Marketing Strategy - Caterpillar
Case study - 3 pages - Brand management
Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...
Corporate investment banking : Barclays bank group
Case study - 2 pages - Business strategy
Multinational companies have looked to improve their products and come up with the best strategies in order to compete with other companies. One of the main aspects that the multinational companies look to improve is the innovative strategies and the best methods that can transform and change the...
Carrefour's logistics strategy
Case study - 9 pages - Business strategy
The term strategy comes from the Greek -statos-, having as meaning -army- with -agen- which means -to drive-, and then from the Italian -strategia-. It is usual to associate this term strategy with an exclusive approach undertaken by the General Management of any company. There are...
Human resource strategy : recruitment, selection and renumeration
Case study - 3 pages - Human resources
International human resource management is a contentious issue currently, and therefore it is crucial to have the right expatriate. This paper will consider a Human Resource Strategy for an expatriate recruitment, selection and training for companies in the Beverages producing sector....
Coca Cola vs. Pepsi: Analysis and Comparison of Strategies - published: 27/09/2022
Case study - 13 pages - Business strategy
Without a doubt, the revenue of Coca-Cola has reflected considerable growth over the years, but when compared to PepsiCo, the revenue of PepsiCo appears to have doubled within the fiscal year of 2019. Between 2016 and 2019, when the revenue of PepsiCo increased steadily, the income of Coca-Cola...
Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.
Tutorials/exercises - 8 pages - Foreign markets
Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...
Communication strategy
Case study - 5 pages - Educational studies
Due to globalization and rapid economic growth, multinational firms are becoming very prevalent. Due to this, managers are faced by intercultural communication challenges. According to Hofstede (1980), culture is the software of the mind and as such it has the ability to influence behaviors and...
SWOT Analysis - The organic food marketing strategy
Case study - 10 pages - Services marketing
The rising awareness concerning organic food substances among individuals across the globe has been one of the critical factors driving the accelerated growth of organic products within the global market. Additionally, rising concerns from potential consumers regarding the use of harmful chemical...
Strategic Management Analysis Starbucks Corporation
Case study - 8 pages - Business strategy
With restaurant operators facing intense competition every dawn, coupled with rising costs attributed to factors of production, there exists not a room left for strategic errors in the sector. Contrary to the thought of start-up restaurateurs, operating in the food service industry demands beyond...
Singapore Airline Operation Strategy
Case study - 10 pages - Business strategy
Over the years, the airline industry has witnessed a series of alternating booms and recessions, which has significantly affected the performance of world leading airlines. In practice, in the last decade, most airlines have witnessed a discouraging environment plagued with cutthroat...
International Companies and their Strategies
Case study - 10 pages - Management
As a result of the globalisation that we are witnessing for more than twenty decades, the smallest of companies could cross seas and establish business in foreign lands, as a consequence of that, many names have been given to these companies that succeeded in doing business abroad. The three main...
The Accor Group Strategy
Case study - 12 pages - Business strategy
Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient Express,...
Managerial Economics: Welfare Corporate Social Responsibility
Case study - 5 pages - Criminal law
Free market theory was a dominant theme of the 1780s propagated by economists such as Adam Smith. Amongst other things was its exclusive resolve that there should be minimal government involvement in the business of the economy if any at all. It was the era of the industrialization concerned with...
Vinten's summation : Ethics and Corporate governance issues
Essay - 5 pages - Economy general
The aim of this paper is to provide a critical discussion of Vinten's summation of the whistle-blowing that “For one thing the whistle-blowing path is not easy, and the bee-sting phenomenon may often apply. One has only one sting to use, and by using it, may well kill off one's...
O&O Consulting - International Business Strategies in Action
Case study - 4 pages - Business strategy
O&O Consulting is a major human resource firm within the local and regional market extending to cover the United States, Canada. We pride ourselves in providing excellent and relevant strategic, managerial solutions to our clients who range exclusively of medium sized firms to multinationals. We...
Strategic decision making and its importance in the corporate world
Thesis - 9 pages - Management
According to Prasad (2001) every organization is involved in a complicated pattern of decisions from board of directors to specific decisions about the day to day processes. Some of these decisions have a long- term effect while others have only short- term effect. The emphasis of making these...
