Consult more than 14938 documents with no limitation. Our subscription options

Theme : Competitiveness

Our documents

Filtrer par :

06 Nov 2014

An analysis of Ryanair competitiveness

Case study - 7 pages - Business strategy

This report illustrates an analysis of Ryanair competitiveness, adaptation to the macro-level factors in the United Kingdom and factors contributing to its current success. Initially, the Porter's five-force model entails analysis of the threat posed by buyers, suppliers, industrial...

29 Sep 2010

Ben L. Kedia and Ananda Mukherji, Global managers: Developing a mindset from global competitiveness

Book review - 2 pages - Finance

Ben L. Kedia is a Director of the Wang Center for International Business Education and Ananda Mukherji is a Dirctor from ZoomInfo, the largest index of business people in the world (source: Wikipedia) . They emphasize in this article the huge importance of having skills other than technical...

29 Sep 2010

Michelin Marketing strategies, emphasize differentiation, accelerate growth and strengthen competitiveness

Case study - 13 pages - Services marketing

It is a multinational company whose headquarters are in Clermont-Ferrand in France. With a claim over 20% of the global tire market, it is the world's largest tire company. Its net sales amounted to 16.867 billion Euros in 2007, which positioned Michelin in second place behind Bridgestone ($...

24 Mar 2009

Strategies for global competitiveness

Thesis - 6 pages - Business strategy

Successful companies develop strategies for doing business in emerging markets that are different from those they use at home and often find novel ways of implementing them, too. Once a company has identified the market space it wishes to target, it's time to look more specifically at how to...

27 Nov 2006

Why is China so competitive? Measuring and explaining China's competitiveness

Essay - 36 pages - Economy general

In the first part of our paper we will present the theoretical background of the international trade. We will begin with the description of the evolution of the comparative advantage theories, and then continue with the competitive advantage theory. On this point it is important to mention that...

11 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

04 May 2022

Competitive analysis of the aerospace industry - Boeing and Airbus

Case study - 6 pages - Brand management

One of the main challenges in all industries is rival companies, and it is critical to the survival of a company to consider its rivals competitive actions. In this report, we investigate the competitive rivalry between the two giants of the aviation industry, Airbus and Boeing, to discover how...

09 Feb 2024

Crowdfunding for sustainable energy projects: the criteria of selection by platform managers and competition between investors

Thesis - 25 pages - Finance

Despite the contributions of research on the crowdfunding phenomenon, there is a lack of knowledge on the link between crowdfunding and sustainability and renewable energies in particular and also a lack of understanding from the point of view of investors and managers of crowdfunding platforms:...

24 Mar 2015

Competitive Advantage in business: Organizational Structures value

Case study - 3 pages - Business strategy

The firm (organization) is an entity that exists primarily to make profits through the provision of commodities (both goods and services) to the market (consumers). The existence of the firm is born out of specialization in production and the pertinent risk of incomplete contracts in delivery of...

25 Mar 2015

Competitive Forces, The Five, That Shape Strategy - Harvard Review

Case study - 3 pages - Educational studies

Michael E. Porter's article “How Competitive Forces Shape [Business] Strategy” was first published by Harvard Review in 1979 and the economist and associate professor's article revolutionized the strategy field. The article explains how the five main competitive forces which include:...

21 Jun 2021

Store Check Competitors and Competitive Offers on The Market of Chocolate

Case study - 3 pages - Business strategy

There are many existing brands in our chocolate market. We will therefore mainly take the best-known ones: - Nestlé - Lindt - Milka - Ferrero rocher - Kinder - Poulain - Côte d'or - Monbana - Leading brands (marque repère) in the French supermarkets (Tablette d'Or, Délisse…)

12 Dec 2014

DHL Express Competitive Advantages

Case study - 2 pages - Management

DHL Worldwide Express is a good example that helps illustrate the dynamics of the international air express industry and how the market is growing in the Middle East and Asia Pacific regions (Diego, 1999). It demonstrates how DHL and its competitors have embraced latest technologies, reviewed...

17 Oct 2014

Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana

Case study - 15 pages - Educational studies

The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...

08 Oct 2015

The staircase approach at Mckinsey & Company ? To increase competitive advantage

Essay - 2 pages - Management

McKinsey & Company suggest seven staircases that companies use to grow. In athletic management, improvement is constant since individuals usually join the profession with limited resources and experience, but with visions of greatness. The Athletics management firm that I work for was initially...

