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Theme : Competitiveness

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29 Sep 2010
doc

Haribo: keeping competitive in the candy industry

Case study - 16 pages - Business strategy

When we target the European audience, particularly the French one can commonly relate to them through a Haribo. Well the questions that now boil down is about knowing and tasting a Haribo sweet. A hypothesis is drawn with respect to the French in particular who are well versed with the taste of...

29 Sep 2010
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Ryanair, a model of competitive advantage?

Case study - 8 pages - Services marketing

Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...

29 Sep 2010
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How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage? - published: 29/09/2010

Market study - 5 pages - Economy general

Today, the outsourcing strategy is often implemented to create a competitive advantage over rivals. Businesses now look to achieve sustainable competitive advantages in each step of their supply chain. Outsourcing in emerging countries has become the solution in getting this sustainable...

29 Sep 2010
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How Can Outsourcing to Emerging Markets Be Used to Gain Competitive Advantage?

Essay - 4 pages - Economy general

Since the fall of the Berlin wall in 1989, the world has become more globalised than ever (Global Policy, 2003). This globalisation has changed the world and especially the economic and business structure of emerging countries. Outsourcing is ‘a contractual delegation to an outside...

04 Oct 2010
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Distinctive features of the perfectly competitive model for goods and services and its implications for a business strategy aimed at enhancing profitability?

Thesis - 5 pages - Business strategy

Above is a quote from John Sloman, which I feel is a concise way of defining perfect competition. Rather than being a market structure which we can meet in real life, the model of perfect competition could be seen as a completion of the categories of market structure, an ‘anti-monopoly'...

02 Jan 2011
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European rules on competition

Case study - 5 pages - Services marketing

Largely inspired by the U.S. Antitrust law, the European Commission's rules on competition play a central role in the laws of the European Union. Grouped under Title VI of the European Council's Treaty, these rules concern the "common rules on competition, taxation and approximation of...

27 Jan 2011
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Competition between European football clubs

Dissertation - 37 pages - Management

In Europe, the economic competition is as fierce as the sporting competitions that engage among the professional football clubs, and this fight is somewhat uneven between very large European professional clubs and other smaller clubs. How can we explain the differences in competitiveness...

03 Mar 2011
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The market of the French wine and international competition

Market study - 38 pages - Services marketing

For a long time, France was called the "wine country", and the reference country in terms of production and consumption of wine. However, this world leader has seen the market eroding in recent years. Export volumes and domestic consumption are declining. The main reason that could explain this...

05 Apr 2013
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Offshore outsourcing offering competitive advantage: Case study research on Intuit Corporation

Case study - 19 pages - Management

Corporations today are operating in increasingly competing markets, facing strong pressures from stakeholders to operate more effectively and efficiently (Baloh et al., 2008). The competitive dynamics in large number of industries are changing too, making it difficult for firms to develop or...

29 Jul 2014
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Unfair competition Law- Business and Professions Code 17200 et seq

Case study - 3 pages - Other law subjects

The business and professional code is among the 29 codes that govern the state of California. The business and professional code provides insight to both business persons and consumers about business practices permitted by the law. Section 17200 of the code, known as the Unfair Competition Law,...

16 Mar 2011
pdf

Competitive Advantage of Wine Industry in France

Thesis - 10 pages - Economy general

According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael...

15 Jan 2009
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Cultural diversity is a source of competitive advantage. Discuss

Essay - 4 pages - Business strategy

« To succeed internationally, we need to understand the cultures of the world; and we have all the cultures of the world represented right here - a tremendous competitive advantage. » ? Ernest Thompson, Proctor and Gamble Nowadays, globalisation, which is a phenomenon mainly generated by the...

20 Jan 2009
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The French wine market and international competition

Market study - 32 pages - Services marketing

For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main cause is that...

12 May 2009
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Competitive environment analysis: H&M

Thesis - 8 pages - Services marketing

We chose to write our report about H&M for many different reasons. First of all, even if we focus on the French market, the fact that H&M is a global brand, operating from nearly everywhere in the world, both made us sure that we would have to analyze a very strong and efficient strategy, and to...

29 Sep 2010
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Benetton group: The evolution of a network to face global competition

Case study - 11 pages - Management

Benetton's story has started in the 1950s from the "idea of color?. The family holding group has been established in 1965. Over the ongoing decade, the first factory and 1000 shops opened worldwide. Benetton has grown through a unique network organization which is flexible and innovative, as...

29 Sep 2010
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Air France-KLM Marketing Study: Becoming More Competitive in Front of The TGV

Case study - 11 pages - Services marketing

Today, AIRFRANCE-KLM is the largest airline company in the world in terms of total operating revenues and passenger-kilometers. The company's CEO is, since January 1st 2009, Pierre-Henri Gourgeon. With a turnover coming close to 24 billion Euros as on 31st March 2009 and having taken over 74...

