Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022

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Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022

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Coca-Cola, Pepsi, analysis, comparison, strategy, 2022, vision, mission, strengths, opportunities, weaknesses, organizational structure, threats, corporate culture, growth estimates, competitive position, ratio analysis, marketing mix, multinational organization, food, beverage, food industry, financial performance, marketing, non-alcoholic beverage, food market, consumer preferences

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Abstract

Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola seemed to have declined as a result of operational franchising where a considerable portion of the company's income accounted for the franchising that had been done. As competition within the beverage and food market intensifies at an increasing rate, both PepsiCo and Coca-Cola seem to have a good tune when it gets to capitalizing on the market changes that take place which are changing consumer preferences (Yadav, 2021). The primary objective of the report reflects on the comparison and analysis of two multinational organizations: PepsiCo and Coca-Cola.

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[...] And based on the fact that the soft drink market tends to face heated disagreements from different soft drink manufacturers and distributors across the globe, industry giants such as PepsiCo and the Coca-Cola Company constantly need to develop new ideas and strategic measures to remain competitive and maintain a strong grasp of consumers within different regions of the globe. References Dai, Y. (2021, March). Comparison of Emphasis Points Towards Marketing Strategies Between Pepsi & Coca-Cola. In 6th International Conference on Financial Innovation and Economic Development (ICFIED 2021) (pp. 79-83). Atlantis Press. Kayabaº, T. D., Boyraz, G., & Derdiyok, R. [...]

[...] Coca-Cola Company Financial Overview. The fiscal Year 2006. The fiscal Year 2007. The fiscal Year 2008. The fiscal Year 2009. Financial Indicators. (All Figures in United States Dollars Millions) Total Revenues. $24088.0 $28857.0 $31944.0 $30990.0 Cost of Goods-Sold. $8160.0 $10392.0 $11374.0 $11088.0 Gross-Profit. $15928.0 $18465.0 $20570.0 $19902.0 Total Admin-Expenses and General-Sales. [...]

[...] (2017). Examining Coca-Cola and Pepsi Brands under the Basis of Globalisation and Multinational Companies. International Journal of Academic Research in Business and Social Sciences, 2222-6990. Li, S., Jiang, C., Wang, H., Cong, S., & Tan, M. (2018). Fluorescent nanoparticles present in Coca-Cola and Pepsi-Cola: physiochemical properties, cytotoxicity, biodistribution, and digestion studies. Nanotoxicology, 49-62. Muktadir, M. (2022). Marketing Communication Strategies of Beverage Industries: A comparison between the Advertisement of Coca-Cola & Pepsi. [...]

[...] Coca-Cola: A study on the marketing strategies for millenniums focusing on India. International Journal of Advanced Research and Development, 62-68. Štofová, L., & Kopčáková, J. (2020). The Competition Strategy between Coca-Cola vs. Pepsi Company. Calitatea, 21(179), 40-46. Sultan, K., Akram, S., Abdulhaliq, S., Jamal, D., & Saleem, R. (2019). A Strategic Approach to the Consumer Perception of Brand based on Brand Awareness and Brand Loyalty: A Comparative Analysis of Coke & Pepsi Brands in Erbil KRI. [...]

[...] The company has a strong supply chain and delivers even in the remotest regions. The Coca-Cola Company associates with celebrity brand ambassadors to market and advertise its products. The company performs Corporate Social Responsibility activities in education, water conservation, recycling, and health, with strategic associations with international sponsorship and sports events (Yuwono et al., 2021). Weaknesses It is crucial for an organization to recognize its strengths, just as its strengths are vital; once reasons affecting productivity get noted, strategic actions may get considered to mitigate adverse implications. [...]

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