Management Information Systems
Course material - 9 pages - Management
More and more, the company must handle a colossal amount of information which does not cease growing; whether they are sourced externally or produced internally, they are supported by an exponential increase in the capacity of computer systems. About 80% of a manager's working time is spent...
Porter's diamond 5 forces : Stellantis, an automotive company
Case study - 5 pages - Automotive marketing
Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...
McDonald's Short Story and Analysis
Case study - 3 pages - Marketing theories
McDonald's is one of the largest fast-food chains in the world, with thousands of locations in over 100 countries and a strong brand recognition and a commitment to innovation and customer service. Despite ongoing challenges, the company remains an important part of the global food industry...
Geev, an ethical French start-up
Case study - 1 pages - Startup, entrepreneurship
First, I would like to know if someone had ever heard about Geev before? How many? Okay, so for those who don't know what I'm talking about, here's the long story short! Geev, it's a French start-up that was created by two business students at Bordeaux. They are the ones who...
The automotive industry in the world
Case study - 5 pages - Automotive marketing
On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...
Strategic Analysis of Microsoft
Case study - 7 pages - Business strategy
Apart from Microsoft being the designer and developer of the Windows Operating System, the company has been known for being innovative within other sectors, especially cloud service. However, the technology industry has witnessed some considerable changes and competition over the years with...
An absolute security system with a password for sending secret data files
Dissertation - 52 pages - Electronics
This is a work done on “cryptography”. Conventionally, data is protected from unauthorized interception or eavesdropping by analog techniques. In a digital data security system, when you press a button in the DTMF generator set keypad for data send a connection is made that generates a...
Eastman Kodak case
Case study - 4 pages - Business strategy
Last year, 74 million digital cameras were sold worldwide, outperforming film cameras for the first time. Even though Kodak began the digital imaging revolution in 1974, with the first “electronic hand held still camera”, it made a late entry into the space, losing out to Japanese...
The Marketing Strategy of Apple's iTunes Store
Case study - 3 pages - Digital & e-marketing
The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...
Overview of hardware & information technology
Tutorials/exercises - 39 pages - Computer science
A computer is a device that accepts information (in the form of digital data) and manipulates it for some result based on a program or sequence of instructions on how the data is to be processed. Complex computers also include the means for storing data (including the program, which is also a...
Evolution of mobile commerce
Tutorials/exercises - 50 pages - Business strategy
How shall we define “mobile commerce”? Simple definitions of the term are emerging in the industry, but most tend to serve the commercial interests of those who coin them. Thus for some mobile commerce is purely concerned with shifting existing online shopping services onto cell phones,...
Case study: Eastman Kodak
Case study - 14 pages - Business strategy
In its continuing thrust to foster long-term growth, development and success, Eastman Kodak Company is now faced with the dilemma to sustain in the mature and slow-growing silver-halide business. In addition, the company is contending with a legion of competitors to achieve and sustain a dominant...
Online electronic version on physical book purchase: An analysis on resale and welfare impact
Thesis - 7 pages - Computer science
Amazon recently began a new service: providing an electronic version of books to its consumers after they purchase the physical books. This business practice provides consumers with an opportunity to reseller brand new books, which will influence publisher, retailers and consumers. Using a...
Kodak case
Case study - 3 pages - Business strategy
According to LEWI theory of narrative lifecycle, Kodak has reached the stage of “myth time”. Hence, the firm has to focus on certain issues like developing eternal values, involvement in the society, internationalizing the brand and rejuvenating the brand. Today, due to its weak brand...
The threat of identity theft in direct marketing - published: 29/09/2010
Essay - 5 pages - Services marketing
The digital world has become a household term, literary in all homes of the developed countries. Through the use of the internet the volume of transactions conducted online has increased a lot. Among the transactions conducted online are marketing and shopping. These transactions, not like other...
Online Music Distribution - Case of iTunes Music Store
Case study - 7 pages - Business strategy
Technology is changing almost every facet of what we do in our lives. Personal computers (PC) have invaded our homes and offices in a big way. Gone are the days when the PC was relegated to word processing, technical software code writing, mathematical calculations and such. These days, the PC...
