Corporate Sustainability
Essay - 3 pages - Management
Corporate sustainability refers to a new way of management, it is an alternative to the traditional growth and profit-maximization model. Corporate sustainability focuses on both growth and profitability as much as the social and environmental impact and goals toward...
Corporate Strategy, Pernod Ricard : analysis and scenarios
Case study - 11 pages - Business strategy
In this case study, we will discuss and try to understand how the French group Pernod-Ricard is evolving in its global environment but also inside the group itself. They are the 2nd world liquor distributor; therefore, we will take into account their strengths but also potential weaknesses and...
CSR Analysis; the Samsung Company
Case study - 3 pages - Business strategy
The Samsung Company has published code of conduct that states that the company complies with all laws and ethical requirements of all countries in which it operates. The chief executive officer's commitment t upholding these ethics is not clearly defined in the company's sustainability report....
Analysis of Sony Corporation
Case study - 10 pages - Management
Today's business environment is rapidly changing prompting organizations to have agility towards change direction and speed their responses to dynamic macroeconomic elements. Grounding operations for efficiency and existing strategies is not enough for organizations to thrive given the...
Can socially responsible firms increase their profits? - The case of 'The Body Shop'
Case study - 63 pages - Management
Corporate Social Responsibility is a topic of prime importance that has been doing the rounds for long. Since the 1960s, social responsibility has become an important argument not only for business but in the context of law, politics and economics. In fact, in...
Apple Inc's Ethical Philosophy
Case study - 4 pages - Business strategy
Apple Incorporation has been one of the most iconic business organizations linked to a charismatic, controversial but also founder, Steve Jobs. The current Chief Executive Officer of the company, Tim Cook, has to address issues and challenges faced by the corporation within a highly competitive...
Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities
Thesis - 7 pages - Services marketing
Consumers have shown an increasing interest in ethical issues over the last few years. Consequently, ethics has become particularly relevant in marketing, as it represents the interface between the company and the customers. This paper discusses the different ways in which an organization can...
Sustainable cocoa sourcing strategies and supply chain - Mondelez International Inc.
Tutorials/exercises - 8 pages - Foreign markets
Mondelez International Inc., the largest chocolate manufacturer in the world and in Europe has committed to cover 100% of its cocoa supply chain with its Cocoa Life Program by 2025 while investing at the same time $400 million in it. This program for sustainable cocoa sourcing is implemented in...
SWOT Analysis - The space tourism market
Case study - 5 pages - Tourism marketing
Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...
Supplier selection with social and environmental issues
Thesis - 10 pages - Management
Supplier selection is a multiple criteria decision making (MCDM) problem which is affected by several conventional conflicting factors such as quality, delivery, service and time. Recently government insists enterprises to take care of environmental regulation and social issues such as...
Financial Market and Sustainable / Green Finance
Dissertation - 18 pages - Finance
In April 2022, the Intergovernmental Panel on Climate Change released a report focusing on the mitigation of climate change. The experts underline the emergency of a new way of life in order to limit global warming to 1,5°C. To respect the agreement taken during the COP 21, the IPCC proposes...
Tesla strategic and marketing analysis
Case study - 8 pages - Automotive marketing
Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...
Corporate governance and business ethics of Diageo
Thesis - 8 pages - Management
In spite of a global crisis, global businesses are reaching record profits like Exxon. In fact, businesses are more powerful than ever and the biggest ones are even wealthier than some countries (Leonard, 2008; Johnson et al., 2006). The power of these corporate influence policies and...
McDonald's: Corporate reputation after criticism of unhealthy food
Case study - 20 pages - Management
McDonald's is a large fast food chain with an international presence around the world. During the last few years, the company has been criticized by customers for offering unhealthy food causing obesity, and for dodgy corporate ethics. This is why we decided to study the international...
Mattel faces its social and environmental responsabilities
Case study - 9 pages - Services marketing
Today's business organizations constantly face internal and external pressures in addressing their social and environmental responsibilities. Since the 1960s, the society has expressed growing expectations for more responsible management of companies through the incentive of the...
Case Study - GoPro
Case study - 4 pages - Brand management
GoPro was founded in 2002 by Nick Woodman, a snowboarder, skier and motorsport enthusiast looking for a better way to film himself and his friends on the water. The idea, which started with a 35 mm camera and a wrist strap made from old diving suits and bits of plastic, grew into the...
