Future of tobacco industry post tobacco ban
Tutorials/exercises - 40 pages - Social, moral & civic education
Americans spend an estimated $51.9 billion on tobacco products in 1997, or just under 1% of their disposable income. Of this amount, $48.7 billion (or 94%) was spent on cigarettes, $2.2 billion on smokeless and smoking tobacco, and $0.9 billion on cigars. Cigarette production in the United...
Nestle Vs Cadbury: A comparison of the world market share
Thesis - 5 pages - Business strategy
The sweet, melting moments of chocolate and the lingering taste in the tongue are sure to leave everyone lost in their flavor. The lip-smacking cocoa, milk and nuts that go into some of the world's most preferred brands of chocolate-Nestle and Cadbury-have melted many hearts. With their sweet...
Tobacco industry
Market study - 14 pages - Services marketing
Today, tobacco is the second major cause of death in the world. It is currently responsible for the death of one in ten adults worldwide (about 5 million deaths each year). If the current smoking pattern continues, it will cause about 10 million deaths each year by 2020. All companies of tobacco...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
The international marketing strategy of "Leon Barde Vintage Wine" to enter the Chinese wine market
Market study - 14 pages - Business strategy
France is attached to a sector which is an important part of its own identity : the sector of the wine. When you will ask one characteristic of our country to foreigners, the majority will answer Paris, the gastronomy, the luxurious, maybe the love but definitely also the wine. Since the...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we promote...
Strategic issues in the European beer industry
Thesis - 7 pages - Business strategy
The beer market is now undergoing major changes. The alcoholic beverages market is growing; alcohol-based products increased from 182.084 million liters in 2000 to 204,361,000 liters in 2005, by volume growth of 2.7%. These figures seem to favor the brewers. However, if there is an increase in...
The importation and the marketing of wines and spirits in Dubai
Market study - 45 pages - Economy general
The Federation of UAE is an Arab country that tolerates the import and marketing of alcohol in a very strict manner. We place ourselves in a Muslim country in the vicinity of the Kingdom of Saudi Arabia, Iraq, in order to study it. We all know the position of Islam vis-a-vis alcohol. In addition,...
Diagnosis International: Carrefour's expansion strategy in Asia
Essay - 48 pages - Business strategy
Lately the Carrefour group inaugurated its store numbered one thousand in the world, in China. Its eight hypermarkets in Japan were yielded to the Japanese group Aeon. Such a paradox within the same continent pushes one to question on the strategy of the French giant in Asia. The group faced...
Analysis of the study of a brand:IKEA
Case study - 56 pages - Services marketing
The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...
Group AB Inbev and the sector of beer
Market study - 13 pages - Services marketing
The beer is a universal and a very ancient drink, and probably the oldest ever made by man. The brewing process requires three main commodities: barley (which turns into malt give beer its color and flavor), hops (for bitterness) and yeast. This drink is very popular for generations. Beer is...
Markets and the Evian strategy
Case study - 32 pages - Services marketing
The bottled water market is dominated by two large companies: Danone and Nestle. But they themselves act as umbrella companies that include numerous different brands. Currently, Nestle is the largest, as it owns Perrier-Vittel SA, which is composed of a greater number of brands than Danone.But if...
Strategic analysis of the European industry of beer
Essay - 5 pages - Services marketing
Europe is a major player in the beer market. It includes large beer producing countries like the Netherlands, France, and Germany, which are the source of well-known beers such as Heineken, for example. It is also one of the places where it is most consumed. However, in recent years, many factors...
How companies deal with cultural differences: the example of Disneyland Resort Paris
Case study - 97 pages - Services marketing
"Globalization, understood as the extension of the market economy and capitalism in the world, has accelerated over the last thirty years. " Thus the companies that choose to internationalize are growing. This internationalization promotes contacts between cultures, which play a fundamental role...
Luxury brands on the Internet - between irony and opportunities
Dissertation - 81 pages - Services marketing
The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...
Green marketing and sustainable development in France: What are their impacts on a company's strategy?
