SWOT Analysis - Vodacom
Case study - 5 pages - ICT marketing
Vodacom is a company that originated in South Africa in 1993, founded by Alan Knott-Craig Senior, who later handed the reins over to his son, Alan Knott-Craig Junior. The company has become the leading purpose-led African provider of financial and digital services, and connectivity, offering a...
Business strategy: Gnarly Digital
Thesis - 6 pages - Business strategy
In the beginning, Gnarly Digital focused on having the highest P/Q rating possible at a reasonable price to attract customers. We maintained a high price on our multi-featured cameras and a lower competitive price on our entry-level cameras. We offered an array of featured, more options on the...
HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
The positive effect of Internet information gathering on society
Essay - 5 pages - Computer science
Technologist has been pushing technology boundaries beyond our imagination. This has given rise to the digital world and technology is being used as a medium of expression, learning, entertainment and interaction. This has made digital devices the most important part of the human being. This is...
Do New Technologies Prevent Consumers From Being Loyal to Brands?
Essay - 4 pages - Clients and users behaviour
The digitilization of the world is disrupting all human activities. By modifying the way we obtain, transmit and exchange information, digital technology is profoundly changing the way we consume, trade and communicate. New technologies are also disrupting our approach to marketing and especially...
A comparison of PayPal, AliPay and similar payment systems - What were the success factors behind them? What are their challenges for success?
Sectorial analysis - 15 pages - Digital & e-marketing
E-payment or electronic payment is a means of conducting commercial transactions for the exchange of goods or services over the Internet. The focus on e-payment services that support B2C e-commerce transactions or P2P consumer-to-consumer electronic payments are innovations that enable a new...
Speech processing using wavelete transformation and its implementation in digital hearing aids
Thesis - 4 pages - Electronics
Hearing impairment is the number one chronic disability affecting people in the world. Many people have great difficulty in understanding speech with background noise. This is especially true for a large number of elderly people and the sensorineural impaired persons. Several investigations on...
Internal communication: a necessary vector for the efficiency of the company
Dissertation - 8 pages - Management
The business world has undergone profound changes in the space of a few years, in all sectors of activity. Indeed, new technologies and, in particular, the many digital transformations have impacted lifestyles, but also the purchasing behavior of consumers, not to mention working methods, which...
Digital Masterpieces : Are video games any good?
Essay - 3 pages - Social sciences
Video games draw plenty of criticism these days. Parents and politicians alike look at video games as a bad thing in society; it's a time sink that prevents families from bonding and schoolwork from getting done, in their eyes. Others view video games as a way to socialize and meet other...
The impact of digital on Sport Brands
Worksheets - 3 pages - Services marketing
Sport has become an important part of people's lives in the 20th century, whether they are practising a particular sport or following sporting events, more or less closely. Today in France, 34 million people 'practice a sport' and 15 million are registered. And in terms of sports...
Theories and case studies on copyright issues in a digital environment, logo infringement and patents
Thesis - 11 pages - Other law subjects
Locke propounded the theory that protection of property is to justify it as a reward for the labor put in to create / generate it by the creator. Locke started his theory with the presumption that ‘every man has a property in his own person'. Locke claims that an individual's labor belongs...
Digital Evolution
Essay - 11 pages - Electronics
The turn of the new century has brought outstanding leaps in the realm of technology. The rapid progression of technological development has changed the way our society operates. Moreover, the influence of technology has taken over our lives as a whole. It is with this premise that indeed...
How do brands manage to create genuine consumer communities through social networks? Case Study of Starbucks and Burger King
Dissertation - 7 pages - Digital & e-marketing
With the emergence of the Internet, any business wishing to retain consumers and increase brand awareness must have an excellent digital marketing strategy. For this, brands generally turn to social networks that allow them to create a community of loyal and engaged consumers while having a...
The digital divide and its effects on work environments
Thesis - 2 pages - Social sciences
The nature and structure of an organization is often a hard thing to understand. It can be so flexible and elusive at times that it seems to be reminiscent of a unicorn or other mythical animal: much talked about and yet seldom seen. However, beneath every operating structure lies a model which...
Failures of the digital millennium copyright act and its threat to fair use and innovation
Thesis - 10 pages - Journalism
In today's society, technology has improved in a very short time, allowing us to perform acts that were not previously possible, such as calling from afar on a cell phone, connecting with someone from India via the computer, or storing what would be thousands of documents into a small flash...
