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Theme : Consumer behavior

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24 Dec 2013

Consumer Behaviour

Case study - 4 pages - Business strategy

The products that will be focused on this assessment will be meat products including poultry, new and/or used passenger cars, wine and related products and dairy products. These four product purchases will be assessed for internal, external and situational influences to determine the type of...

13 Jan 2012

Consumer behavior- McDonald's

Case study - 15 pages - Services marketing

If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer...

04 Jan 2011

The consumer behavior with the advent of information age

Thesis - 6 pages - Management

Over the past few years, the Internet democratization, due to the Web development, shows major changes in several sectors of social and economic life. The main effect of this growth was to cause a very fast modification of the reality in which consumer evolves. Indeed, we can observe the...

10 Mar 2011

Consumer behavior: Influence of customer needs, organization motivations and goals

Thesis - 5 pages - Management

In today's competitive business environment, the key to a company's survival lies in its ability to identify and influence unsatisfied consumer needs in a marketplace crowded with players. From the marketing/consumer behavior standpoint, there are differences and similarities...

29 Sep 2010

Consumer behavior

Essay - 7 pages - Services marketing

This essay is going to focus on the 'age' variable. Marketers can segment their marketing in age subcultures, or support, its members who have shared childhood and young adulthood experiences that influence their customs, rituals, and behavioural processes. People of the same generation...

26 Jul 2010

Understanding consumer behavior and its importance

Thesis - 5 pages - Business strategy

The classification of consumers is an important area of study in market research. Marketers have to classify them based on their age, social status, purchasing power, lifestyle, needs and aspirations. Among them, the most obvious segmentation is based on criteria of age and generation....

08 Oct 2010

International consumer behavior

Course material - 8 pages - Services marketing

The function of this product is to limit the evaporation for up to 12 hours and also, avoid redness, moisturizes and irritations of the eyes. It's a new lubricant with an exclusive natural formula. This oil repairs the daily attacks and restore the natural protection on the eye (avoiding the...

29 Apr 2009

Study of consumer behavior in selecting mobile phones

Tutorials/exercises - 24 pages - Services marketing

Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable costs. Integrated digital camera, music player and...

19 Jan 2009

Consumer behavior : Dove vs Palmolive

Market study - 9 pages - Services marketing

The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...

02 Apr 2009

The changing face of consumer behavior in response to organized retail markets in India

Tutorials/exercises - 33 pages - Business strategy

The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive emerging retail market, India is being seen as a...

31 Mar 2009

Consumer behavior in the services sector

Market study - 21 pages - Services marketing

This presentation will start with a look at the services marketing triangle. It will then explore the ways of using the services marketing triangle. it will then take a look at the scope of consumer behavior along with examining the consumers decision making process. It will...

03 Apr 2009

The impact of brand ambassadors/celebrity endorsements through advertisement in brand building and their influence on consumer behavior

Thesis - 51 pages - Services marketing

Over the years, many growing and grown brands have jumped on to the celebrity endorsement bandwagon. Marketers are aware of the power of celebrities in advertisement and branding and their influence on consumer buying decisions. Endorsement is a medium of brand communication in which a...

03 Sep 2014

The relationship between consumer education and consumer buying behavior in UAE

Case study - 4 pages - Educational studies

Worldwide evolution is dependent on the current and great developments in the technological and industrial sectors. As a result, many players in the business environment are competing insistently in order to capture wider markets. This is greatly influenced by the business education in a country...

31 Jan 2011

Impact of loyalty programs on consumer purchase behavior in the UK food retail industry

Essay - 6 pages - Services marketing

According to Huddlestone (2004), to survive in today's competitive food market, food retailers must develop and maintain a loyal customer base. This study explores the impact of loyalty programs on the customer purchasing behavior in the United Kingdom food retail industry. It will...

27 Jan 2011

The influence of music on the behavior of purchase of the consumer (2008)

Dissertation - 45 pages - Services marketing

Armed with a specialization in marketing from my studies at ESC Reims, and a real passion for this sector, I decided to explore the realm of sensory marketing. Indeed, this new marketing approach seems to provide real operational value to the discipline. Subsequently, I am more focused on a...

10 Jan 2011

Electronic Commerce and the Purchase Behavior of a French Consumer

Dissertation - 99 pages - Economy general

The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework....

