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18 Feb 2021

Mass consumption and crisis situation - Parallel with the Coronavirus

Case study - 4 pages - Clients and users behaviour

In recent days, panic has invaded the homes of French consumers, since the Coronavirus has officially arrived in France, causing in particular the closure of schools. In these moments of doubt, fear and anguish, some consumers have tended to rush into the supermarket shelves in order to provide...

12 Feb 2015

Consumption of alcoholic beverages by students

Case study - 2 pages - Management

Consumption of alcoholic beverages by students in campuses in Colorado has been converted into the order of the day. This proposal purposes to find out the dangers and effects of alcohol consumption by students in the institutions of higher learning. Students are so much engaged in...

20 Apr 2015

The inflationary goal schemes and its impact on Brazilian consumption

Case study - 4 pages - Business strategy

In June 1999, after a sharp devaluation of the real and the consequent abandonment of the pegged to the dollar exchange, Brazil formally adopted a monetary policy framework based on inflation targeting. In this work we try to emphasize to what extent and in what manner the inflation target regime...

21 Feb 2014

E-business as a support of an emerging business model: collaborative consumption

Case study - 15 pages - Business strategy

Last few years, information technology (IT) has known an important development that places it as an essential tool in our world functioning. In developed countries IT are everywhere. The place that takes the new technologies has become more and more important and it is now a strategic factor for...

06 Nov 2014

Critique of Australia's Alcohol Consumption research- Morgan and McAtanmey

Case study - 4 pages - Educational studies

Consumption of alcohol in Australia is a major issue to the law enforcement bodies. The vice attracts attention to practicing researchers like Anthony Morgan and Amanda McAtanmey of the Criminology department in Australia. Morgan and McAtanmey identify alcoholism as a big problem that...

06 Nov 2014

Digital Marketing-Markets and Consumption

Case study - 8 pages - Services marketing

For organizations seeking generation of superior value to capture more from customer experiences, they should prioritize to harness and optimize the power of digital media. However, today's dynamic environment mandates organizations to know sufficiently where customer value resides from the...

16 Feb 2011

Analysis of advertising of a product of great consumption: Coca-Cola

Case study - 2 pages - Business strategy

The Coca Cola campaign with the tagline: "Take the Coke Side of Life", that took shape in November - December 2006 is studied here. This campaign is based on a fairytale world, with a multitude of fantasy characters, and invites consumers to take a look at the good side of things. It shows a...

03 Mar 2011

Launch of a new wine and methods of consumption in the Chinese market

Market study - 35 pages - Services marketing

We will analyze the launch of the French wine in the Chinese market and examine whether it meets the expectations and methods of the Chinese consumption. For this, we must determine the consumption patterns of the country and adapt them in accordance with laws of the Asian market in...

26 Jul 2010

The consumption market for children

Thesis - 8 pages - Services marketing

Companies looking to reach young consumers are forced to understand the viewpoint of children. Imagining the marketing approaches through the eyes of children is not easy, but good information about the target may be the key to success. Nestlé has for instance created websites where they mention...

12 Aug 2010

Consumption and environmental degradation

Thesis - 5 pages - Ecology & environment

The world's consensus on the status of the environment is shifting now, more than ever, into one of concern. As the years have passed pass, especially throughout the last decade or two, we have all seen our environment continue to get more depleted. The earth is warming, the oceans are...

31 Dec 2010

The consumption of the nutritional complements in Russia

Thesis - 3 pages - Services marketing

The market for nutritional complements (CN) is developing dynamically in Russia. Nevertheless, their share in pharmaceutical sales is only 4%. The consumption growth of CN is due to the unfavorable ecological situation and poor structure of the power and the relative ease of recording and...

28 Oct 2009

A research study on chocolate consumption in India in relation to Cadbury and Nestle

Tutorials/exercises - 7 pages - Business strategy

The Indian chocolate industry produces over 30,000 tones of chocolate products in year. The most important players in the Indian chocolate market are Cadbury and Nestle, now Amul is also emerging as one of the major players in the market. Today Cadbury and Nestle cater to the majority of the...

16 Jan 2009

Microeconomics, main concepts for an economy study: capital formation, production, consumption, employment, credit multiplier, money demand, money supply, prime rate, Keynesian transmission mechanism, exports, imports and government expenditures

Essay - 7 pages - Economy general

Financial investment and interest rates have a positive relationship. Financial investment represents investment in bonds or shares or money saving in the bank. If the interest rate increases, the return of investment will be better. You will get more return on shares (or bonds) and earn more...

