Strategies used by companies to attract young employees
Thesis - 5 pages - Human resources
Recent years have seen the inclusion of new management practices in the recruitment process. These changes, are a sign of awareness of the company's awareness of the strategic aspect of recruitment, and derive from an increasingly competitive labor market. HR marketing: This concept is then...
Waffle factory - Current approach to foreign markets
Thesis - 6 pages - Services marketing
Under the current approach to foreign markets, the mission of an exporting nation is to export a product or service to a country where the product or service does not exist. Various nations have been exporting to France. Countries are exporting and creating original products in France, even...
Environmental analysis of toy manufacturers
Thesis - 3 pages - Business strategy
The toy market has undergone profound changes over the last twenty years. In fact, toys have become more complex: they contain more and more mechanical pieces, and technologies to make them are becoming more advanced. They are also often dependent on the influences of fashion and films. Moreover,...
Racial and ethnic disparities focusing on language barriers
Thesis - 3 pages - Social sciences
Overcoming language barriers to health care is crucial for the well being of millions of immigrants in the United States. According to the U.S. Census Bureau News, as of July 1, 2006, Hispanics remained the largest minority group with 44 million, accounting for about 14.8 percent of the total...
The city, by Max Weber
Thesis - 2 pages - Humanities/philosophy
Max Weber was a German sociologist, philosopher and economist. He was born in 1864 in Erfurt and died in 1920. His research focuses on the process of rationalization of modern societies in the Western world. In this context, he became interested in the development of capitalism (The Protestant...
The Russian stock market crash
Thesis - 7 pages - Finance
In the year 1997, the Soviet Union witnessed a series of achievements. The inflation was controlled, the monetary position was strengthened and the balance of payments was on a surplus. The sudden downfall in the Russian stock market on the 17th of August, 1998 saw the entire Russian economy in a...
Tesco Case Study
Case study - 23 pages - Business strategy
To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in order...
Business Cycles Analysis; The outlook for real GDP growth
Essay - 35 pages - Economy general
Nowadays, the real GDP growth seems to be the prevailing worry for every economy. We are going to analyze real GDP growth and employment in France in 2006-2007, in the context of the international economy. Our overall objective is to understand and to interpret growth forecasts for a given...
Culture and cultural diversities impact on business in India
Essay - 17 pages - Management
Culture is defined as a system of shared beliefs, values, customs, behaviors, and artifacts that the members of society use to cope with their world and with one another, and are transmitted from generation to generation through learning. This document focuses on the impact of culture and...
Tesco and the organic market
Case study - 11 pages - Services marketing
Tesco is the leading retailer in the United Kingdom, and one of the largest food retailers in the world. It is not limited solely to the food market and has expanded into areas such as electrical goods and clothing. Tesco has its headquarters in Hertfordshire and employs about 318,300 people. The...
McDonald's in India: a glocal strategy
Case study - 12 pages - Economy general
India is an assimilation of several ethnic groups. Its geographic origin, language, religion, dress, food, habits differ from one state to another. There are 22 different languages that are recognized, and there are hundreds of dialects. Nonetheless, people have the same temperament all over the...
The water market : actors and strategies
Market study - 26 pages - Services marketing
Nestle and Danone are the two main players in the bottled water segment market in the world, competing against each other in certain markets, whereas differentiating from each other in others. Before discussing the environment in which these two companies are evolving, first will shed light on...
Hypermarket's struggle against the development of hard discount in France
Essay - 9 pages - Services marketing
This dissertation is directed towards the retail world of France. The study is undertaken for the final term of this academic year's research project. To make the topic of study as dynamic and interesting as possible, I have presented a suitable title for the dissertation. Hence, at the...
Group Renault in the Russian Market
Case study - 42 pages - Economy general
Solid and ambitious, the Renault Commitment 2009 plan, revealed by Carlos Ghosn on February 2006, mobilizes the entire company around three strong key commitments: quality (position New Laguna among the Top 3 models in its segment, in terms of product and service quality), profitability (achieve...
Wine & Riviera: business plan project
Business plan - 35 pages - Business strategy
The company is considered to be a top end retailer of wine and champagne in Dublin City center, and in addition the company provides tasting session. The wines are made in France, Spain and California and sold in Parliament Street, in Dublin. The products are selected for their top quality and...
