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Theme : Corporate strategy

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14 Mar 2022

Corporate Strategy, Pernod Ricard : analysis and scenarios

Case study - 11 pages - Business strategy

In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...

12 Dec 2022

Corporate strategy - Disney +

Case study - 9 pages - Business strategy

Entertainment giant Disney's new streaming platform is undoubtedly a major turning point for the company. Disney+ is an online video-on-demand platform owned and operated by The Walt Disney Company through its Walt Disney Direct-to-Consumer and International division with the four...

09 Aug 2021

Corporate strategy - The example of Danone

Case study - 10 pages - Distribution marketing

Danone is an international company; they are known as a "multinational" dedicated to food products. The company is now internationally recognized for its products and is listed on the Paris Stock Exchange in the CAC 40 category. The company is present in more than 120 countries around the world,...

27 Jan 2011

Analysis of corporate strategy of Google

Case study - 9 pages - Business strategy

The State of the overall market demand: The consumer is a connoisseur, as he turns to different search engines depending on the type of research he needs to do. For example, the engine "All the Web" has a specialized search option for MP3 files, images and video. The consumer will therefore...

27 Jan 2011

Corporate strategy: LVMH

Case study - 29 pages - Business strategy

At a time when mass consumption remains one of the hallmarks of Commerce, the world of luxury has adopted a strategy based on a distinct rationale, where differentiation is the key. Who does not know the biggest names in this exciting universe? Prada, Manolo, Gucci, Jimmy Choo, Chanel, or...

29 Sep 2010

Sanofi Aventis, corporate strategy

Case study - 14 pages - Business strategy

Sanofi Aventis is a company operating in the pharmaceutical industry. Created in 2004 from the merger of two European companies, Sanofi Aventis is today the leader in Europe, and is part of the top 5 global companies in its sector. Sanofi Aventis's self-given mission in the pharmaceutical...

29 Sep 2010

Corporate Strategy: outdoor case

Market study - 6 pages - Services marketing

The world market for sporting goods has two parts. The team sports and fitness market is worth $ 80, against $ 42 billion for the outdoor goods market. Three kinds of products are made: clothing (46% of production), footwear (30%) and equipment (24%). Here we deal with the environment of the...

29 Sep 2010

What are the implications of the ?New Economy' for corporate strategy?

Essay - 5 pages - Management

The aim of this essay is to highligh the implications of the New Economy for the corporate strategy, to understand how companies use the Internet in their strategy to enhance their business. To answer this question, I will first explain what the New Economy is and the shifts...

07 May 2009

Corporate strategy and the role of HRM

Thesis - 8 pages - Human resources

Throughout “The Thirty Glorious Ones”, HRM started adapting to strategies. Indeed, this period is defined by a spectacular economic growth in which products are uniform and in which customer's needs are the last preoccupations of companies. Thus, the Taylor-Ford model finds in this...

15 Jan 2009

Corporate Strategy: Chop Chop Analysis of Total Group

Essay - 3 pages - Business strategy

Total is France's largest corporation as well as the fourth largest publicly-traded integrated oil and gas company in the world. Total is involved in three major segments: downstream, upstream, and chemicals. In the following report, we carefully analyzed these three business segments to...

08 Oct 2015

Strategy and transformation portfolio - Corporate Social Responsibility

Essay - 7 pages - Business strategy

Over the years, organisations have continually engaged in activities that aim at improving their position and competitiveness in the market. They have been taking more considerations towards the wellbeing of the community as well as trying to improve their business models. This paper entails a...

30 Mar 2012

Corporate and business strategy of PSA Peugeot-Citroen

Essay - 7 pages - Business strategy

PSA Peugeot-Citro├źn Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in France and the second in Europe taking over Volkswagen . Nevertheless, PSA had to face some issues. As a strategy consultant for PSA, my aims are to...

09 Aug 2011

Financial Strategy & Corporate Control - Case study on Remy Cointreau

Case study - 4 pages - Business strategy

Remy Cointreau is a French group with the principal activity of producing and distributing wine-based products. It operates under the following segments: Cognac, Liqueurs & Spirits and Champagne. It is present in Europe, America and Asia. The Group is famous all over the world for the quality...

30 Jul 2009

Corporate politics: Strategy and structure

Thesis - 4 pages - Business strategy

Organizational management theories are models based on the strategic core elements that define corporate structure. These strategic essentials are aimed towards corporate planning and decisional management processes. By essence, models follow the economic principle of ceteris...

