Croatia
Case study - 13 pages - Services marketing
The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach these objectives we will divide our paper in 3...
Economic forecasts on French economy 2008
Thesis - 11 pages - Economy general
Today, France stands at one of its lowest confidence rate since a decade. On a global scale, world trade contracted in 2007 with only 5.5% growth compared to 8.5% in 2006. The sub primes crisis is directly hitting the global financial markets and disturbing the world economy. If we have a glance...
The tourism industry in India: A general overview
Tutorials/exercises - 40 pages - Journalism
Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...
United Arab Emirates (UAE): Scenarios 2025
Thesis - 9 pages - Management
The United Arab Emirates is among the most surprising countries of the Middle East regarding their development over the last 30's years. This country previously knew as an oil producer, mainly with the capital of Abu Dhabi, has attracted the world thanks to a new luxury business hub, Dubai. This...
Algae exportation to Japan
Case study - 23 pages - Business strategy
Within the framework of realization of this file of international trade, it is asked of us to market an original product in a country of our choice. We chose a product, like food-algae . This product currently knows an increase in its sales. Moreover, it is an original product, owing to the fact...
An analysis of how France could be branded to sustainability attract Chinese tourists
Case study - 37 pages - Services marketing
To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...
What future for Europe?
Essay - 5 pages - European union
Europe ceased to be a concept years ago. It is now a concrete political, economical and social association of 27 states which aim to move on and improve together. Europe currently has a future and will draw it by its own means and will. Yet, Europe is taking her first steps alone. Since the...
Communication plan for the online broker 'Binckbank.fr'
Case study - 9 pages - Services marketing
Binckbank is an American company founded in the year 2000. It employs 560 people throughout the world and has about 300,000 account holders. In France, the Binckbank's subsidiary offers two services: securities account to invest in stock trades, and provision of bank accounts to take...
International strategy analysis of Galeries Lafayette
Case study - 7 pages - Management
This assessment has been done on Galeries Lafayette Group. The group has been a pioneer in terms of business and distribution, with stores located in traditional city centers. The group has then diversified its core-business and acquired quite a lot of companies. BHV Marais, La Redoute,...
The Yuan under the pressure of the International Community Should we revaluate the Yuan?
Essay - 65 pages - Economy general
In three decades, China has transformed from an economy based upon agriculture (low effective and auto centered) to an economy based upon mass industry and export. The wish of Xiaoping to open the country is completely reached (on an economy level) but his wish to develop China from the inside by...
Pathe: Internal and external analysis of the company
Thesis - 70 pages - Film studies
Pathe is a French movie company. This company was founded as Societe Pathe Freres in Paris in 1886, by four brothers: Charles, Emile, Theophile and Jacques Pathe. First, thanks to Charles Pathe, the company became a major producer of phonograph records. Then he decided to extend his company to...
BRIC (Brazil, Russia, India and China) and the global economy
Thesis - 11 pages - Economy general
BRIC is an acronym that refers to the countries Brazil, Russia, India and China. According to a paper published by Goldman Sachs in 2005, these countries have been growing rapidly, and will continue growing rapidly for the next fifty years. By the year 2050, the combined economies of the BRIC...
The Toy market in Russia
Market study - 17 pages - Economy general
Russia is no longer a part of the world's economic powers as it was in the days of the Soviet Union, but it remains one of the 10 largest economies at the international level (8th place in 2007)). It is now a member of G8. The Russian economy is characterized by four major features: - A...
The case Starbucks (2006)
Case study - 36 pages - Business strategy
Starbucks, was created in 1971 after noticing how much some Americans love coffee, has now become the largest global network of "coffee houses". In 2005, the company had an average of four new stores opening a day, around the world. The rapid development of the sign is impressive. Market...
Simulation of international business - the virtual launch of IBM Malaysia
Market study - 35 pages - Economy general
The aim of this project is to study the context of an international business case. This simulation allows all to acquire knowledge of the many stages involved in performing such an undertaking from the implementation of a real file to a virtual launch of a product on the market. The company...
The hand that files the cradle (on Form 1040) A proposal to emulate paid parental leave through the tax code
Case study - 20 pages - Educational studies
“Sarah O. had no paid maternity leave from her college teaching jobs after her first two children were born. She had only about three weeks off, once from a semester break and once by arranging for a substitute. She could not afford to take the unpaid leave to which she was entitled with her...
