Study of competition: Innocent Smoothie
Case study - 8 pages - Services marketing
In 1998 during a festival in London, three twenty year old students decided to sell fruit juice. The success was beyond their expectations and when they were newly graduated, they decided to start a real company that has just opened an office in Paris, having already conquered the UK, Denmark and...
Competitive Advantage of France in Haute Couture
Market study - 10 pages - Business strategy
What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of the...
Competitive strategy: Strategies model by Michael Porter
Thesis - 10 pages - Business strategy
The strategy has taken a big place in the firm and it has become the only way to do business. Big companies have special staff to formulate strategies, whereas in the smaller firms it is the CEO and/or the Head Officer who takes and makes the strategic decisions. Some definitions are necessary to...
Nokia: Fierce competition in the cell phone industry: Is it a risk for the leader?
Dissertation - 30 pages - Services marketing
Nokia Corporation is a Finnish multinational communications corporation. They focus on the key growth areas of wired and wireless telecommunications. Nokia is currently the world's largest manufacturer of mobile telephones, with a global device market share of 38,6% in 3Q 2007. We will focus...
Cultural diversity is a source of international competitive advantage. Critically evaluate
Thesis - 8 pages - Management
Most of companies employ people from different culture and want to manage them in order to use in the best way as possible this diversity. The management of this kind of workers must be adapted. To become a real international competitive advantage, cultural diversity in the company has to be...
Company performance: different assessment approaches
Dissertation - 9 pages - Management
In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to manage to...
A study on the competitive environment in the retail market
Tutorials/exercises - 39 pages - Services marketing
The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. There is a change a foot in Indian retail too, the liberalization of the consumer goods industry initiated in the mid-80's and accelerated through the 90's has begun to...
Competitive strategy and value creation in relationship marketing
Thesis - 5 pages - Business strategy
This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational spectrum', the...
Competition in the financial markets of New York and London since 1944
Thesis - 5 pages - Economy general
In the global economy, international financial markets play a major role, and provide substantial benefits to the economy of their countries. They are a challenge both nationally and globally, and many economists and historians have sought to create hierarchies for these places. Above all, a...
Comparison between Marks & Spencer and Zara: "The competition of the processes in industry of clothing" (2006)
Case study - 13 pages - Services marketing
Founded in 1884, Marks & Spencer is a company that is more than two centuries old. The origin of its fame and development comes from a very particular situation experienced in England in the late 19th century. Soon after, M & S has positioned itself as a solid reference on the clothing market in...
Strategy and competitive analysis of L'Atelier Des Chefs
Essay - 7 pages - Business strategy
The mission of L'Atelier Des Chefs is to invent new ways to cook, that can be accessible for all who love cooking and have passion for it. For individual customers and professionals too, cooking classes are taught by top chef of famous French restaurants, and adapted at their level. Indeed, with...
Country Report - Indonesia
Case study - 20 pages - International economy
With a population of 273 million and a gross domestic product (GDP) 1 of approximately 1 050 billion, Indonesia is the fifteenth largest economy. Indonesia is currently relying on economic openness and free trade to catch up economically. It is aware that it has fallen behind its neighbors...
The treatment of killing acquisitions by GAFAM : Antitrust implications
Case study - 5 pages - Economic politics
In recent years, antitrust authorities have identified "killer" acquisitions as a particular problem for the tech industry. A "killer" acquisition is often described as the acquisition of a small, innovative startup by a large, well-established company. Typically, a startup has limited or no...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Air Arabia: Company overview, market and competition
Thesis - 4 pages - Management
The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...
UK Retail Fashion Industry Report - Missguided
Case study - 6 pages - Fashion and ready to wear marketing
While Missguided, which operates in the UK retail fashion industry, has managed to achieve competitiveness in the global fashion retail industry, its long-term survival and success is dependent on its effectiveness in responding to market changes. Gavinelli (2016) notes that adopting...
HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
Mark & Spencer: Company overview, market and competition
Thesis - 5 pages - Management
Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have been for more than a...
Study of Chanel No. 5 and its positioning, history, ranges and competition
Case study - 24 pages - Services marketing
Gabrielle ‘Coco' Chanel's iconic brand needs no introduction. Six letters in black or white that possess the magical power to transport us to the land of femininity, elegance, luxury and sophistication with the inevitable French touch. In this case, it becomes impossible to separate the...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Chilean Wine Industry
Case study - 11 pages - Business strategy
In today's globalized economy, international competitiveness in the international market is a growing concern for all stakeholders including government and firms. While the corporate leaders embrace dynamism to cope with the changing business climate, strategies of the firms are subject...
Economics assignment
Case study - 5 pages - Economy general
There are many restaurants in the city providing significantly differentiated menus and are currently generating profits. Depict in a diagram showing the profit maximising equilibrium for such a typical restaurant. Will this typical restaurant maintain profits in the long-run? Depict this long...
Kaizen: The key to Japan's competitive success
Thesis - 9 pages - Management
The term "Kaizen" is a combination of two Japanese words "Kai" meaning "change" and "zen" meaning "good," and evolves from the ancient Japanese philosophy of actions that lead to sustainable benefits for the society as a whole rather than one particular individual, or actions that benefit...
Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"
Market study - 7 pages - International economy
In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...
Starbucks France governance: Competitive environment analysis
Thesis - 2 pages - Management
“Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way a corporation is directed, administered or controlled.” It is made to control the decision-making power of executives so they do not have as a matter of priority their own...
Marketing Analysis of Ikea
Case study - 6 pages - Distribution marketing
Ikea's success is linked to the fact that the company has played a pioneering and major role in the development of low-cost kit furniture. In order to maintain and above all increase its position in the market, Ikea has developed effective marketing, communication and development strategies...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...
Is Petco positioned for long-term growth? - Caroline Jansen (2022) - Is Petco's positioning adjustment effective?
Text commentary - 2 pages - Brand management
This article was published on April 4, 2022, on Retail Dive and written by Caroline Jansen. This article discusses the new procedures put in place by the large American pet retailer Petco to expand. Indeed, after the pandemic, more and more households, being in need of company, adopted pets,...
Exercise: Senior Operations Manager, Rider Operations
Case study - 10 pages - Business strategy
The COVID-19 outbreak led to a decline in the organisation's earnings. Some companies have subsequently considered divesting their non-core products. Divesting non-core products can be risky, complex, and may affect an organisation's future competitiveness. The French economy is...
