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Theme : Consumer behavior

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18 Mar 2009
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Theory of consumer choice

Thesis - 14 pages - Services marketing

The concept of ‘utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist, Walras, coined a term ‘util', meaning...

29 Sep 2010
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The consumer behaviour

Case study - 27 pages - Services marketing

Nowadays, more and more students decide to study abroad in order to enhance their language abilities and discover new cultures and lifestyles. As a French student who lived and studied in Paisley for a year, the author is aware that going abroad to study is an important and difficult decision to...

11 Jul 2013
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A survey about key factors influencing the women's buying behaviors in London

Case study - 30 pages - Business strategy

London's e-retail industry is as big as most of the developed cities in the world. Technology has been developed to an extent where in people purchase any thing from their home computer. Moreover, in cities like London, internet has been prevalent and most of the women are working women. When...

29 Sep 2010
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German consumer behaviour

Essay - 26 pages - Services marketing

German consumer behavior: Being exchange students from Europe, it is interesting for us to learn about German consumer behavior. All of us live near this huge country that represents the biggest European market. To be honest, before starting this paper we did not know...

29 Sep 2010
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Trust online and the opinion of former consumers

Dissertation - 72 pages - Economy general

This study examines the issue of trust and the influence of the opinion of former users in electronic commerce. The lack of trust is the main reason why people are still reluctant to purchase online. Lack of trust is due to many reasons in online business, no physical contact, risk of theft of...

29 Sep 2010
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An investigation into trade marketing practices by fast moving consumer goods manufacturers

Market study - 36 pages - Services marketing

In the current distribution process, retailers and manufacturers have to work together. This relationship has often been conflictive, but now is the time for collaboration. Indeed, looking at the different fields where suppliers and retailers have to work together, we can easily understand the...

06 Apr 2010
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An exploratory study on consumer psychological contracts

Thesis - 4 pages - Management

The concept of the psychological contract is widely applied in organizational research. This article explores the consumer psychological contract in marketing context. Some situations are designed in a questionnaire and the data are analyzed. The findings show that whether the...

21 Jun 2009
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Evaluation of print media as a medium of advertising with respect to consumers and advertisers

Dissertation - 46 pages - Services marketing

The topic Evaluation of print media as a medium of advertising with respect to consumers and advertisers is one of the best topics, which focuses on the print media sector as one of the means of providing services to the society that carries the idea or message of the marketer to the...

26 Jul 2010
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The impact of sensory marketing on customer behavior

Thesis - 5 pages - Services marketing

The availability of many products and services in abundance today has given rise to the start and development of a new marketing era. In order to attract and retain customers, companies can no longer use conventional methods. There has to be a marked change in the way they approach the...

29 Sep 2010
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Saving self control: A behavioral approach to analyze why individuals save and what prevents them from doing it well

Essay - 10 pages - Economy general

How and why consumers and investors save, has remained as a puzzle since modern economists approached the question. Clearly, we save because we have to, but we rarely ever want to save as an end in and of itself. Current the leading models present this dilemma as a struggle between two...

29 Jul 2010
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The lifestyles of the consumer: Marketing analysis, applications and outlook

Thesis - 7 pages - Services marketing

Nowadays the consumer is inundated with advertising from morning to evening. Advertisements abound on radio, television, print, on film, in the streets, in our mailboxes, on the internet, on our clothes; in shops etc. It was during the period between 1960-70 advertising became a...

22 Nov 2010
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International customer behavior: How mp3 industries created and developed a new market?

Thesis - 26 pages - Services marketing

We prefer to study the MP3 player market as it is a novel and fast growing one. Flourished in 2004, the MP3 player replaced the old devices like walkman and disc man, thanks to the technological developments. In 1998, an unfamiliar brand introduced the first MP3 player and it was only in 2001...

10 May 2013
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Consumer Psychology and Marketing Communications

Case study - 2 pages - Management

Consumer Psychology is a specialty that studies how thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as “the study of individuals, groups, or organizations and the processes they...

26 Jul 2010
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Consumer panels

Thesis - 4 pages - Logistics

In today's competitive world, the consumer is considered is as the king of the market. Since the customer is the King, companies have to understand what people buy, their consumption pattern and the reason behind this behavior. This can be done through market monitoring, research...

19 Nov 2008
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Consumer motivations regarding non-ownership decisions in the automotive industry

Essay - 6 pages - Other law subjects

In the analysis of non-ownership decisions in the automotive industry “non-ownership” must first be defined. Non- ownership is simply referring to a leasing type of contract, this type of a contract allows for consumption without ownership. Traditional purchase, cash or financing, the...

