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29 Sep 2010
doc

The water market : actors and strategies

Market study - 26 pages - Services marketing

Nestle and Danone are the two main players in the bottled water segment market in the world, competing against each other in certain markets, whereas differentiating from each other in others. Before discussing the environment in which these two companies are evolving, first will shed light on...

29 Sep 2010
doc

The Dasani brand and its positioning - A case study to improve the brand image

Case study - 48 pages - Services marketing

portfolio. Successful in the United States and other parts of the world, the company has both positive and negative points. Even though Dasani is a successful brand, it is currently undergoing a difficult time with its marketing strategy and communication mix with respect to its target market....

29 Sep 2010
doc

Analyzing Financial Statements

Case study - 13 pages - Finance

The groups Coca Cola Company and Pepsi Co are both major actors in the sector of soft drinks. The profitability of this industry is always present, in spite of a slight decline which we have seen since the beginning of the 21th century, with the consumption more and more important...

06 Apr 2011
doc

Strategic Marketing: Case of Dr Pepper Seven Up, Inc. - Squirt Brand

Case study - 8 pages - Business strategy

SSquirt is a carbonated soft drink that belongs to Dr Pepper / Seven Up, Inc. It is one of the leading brands that dominate market shares in the soft drink segment in the USA. Squirt is one of the best selling brands among citrus flavored drinks and its sales volume tends to stagnate faced with...

19 Jan 2009
doc

Re-branding junk food: firm strategies

Essay - 10 pages - Business strategy

American food habits are known to be particular: quickness and convenience are the key-words to describe this food culture that started up the fast food phenomenon, which rapidly spread around the world. Similarly, with ingenious marketing strategies, the Coca-Cola Company managed to reach...

03 Mar 2011
doc

Lipton Iced Green Tea

Case study - 15 pages - Services marketing

Founded in 1893, the Lipton brand is part of Unilever and has a worldwide turnover of 48.8 billion Euros. Ranked number 1 in the United States and many European countries, Lipton is the world's leading brand of tea. It is present in the market for teas, herbal teas, and soft drinks. Though...

06 Oct 2008
pdf

Key cases of corporate ethics in the workplace

Essay - 7 pages - Management

Organizational leadership requires an understanding of organizational goals, the ability to reach these goals without violating the law or ethical standards, and the ability to communicate these goals to employees and the public. The issue of diversity is also important as it relates to ethics...

28 Aug 2009
doc

The operational methods of Pepsi Co in India

Tutorials/exercises - 20 pages - Business strategy

A century ago, the world would have never expected that the syrup that cured the stomach disorders would quench the thirst of millions of people in the form of aerated beverages. The soft drinks, which we normally consume in our daily life today, were initially developed, as syrup for cure of...

27 Jan 2011
doc

Analysis of the confectionery market and the chewing-gum segment

Market study - 60 pages - Services marketing

This paper will present the entire market of chewing gum. Chewing gum has won over all generations from the age group of 7 (and younger) to 77 years of age, and this is especially because of the great diversity that it has acquired in the last few years. The chewing gum has a history to its...

16 Jan 2009
doc

Pepsi's entry into India: A well planned out strategy

Essay - 7 pages - Business strategy

With other Pepsi markets nearing saturation, Pepsi decided to expand its international operations into India in the late 1980s. However, even prior to entering India, Pepsi was met with strong objections by one of India's leading political parties. George Fernandes, General Secretary of the...

13 Sep 2013
doc

Lemonade Lorina on the US market - marketing analysis

Case study - 18 pages - Services marketing

We have decided to study the potential market for the French product Lorina's lemonade on the American market. The French lemonade maker has developed authentic lemonades made from spring sparkling water which is totally in line with the changing needs and behavior of customers. After being...

27 Jan 2011
doc

Presentation of McDonald's strategies in France

Case study - 9 pages - Services marketing

In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46 billion...

29 Sep 2010
doc

Intercultural management: Mc Donald's case

Case study - 9 pages - Management

The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...

12 May 2009
ppt

The mechanism of advertising (21 slides)

Presentation - 5 pages - Services marketing

Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor. Advertisers include not only business firms, but also museums, charitable organizations, and government agencies that direct messages to target the public. Ads are a cost...

29 Sep 2010
doc

"You are a consultant to a company considering India or China as an attractive opportunity for investment. Citing appropriate examples of other companies' experiences assess the risks involved in investing in ONE of these countries" N/B Choose either Indi

Essay - 6 pages - Management

India is today, considered as the seventh largest, and the world's second most populated country, with 1.1 billions inhabitants. Due to a series of reforms conducted since 1991, India has become the second fastest growing economy with an annual growth rate of around 8% over the last three...