16 Jan 2009

The impact of negative rumors on consumers' behaviors

Essay - 13 pages - Services marketing

Mac Donald's has been one of the most famous victim of negative rumors, with the “wormburgers' scare” (Newsweek, 1977). “Wormburgers” are hamburgers made with worms-based steak. In 1977, an astonishing rumor took birth in the United States, blaming the famous hamburger firm to...

21 Mar 2009

The impact of advertisement on the buying behavior with reference to the consumer durables

Dissertation - 47 pages - Services marketing

The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different...

17 Dec 2022

Purchasing behavior - Detailed essay plan

Dissertation - 3 pages - Clients and users behaviour

This document helps structuring a dissertation about consumers' behavior and especially purchasing power through a detailed plan. Research's references are French.

28 Dec 2021

Sustainability in the Fashion and Apparel/Consumer Products Industries

Essay - 4 pages - Fashion and ready to wear marketing

Sustainability in global industries such as Fashion & Apparel, Consumer Products, and Food & Agriculture is a major subject of society. All of these industries face major sustainability-related problems and challenges that they need to overcome to protect the planet. Among these...

21 Aug 2014

Person perception and interpersonal behavior

Case study - 3 pages - Educational studies

People behave different in different situations. Psychology has many approaches that help people to understand each other. It facilitates expression of people through personal perception, Set groupings depending on behavioral trait, gives expectations of either positive or negative altitude, set...

20 Apr 2015

The Brazilian economy: Consumer X Interest

Case study - 5 pages - Business strategy

In the previous part, we have seen that, in theory, the consumer reacts negatively to an increase in interest rates. We will seek to verify this part of the chapter the behavior of interest variables, consumption and inflation in the Brazilian economy after the adoption of inflation...

20 Apr 2015

Inflationary goal models and interaction with the consumer - The Brazilian case

Case study - 3 pages - Educational studies

The Central Bank, in order to achieve the inflation target, use the instruments of monetary policy at your disposal. The main one is the aggregate demand control via interest rates. Whenever there are inflationary pressures, interest rate of the economy increases. Consumption is reduced in favor...

16 Dec 2014

Human development - Case study Of Interpersonal behaviors

Case study - 3 pages - Psychology

Personal perceptions are different mental processes used by people to create an impression on others. It is the processes of making an impression and the different conclusion individual make about others in relation to this impression. People form impression using very little knowledge or...

05 Sep 2014

Global Critical Thinking: China's Counterfeit Consumer Goods-Good or Bad?

Case study - 3 pages - Educational studies

Critical thinking is more than a phrasal buzz, a reflective thought rather than a routine thought. Critical thinking involves persistent and careful processes of considerations of credibility and solutions to the supposed global issues. There are global issues that need to be addressed by the...

05 Jul 2013

Behavioral science concepts by two competing brands

Case study - 8 pages - Business strategy

There are multiple factors included in marketing products to consumers. Companies must evaluate several factors including the market size, description of the product, consumer behavior, pricing, distribution, and promotion. This evaluation varies within each company....

07 May 2009

Marketing strategy of Vodafone in India and the consumer's attitude towards their services

Market study - 50 pages - Services marketing

The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...

27 Jan 2011

Tools used to influence consumer perception of brand: Music and color

Worksheets - 3 pages - Services marketing

Music and colors have already been studied in various fields such as medicine or management. We now focus on the areas of marketing communications and consumer behavior. These empirical studies show how these variables can be used effectively in advertising to influence the...

03 Mar 2011

The modeling of the behavior of the international commercial negotiator

Dissertation - 82 pages - Services marketing

"Most of us negotiate Every Day" are the first words of the book "Creative Negotiating" by Stephen Kozicki. Whether it is supplies or international agreements, all cases are well prepared to negotiate a better price, a convenient delivery date or more favorable terms. Regarding the idea that...

15 Jan 2009

Polonsky M. J., Brito P. Q., Pinto J. and Higgs-Kleyn N. (2001). Consumer Ethics in the European Union: A comparison of northern and southern views

Essay - 3 pages - European union

Our article for seminar three is called Consumer Ethics in the European Union: a Comparison of Northern and Southern Views. It discusses the issue of a single European market and the cultural problems that occur in this growing “integrated” market. The authors have divided the...