Is the consumer always sovereign in the free market economy?
Thesis - 5 pages - Economy general
Theoretically, the free enterprise market economy produces a situation in which the law of supply and demand, in conjunction with a competitive economic environment and well-informed consumers guarantees consumer sovereignty. The consumer possesses a significant advantage...
The changing face of consumer behavior in response to organized retail markets in India
Tutorials/exercises - 33 pages - Business strategy
The retail sector in the developing countries is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets and specialty stores. Rated the fifth most attractive emerging retail market, India is being seen as a...
The impact of advertisement on the buying behavior with reference to the consumer durables
Dissertation - 47 pages - Services marketing
The consumer durable industry in the past few years has seen tremendous growth. Advancements in the technology, government support and increased level of interest among the private players into the industry has given rise to the healthy competition between the various brands. Different...
Theory of consumer choice
Thesis - 14 pages - Services marketing
The concept of ‘utility' was introduced to social thoughts by Bentham in 1789 and to economic thoughts by Jevons in 1871. The neo-classical economists devised the following system to measure the utility of a commodity. A neo-classical economist, Walras, coined a term ‘util', meaning...
Consumer motivations regarding non-ownership decisions in the automotive industry
Essay - 6 pages - Other law subjects
In the analysis of non-ownership decisions in the automotive industry “non-ownership” must first be defined. Non- ownership is simply referring to a leasing type of contract, this type of a contract allows for consumption without ownership. Traditional purchase, cash or financing, the...
To what extent does e-commerce favour market facilitation over consumer objectives?
Essay - 8 pages - Services marketing
Traditional business models cite “location, location, location” as the critical factor for commercial success, however the hallmark of e-commerce is that issues of location in the physical sense are not relevant . As such, the concept of “location” has created an internal...
Principles and practices of consumer's protection within the European Union
Thesis - 19 pages - European law
The European Union aims at protecting the health, safety and economic well-being of its citizens. It promotes their rights to information, helps them safeguard their interests and encourages them to set up consumer associations. Consumer policy is designed to improve the quality of...
Head & Shoulders: A Comprehensive Look at Consumer Behaviour
Case study - 18 pages - Services marketing
This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...
The impact of the food we consume
Case study - 4 pages - Educational studies
Varieties of plants and animals make up our planet. These plants and animals provide man with a variety of food to choose from in order to survive and reproduce. However, the type of food available in a certain part of the globe depends on environmental, economic, and ecological factors. Climate...
The Outcome of Digital Influence During the COVID Pandemic
Dissertation - 46 pages - Communication
Relationships are important in all societies of individuals and businesses. People-to-people interactions are essential. Consumers no longer buy products, they buy values, ethics and want to feel engaged to environmental purposes. Communication is not about speaking anymore, but listening...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Digital Marketing - Apple
Case study - 5 pages - Digital & e-marketing
Consumption habits have changed a lot in recent years. Brands can no longer use the same marketing means as fifteen years ago, the latter having become obsolete. Even if some brands still use them despite everything, they no longer have the same impact on consumers and even less on...
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Economy - Types, factors and effects of inflation in Malaysia
Essay - 21 pages - Economy general
In the economy, inflation means an increase in the general price of goods and services in an economy from time to time. G. Ackley defined inflation as ‘a persistent and appreciable rise in the general level or average of prices'. With the increase in general price levels, each unit of...
A critical discussion of the argument for public provision of merit goods
Case study - 3 pages - Economy general
A merit good is a commodity that is considered meritorious enough to be provided by the national budget as it serves the common good of the population. Some economists believe that society should be provided with merit goods through public financing because they are necessity goods and benefit...
Mass consumption and crisis situation - Parallel with the Coronavirus
Case study - 4 pages - Clients and users behaviour
In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in...
Individual Service Logic Reflection
Case study - 2 pages - Business strategy
A few years ago, a French wine producer noticed that in bars, young people were drinking glasses of rosé wine filled with ice cubes. The producer was not convinced by the drink because the water made the wine lose flavor, however, he decided to create a rosé based on this concept anyway. Two...
How is a lack of a communication strategy detrimental to business development?
Dissertation - 9 pages - Communication
Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...
Nestlé Strategic Analysis
Case study - 3 pages - Business strategy
Nestlé is a Swiss multinational company that operates in the food industry and was founded by Henri Nestlé, a Swiss pharmacist, in 1857. While the founder's basic idea was to produce powdered milk that could help mothers who could not breastfeed to feed their newborns, it now specializes in...
Marketing plan for Apple Airpods
Case study - 7 pages - ICT marketing
The general objective set out in the marketing plan is to launch a personalized Apple product to meet the new demands and behaviors of the most demanding consumers. The aim is to encourage a new way for consumers to have greater value and motivation to buy from the brand through a...
Purchasing behavior - Detailed essay plan
Dissertation - 3 pages - Clients and users behaviour
This document helps structuring a dissertation about consumers' behavior and especially purchasing power through a detailed plan. Research's references are French.
Is free trade preferable to protectionism?
Essay - 2 pages - International economy
In 2018, the United States increased its tariffs by almost $300 billion on imports, thus causing trade wars with China and Europe. This tariff barrier put in place by the former President of the United States, Donald Trump, is an offensive protectionist measure, that is to say a customs policy...
Company performance: different assessment approaches
Dissertation - 9 pages - Management
In the current context, it has become essential for companies to become more proficient at standing out from the competition and, therefore, be more competitive by seeking more performance. The objective is to achieve the goals set during the development of the marketing strategy and to manage to...
SWOT Analysis - Shein
Case study - 5 pages - Fashion and ready to wear marketing
Shein has recently been cited as the largest cross-border fashion e-commerce organization in China. The apparel brand has reached out to consumers within the United States, Germany, Russia, France, and over two hundred other nations across the globe. The company's mobile application,...
Report on wheels magazine
Case study - 5 pages - Humanities/philosophy
Bauer media Group Company in Australia publishes Wheels automotive magazine monthly. The magazine is widely read by Australia car enthusiast's (Bulmer 2008) .The main competitors for the magazine are Motor magazine and 4x4 magazine companies. Though both magazines are published by the same...
Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective
Text commentary - 2 pages - Marketing theories
The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980, marketing is...
The organic products market in the UK
Case study - 9 pages - Distribution marketing
The consumption of organic food substances has soared within the past years across the United Kingdom, as people have sought high-quality food substances and eaten healthy foods, driving the most considerable year-on-year increase in the sale of natural substances in fifteen years. The organic...
Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.
Tutorials/exercises - 8 pages - Foreign markets
Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...
An overview of Panzani's market and strategy
Case study - 19 pages - Brand management
The Panzani Group is a player in the French food market. It brings together leading brands such as Panzani, Lustucru Sélection, Taureau Ailé, Ferrero, Zakia and Régia. At the origin of this major player in the grocery industry, there is a brand: Panzani, the 5th favourite brand of the French....
The organic products market in the US
Case study - 9 pages - Distribution marketing
The organic products industry within the United States markets has grown significantly within the past twenty years. As a matter of fact, the organic products sector has ranked highest among the fastest-growing sectors within the United States, which further raises questions about how this...