Market Study - e-Tourism
Market study - 7 pages - Tourism marketing
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...
Computer network
Case study - 12 pages - Computer science
ESDLAB (Electronic System Development Lab) is a company specialized in Computing and digital services. It operates in many computing sectors like web development, electronical conception (Arduino, Raspberry Pi) and digital communication. Sometimes, the company offers seminars about web and...
SWOT Analysis - Zoom
Case study - 5 pages - ICT marketing
Zoom is an American telecommunications company specialising in video conferencing, online messaging and virtual meetings. The service is free for limited times and a number of users and paid for longer call times and larger numbers of users. Still unknown to the general public a year ago, the...
Implementing a database
Tutorials/exercises - 17 pages - Computer science
You are required to write a summative report for the company's senior management and shareholders, who you are to assume are not digital-literate in relation to databases, therefore the language should be clear and any technical terms used should be explained. The report should introduce the...
Fintech: Between Synergy and Power Struggle in the Banking and Financial Sector
Dissertation - 38 pages - Business strategy
This thesis examines the future of fintech integration within a complex financial ecosystem. It explores the impact that these have and will have in the future on the market. Through a literature review divided into three research questions combined with a qualitative approach, we will try to...
The treatment of killing acquisitions by GAFAM : Antitrust implications
Case study - 5 pages - Economic politics
In recent years, antitrust authorities have identified "killer" acquisitions as a particular problem for the tech industry. A "killer" acquisition is often described as the acquisition of a small, innovative startup by a large, well-established company. Typically, a startup has limited or no...
The Blockchain
Tutorials/exercises - 3 pages - Computer science
First of all, the blockchain's system is the main thing to understand, everything that is going to be in this document is related and depends on the blockchain's system. So, a blockchain is a decentralized database which allows everybody to see the transaction history. Those transactions have the...
Mass media: case study
Case study - 3 pages - Educational studies
Mass media is a specialized technology that helps in the spread of data through print, visual, digital and electronic media (Bennett, Curran, Gurevitch, and Wollacott, 2005). It involves the transfer of information from media companies to audiences through mass communications systems. Mass media...
How can the Internet optimize recruitment?
Dissertation - 8 pages - Human resources
Recruitment is something that is expensive for companies, and it was important to find solutions to make it as efficient as possible, allowing them to find the right candidate more quickly. Recruitment methods have changed, and e-recruitment has grown in popularity in the practices of companies...
PESTEL Analysis - Carlson Wagonlit Travel
Case study - 5 pages - Tourism marketing
CWT... 3 letters in a short but telling acronym: "Carlson Wagonlit Travel" is a name that does not go unnoticed in the business travel industry. The firm took its marks in 1872 when the Belgian Georges Nagelmakers innovated by creating a company with the sole purpose of serving the traveler. The...
Business report: H** M** France - press agency, advertising
Internship report - 15 pages - Medias&communication marketing
The H** company in which I am doing my internship is a very complex company that deserves a lot of explanation in order to understand all the workings of the company. Indeed, the organization is international, the group is quoted on the "Stock Exchange" and has a very heavy weight in the...
Growth Analysis - Domino's Pizza, Inc
Case study - 9 pages - Business strategy
After a slight decline in performance since mid-2022, Domino's Pizza is starting to perform well again and this leads us to believe that for the year 2023, new marketing strategies will be put in place to continue to have good growth. Domino's Pizza has released its results for its first...
Business model - Netflix
Case study - 6 pages - Digital & e-marketing
The story goes that after having to pay late penalties at a Blockbuster video store, Reed Hastings (CEO of Netflix) had the idea to launch a similar service, but rather to offer it as a subscription package. Netflix was launched in 1997 by Reed Hastings and Marc Randolph. At the time, it was an...
Balenciaga: Retail Analytics Report
Case study - 13 pages - Fashion and ready to wear marketing
This presentation focuses on the brand Balenciaga, its history, its brand experience and merchandising.
PESTEL Analysis - Kraft Foods
Case study - 4 pages - Distribution marketing
"The spirit of a start-up, the soul of a powerhouse": created in 1980 under the name of Kraft Foods Global, the company was initially based in Delaware in the United States before it relocated to Virginia in 2012. This move coincided with the company changing its name to Kraft Foods Group, Inc....