29 Sep 2010
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Consumer Decision Process: The wedding preparations

Case study - 7 pages - Services marketing

The 'Wedding Channel' is an online company which permits brides and grooms to come up with ideas to prepare their wedding, as well as the guests to find presents. They have a list of all the necessities to prepare a wedding, from the reception sites to the photographer, and the...

03 Apr 2023

Do New Technologies Prevent Consumers From Being Loyal to Brands?

Essay - 4 pages - Clients and users behaviour

The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...

04 Oct 2010
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What will be the effect of the global recession on consumer buying behaviour?

Thesis - 6 pages - Services marketing

Abstract The purpose of this essay is to examine the possible effect of the global recession on customer behaviour. Many industries have been hit hard by the recession, but this paper attempts to take a different stance by focusing on how certain products are flourishing because of changes in...

29 Sep 2010
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Thesis Proposal: The Utilization of Endorsers in Marketing and Advertisement, and Their Influence on Consumers

Essay - 4 pages - Services marketing

Companies are using endorsers to market, advertise and promote their products and services. These endorsers have a real and proved influence on the consumers and in adequation on their consumption habits. It is frequent to see celebrities on advertisement, for some big companies, which can...

22 Aug 2013
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Cognitive Behavioral Therapy - published: 22/08/2013

Case study - 2 pages - Psychology

In the beginning the thought of the heart and soul was different from the “mind” that we know today, and the treatments were used to clear the body of bad blood that made individuals act inappropriately. Since then therapies to help treat the illness that people were consumed with was...

19 May 2008
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How is sexuality and sexual behavior in the developing world shaped by globalization?

Essay - 5 pages - Sociology

Globalization greatly affects the sexual behavior, choices, habits, risks, identities and health of individuals in the developing world. Sexuality has certainly been altered by the intensification and spread of networks and flows interconnecting individuals and political, economic,...

06 Apr 2010
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A study on purchase intention of internet consumers using fuzzy ART (Adaptive Resonance Theory)

Tutorials/exercises - 7 pages - Logistics

The purpose of this paper is to analyze the purchase intention of consumers in the online bookstore. AIO (Activities, Interests and Opinions), a method of measuring consumers' lifestyle, and Factor Analysis are performed to understand consumers' propensity and to find out the...

13 Jun 2006
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Head & Shoulders: A Comprehensive Look at Consumer Behaviour

Case study - 18 pages - Services marketing

This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...

05 Aug 2008
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Efficient capital markets and the importance of behavioral finance

Essay - 7 pages - Finance

Efficient capital markets allow to consumers and companies to invest savings, borrow, and manage risk in the most effective way. Capital markets bring together companies, that seek to raise capital to invest in future performance and investors, who seek for a profitable return on their...

07 May 2009
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What should advertisers do to make online advertising more engaging to consumers?

Thesis - 3 pages - Management

Internet offers a wide range of possibilities. This overview of the different tools that advertisers can use shows how much Internet is opening to a new world of communication.But Internet has also generated an historical revolution concerning relationships between brands and consumers. In...

05 Mar 2009
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Consumer Protection Act of India: When the consumer is a king

Thesis - 31 pages - Other law subjects

A consumer is a user of goods and services. Any person paying for goods and services which he uses is entitled to expect that the goods and services are of a nature and quality promised to him by the seller. The earlier principle of "Caveat Emptor" or "let the buyer beware" which was...

29 Sep 2010
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The protection of consumers on Internet

Essay - 15 pages - Other law subjects

The recent boom of the internet in Europe and the emergence of a new kind of commerce (e-commerce) led to a widening of the commercial offers that can be proposed to the consumers. Simultaneous with such an expansion in internet offering come the demand for online security regarding the...

28 Jan 2013
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Comminution behavior of porous and nonporous minerals

Case study - 30 pages - Educational studies

Grinding operation represents an important cost factor in mineral processing plant. At least 50 to 70 of the total energy is consumed in the process of grinding and 97 of energy input for grinding is consumed wastefully, as heat and sound, while a minuscule 1 of the input is consumed in creating...

08 Jan 2022

Company performance: different assessment approaches

Dissertation - 9 pages - Management

In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to manage to...

03 Apr 2023

Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective

Text commentary - 2 pages - Marketing theories

The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980, marketing...