Strategy case study: Electrolux
Case study - 3 pages - Business strategy
Strategy is an allocation of resources, which the organization engages in the long term, by setting its parameter of activity with the aim of responding to stakeholder expectations, and achieving a competitive advantage. In the case of Electrolux, we have established a strategic intent...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
Forces that can Influence an organization and its strategy
Case study - 5 pages - Business strategy
Today's national and international organizations are surrounded and affected by different types of forces. Two main categories can be identified, the internal forces and the external ones from the task and general environments (Appendix 1). They influence companies' strategies through multiple...
Strategy of Christian Dior
Case study - 28 pages - Services marketing
For two decades, Christian Dior SA is among one of the largest luxury groups in Europe and worldwide. Christian Dior is a holding company that has publicly traded since 1988 and holds 42% share of the luxury group LVMH. Christian Dior SA is also the parent company of Christian Dior Couture in...
Procter & Gamble- Internationalization Strategy
Case study - 9 pages - Business strategy
In 1837, in The United-States, William Procter, candles maker, and James Gamble, soap maker, got together to market their first branded product, the candles ‘Star Candles' (Jean Boissonnat, 20/12/1993). As their business went along they started to broaden their range of products by buying...
PepsiCo 2007: Strategies to increase shareholder value
Presentation - 15 pages - Management
This presentation takes a look at the history of Pepsico. It covers some of the key points in the evolution of Pepsico as a company. It will cover points like fast food acquisitions and Quaker Oats acquisition. It will also cover points like the strategy, revenue contributions, competition...
The Danone Case: can a firm combine profits and Corporate Social Responsibility (CSR)?
Case study - 70 pages - Business strategy
First, to hit the high degree of competitiveness, it becomes necessary for the firm to keep the competitive advantage by dealing with new concepts such as the environment, respect of human rights and social activities. Indeed, the traditional factors such as product, price, place, promotion seem...
Corporate Social Responsibility (CSR): A multi-lateral approach to the subject
Essay - 13 pages - Management
Corporate Social Responsibility (CSR) has been a highly debated topic during the last recent years in most developed and developing countries. We can today distinguish among three main general views on the role that CSR could play in shaping companies' policies. The first view on CSR,...
Corporate culture: Case study of IKEA
Case study - 19 pages - Human resources
"Let us begin with an anecdote to highlight the theme of corporate culture in an intelligible and meaningful manner”. The following testimony is that of an officer of a company which was recently formed by the merger of two industrial companies: "When I need a new piece, I can ask...
How do companies maximize the return on corporate philanthropy?
Essay - 36 pages - Business strategy
Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what is the...
Issues of governance and management in formulating and implementing distribution strategies
Thesis - 8 pages - Management
We are living in a world more and more concerned with corporate governance and corporate social responsibility which is an off shoot of what has happened in the past - corporations filing for bankruptcy and seeking protection under Chapter 11 as a result of questionable...
Unilever: Corporate Sustainability Report
Case study - 9 pages - Management
Sustainability has become the buzz word in many companies and industries in recent years. All major organizations operate some form of sustainability program, as there will be certification of the amount of documentation on their website. But most of them also publish their responsible attitude...
Toyota Motors Corporation: A plan for organizational performance Improvement
Thesis - 8 pages - Management
Change is pervasive not only in people's individual lives but also in business organizations. Change is inevitable; it is also one of the constants in this world. Change will happen. Management theories emerged as a result of change - from the scientific management to centralized...
Bridging the gap between strategy formulation and strategy implementation
Essay - 10 pages - Management
Organizational Behaviour Theories hold that successful strategy implementation is a lot more than plain market facts, figures and competitive advantages. Those quantitative aspects are the outcome of a successful strategy implementation, yet the qualitative, i.e. the cognitive...
"Corporate virtue" strategies are more likely to cause "good governance" than stricter "compliance and control" regimes
Essay - 4 pages - Management
What is “good corporate governance”? And how an enterprise can achieve to have it? A number of writers and researchers gave their contribution to this subject. Nevertheless, some disagreements and conflicting points of view appeared among them. Indeed, some suggested that...