22 Nov 2010
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Strategy management : Competition and cooperation in the Network level strategy

Thesis - 3 pages - Business strategy

According to Bob De Wit and Ron Meyer, global strategy can be divided in three parts: process, content and context. These can be recognized in all business situations in relation to managers. The strategy process is defined as a set of essential questions about the business as a whole. In these...

29 Nov 2010
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The continued dominance of Dell in the the highly competitive technological world

Essay - 6 pages - Business strategy

Founded in 1984 by Michael Dell, Dell Computer Corporation created an innovative concept by placing the customer at the center of the business organization. In 1998, the company set up a direct sales model, allowing it to establish itself quickly and successfully in the computer industry. Indeed,...

10 Jan 2011
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Perfect competition and Pareto optimality

Case study - 2 pages - Management

The model of perfect competition can be achieved through a formalization of the concept of the 'invisible hand of the market'. This theory was put forward by by Adam Smith in 1776. His goal was to provide a stable base to build a society on . This concept involved an environment in...

27 Jan 2011
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Decathlon: A Competitive and strategic study to develop recommendations to establish a specific communication in the bicycle market for women and children

Case study - 39 pages - Business strategy

Michael Leclercq established Decathlon in France in 1976. Decathlon was the first mass producer of sports equipment and caters to all a sportsman's needs whether he is an athlete or just a sports enthusiast. Decathlon is the leading innovator, producer and retailer of a broad range of sports...

16 Sep 2011
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How does Peugeot build a competitive edge against Chinese and foreign car industry

Thesis - 10 pages - Business strategy

In this report, we focus on the PSA Peugeot Citroen group. Firstly, we will analyze the company and its features and key data. PSA Peugeot Citroen group is a French car manufacturer, and is the result of a merger between Citroen and Peugeot Limited companies. Thanks to the framework of a coherent...

25 Nov 2014
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The gaming console industry competition: Sony vs Microsoft vs Nintendo

Case study - 21 pages - Management

Unlike in other electronic industries such as PC, Camera, Smartphone etc only 3 majors companies lead the gaming console market: Microsoft XBox, Sony Playstation and Nintendo Wii. This industry has become more profitable year over year, but remain a really competitive business where companies...

21 Sep 2011
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Toys "R" Us: Storch Strategizes to Torch Competition in the US

Market study - 10 pages - Business strategy

Toys "R" Us Inc., founded by Charles Lazarus in 1948, is one of the leading retailers of toys, games, electronics, sporting goods, baby products, children's apparel and juvenile furniture. With its headquarters in Wayne, New Jersey, and over 1600 stores worldwide, Toys 'R" Us has been the...

21 May 2012
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Does competition affect social preferences in the context of a bargaining game? Discuss

Case study - 3 pages - Business strategy

This essay argues that competition has an effect on social preferences. Two playered bargaining game is called as an ultimatum game(UG).The results of which are compared to the results of experiments in which there are more than two players, where competition exists. References to agents as...

16 Jan 2009
doc

Radio frequency identification (RFID). Hudson Bay Company's next great competitive advantage

Essay - 17 pages - Business strategy

The hype around Radio Frequency Identification (RFID) technology - a revolutionary information-gathering method whereby information in a tag can be read from up to 300 feet away - has caught the attention of many retailers in North America. Retailers such as Wal-Mart and Tesco (in the U.K) have...

30 May 2009
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A study on the competitive analysis in the telecom sector

Tutorials/exercises - 45 pages - Business strategy

Technological changes in the telecom and computers have radically changed the business scenario. In turn, the new demands of business have spurred many telecom based technological innovations. In order to exploit these innovations for competing in global markets, business community the world over...

30 Nov 2009
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Case study: How Virgin mobile successfully thwarted competition through innovative marketing

Case study - 4 pages - Business strategy

This paper focuses on operations of Virgin Mobile, USA. It would be helpful to see what strategies Virgin used by analyzing the competition, consumers and the company aka the three C's. Let us first look at the company itself. When consumers look at virgin, they are concentrated on the...

29 Sep 2010
pdf

Competitive Environment Analysis : Haagen- Dazs

Case study - 24 pages - Business strategy

Since it was created in the early 1920s, Häagen-Dazs has become a strong and powerful brand, and is well established in the ice cream market. The company has made quality and originality its motto. Its philosophy is also based on the same principles: 'Find the purest and the finest...

10 May 2013
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Competitive Strategies and Government Policies: The Automobile Industry (Tesla Motors)

Case study - 2 pages - Management

Since the beginning of the last century, automobile companies have fought for control of a rapidly expanding market in what was a newly created automobile industry. Many companies existed throughout the years trying to find their place in the market, with three major companies remaining with the...

29 Nov 2010
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Louis Vuitton's market strategy to excel in the competitive luxury industry

Thesis - 23 pages - Business strategy

The leather sector is renowned for the quality of its products, especially in the luxury market. Louis Vuitton, the most prestigious French business of luxury leather goods, has, for years, been an incredible success, continually expanding its activities. Recently, consumer behavior has changed...