SWOT Analysis - Häagen Dazs
Case study - 5 pages - Brand management
Häagen-Dazs is a company that was founded in the 1960s by Reuben Mattus, headquartered in Minneapolis, Minnesota, United States. The company is an industrial ice-cream producer and marketing company, now known worldwide. It distributes its products through mass consumption (jars, mini...
The market of the organic products in Germany
Market study - 14 pages - Services marketing
Germany is the largest European market with 30% of the total European market in 2005 and is the second in the world behind the U.S., for organic products. Organic products accounted for a turnover of 4 billion euros or 2.9% of food consumption in 2005, which is an increase of 1.7 points...
Danone in China: The strategy of growth
Case study - 31 pages - Services marketing
Currently, the Chinese market is figure of "El Dorado" for Western firms facing maturity or saturation of traditional markets. With more than a billion potential consumers, the steady rise in living standards, and the impressive growth rates of coastal areas, has convinced many companies to...
The clothing segment of 30-year olds in Spain
Market study - 8 pages - Services marketing
In terms of clothing, the thirty something Spanish are particularly careful about their appearance and attach great importance to their costumes. The budget for clothes is thus an important item of expenditure. The Spanish ranked clothing sixth in their list of priorities in 2001. In the same...
Establishment of the brand of Louis Vuitton luxury on the Japanese market
Case study - 16 pages - Services marketing
France is a country with the largest number of firms in the luxury sector and Japan is a country that imports a lot of luxury goods. It is then natural to focus on the implementation of the first French luxury brand Louis Vuitton, among the largest importer of luxury goods in Japan. If Japan is...
Green marketing, global warming, environment conscious
Dissertation - 50 pages - Services marketing
Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable or biodegradable etc), Green promotions (a tree...
Market research: coffee market
Market study - 15 pages - Services marketing
Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends, powders,chocolate,...
Oil depletion and use of vehicles: what are the alternative energies?
Essay - 13 pages - Journalism
In our modern society, oil is omnipresent in our habits and plays a significant role. It has several stakes in economical, political and strategic fields. Indeed oil is considered as the best energy source because it is easily extracted, stocked and transformed. Moreover, its energy yield is very...
Route optimization in mobile adhoc networks
Thesis - 8 pages - Computer science
With the increase of portable devices as well as progress in wireless communications, ad hoc networking is gaining importance with the increasing number of widespread applications. Ad hoc networking can be applied in places where there is little or no communication infrastructure or existing...
Strategic analysis of the European beer industry
Thesis - 6 pages - Business strategy
Europe is a major player in the world beer market. In recent years, however, the sector has seen a decline in consumption in Europe due to several factors. Breweries are now facing losses due to decline of business. The giant Carlsberg plans to close 29 European breweries in the next ten...
Energy Marketing
Case study - 6 pages - Services marketing
Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we must ask ourselves is...
Business Strategy in Hospitality and Tourism (BSHT) - Ritz Hotel
Case study - 11 pages - Business strategy
The Ritz-Carlton group is an international high standard hospitality group which benefits from a strong brand and is the symbol of lux palace. Its strategy so far consisted on a good implementation, especially in the United States, Europe and the Gulf. On a most recent period, implementation...
A critical discussion of the argument for public provision of merit goods
Case study - 3 pages - Economy general
A merit good is a commodity that is considered meritorious enough to be provided by the national budget as it serves the common good of the population. Some economists believe that society should be provided with merit goods through public financing because they are necessity goods and benefit...
The Baltic States: a golden opportunity for French food exporters?
Essay - 14 pages - Business strategy
The 1st of May 2004, ten new countries came into the European Union. These states have seen their economy dramatically change in many aspects of international trade since this date. From the custom point of view to the currencies issues, it significantly facilitates the goods exchanges of food...
Coffee in Italy and the United States
Thesis - 9 pages - Journalism
Coffee has been grown, processed, roasted, and brewed for thousands of years. This age-old drink has become increasingly popular within the last decade due to the attractiveness of the modern coffeehouse (Shultz 1999:76-77), along with increased global marketing. Yet this popularity is perceived...
French economy - Forecast 2008
Thesis - 9 pages - Economy general
Present-day world economy appears to be facing some serious challenges in sustaining its past robust growth. The credit crunch in the United States of America, as well as the United States dollar decline and high oil prices represent massive threats for the world economic equilibrium. With this...