16 Jan 2009

Corporate entrepreneurship as a winning strategy

Essay - 7 pages - Business strategy

To survive and to enable continued growth in today's fast changing environment, large corporations need to continually renew themselves through new products and new businesses. In some instances this involves dealing with advanced technology. To illustrate this adaptation, I chose as an example...

29 Apr 2023

Corporate digital communication - Lacoste

Case study - 36 pages - Medias&communication marketing

This document tackles Lacoste's corporate digital communication plan and strategy. To study the communication plan and strategy, a full analysis is presented in the document, concerning Lacoste's customers, its environment, its online advertising and many more aspects.

28 Oct 2021

How is a lack of a communication strategy detrimental to business development?

Dissertation - 9 pages - Communication

Communication occupies an increasingly important place in the business world, and for good reason, it has evolved a lot in the space of a few years. Whether internal or external, it is necessary for the development of groups, regardless of their sector of activity. The society in which companies...

07 May 2021

Strategy proposal for an MNC who wants to invest or expand in a specific country - New Group Renault strategic plan: "Drive the Future"

Market study - 7 pages - International economy

In this work, we analyze Renault's strategic plan for 2017-2022, called "Drive the Future" on three levels: the company's source of competitive advantage (section 1), the reasons for choosing the target of investment in emerging country, such as China (section 2) and finally the content...

07 Oct 2010

Starbucks Corporation Strategy

Thesis - 20 pages - Business strategy

The following document is an analysis of Starbucks' current strategy, as well as recommendations for the future. Beginning with a base case analysis, the company is introduced along with varying elements of its current strategy. Topics in this section include a brief history of the...

07 Nov 2014

Analysis of Sony Corporation

Case study - 10 pages - Management

Today's business environment is rapidly changing prompting organizations to have agility towards change direction and speed their responses to dynamic macroeconomic elements. Grounding operations for efficiency and existing strategies is not enough for organizations to thrive given the...

28 Dec 2021

Corporate Sustainability

Essay - 3 pages - Management

Corporate sustainability refers to a new way of management, it is an alternative to the traditional growth and profit-maximization model. Corporate sustainability focuses on both growth and profitability as much as the social and environmental impact and goals toward sustainable...

19 Nov 2014

Global Corporate Governance and Social Responsibility

Case study - 6 pages - Educational studies

Although equated to philanthropic activities, today's investment by corporations in pro-social programs seek to create a social impact beyond building customer loyalty. With the society experiencing a myriad of issues, among them environmental sustainability and health issues, assuming an active...

22 Nov 2021

HR marketing: what strategy to attract and retain employees?

Dissertation - 8 pages - Human resources

The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce...

19 Jul 2021

Corporate Social Responsibility (CSR) and Human Resources

Case study - 3 pages - Human resources

In our era, CSR is not only a "trendy" matter but has a real impact on the positioning of the company and its impact on the society. Initiatives can be found in every department: Human Resources make no exception. This is related to my future first dream job: HR manager or Business Partner in a...

05 Nov 2014

Multinational Corporations and their Consequences on the International Economy

Case study - 4 pages - Business strategy

Multinational corporations are those businesses that have a direct ownership of assets, which they run in more than one state outside their country in which they are built-in, and also they generally retain their headquarters. It means that these corporations have roots in their state. However;...

24 Nov 2022

The Use of Animal Imagery in Marketing Strategy

Thesis - 53 pages - Marketing theories

Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...

21 Nov 2014

Time Warner Corporation

Case study - 9 pages - Business strategy

Alike other sectors, success in the entertainment industry never arises overnight, but rather involves running the enterprise based on creativity and timely strategizing to weather obstacles which threaten the survival of the entities. Typically, the formidable strength of players in the...

23 Mar 2023

Asics' history, marketing and strategy

Presentation - 10 pages - Sport marketing

This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.

19 Nov 2014

Mobile Marketing Strategy

Case study - 15 pages - Business strategy

The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital...

19 Jan 2015

Talent Management Strategy - Litech Video Games Company

Case study - 4 pages - Business strategy

The human resources office is the head control of talents in an organization, managing entrance, movement and exit (Trost, Plank 2014). The office should work towards achieving higher value (talent) for the corporations by using effective talent management strategies aimed at raising the business...