Thesis - 14 pages - Services marketing
The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags at...
Drugs and globalization
Essay - 6 pages - Journalism
Relations between drugs and international trade are a long story, we could think of the 19th century and the important consumption of opium in Europe, as can be seen for example in the film From Hell. Opium was obviously not produced in Europe for climatic reasons and essentially came from...
The Chinese wine market (2006)
Essay - 8 pages - Business strategy
We are going to enter Shanghai wine market with our French wine such as Roman County, which is expensive but excellent taste. Now is the most perfect time to go into China wine market of high income because there three advantages for us. Our goal is to take more than 10% of market share in...
Study of rural marketing in the present scenario in India
Market study - 53 pages - Services marketing
While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves addressing...
Working capital management in Hindalco (Aditya Birla Group)
Tutorials/exercises - 60 pages - Finance
The foundation stone of the Aditya Birla Group was laid down by the great visionary and the founding father of the Indian industry- Lt. Shri Ghanshyam Das Birla. The succession torch was successfully carried on by his son, Lt. Shri Basant Kumar Birla. In the year 1943 was born Aditya Vikram...
An overview of the Indian Coffee Board and its operations
Case study - 19 pages - Management
Currently India produces around three lakh tons of coffee per annum. A large portion of coffee in India is exported. Domestic consumption of coffee in India is estimated at around 55000 tons per annum and it has been stagnate at this level for the last few years. Coffee exported prices...
Cholesterol: Properties and functions
Thesis - 8 pages - Medical studies
Lipids are a family of molecules differing greatly from each other. Among these are the triglycerides (energy source), the phospholipids that constitute cell membranes, and cholesterol. Cholesterol is an essential for the proper functioning of the organization; however fuel consumption too...
International Business Environment and Strategy
Essay - 6 pages - Economy general
"You have been asked by a major oil company to analyze the likely developments in the oil market over the next five years. Carefully explain the theoretical underpinnings to any predictions you make. How might your predictions influence the future strategic direction of the oil company? Explain...
Virgin Energy "Virgin Oil Card" -Business Plan
Business plan - 20 pages - Management
Virgin Energy is a service company that permits customers to purchase buy ?fuel' (unleaded & diesel) at an optional and revolutionary price ("Virgin Price") in advance. However, this facility is available only within the UK. We will begin by offering a wide variety of price indexes for term...
Sales assistant at Sabotage wines, Melbourne, Australia
Dissertation - 16 pages - Management
Sabotage Wines was founded in 2001 by the French winemaker David Baldet with the French style wines sourced from low yielding cool climate grapes from Victoria, in Australia. The principal customers are restaurants, wine bars and liquor stores. In this company, my mission was to sell the Sabotage...
The French luxury industry in China
Thesis - 45 pages - Services marketing
China with a huge population of 1.3 billion opened its market to economic reform following the death of China with a huge population of 1.3 billion opened its market to economic reform following the death of Mao Zedong in 1978 and the subsequent accession to power by Deng Xiaoping. Based on the...
Has a third oil crisis emerged? (January 2007)
Thesis - 13 pages - Economy general
Within a time span of twenty-seven years between 1973 and 2000, the global oil market has been shaken by two major unexpected “shocks”. In this context, it is worth recalling the definition of an oil shock, that is often confused in the minds of the public. This phrase has been used to...
Electronic Commerce and the Purchase Behavior of a French Consumer
Dissertation - 99 pages - Economy general
The purchase behavior of an individual can be broken down into several stages, which are determined by the purchasing individual, the product and the purchase situation. When the consumption pattern is weak, the perceived risk will be high. e-commerce also falls under the same framework....
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
Product analysis of Senseo
Case study - 20 pages - Services marketing
Senseo was established by the merger between the small electrical company Philips and Douwe Egberts, and it is the subsidiary of the Sara Lee Corporation. By 1995, both companies began combining their projects, 6 years after the concept Senseo was launched in the Netherlands. Senseo coffee makers...