Waitrose's marketing strategy
Case study - 27 pages - Services marketing
Supermarkets are becoming more competitive due to the increased amount of buying needs of customers. They try their best to attract customers by researching market demand, re-creating their marketing strategy and identifying their marketing positioning to satisfy their customers. A marketer has...
India, Welcoming Land for the IT Enterpriser
Dissertation - 45 pages - Management
This thesis entitled "India Welcoming Land for IT Enterpriser" has been written with the idea of creating a concrete and practical tool for an entrepreneur who is eager to try the adventure of entering the IT market in India. We will explore various fields like the culture of the country and its...
Micky Pant's strategy: An innovative tool in Reebok advertising policy
Case study - 16 pages - Services marketing
Vice-President of global marketing at Reebok, Micky Pant, implemented a renewal of Reebok branding strategy, especially by developing new media concepts. He was the coordinator of several marketing campaigns, such as the tremendous "Terry Tate, Office linebacker" TV ads, presented in 2003 during...
Partition or Consocialism?
Essay - 3 pages - International relations
Facing proliferating ethnic conflicts since the end of the Cold War (the most important ones being Rwanda and Yugoslavia)the international community needs to find new and efficient solutions to ensure peace between ethnic groups and give them political power in order to prevent new massacres and...
Minority Political Incorporation in San Diego
Essay - 3 pages - Political science
As San Diego's first Latino mayor, succeeding a White Republican, the key issue of your mandate will be the political incorporation of minorities that mobilized to elect you. Your election is a beginning: minority groups legitimately expect a change in city politics: they want a true...
Crédit Agricole - business plan
Business plan - 15 pages - Services marketing
With regard to time, the financial establishments are confronted with a double need for the implementation of business continuity services and solutions: The customers of the financial institutions have direct access to the information systems, in particular, via the development of the...
Heineken and the beer market
Case study - 15 pages - Services marketing
Heineken was born in 1973 in Amsterdam. The company grew with its brand image and acquired international recognition in a momentum which was fairly gradual. One of its key product which is beer was being exported to Dutch India which is now called Indonesia. Further, in 1876 France was identified...
Advertising and communication
Case study - 16 pages - Management
The goal of our team is to imagine, create and execute an advertising campaign for the launch of a new hospital. This is a huge project because a hospital requires a lot of resources for its smooth and efficient operations. That means that before, during and after the launch, the project needs to...
Reebok, in search of Generation X
Case study - 10 pages - Services marketing
Viral marketing comes with Internet through media communication. It finds it's origin at the end of the 1990s, first as a movie channel. The first spreading of viral marketing on web was realized by Loronix Information Systems with the elaboration of 'Bad Day at the Office', a...
Business Plan Lyon Party Bus
Business plan - 8 pages - Services marketing
This project deals with an old London double Decker bus, totally fitted out to receive and host persons in Lyon (France) and its suburbs. We will organize parties (birthdays, retirement, New Year, stag parties, etc) firm seminars and tours, as the bus will be travelling around the most beautiful...
China and India- the most powerful success stories of this century
Market study - 9 pages - Economy general
Indians have woke up: The birth of a giant: As everybody speaks about China and about its growth, India is now giving a good economic potential, maybe better than China for the long term. India, like China, is accumulating performances. India is following China's way according to what the...
The car industry in China (2008)
Thesis - 32 pages - Economy general
In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many people...
China analysis: Marks & Spencer
Case study - 10 pages - Business strategy
China being a highly appreciated country for its power in the global market and its rapid growth, enterprises are keen to invest in it in order to remain competitive. In recent years, China has evolved and developed rapidly in many areas. For this reason, many companies such as Carrefour, a...
The American revolution: Case study in detail
Thesis - 17 pages - Modern history
In 1763, the Treaty of Versailles ended the Seven Years War between France and Spain against Great Britain. The victory of the latter (gain of French, Canada, of all the territories east of the Mississippi except New Orleans, and with Spanish, Florida) was certainly a matter of immense pride in...
Strategic Management: Starbucks
Thesis - 9 pages - Management
Starbucks is an American company selling coffee cup to customers in their own stores all around the world. This firm is more present in manufactured countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is Europe and...
