The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...
The Impact of the Demand Planning Process on the Company's Performance
Case study - 17 pages - Business strategy
All manufacturing organizations across all industries face a common problem of balancing supply and demand. This problem is further accentuated in the context of fast-moving consumer goods organizations due to the high demand for product availability. With much research on solving this problem,...
Pellenc company strategy - SWOT analysis, Porter's 5 forces, BCG Matrix, and McKinsey Matrix
Case study - 6 pages - Business strategy
Pellenc company was founded in 1973 by Roger Pellenc and Jean-Paul Motte in France. Its head office is in Pertuis, in the Vaucluse. In 2018, its turnover amounted to more than 140 million euros. This figure also is constantly changing, and the company has declared its target of 450 million euros...
Internal communication: a necessary vector for the efficiency of the company
Dissertation - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
Company performance: different assessment approaches
Dissertation - 9 pages - Management
In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to...
A digital company making publicity
Case study - 12 pages - Digital & e-marketing
We are a digital company that makes publicity, in other words, we can brand any business, be it a store, a product, a hotel... and promote it in order to make it known to people. We created a website related to their social media pages where we can promote their business by posting new content...
Strategic Analysis of the Renault Company
Case study - 4 pages - Automotive marketing
Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...
Improving the Company's Production and Retail - Purdy's Chocolates Undercover Mission
Case study - 3 pages - Catering marketing
The Chief Executive Officer of Purdy's Chocolates noted that, for a company to keep growing and expanding, there was need for the top management to become aware and alive to the employees' and customer's opinion and view (Reality, 2014, p. 1). It was for this very purpose that she asked one of...
Case study-Human resource management-White Goods Company
Case study - 7 pages - Educational studies
Human resource management (HRM) is a term that lingers in the minds of all stakeholders who are in different organizations. A simplified and clear definition of HRM is systematic and organized management of people in an organization. The concept covers all aspects of employees from hiring to...
Hybrid Vehicles - Upgrading an Old Company System
Case study - 7 pages - Educational studies
Hybrid vehicles could significantly change the outlook of the motor industry owing to the numerous benefits that it offers to the environment. Being that it utilizes a smaller engine, it is better that the usual petrol based engines because it allows for greater fuel economy. In addition, it has...
British Petroleum Company - free market, Sustainable Management Futures
Case study - 5 pages - Educational studies
The free market theory postulates that there should be numerous participants within the same market engaged in the buying and selling of numerous and varied products. All such producers have the opportunity to take part in production activities and, therefore, share the profits present in...
North American Palladium: Where is company going?
Market study - 5 pages - Business strategy
Precious metals such as palladium have been in great demand for the past five years, and thus there have been strong pushes for production increases. This year, palladium production by North American Palladium is expected to be 290,000 ounces, which includes production from their underground...
How to Start and Run a Small Book Publishing Company by Peter I. Hupalo
Essay - 4 pages - Literature
The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing. This book appears to be the second book he has self-published, though he does not mention how many books by other authors he has published. I...
How to Start and Run a Small Book Publishing Company by Peter I. Hupalo - published: 26/09/2007
Essay - 4 pages - Journalism
The author of this book, Peter Hupalo, self-published his first book, Thinking Like An Entrepreneur in 1999, thus beginning his company, HCM Publishing. This book appears to be the second book he has self-published, though he does not mention how many books by other authors he has published. I...
Evaluating the Performance of Saturn Car Company
Essay - 6 pages - Business strategy
Over the course of the last two decades, changes in the competitive environment of business have prompted some organizations to develop new business models intended to boost innovation and provide a competitive edge. While many of these business models have succeeded, many have failed overall....
Business development plan for cleaning service company
Business plan - 7 pages - Business strategy
For the purposes of this investigation a comprehensive review of a new cleaning company will be provided. The company, named “Next Best to Mom” seeks to provide college students and young professionals with all of the home-based and cleaning-based services provided by “mom.”...