Strategic analysis of Liverpool FC
Case study - 21 pages - Sports
This assignment is to provide a strategic analysis of the football club Liverpool FC within the business environment of the English Premier League. Liverpool FC is historically seen as the most successful football club within the Premier League, having won 18 League titles, seven FA Cups and the...
Strategic marketing: In-N-Out-Burger
Market study - 19 pages - Services marketing
Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...
Efficient business marketing-Ben Sherman Company case study
Case study - 7 pages - Educational studies
Marketing process is an act of carrying out analysis on marketing opportunities, choosing target markets, nurturing the mix of marketing and managing the effort of marketing. Potential customers are usually at the centre of the process of marketing. The process of marketing is composed of the...
Book Review: The Women of Renaissance Florence by Richard Trexler
Book review - 4 pages - Literature
The Women of Renaissance Florence, Power and Dependence in Renaissance Florence is a collection of three essays by Richard Trexler that give the reader insight into the experience of women in Florentine society by examining three major groups of women; nuns, prostitutes, and widows. Trexler is a...
Welfare and Ideology by Vic George and Paul Wilding
Book review - 5 pages - Social sciences
Political debates are often driven by what we call ideology. Nowadays we refer to ideology as a set of values and beliefs which influence individuals, politics, groups or even societies as a whole. The “critique of existing socio-economic systems, […] a view of the world, […] a...
The current situation of small scale coffee production in Latin America
Thesis - 7 pages - Economy general
Recently, the global coffee market has fallen into a profound crisis. Prices paid to coffee producers in real dollar terms, have fallen to a hundred year low. Many families have been forced to abandon traditional farming. There is consequently an important wave of unemployment in the farming...
Sudan: A Sociological Study
Case study - 6 pages - Social sciences
The largest country in Africa, the Republic of Sudan has been the victim of famines, unstable military rule, coup d'etats, violation of human rights issues, and one of the most violent civil wars in the continent. Spanning an area of 2,503,890 sq km with a population of 37, 090, 000 in 2002....
World cities: The global north and south
Essay - 4 pages - Social sciences
The 20th century witnessed the pivotal inauguration of Western expansion, also historically known as the Age of Exploration. The Europeans were the first people to manipulate global affairs to a large extent. Consequently, this period of discoveries, occupations, and colonization put forth a...
In-depth Country-by-Country analysis of distance learning in the Middle East
Essay - 17 pages - Sociology
In this context, underdeveloped countries such as those in the Middle East (i.e. The Arab States, Israel, Palestine, Iran, Turkey, Sudan and Egypt) must increasingly turn to distance learning as a means of broadening access to education for their populations. In 1981, fourteen of UNESCO member...
Psychological science: Content, methodology, history and profession
Essay - 6 pages - Psychology
People have always had to study each other's behavior closely, but it was only in the nineteenth century that psychology emerged as an academic and scientific discipline, and only in the twentieth century that it also became a major field of professional activity. References to the human mind and...
Are the four P's of international marketing of equal importance to all firms? What factors might cause some to be more or less important than others?
Thesis - 5 pages - Services marketing
The term “Marketing Mix” became popular when Neil H. Borden published his article “The concept of the Marketing Mix”, in 1964. Today, this expression is one of the most employed in international marketing. The Marketing Mix is also called “The Four P's”. According...
The evolution of the closer relationship between the United States and India
Thesis - 14 pages - International relations
Since its independence and the end of the cold war, India has evolved considerably. Nowadays, India's power is rising like its influence on the international scene and the emergence of India as a major Asian power is a matter of fact. Indeed, thanks to diverse advantageous characteristics, India...
The clash of civilizations, by Samuel P. Huntington
Thesis - 2 pages - Sociology
In 1996, Samuel Huntington published his book “The clash of civilization and the remaking of world order”. That book being a follow-up to the article that Huntington had published a few years earlier in the journal “Foreign affairs”. The journal Foreign Affairs never got so...
Energy policy
Essay - 5 pages - Social sciences
While Malthus was already painting a negative picture of the worldwide situation in 1798, he was also drawing up his famous prediction that population would outrun food supply, leading to a decrease in food per person. Indeed, there is a mathematic distortion between human reproduction rate and...