A recursive correlation between economy and psychology: A specific focus on the new corporate governance theory
Case study - 12 pages - Management
It has always been an intrinsic issue of economy: accused of being disconnected from individuals' reality, this science has been attacked for long times, by various researchers and experts, such as psychologists. And effectively, a plethora of arguments have been provided for integrating greater...
The impact of internationalization strategy on management control system
Essay - 16 pages - Management
In an increasingly global economy, corporations need to develop more and more efficiency and reliable management control system (MCS) in their home countries, but also in their subsidiaries abroad. This study analyzes the effects of an internationalization strategy on the management...
Risk management in a multinational corporation
Thesis - 18 pages - Management
MNCs are coming up in huge numbers nowadays. To earn the profits with minimal amount of risk has been a matter of concern for the investors. For this purpose management of risk is a very crucial factor. Pertaining to this context, this project has been undertaken with an objective to study the...
Strategy development: Setting marketing objectives and developing marketing strategies
Presentation - 44 pages - Services marketing
This presentation will take you through various steps that are involved in the formulation of a marketing strategy. The presentation will begin with the strategic marketing planning process and from there it will move onto marketing objectives and strategies. This will be followed by...
Apple corporate social responsibility
Case study - 4 pages - Business strategy
Corporate Social responsibility is a practice whereby an organization tries to execute ethical practices in its operations. It also entails an organization giving back to the society by contributing to activities that benefit the society. The company benefits because of the good public...
Comparative analysis of investment patterns, market segmentation, market feedback and the formulation of new strategies
Case study - 49 pages - Finance
HDFC commenced operations as a mortgage bank; it raised large wholesale resources (domestic and international) and lent primarily to individual households. In mid 1991, HDFC entered the retail deposit market by offering savings and investment opportunities to households. Incorporated in 1977 with...
Corporate Entrepreneurship of Steve Jobs
Case study - 9 pages - Management
During the seminar, we used different case studies of the US management and leadership in applying theoretical concepts. In this assignment, I have chosen to analyze the CEO of the company Apple because of its particular way to lead the company that he created. Steve Jobs was trained as an...
The marketing strategies of organic fast food
Thesis - 22 pages - Business strategy
This paper focuses on the recent changes encountered in the fast food industry. Fast food restaurants are slowly changing their marketing strategies in order to meet new consumer attitudes and behaviors. The recent environmental issues and obesity problems are worrying consumers and therefore,...
Corporate governance and the global financial crisis
Thesis - 6 pages - Finance
The first part of this report discusses the nature of corporate governance, its objectives and good practices. Issues around risk taking, board structure, remuneration or inadequate monitoring are tackled with the global Financial Crisis as a backdrop. The Organization for Economic...
The Sony Corporation
Essay - 8 pages - Business strategy
The Sony Corporation is one that has become a household name in consumer electronics. Sony is one of the largest Japanese Multinational Conglomerates, with revenues of over $70 billion dollars last year alone. Sony is a maker of electronics, videos, communication devices, video game consoles, and...
Nokia's corporate communications
Essay - 6 pages - Business strategy
Until the 1980s, Nokia was a Finnish company, in the 1980s Nokia was a Nordic company and in the beginning of 1990s an European company. Now, we are a global company,” declared Jorma Ollila, President and Chief Executive officer of Nokia, in 1997. Through this declaration, she emphasised...
Political governance and corporate governance
Essay - 15 pages - Management
The 20th century was viewed as the age of management; the early 21st century is predicted to be more focused on governance. There is a distinction between politics and governance, where the former is regarded as cooperation between people with different points of view in order to improve the...
Indian global corps - Strategies and global realities
Thesis - 4 pages - Business strategy
A powerful and fast paced transformation of the Indian society has begun. This change is driven by the corporate, small and medium enterprises and the common man alike. Usually competitiveness refers to characteristics that permit a firm to compete effectively with other firms due to low...
Market strategy in the service industry of India
Thesis - 19 pages - Services marketing
The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The Hyatt Regency operates...
Comparative analysis of market strategies for rural penetration of Nokia, Samsung, LG, Sony Erickson and Motorola
Dissertation - 23 pages - Services marketing
Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging,...