Company law
Essay - 5 pages - Business law
From Star Limited's perspective, the central issue is whether it can enforce the restraint of trade clause against Ramon notwithstanding the fact that he is using his company Equip Limited to solicit Star Limited's customers. Before considering whether the clause can be enforced against Ramon...
ZZZ Best Company, Inc. fraud
Essay - 7 pages - Management
Barry Minkow precociously committed fraud at the age of 16 by forging credit card signatures. As an adult he was resolute in defrauding investors of ZZZ Best Company, Inc. through inventive hoaxes involving insurance restoration projects. ZZZ Best Company, Inc. was essentially in the business of...
The legal process of entering into a joint venture with the Cuban water utility company
Essay - 16 pages - International law
This paper examines the legal process of entering into a joint venture with the Cuban public water system through a joint venture in a Post-Fidel Castro Cuba. Although Fidel is no longer at the helm, the Cuban Communist party is still in power. Since Cuba has a state planned economy, we place...
Patagonia company
Case study - 17 pages - Business strategy
Nowadays, people increasingly realize that the earth is in danger and that if we keep on damaging it the future generation will face significant problems such as lack of water, of natural resources and global warming. That's why many actions are taken by numerous organisations and that people not...
Management of a terroir company: The example of the Burgundian cheese producer Berthaut
Essay - 15 pages - Management
The Fromagerie Berthaut is one of the four AOC Epoisses producers. It is located in Côte d'Or, in Burgundy. Since 1956, this cheese dairy has produced the “Epoisses”, a terroir soft dough cheese made with raw milk. Over the last ten years, the company's sales have regularly increased in...
General Motors Company : an analysis
Essay - 13 pages - Business strategy
It is hard to imagine that General Motors, one of the leading car companies, occupying 15% of the automobile market and that in 2003 alone earned $3.8 billion on record revenue of $185.5 billion, was founded in the small town of Flint, Michigan, by an ingenious salesman and labourer,...
Why should a company improve its employees' working conditions? Inquiry on Bouygues construction
Essay - 8 pages - Human resources
How can business improve people's lives? That is the issue of this inaugural seminar, and we decided to study a sector where there are real risks for employees, such as the building trade. On this way we chose Bouygues Construction, because we were sure that such a worldwide company would provide...
Organizing a global company: the Caterpillar case
Essay - 14 pages - Business strategy
Within the framework of the course “Organizing a Global Company” we are invited to realize a group work composed of two parts. The objective of the first part is to try to analyze and to understand the organizational structure of an international company better, taking into account the...
Green marketing and sustainable development in France: What are their impacts on a company's strategy?
Thesis - 14 pages - Services marketing
The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...
Organizational behavior and change management at engineering contracting company LLC
Essay - 13 pages - Management
This report discusses the organisational behaviour and change management issues of Engineering Contracting Company LLC (ECC); a Dubai based civil works Construction Company. It is a large company with a good success record and handsome profits. The report undertakes the analysis of the...
Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage
Essay - 17 pages - Business strategy
The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America. Retailers such as Wal-Mart and Tesco (in the U.K) have...
The impact of the lack of oil on the activity of the Promens company
Essay - 10 pages - Business strategy
As far as energy is concerned, natural and in particular petroleum resources are running out and this would be one of the biggest issues world companies will have to deal with. Indeed, the world business and economy are run by oil: companies are very demanding with energy not only...
The study of a famous Australian wine company : Banrock Station
Essay - 5 pages - Business strategy
Banrock Station is an Australian wine company situated within three hours drive from Adelaide, in South Australia. Its slogan "Good earth, Fine wines" perfectly embodies the two main motivations of the company: the protection of ecological balance and the pleasure of quality wine consumption....
International marketing: the French company Caroll in Brazil
Essay - 16 pages - Services marketing
In order to enter the Brazilian market, the French company Caroll has to adapt its strategy. Indeed there are a lot of competitors like Zara, Etam and the local competitors. The Brazilian market represents a good opportunity for the firm and Caroll has to develop its brand on the Brazilian market...