11 May 2009

Do Porter's ideas on national competitive advantage: Which specific nations have achieved economic success?

Thesis - 5 pages - Economy general

National competitiveness is one of the most important economic concepts as it outlines as to how a nation can grow and succeed by utilizing its competitiveness. Competitiveness, therefore refers to the concept of how a nation produces its goods and services- the relative...

29 Sep 2010

Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...

12 Jan 2009

Competition Law

Market study - 4 pages - Other law subjects

The area of EC Competition Law has experienced major structural and substantial changes over the past two decades. The last decade of reforms of EC Competition Law is often cited as the « modernisation process » . Since competition rules always apply to a « market », this notion have been at the...

16 Jan 2009

Competition in the banking industry

Essay - 4 pages - Finance

Nowadays, the banking industry has become significantly more competitive than in the past and competition is likely to increase further. New competitive pressures are emerging from abroad, owing to the liberalization of international banking and capital flows, and as a result of the adoption of...

05 Mar 2009

To what extent is competition between social groups a necessary condition for inter-group discrimination?

Thesis - 5 pages - Psychology

Discrimination is a highly contentious issue in our contemporary society, and is still not a thoroughly understood phenomenon, despite extensive and illuminating psychological research. The question acknowledges that there is a place for competition in the creation of inter-group discrimination,...

06 Apr 2009

A description of the three types of market: Monopolistic, oligopolistic and competitive

Thesis - 10 pages - Economy general

Monopolistic markets lie between pure perfect competition and pure monopoly. Within this type of market a firm's product will differ to that of its rivals, the difference may only be small (for example the packaging may be slightly different), or there could be a big difference. The various firms...

07 May 2009

How has European competition policy empowered the commission?

Thesis - 6 pages - European union

This question could appear really simple, and the first answer that comes is “yes of course”: with the introduction of European Competition Policy, the EU Commission has an extended power, and can now decide if a company respects competition laws in the Union or not. But this issue is...

28 May 2009

An analysis of why Canada's regulation of competition is weaker than in the United States

Thesis - 9 pages - Political science

Canada, with its more or less 30 million people, is one of the United States biggest trading partners. As a matter of fact Canada is the US largest market for its agricultural export in the northern hemisphere. This importance of the Canadian market had been numerously acknowledged by the United...

24 Feb 2010

Finding if competition exists among the same or different species, and measuring it

Thesis - 3 pages - Biology

Plant competition is something that is very important to study. Like any other organism, plants must consume resources to survive. With limited resources, those that are most competitive generally receive the most resources, allowing them to survive. This lab investigates just that. Using 14...

24 Feb 2010

The effects of competition for resources on resulting plant biomass

Thesis - 3 pages - Biology

The purpose of this experiment was to determine the effects of competition for resources on resulting plant biomass and to analyze the differences between intraspecific and interspecific competition. The study quantified the growth of two different plant species, wheat (Tricticum aestivum) and...

07 Apr 2010

Empirical study on effect of quality management on competitive performance in manufacturing companies: International perspective

Thesis - 11 pages - Management

This paper presents results of an empirical analysis on quality management and its impact on competitive performance. These results have been derived from the third round survey conducted during 2003 and 2004 under the framework of High Performance Manufacturing Project. After presenting a simple...

27 Jul 2010

Porter's competitive analysis

Thesis - 6 pages - Management

The competitive analysis is based on a wealth of information which is collected and processed. First there is information about the company itself, its strengths and weaknesses, but also on its environment. It is therefore an internal analysis and an external review. The analysis was developed...

29 Sep 2010

Business strategy: How Dell Computer uses technology to gain competitive advantage and keep its leader position on the PC market ?

Case study - 22 pages - Business strategy

When Dell's CEO, Michael S. Dell and President, Kevin B. Rollins met in the fall of 2001, they were confident that the company was recovering from the global crash of personal computer (PC) sales. In fact, Dell is the master at selling PCs directly and bypassing middlemen and thus delivers PCs...

29 Sep 2010

Competition between European football clubs - published: 29/09/2010

Case study - 25 pages - Business strategy

In Europe, the economical competition is as relentless as the sport competition between professional football clubs and this fight is clearly unequal between the big and small clubs. How can we explain the competitive differences between the best French football club and the best clubs of the...

29 Sep 2010

Haribo: keeping competitive in the candy industry

Case study - 16 pages - Business strategy

When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...

29 Sep 2010

Ryanair, a model of competitive advantage?

Case study - 8 pages - Services marketing

Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" ( The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...