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20 Jul 2022

PESTEL Analysis - Levi Strauss Company

Case study - 5 pages - Fashion and ready to wear marketing

In essence, the United States apparel industry had total revenue of 350 billion dollars as of 2019, representing an annual growth rate of 2.5 percent between 2015 and 2019. The womenswear segment was by far the industry's most profitable in 2019, with total revenue of 187 billion dollars,...

29 Oct 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...

26 Jul 2022

Strategic Analysis of Microsoft

Case study - 7 pages - Business strategy

Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...

13 Oct 2020
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SWOT Analysis - Chanel

Case study - 6 pages - Luxury marketing

Chanel SA., with its eponymous brand, is one of the world's best-known luxury brands. More than half of its sales come from its beauty business, which includes classic fragrances such as Chanel No5. While Chanel dominates premium fragrance rankings worldwide, it is still not among the top ten...

13 Oct 2020
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SWOT Analysis - Apple

Case study - 6 pages - ICT marketing

- Apple is an American multinational corporation - Operating in the technology and consumer electronics sector - Created by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 - Renowned for its innovation and is one of the most valued brands in the world, second only to Amazon and ahead of Google...

13 Oct 2020
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PESTEL Analysis - Nike - published: 29/07/2020

Case study - 6 pages - Business strategy

Nike is an American brand that is now known throughout the world and is legally run by a limited company. This brand was created by two businessmen, Philip Knight and Bill Bowerman. It specialises in the innovation, manufacture and sale of sports equipment, clothing and mainly shoes. With a total...

13 Oct 2020
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PESTEL Analysis - Nike

Case study - 6 pages - Sport marketing

Nike is a world-renowned American brand, legally governed by a public limited company. This sign was created by two businessmen, Philip Knight and Bill Bowerman. It specializes in innovation, manufacturing and sales of sports equipment and clothing primarily focused around their shoes. With a...

13 Oct 2020
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PESTEL Analysis - The aeronautical sector

Case study - 5 pages - Tourism marketing

Aeronautics is the science around the designing, building and flying of aircraft. Ranging from non-powered aircraft to supersonic space transport, and it is one of the world's largest industries in terms of product output, employment and monetary value globally. The freedom of flight opened...

12 Oct 2020
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PESTEL Analysis - McDonald's

Case study - 5 pages - Services marketing

In 1940 brothers Dick and Mac McDonald opened their first McDonald's Bar-B-Q restaurant in California. Featuring a typical drive-in-style menu and offering a carhop service. In 1948 the brothers closed briefly to make some alterations when they opened in December of that same year, they...

06 Nov 2014
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Organizational and Industry Analysis Report

Case study - 12 pages - Educational studies

Over the years, the global enterprise has witnessed remarkable expansion owing to the global presence of support elements essential for increasing investment capacity. Distinctively, as most organizations restructure their operations to fit into the now interconnected global village, information...

22 Jan 2021
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SWOT Analysis - Total

Case study - 5 pages - International marketing

The Total group was founded in 1924, and it is one of the six largest companies in the petroleum sector in the world. Its main competitors are British Petroleum (BP), Chevron, Exxon Mobil, ConocoPhillips and Shell. The energy market has changed significantly in recent years. Indeed, Europe has...

23 Nov 2020
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Pestel Analysis - Lidl

Case study - 5 pages - Distribution marketing

Founded in 1973 by father and son team, Josef and Dieter Schwarz, in Ludwigshafen, Germany the original Lidl company had 3 employees and sold around 500 products. During the 1990s the company expanded and started opening stores across the European continent. Twenty-one years later the group...

27 Jan 2021
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SWOT Analysis - Netflix

Case study - 3 pages - ICT marketing

Netflix, founded by Reed Hastings and Marc Randolph in 1997, is an online streaming service that allows its members who pay subscription fees to watch television shows, movies, series and documentaries from their devices using internet connection. Netflix originated in the United States as an...

05 Feb 2021
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SWOT Analysis - Coca Cola

Case study - 4 pages - Brand management

Coca-Cola is a sweetened carbonated beverage produced by The Coca-Cola Company. The product was invented in 1886 in America by Dr John Stith Pemberton who produced the syrup for Coca-Cola. Pemberton advertised the drink as a medicinal beverage for headache relief. The beverage was first sold as a...

05 Mar 2021
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PESTEL Analysis - Boeing

Case study - 5 pages - Tourism marketing

The Boeing Company was founded as B&W in 1916. It operates in the civil, military and space aeronautics industries. Given the political context at the time, the company grew rapidly, including supplying the US military with war engines as the country entered the global conflict. Military aviation...

12 Mar 2021
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SWOT Analysis - McDonald's

Case study - 5 pages - Brand management

The McDonald's Group (full name: McDonald's Corp) is undoubtedly one of the best-known groups in the world. The emblem of fast food (and sometimes even a symbol of junk food), the group offers fast food services (burgers, salads, wraps), on-site, take away, drive-through or delivery...