Kodak - Market study on its Global reach
Market study - 7 pages - Business strategy
Kodak is a leading digital imaging technologies provider in the world. The company serves the photographic and graphic communication markets through its range of imaging products and services. Kodak operates its business through three segments, namely, Film, Photo finishing and Entertainment...
The architecture and functioning of OCB-283: The switching node in the Alcatel 1000E
Thesis - 20 pages - Electronics
This document relates to the O.C.B 283 system, switching node in the ALCATEL 1000E 10 switching system. It outlines the general architecture and operation of the O.C.B.283, both the fixed subscriber centers and the access exchange to services (G.S.M, IN). O.C.B.283 is digital switching system...
The launching of the iTunes Music Store
Thesis - 7 pages - Business strategy
The iTunes Music Store (iTMS) created by Apple, which provides legal digital music downloads, revolutionized the music market through its MP3 technology. Since its launch, the success of iTMS continues to be confirmed by a large number of downloads on the online store. In February 2006 alone,...
Mobile Marketing Strategy
Case study - 15 pages - Business strategy
The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital channels. This...
Authentication techniques: An overview
Thesis - 8 pages - Computer science
Authentication is a process by which one can prove the identity of a communicating partner and/or confirm the genuineness of a document. The process becomes a corner stone of security services in any applications ranging from “defense sector” to “grocery shop”. Initially,...
Security in image transmission using audio watermarking
Thesis - 3 pages - Computer science
With the recent burgeoning of networked multimedia systems, techniques are needed to prevent illegal copying / forgery in distributed digital audio/ visual/text document. It may be also desirable to determine where and by how much the multimedia file has been changed from the original due to...
A historiography of the net.art
Essay - 4 pages - Arts and art history
The historiography of an event, phenomenon or a novel can be defined as the examination of different discourses and diverse modes of writing history. Therefore, we must first, examine the design of the history and methodology. Today, historiography is characterized by a rapid methodology that...
Market potential for photo copier & allied products: Xerox India Ltd
Market study - 25 pages - Services marketing
Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import duties, which had tilted the balance earlier in...
A report on activities on and around OFDM
Thesis - 5 pages - Physics
Multi-carrier communications are currently in a state of very rapid development, both in the introduction of new techniques and in its application to a wide variety of channels and services. Orthogonal Frequency-Division Multiplexing (OFDM) is a bandwidth-efficient signaling scheme for wideband...
Individual identity and global information. The global village (Mac Luhan)
Essay - 7 pages - Journalism
How is individual identity constructed in the environment of global information and media flows? How valid is Marshall Mac Luhan's global village concept in this environment? Nowadays, each of us is aware from the pattern of our everyday lives that there have been lots of changes linked with...
Geographic Information Systems: Modeling and Analytical Shortcomings with a Landscape Archaeological Case Study
Case study - 24 pages - Geology
Archaeology has traditionally been defined relative to anthropology as “anthropology of the past” but an alternative viewpoint defines archaeology as “geography of the past.” As with other geographically-based fields, archaeological research emphasizes spatial information,...
A study on customer expectations on MFD's towards Xerox India Ltd
Case study - 34 pages - Business strategy
Xerox Corporation is the world's leading document management technology and services enterprise. XEROX INDIA LTD is the Indian subsidiary of Xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in 1983. Xerox India's strategic intent is...
A study on market potential for office automation products
Tutorials/exercises - 36 pages - Services marketing
We live in a world surrounded by digital technology, it has totally transformed the way we lead our lives. Today we go to digitally remastered surrounded sound, we watch movie at home on a digital video CD. And we listen to music on a digital technology. Technology has become such a part and...
Nikon's growth in the UK market
Market study - 10 pages - Business strategy
As a part of its global expansion plans, Nikon established its UK (United Kingdom) office in the year 1979 at Surrey. This was also seen as a precautionary move to establish its presence in the European market and check the growth of its competitors (like Kodak and Fuji) in these markets. Since...