How can the change in demand following an increase in the price of goods can be broken into a substitution effect and an income effect?
Thesis - 4 pages - Economy general
We expect people to change their consuming behaviour when the price of a good change, but on what is this change going to be based on? Preferences are determined by the tastes of a person, so they do not depend on the person's real income. If the price of a good changes, the person will make a...
The productive forces of United States of America
Thesis - 32 pages - Economy general
The GNP of United States is the highest in the world, at $10,946 billion in 2004, substantially higher than the EU-25 ($9449 billion, including $1523 billion for France) and two and a half times higher that of Japan ($4390 billion). The GNP per capita remains the fourth highest in the world, with...
Energy Demand and Population Growth
Case study - 5 pages - Educational studies
The key drivers of the demand for energy around the world include growth in population and the economy. Estimates reveal that the entire population of the world will grow 1.3 billion people from 2011 to 2030. Additionally, the real income of people will be expected to double simultaneously. These...
The export of cosmetics to China
Thesis - 20 pages - Economy general
China is a growing country that deserves a closer look to help explore all the opportunities it offers. Indeed, trade in China has a huge scope of development due to the decentralization and liberalization of 1978 and especially since its entry into the WTO in 2001. In spite of many inequalities...
Tribal marketing: the Nutella tribe
Case study - 32 pages - Services marketing
There is an increasing number of communities that bring together individuals around a shared passion of cycling, religion, and politics. They also possess a shared identity, gender, ethnicity, and lifestyle. Some groups are focused on an object of consumption as a product category like...
International marketing : Port wine export to the US
Market study - 7 pages - Services marketing
The worldwide wine market is very explicit. It has the particularity that no one wine company (even in the modern world history) should have more than one percent of the market shares, in contrast to other beverages such as sodas. The wine sales have been showing solid growth in recent years...
Study of the market of the pork-butchery in Germany (2005)
Market study - 8 pages - Services marketing
Germany is the European country which is the largest consumer of meat (86 kg per year per capita in 2004). This consumption remains relatively traditional and is evolving very slowly. This country has more than 82 million inhabitants, making it a market that is much larger than that of...
Study of the meat market in Belgium (2005)
Market study - 8 pages - Services marketing
Culturally close to France, Belgium is a country that regularly consumes processed meats. The latter is, in fact, a part of the Belgian food culture like beer, and includes the famous mussels and chips. With its 10.4 million inhabitants, Belgium represents a huge market potential. However, the...
The Cola War: Coca Cola versus Pepsi
Essay - 4 pages - Business strategy
The soft drink industry is divided into two categories of product: the non carbonated soft drink and the carbonated soft drink (CSD). During the next 30 years, CSD consumption rose constantly and grew at an average of 3% per year. The consumption of CSD in USA is about 53 gallons...
The building of customer loyalty and retention strategies in sports marketing
Essay - 23 pages - Services marketing
The research in this dissertation focuses on the building of customer loyalty and retention strategies in sports marketing with the Chinese Professional Baseball League (CPBL) as an example. This research aims to provide the factors which influence customer loyalty from a sports customer...
Biodiesel: A cleaner source of energy
Thesis - 7 pages - Physics
A majority of the countries in the world are importers of petroleum and its products. The fossil fuels are being consumed at a rate, which is a million times faster than their rate of formation. The prices of petroleum products are mounting at an alarming pace due to the unmatched contribution to...
Globalization, food production and links to obesity
Thesis - 4 pages - Social, moral & civic education
This paper will investigate the links between globalization, food production and consumption, and a marked increase in obesity rates in North America in recent decades. (Shaw, 2004; Young, 2004) Phillips (2006) examines the international production, distribution systems and...
The difficulties to stay the leader on a market: The French Wine Industry and its fragile economic position
Market study - 34 pages - Business strategy
• Recent events: Numerous violent strikes were organized by the wine growers to draw attention to their difficulties; for instance, they demanded more assistance following the bad weather conditions that ruined the annual harvest. • A succession of demonstrations: It is a traditional...
Hard discount: Understanding this phenomenon
Dissertation - 63 pages - Management
Hard discount inexorably invades all areas of consumption: the supermarkets Aldi and Lidl, EasyJet and Ryanair in the airlines sector, La Halle!, H & M or Vet Affaires in textiles, the free telephony operator via Internet and Brico Depot for DIY etc. All have gained strong positions in...