The notion that strategy is independent of the details of running an organization: The great fallacy of conventional management
Thesis - 8 pages - Services marketing
Defining strategy is a challenging thing to do but the characteristics of strategy can be summed up in the following definition, “A strategy is the set of actions through which an organisation, by accident or design, develops and uses them to deliver services or products...
International business strategy spectrum brands - Case study
Case study - 23 pages - Business strategy
In 2005, Rayovac Corporation changed its name to Spectrum Brands in order to be coherent with the corporate strategy of growing and expanding its present markets. This new name shows the diversification of the company and its international trend. Nowadays, Kent Hussey, appointed...
Commercial strategies and management policies of Lagardère
Essay - 16 pages - Management
Lagardère SCA is a French media and high-technology company. The Company, headquartered in Paris, operates through two business segments: Lagardère Media, which constitutes the core of its activities, and the high-technology division, EADS, in which it holds a 14.98% share. Lagardère Media is a...
Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector
Business plan - 7 pages - Management
An essential ingredient of small businesses is business planning. It is perceived to be vital by both governments and business support infrastructure, such as the Business Links (Beaver, 2002, p88). On similar lines, O'Gorman bases his idea on the fact that one approach to developing a...
Blockbuster Entertainment Corporation
Essay - 7 pages - Services marketing
Blockbuster video is the undisputed king of the video-rental industry. The following comment made by Fran Bernstein of Merrill Lynch accurately describes Blockbuster's position. “Blockbuster stands alone in the video rental market in both size and ambition. One wonders where is the Burger...
SABMiller: Strategy behind the success in a hostile environment
Case study - 13 pages - Business strategy
There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB...
Strategy and planning process in the Small Business and the Small & Middle Enterprises (SME) Sector - published: 14/12/2006
Business plan - 7 pages - Management
Business planning is perceived by both governments and business support infrastructure, such as the Business Links, to be an essential ingredient to the success of small businesses (Beaver, 2002, p88). Similarly, O'Gorman bases his idea on the fact that one approach to developing a successful...
Competitive strategy and value creation in relationship marketing
Thesis - 5 pages - Business strategy
This paper considers how relationship marketing can be utilized in corporate strategy to facilitate value creation and increased customer satisfaction. The meaning of relationship marketing and the purpose of various relational frameworks such as the ‘relational spectrum', the...
Corporate social responsibility is not an integral part of business: Hence accountants should have little to with it.
Essay - 2 pages - Accounting
Corporate social responsibility (CSR) has become one of the leading topics of discussion and deliberation in today's modern business environment. The main reason for this is due to the fact that climate change has become a very important agenda for many business, governments and...
International strategy of the Chinese manufacturer of Lenovo computers
Case study - 4 pages - Business strategy
Using the concept of diamond model, we can define the national advantages that Lenovo drew from its presence in China as follows: Specific conditions After a long isolation, the whole nation seemed to want to show the world its ability to adapt and prosper in the global economy. The nation...
Sales strategies of the Dyson company: the leader in the electric household appliances
Case study - 12 pages - Business strategy
Founded in 1992, Dyson is currently the appliance brand that is most sold in England and America. Its headquarters is located in Malmesbury, in the United Kingdom. Since its origin, Dyson's goal has been to constantly improve the products of everyday life. Known for the longevity of its...
Corporate venturing as a major corporate strategic initiative
Essay - 15 pages - Business strategy
This paper reviews selected literature on internal corporate venturing in order to help build a venture management framework for scholars as well as managers. It includes a discussion of the various definitions authors have proposed, corporate venturing success drivers, and the...
The impact of external growth strategies on airline corporate branding
Case study - 35 pages - Business strategy
The deregulation and the overcapacity of many industries have led to a record level in external growth operations in the late 1990s (Doyle 2000). Nevertheless, development by acquisition tends to be selective in terms of industry sectors. In banking, insurance, pharmaceutical, airline and...
A research study on corporate social responsibility (CSR)
Tutorials/exercises - 40 pages - Management
The aim of this research proposal is to gather information about the strategies and initiatives taken by ASDA with respect to corporate social responsibility towards workforce, community, environment which can be emulated by other retailers. The purpose of this research is to investigate...
