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18 Aug 2014

Electric Cars and the Economics of the Automobile Industry

Case study - 3 pages - Business strategy

One of the main themes of the contemporary society is environmental conservation. There has been a consensus that the rates of emission of pollutant need to reduce as well as the value of sustainable development and reduced reliance on fossil fuel to reduce the volume of carbon emissions to the...

10 Mar 2011

Limited perspectives for electric cars: Auto industry facing new challenges

Case study - 12 pages - Business strategy

The Earth is warming up. This assessment has been highlighted by numerous scientists for several decades and is currently one of the main concerns all around the world. Even if the causes are not objectively acknowledged, the fact is unquestionable: During the 20th century, the average...

29 Oct 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an...

05 Dec 2011

International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market

Market study - 9 pages - Services marketing

Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities....

11 Apr 2014

International marketing plan for a French car manufacturer

Case study - 12 pages - Business strategy

Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars....

21 Jan 2014

International marketing plan for a French car manufacturer "Renault" in the US market

Case study - 10 pages - Business strategy

In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric...

25 Aug 2009

Reva: The Indian electric car

Case study - 22 pages - Business strategy

REVA electric car company is a joint venture between the Maini group and AEVT Inc. of USA. Other companies, world leaders in their respective fields, have also partnered with Maini and AEVT to design and develop key components for the REVA. Today, Maini is a multi-product,...

29 Sep 2010

The future electric car of Renault: 'Renault ZE', 2009

Market study - 25 pages - Services marketing

Renault is one of the major competitors in the automobile industry and its presence is evident in each continent of the world. From 2004-2007 the global automobiles industry has grown each year both in volume and value. However in 2008, because of the world economic recession, the automobile...

29 Sep 2010

International marketing: The launch of an electric / hybrid car by a French car manufacturer in the US market.

Case study - 7 pages - Services marketing

During the vehicle exhibitions in Frankfurt in 2009, Renault, a French car constructor showed new electric concept cars. These cars are today, more than just concepts because Renault offers its customers a whole range of electric vehicles. This is the best way...

07 Aug 2012

International marketing car industry

Case study - 17 pages - Services marketing

If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is...

29 Sep 2010

The launch of Toyota green car in France: The Prius

Case study - 22 pages - Services marketing

The automobile market is facing a serious crisis, and Toyota must keep its share of the market and develop new products to reach new customers. The Toyota Prius is a fully hybrid electric car developed and manufactured by the Toyota Motor Corporation. It was sold first in Japan in...

03 Sep 2013

International marketing plan for a French car manufacturer - published: 03/09/2013

Case study - 28 pages - Business strategy

First, I think that the most important motive is the opportunity offered by the American market. Indeed, even if I can't find any numbers of that, I'm sure that there are more cars per capita in the US than in France. This specificity of the North-American car market offer a...

31 Dec 2010

Launching of the 'low-cost' car Nano by the Indian giant Tata

Case study - 3 pages - Business strategy

The Tata Group is a powerful diversified Indian industrial conglomerate, which is worth over 28 billion dollars. Tata Motors, the automobile division of Tata introduced its new model in early January: an electric car which is priced at $2,500 or about 1,700 Euros. Tata Motors is...

23 Sep 2009

The hybrid electric vehicle as a cultural object

Thesis - 9 pages - Electronics

The American public imagination is steeped in images of cars. Long ago, the car took over for the horse as the best romantic vehicle to ride off into the sunset. Pop culture throughout the existence of the car is riddled with references to it. Just as Ford's assembly line was...

14 Jan 2014

Marketing Plan of New Innovative Product: Morgan Life car

Case study - 10 pages - Services marketing

Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been...

29 Sep 2010

Analysing Marketing company "Rent-a-car"

Case study - 7 pages - Services marketing

Enterprise Rent-a-car is the biggest car rental company in Northern America. It has over 5500 local branches in Canada, the US, Ireland, Great Britain and Germany and regulates around 600.000 cars worldwide. It offers car rentals to its customers for time periods from...

29 Sep 2010

The Smart Car entering the US Market

Case study - 16 pages - Services marketing

The Smart car brand has seen great success in France over the last several years. Through our research, we have found that Smart has enormous potential in the United States' automobile industry. Thus, we have created a marketing plan that outlines the strategies and tactics that Smart...

22 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in...

16 Jan 2009

The green future of the car industry

Essay - 8 pages - Business strategy

Cars and, through them, all the automotive industries, from the conception to the end of the vehicles is one of the most polluting industries. Nowadays nobody can ignore that the effect of the pollution on the earth is the major problem that humanity has to deal with. We should react, and...

23 Mar 2011

Mercedes: Should it introduce a small, 'clean' family car?

Market study - 5 pages - Services marketing

Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must...

01 Apr 2022

Financial analysis - Tesla

Financial analysis - 3 pages - Automotive marketing

Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of...

20 May 2021

Marketing Mix - Tesla

Case study - 4 pages - Automotive marketing

In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the fastest-growing companies in the...

29 Sep 2010

Energy choices in Europe: the case of electricity

Essay - 14 pages - Economy general

Energy is a vital element for the economy as a whole as every sector demands its usage constantly. It is not an end-product by itself, but a pre-requisite for most of the economic activities. A sudden increase in energy prices or a disruption of supply can entail heavy economic repercussions. An...

23 Jan 2023

Renault's strategy

Case study - 4 pages - Automotive marketing

Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production volumes. One...

03 Jun 2013

Marketing plan for the launch of a hybrid car by a French car manufacturer in the US market

Case study - 12 pages - Business strategy

This case study is an international marketing plan for the launch of an hybrid car by a French car manufacturer in the US market. This very actual topic is in the center of the sustainability matter that each company is now trying to develop. Cars pollute, and the war against...

25 Aug 2021

SWOT Analysis - Volkswagen

Case study - 4 pages - Automotive marketing

Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars,...

04 Apr 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citro├źn, Abarth, DS Auto,...

01 Dec 2010

The car industry in China (2008)

Thesis - 32 pages - Economy general

In the current context of significant economic growth of China, with 2008 being a year when Beijing hosted the Olympic Games, it seems wise to focus on the country. Indeed, it officially aims to give way to a spirit of conviviality around sports, but does not forget to attract as many people...

07 Feb 2013

Business ethics: German car manufacturer BMW

Case study - 8 pages - Business strategy

International firms are more dealing with an International orientation by developing the business in new emerging markets and consolidating the loyal ones. In order to be effective, they have to control many elements in the same time: accountancy, human resources or sales department are really...

30 Jun 2008

The Hybrid Car

Essay - 4 pages - Business strategy

The hybrid auto, a concept introduced to the U.S. market in 1999, now accounts for 10.6 percent of the 8 million cars sold every year. Consumers and manufacturers alike have great incentive to buy and make hybrids because the perceived benefits of this auto—lower CO2 emissions and...