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17 Jan 2022

Marketing plan for Apple Airpods

Case study - 7 pages - ICT marketing

The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand...

28 Nov 2008
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Human behavior in the social context

Essay - 7 pages - Social sciences

Humans are a social species. First, we explore the reasons why humans are social beings and briefly consider the broad implications of this characterization. Next, we go somewhat more deeply into the question what it means to be social. In other words, how does an individual function whose...

09 Sep 2022

The organic products market in the UK

Case study - 9 pages - Distribution marketing

The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...

03 May 2023

Porter's five forces, PESTEL and SWOT analysis - Puma France

Case study - 6 pages - Sport marketing

"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...

28 Jun 2010
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Baruch college voting behavior

Thesis - 3 pages - Social sciences

So, what was the purpose of the survey? Well it is easy to understand based on the questions of the survey that it was a questionnaire specifically designed to understand, see and analyze political behavior of students in Baruch College. Now I do have a comparative advantage in doing the...

31 Dec 2010
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Zara and H&M: Two models which try to bring luxury closer to the common consumer

Thesis - 11 pages - Services marketing

The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment, brands like Zara...

09 May 2009
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Marketing and branding strategies of consumer durable companies in India

Dissertation - 37 pages - Services marketing

The Consumer Durable industry is huge! Think of a typical day then you wake up to make coffee that has been brewed by your-controlled coffee maker. You pop a couple of slices of bread into your electric toaster, grab some juice from the refrigerator and throw a load of laundry into your...

03 Nov 2022

The Outcome of Digital Influence During the COVID Pandemic

Dissertation - 46 pages - Communication

Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening...

22 Nov 2022

SWOT Analysis - Shein

Case study - 5 pages - Fashion and ready to wear marketing

Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application,...

06 Apr 2010
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Task-technology fit and adoption behaviors of mobile business systems

Essay - 8 pages - Computer science

In this paper, a combined task-technology fit (TTF) and UTAUT model is proposed to explore the adoption of mobile technologies in the real estate and insurance industry. The research results indicate: (1) five constructs: data quality, authorization, timeliness, reliability, and relationship with...

30 May 2009
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Students behavior towards smoking and brand equity

Thesis - 17 pages - Services marketing

The FMCG sector has been the cornerstone of the Indian economy. Though the sector has been into existence for quite a long time, it began to take shape only during the last fifty-odd years. The sector touches every aspect of human life, from looks to hygiene to palate. Perhaps, defining an...

12 Jul 2010
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Behavior modification as the most important motivation factor in a bureaucratic organization

Thesis - 5 pages - Management

According to a Japanese proverb, “No man will find the best way to do a thing unless he loves doing it.” According to Herzberg, workers are motivated by two factors: those that give satisfaction and those that don't. The factors that satisfy include achievements, recognition,...

28 Sep 2022

Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022

Case study - 13 pages - Business strategy

Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...

05 May 2009
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Exploring the dematerialization of the body: Gender roles in cyberspace - Imagination as resistance or global extensions of consumer capitalism

Thesis - 6 pages - Social sciences

This is a research paper which will investigate the relationship between architectural space, i.e. the home, the work place, the gendered body, in relation to the cyber-body as utopian space or new mechanism of containment and surveillance and re-inscribing of the dominant capitalist ideology....

04 Oct 2010
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How can a western company setting up business in Japan learn from cultural behavior theory?

Thesis - 3 pages - International relations

Entering the Asian market can be particularly difficult for British and American companies, due to the various cultural differences. This paper will show how various cultural models can aid a British company to overcome cultural problems when establishing a business unit in Japan. Before looking...

28 May 2009
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A study on mutual funds and investors behavior

Tutorials/exercises - 33 pages - Finance

Mutual fund is a pool of money collected from investors and is invested according to certain investment options. A mutual fund is a trust that pools the saving of a no. of investors who share a common financial goal. A mutual fund is created when investors put their money together. It is,...

05 Oct 2021

Entrepreneurship: How to Run a Market Study

Practical guide - 4 pages - Startup, entrepreneurship

Creating any company requires a market study done by entrepreneurs for a better understanding of the market they are willing to enter. This understanding of the market will give entrepreneurs the ability to easily convince their future investors. The efficiency of a market study is based on its...

08 Jun 2022

The automotive industry in the world

Case study - 5 pages - Automotive marketing

On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...

07 Apr 2015
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Application of Classical conditioning in Marketing

Case study - 5 pages - Marketing theories

The classical conditioning theory is among the most influential behavioral theories in the field of psychology. Behaviorists believe the environment is the single biggest determinant of human behavior, values and attitudes. Therefore, behavioral theories explain how manipulation of...

06 Oct 2022

Market Study - The Do it Yourself in the UK

Market study - 9 pages - Distribution marketing

The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but also...

07 Jun 2023

History of Management Theory

Course material - 33 pages - Management

Taylorism has long suggested that man was just one tool among many. However, we live in an industrial society more committed to a service society where the rules are more subtle. It is no longer a tool that is put in the hands of a worker, it is individual support for the employee that is...

22 Jul 2022

PESTEL Analysis - Levi Strauss Company - published: 19/07/2022

Case study - 7 pages - Startup, entrepreneurship

Founded in 1853, Levi Strauss Company is by far one of the largest outfit organizations in the world and has been known far and wide for its inventions of jeans as classic clothing apparel. With over fifteen thousand employees across the globe, as of 2020, the company has not only become a global...

09 Jun 2023

The Low Cost - Emmanuel Combe (2011) - Summary by Chapter

Text commentary - 3 pages - Management

This book answers the following questions: how does low cost work? Does low cost always go hand in hand with low prices? To what extent is low cost a danger that affects established companies? In which sectors is low cost developing? What is the impact of low cost on products and jobs? Low cost...

17 Apr 2015
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Report on wheels magazine

Case study - 5 pages - Humanities/philosophy

Bauer media Group Company in Australia publishes Wheels automotive magazine monthly. The magazine is widely read by Australia car enthusiast's (Bulmer 2008) .The main competitors for the magazine are Motor magazine and 4x4 magazine companies. Though both magazines are published by the same...

29 Apr 2023

Corporate digital communication - Lacoste

Case study - 36 pages - Medias&communication marketing

This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.

07 Nov 2014
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Creating and Sustaining Brand through Marketing Communications

Case study - 13 pages - Services marketing

The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained in the...

01 Apr 2009
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Reva: An alliance between Maini Group and AEV LLC Inc.

Thesis - 38 pages - Business strategy

REVA electric car company is a joint venture between the Bangalore based Maini group and AEV LLC Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEV LLC Inc to design and develop key components for the REVA. Today the Maini Group has on...

29 Sep 2010
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In-store versus online visual

Dissertation - 117 pages - Services marketing

The purpose of this dissertation is to identify the differences and similarities of in-store versus online visual merchandising in the fashion industry and the representation of accepted high street techniques in the 2D online world, and their effects on consumer behavior. In order...

09 May 2009
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Experimental marketing: Building customer associations

Dissertation - 60 pages - Services marketing

Experiential marketing uses brand relevant experiences to engage key audiences while creating a forum where these audiences interact with a brand. It involves high levels of interactivity and sensory impact and seeks to elicit an emotional response the target through a more personal level of...

29 Sep 2010
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Green marketing - How to integrate environment inside companies?

Dissertation - 81 pages - Ecology & environment

Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs through a governmental...