28 Jul 2009

Human water consumption and utilization

Thesis - 3 pages - Social sciences

The history of the relationship between people and water is a long and complex one. The necessity for water to sustain life has driven people to do many things: relocate to where the water is, come up with technological innovations to relocate the water to where they are, use it as a source of...

25 Sep 2008

Effects of environmental enrichment on the consumption of a palatable food reward

Case study - 13 pages - Ecology & environment

Environmental enrichment (EE) is the study of organisms reared in complex, varied environments and the subsequent influences on behavior. Studies have shown many mechanisms for how EE elicits changes in behavior, mental and physical processes, and neurophysiology. EE has been shown to work as a...

13 Oct 2020

PESTEL Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and...

11 Oct 2021

Example of a competitive benchmark - Fast food restaurants

Case study - 8 pages - Marketing theories

Marketing and competitor analysis play an increasingly important role in the life of businesses. Indeed, regardless of the sector, they are subject to very strong competition, and it is necessary to adapt to obtain the best results and always be more competitive. But developing effective...

24 Nov 2022

The application of an EIB to address environmental challenges in urban Belgium

Thesis - 96 pages - Finance

Cities face increasing environmental challenges including, but not limited to; air pollution, CO2 emissions, energy, transport and waste management. The success of Social Impact Bonds (SIB) by solving social issues in a public-private partnership has been the driver for the development of the...

15 Dec 2022

Foundations of Economics and Sociology Foundations of Economics

Course material - 25 pages - Economy general

It is within the multiple and different enterprises, which together define to a large extent a national economy, that the observation of economic and social facts is the most extensive and undoubtedly the most visible. The company is a reality that weaves its way through our daily lives because...

19 Aug 2021

Introduction to economic principles and terminology

Course material - 20 pages - Theories and economic notions

Economics is currently in a phase of uncertainty: economics is not an exact science. There is a rising trade war between the US and mainly but not only China. The US also has trade disagreements with the EU and its partners in NAFTA (North American Free Trade Association: Canada and Mexico)....

08 Aug 2022

The United States and the World: demography and energy in the world as predictable long-term factors

Course material - 11 pages - World geography

The current policy, and even more the future policy of any country is difficult to assess, because it depends on a lot of factors, many of them (public moods, politics, personalities) being of a transient nature. But the current and future policy of any country also depends largely on long-term...

29 Jul 2021

SWOT Analysis - Magnum

Case study - 5 pages - Brand management

MAGNUM is a brand of premium ice cream and chocolate. The brand is owned by the UNILEVER group but forms a separate segment in the vast universe of the Dutch-British group. MAGNUM sells ice cream in tubs, on sticks, as well as in the form of individual frozen bites. The brand is positioned as a...

13 Jan 2022

What is globalization?

Course material - 2 pages - International economy

Globalization is the process by which available goods and services, or social and cultural influences, gradually become similar in all parts of the world. It is the increase of trade around the world, especially by large companies producing and trading goods in many different countries. It is the...

20 Apr 2015

Negative externalities

Case study - 3 pages - Management

With that we are essentially engaged in a race between technology and the exponentially increasing demands of raw materials. The technology can: enable us to recycle waste, more usable resources of a quantity of raw materials, create new methods of production, and provide new sources of energy,...

21 Dec 2021

Alternative sources of energy: a detailed presentation about the why, how and when

Presentation - 13 pages - Ecology & environment

This document is a PowerPoint presentation about alternative sources of energy: what are they exactly, why do we need them, how do we find or create them? What is the future of alternative sources of energy?

04 Jul 2022

Business report: H** M** France - press agency, advertising

Internship report - 15 pages - Medias&communication marketing

The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...

29 Mar 2023

Water and Power: A Californian Heist - Marina Zenovich (2017) - The Access to Clean Water in California

Artwork commentary - 3 pages - World geography

California, a state known for its sunny weather and lush agriculture, is facing a water crisis that threatens its very survival. "Water and Power: A Californian Heist" is a documentary that exposes the shocking truth behind this crisis, revealing how corporate greed and political corruption have...

27 Sep 2021

Impact of digital marketing

Dissertation - 4 pages - Digital & e-marketing

In recent years we have witnessed a change in society, which has radically transformed the buying habits of consumers and, even more so, the marketing strategies of brands and companies. The new generations are called ultra-connected and can now hardly do without an internet connection and even...

29 Sep 2010

The energy drinks market in Europe : a market for the future ?

Market study - 35 pages - Services marketing

The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...

20 Jan 2009

The French wine market and international competition

Market study - 32 pages - Services marketing

For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main...