Case study - 2 pages - Business strategy

The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things....

23 Mar 2011

The marketing strategy of Coca-Cola

Case study - 6 pages - Services marketing

Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the...

27 Jan 2011

Strategy marketing of the mineral water: Dasani (Coca-Cola group) in France

Case study - 10 pages - Services marketing

The French market for bottled water (6.0 billion liters) is ranked third in Europe in terms of volumes consumed. The water market is oligopolistic and can be described as a concentrated one. There are three main groups, first with Nestlé Waters, which represent 25.2% of the French market, Danone...

30 Jun 2011

The Coca-Cola Company: Business model and implementation in China

Case study - 5 pages - Management

The Coca-Cola Company is one of the largest producers of soft drinks and syrups, as well as the world's biggest producer of juice and juice-related products in over 200 countries. Coca Cola has around 93,000 employees and sells over 3,300 beverages. It has six operating...

08 Oct 2010

The risk management system of the Coca Cola company

Case study - 10 pages - Business strategy

This file is about a company chosen by students who are required to focus on the Risk Management System of this firm. This file is divided into five parts, which are: the Abstract, the Executive Summary, the Background Company presentation, the Risk Management Program and finally, the Risk...

29 Sep 2010

Financial analysis of Coca Cola Company & Pepsico Incorporation

Case study - 10 pages - Finance

In that report, we will analyze two major American companies principally functioning in the beverage market: Coca Cola and PepsiCo Incorporation. Even if sodas are now considerate as non healthy products, people do consume them. As Coca Cola's activity shows, more...

29 Sep 2010

Financial Analysis Performing: Coca Cola Inc. vs. Pepsi Co.

Case study - 25 pages - Finance

Coca-Cola was invented in May 1886 by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton created the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion by his bookkeeper Frank Robinson who also scripted the famous logo....

29 Sep 2010

Analyzing financial statements: Coca-Cola vs Pepsi

Case study - 18 pages - Finance

Coca-Cola and PepsiCo have been world leaders of the soft drinks market for more than 100 years. Coca-Cola brand has been created by John Pemberton in 1886 in Atlanta. The Pepsi-Cola brand has been created in 1898 by Caleb D. Bradham. Thanks to their strong reputation and the...

29 Sep 2010

Coca Cola - presentation of the company and its strategy

Case study - 12 pages - Services marketing

The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of non-alcoholic beverage concentrates and syrups in the world. The Coca-Cola product was invented in May 1886 by pharmacist John S. Pemberton in Atlanta, Georgia. The brands of the...

22 Jan 2010

Expansion and innovations strategies of Coca-Cola Company

Thesis - 9 pages - Business strategy

Andy Denton was a very determined person towards his business. He has exhibited his sense of commitment to his business by giving his 100% to it and not opting for a normal routine life which would have given him monthly salary and pension. This is the way he considers his life to be ad has been...

29 Jul 2010

Analysis of advertising a consumer product: Coca-Cola (2006)

Thesis - 2 pages - Services marketing

This campaign, based on a fairytale world, with a multitude of fantasy characters, invites consumers to choose the good side of things. It shows a young man putting a coin into a vending machine and, within the dispenser, the incredible world of Coca-Cola, which revolves around the famous...

23 Jul 2010

Pepsi and Coca-Cola (Coke) war

Thesis - 4 pages - Business strategy

Coke and Pepsi have both have been the results of experiments conducted by creative pharmacists, John Pemberton and Caleb. D. Bradham respectively. Their creation has sparked off a rivalry between the two companies that has continued since the inception of both the companies. The rivalry between...

29 Nov 2010

Coca Cola vs. Pepsi: Analysis and Comparison of Strategies (2008)

Case study - 12 pages - Business strategy

In the course of making a suitable strategy, we had to make a strategic analysis of both the companies. We chose a recurring theme that may seem that it concerns us directly, the cola market.It seemed interesting to take the two protagonists of the cola market, two companies with...

05 Aug 2010

Considerations of Coca Cola

Thesis - 3 pages - Social sciences

Between the Civil Rights movements, war on poverty, peace protests, assassinations of Martin Luther King Jr. and Robert Kennedy, the rise of counterculture, exploration of space, and Nixon's resignation due to involvement with Watergate, the 1960's were packed full of significant events. The...

29 Sep 2010

Strategic Marketing Analysis of Coca-Cola Enterprises, Thomson Reuters, Rolls-Royce and Skandia

Case study - 3 pages - Services marketing

Coca-Cola is the first company in the world selling sparkling beverages. The company is at the head of more than 500 sparkling drinks brands in more than 200 countries worldwide. The diversity of regions and culture (including buying behavior, occasions, religion, beliefs etc) are parts of...