29 Sep 2010
doc

Franchising

Essay - 4 pages - Economy general

Franchising is not a new concept. North America was among the first countries to successfully develop franchises in 1886 through the famous example of the Coca-Cola company. Franchises grew slowly during the 1950's but helped many firms expand their operations across borders, like Mc...

04 Jan 2011
doc

The position of Perrier in the soft drinks market (2007)

Case study - 5 pages - Business strategy

Introduction In 1898 a natural spring was discovered in the Gard department in France. This water is naturally carbonated and was quickly used by the by Perrier Group in 1906. Over the years, this drink has become a commonly consumed beverage in the market for soft drinks which is also known as...

03 Mar 2011
doc

Strategy of launching of Red Bull

Case study - 6 pages - Services marketing

The story of a drink like no other The origin of this strange brew goes back to the 80s, when a certain Dietrich Mateschitz [1] discovered in Asia's "energy drinks". This young Austrian entrepreneur who used to go on professional trips to Southeast Asian realized one day that Asian...

15 Jan 2009
doc

Global marketing Basis

Essay - 4 pages - Services marketing

A company that engages in global marketing focuses its resources on global market opportunities and threats. Successful global marketers such as Nestlé, Coca-Cola and Honda use familiar marketing mix elements - the 4 PS - to create global marketing programs. Marketing, R&D, manufacturing...

01 Feb 2014
doc

The Orange Development Strategy

Case study - 4 pages - Business strategy

The document gives insights into the history of the Orange Company, Orange's strategy, Presence of Orange in world and European markets and the impacts of the strategy adopted by Orange. Launched in April 1994, Orange was the fourth mobile phone operator on the British market. By the end...

16 Jan 2009
doc

Red Bull marketing for the Philippine market (2007)

Essay - 10 pages - Services marketing

The functional drink market in The Philippines is driven by the more active lifestyles (GMID, 2005). “A loyal group of enthusiasts remain addicted to sport, and on the other end of the functional drinks consumer group, laborers and other blue-collar workers have continued their support for...

09 May 2009
doc

The US cinema industry (2005)

Thesis - 3 pages - Film studies

When I try to imagine a typical American family, the first image which comes to mind is that of a perfect family with beautiful (their teeth have to shine) and rich parents and beautiful and healthy children, who live happily in a small house somewhere in the countryside in a small village. A...

16 May 2009
doc

Kirlangiç business plan

Business plan - 25 pages - Business strategy

“Being a strong and professional company which has efficient, trustworthy and standard products and also being proactive to the customers needs.” Ana Food Company's mission statement is “To be a multi-national entrepreneurial group acting locally while thinking globally”....

25 Aug 2009
doc

A look at the beer making process with reference to SAB Miller

Thesis - 3 pages - Business strategy

SAB Miller plc is one of the world's largest brewers with a brewing presence in over 40 countries across four continents and a portfolio of strong brands and leading market shares in many of the countries in which it has brewing operations. Outside the USA, SAB Miller plc is one of the...

18 Aug 2010
doc

Making and availability of vanilla

Thesis - 5 pages - Social sciences

Flavored food products are turning out to be the most preferred choice for consumers. The use of flavors is continuously increasing in virtually most agro-food product sectors. This expansion is partly due to changes in lifestyle and consumption of food products for consumers. The industries are...

14 Oct 2020
doc

SWOT Analysis - Pepsico in France: opportunities and threats

Case study - 4 pages - Services marketing

With an increasingly high turnover from the establishment on French soil since the 60s, PEPSICO France has managed to integrate and make a place in the market for soft drinks (BRSA). This market, which is estimated at over 4 million Euros, offers PEPSICO several opportunities. These elements are...

29 Sep 2010
doc

McDonald's: Intercultural management

Case study - 14 pages - Management

MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...

29 Sep 2010
doc

The Rise and fall of Sunny Delight

Essay - 2 pages - Services marketing

The soft drinks industry is a mature, which is comprised of giant firms such as Coca-Cola, PepsiCo and Cadbury Schweppes, who strive to push their long standing brands to the top of the selling charts. In spite of this cut-throat competition, the American consumer products giant proctor &...

29 Sep 2010
doc

Sony : the launch of the MiniDisc

Case study - 5 pages - Services marketing

This document focuses on Sony's use of a “Global Localization” strategy during the launch of the MiniDisc in 1992. Sony is a leading Japanese consumer electronics brand (Case study, graph, p. 2), known through its universal and language-free brand name “Sony”. Its global...

30 Dec 2010
doc

Dominos pizza - Failures and key success factors

Case study - 8 pages - Management

With beginning of the year 1960, the pizza pie registered such an obsession in the USA that many specialized chains were created in order to answer the requests. The first Dominos Pizza opened in 1960 in the State of Michigan. In order to meet the needs of its customers, the students of the...