07 Apr 2021
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Pestel Analysis - Airbus

Case study - 5 pages - Tourism marketing

The Airbus company operates in the aeronautics sector, which includes a civilian component and a military component. Airbus was created in 1969, following an agreement between several European powers, notably France, Germany and England. The head office is located in France, near Toulouse. The...

09 Apr 2021
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SWOT Analysis - Nestlé

Case study - 5 pages - Distribution marketing

Being the world's No. 1 in the food industry, Nestlé is the largest food company in the world. With a turnover of over $100 billion, the company has conquered the global agri-food market with its various products, the most famous of which relate to infant nutrition. Indeed, this was the...

19 May 2021
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PESTEL Analysis - Virgin

Case study - 5 pages - International marketing

The Virgin group is a world-famous British group. The group, owned by tycoon Richard Branson, who founded it in the 1970s. Branson and his associates defined themselves as entirely virgins in the business world, hence the chosen name, Virgin. The group has dozens of companies, most of which are...

19 May 2021
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PESTEL Analysis - H&M

Case study - 6 pages - Fashion and ready to wear marketing

There is no other company such as H&M. Both in terms of identity, business model and location, the group, founded in Sweden at the end of the Second World War (1947) by Erling Persson, has established itself over the decades to acquire a place now central to global ready-to-wear market....

18 Jun 2021
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PESTEL Analysis - The Body Shop

Case study - 5 pages - Fashion and ready to wear marketing

Anita Roddick, in a desire to connect her business sense with her moral sense, founded The Body Shop on March 26, 1976, with the opening of her first boutique in the south of England. The store offers high quality, traceable and environmentally-friendly cosmetic products. The product line has...

16 Jun 2021
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SWOT Analysis - Qatar Airways

Case study - 4 pages - Tourism marketing

Qatar Airways is the flag carrier of the State of Qatar in the Middle East. The company is known to be one of the best airlines in the world in terms of safety, comfort, image. Its main air hub is located in Doha, Qatar, and the company operates flights all over the world, sometimes via...

17 Jun 2021
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PESTEL Analysis - Qatar Airways

Case study - 5 pages - Tourism marketing

Qatar Airlines has been considered one of the best airlines in the world. There are certain dynamic factors one must understand in order to discover the future of an airline like Qatar Airways. They provide many services that make them innovative in their field. Qatar Airways offers a business...

21 Jun 2021
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SWOT Analysis - General Electric

Case study - 5 pages - International marketing

Sometimes confused with the English company General Electric Company (GEC) or with the French company General Elektriks, General Electric (GE) is an American company born from the merger of Thomson Houston Electric Company and Edison General Electric Company in 1892. Its activities span several...

21 Jun 2021
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SWOT Analysis - IBM

Case study - 5 pages - ICT marketing

IBM is the acronym for International Business Machines Corporation, which is an American multinational corporation engaged in the manufacture of computer software, hardware, and computer products and services. The multinational dates back to 1911 through a merger of the Computing Scale Company...

23 Jun 2021
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SWOT Analysis - Microsoft

Case study - 5 pages - ICT marketing

Microsoft is an American multinational computer company that was founded in 1975 by Bill Gates and Paul Allen. The American brand is among one of the largest manufacturers of operating systems, video games, software, phones, tablets, computers, and more. Microsoft is the creator of several...

23 Jun 2021
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SWOT Analysis - Burberry

Case study - 5 pages - Luxury marketing

Initially, in 1856, it was only the British tailor Thomas Burberry who made men's clothing such as coats and raincoats. Burberry clothes were intended for the wealthy of the time, given their quality and lust. Indeed, the British Royal family granted the brand this recognition in 1955, and...

23 Jun 2021
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SWOT Analysis - PayPal

Case study - 5 pages - Digital & e-marketing

Online payment services have expanded considerably in recent years. Indeed, with the rise of electronic commerce, consumers and businesses alike are constantly looking for secure means to carry out their transactions, especially in a world where competition is very high and where fraud on the...

12 Jul 2021
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SWOT Analysis - L'Oréal

Case study - 5 pages - Luxury marketing

L'Oréal is a French group founded in 1909 and specialising in the cosmetics sector. In 2021, it is the world number 1 in the segment. The group's activities are divided into several areas, consumer cosmetics, which consumers find on the shelves of supermarkets and other businesses, active...

10 Mar 2021
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SWOT Analysis - Airbus

Case study - 5 pages - Tourism marketing

Airbus is a European aeronautics company founded in 1970 and has since become one of the world leaders in the sector. The originality of Airbus lies in its European constitution. Originally in the form of a consortium of several European countries. Its head office is based on Toulouse and its...