Corporate governance and business ethics: Air France-KLM
Thesis - 8 pages - Management
Businesses have to publish their yearly Corporate Social Responsibility Report (CSRR) for their stakeholders. CSRR is “the business contribution to the sustainable development goals. Essentially it is about how business takes account of its economic, social and...
What do executives have to do in order to create a moral corporation?
Case study - 7 pages - Educational studies
What is morality in corporation? By definition, morality is the “principle concerning the distinction between right and wrong or good and bad behavior”. In corporations we can apply this definition to the interactions between employees but also toward the company's objectives. In...
Prevention of psycho-social risks at work
Tutorials/exercises - 7 pages - Management
France is a dangerous country! This sentence might seem shocking, yet the surveys and studies conducted by various international and European institutions show that the highest numbers of deaths occur in the country. The indicators on stress and suicide rates are in red. If the figures presented...
How do companies maximize the return on corporate philanthropy?
Essay - 36 pages - Business strategy
Corporate philanthropy has been common for the last 50 years. After the mid 1990's companies started to align their philanthropy programs with the business interests. This results in a convergence of social and economic objectives: strategic corporate philanthropy. But what...
Bangladesh Factory Collapse
Case study - 11 pages - Finance
In the recent past, organizations have increased their attention on corporate social responsibility (CSR). This follows numerous transformations in the contemporary society, such as globalization and technological differentiation. Therefore, as an ethical practice as...
Serving the Bottom of the Pyramid: Between poverty, business and innovation
Case study - 18 pages - Educational studies
Since the mists of time many people have reflected and worked on the issue of poverty, Mandela (2005), in an interview, argues that ‘like slavery and apartheid, poverty is not natural. It is man made and it can be overcome and eradicated by the actions of human beings.' Even earlier it has...
Johnson & Johnson and ethical practices
Case study - 2 pages - Business strategy
Missions and values of an organization are meant to direct the business communication process during a time of crisis. If an organization's customers were valued and made a top priority and regarded profits were placed second this would assist and direct the communication process in event of a...
The stakeholders
Worksheets - 10 pages - Management
In 1916, the car manufacturer Ford made enormous productivity gains. It decided not to give the shareholders with profits enormous dividends, but chose to increase the wages of employees, and to decrease the price of its cars in order to develop its market. Three years later, the supreme yard of...
Environmental sustainability of events
Tutorials/exercises - 7 pages - Educational studies
In this report the author aims to educate the readers regarding environmentally sustainable event management. The author believes that in today's trend it is very important not only for event managers but also people from all other sectors to think about our environment and how our day to day...
Cartier's global operations
Market study - 7 pages - Business strategy
The famed watch and jewelry House of Cartier, one of the classiest brands in the industry, can trace its origins back to 1847, when Louis-Francois Cartier opened a small jewelry store in Paris. Over the years, the brand has evolved to become the official jeweler of the Royal courts of England,...
The impact of globalisation on the Aviation industry
Essay - 5 pages - Social sciences
Corporate social responsibility or CSR has become an imperative for modern organizations. Although companies are expected to develop and implement formal policies that ensure that they are contributing to the communities in which they operate, the development and...
Cartier in the UK and across the globe
Market study - 10 pages - Business strategy
One of the most revered names in jewelry, Cartier Monde (French for "World") is also the world's largest luxury jeweler, operating nearly 200 retail stores in over 125 countries. The famed watch and jewelry House of Cartier, one of the most recognized brands in the industry, was founded in...
Management of human resources: L'Occitane
Essay - 18 pages - Human resources
Olivier Baussan founded the company l'Occitane in 1976. At the beginning the main idea was to manufacture natural products, thanks to ingredients coming from near Provence. L'Occitane's activity consists in providing natural and quality products for hair and body to favor wellbeing and...
Ben & Jerry's ice cream: Environmental policy report
Essay - 11 pages - Business strategy
Hailing from a single store in Vermont, created by two men making ice-cream, Ben & Jerry's has rapidly become a truly global company, employing 514 people in the US alone, and operating 550 small ‘Scoop Shops' spread across the US and 23 other countries across the world. By their own...
