Equity research report - Danone
Financial analysis - 6 pages - Finance
The purpose of this document is to present a detailed equity research on Danone group. First of all, we will present a brief investment summary of Danone, followed by an extensive and detailed valuation work on the company (based on DCF and multiples). We will see some of the KPIs related to...
Porter's five forces, PESTEL and SWOT analysis - Puma France
Case study - 6 pages - Sport marketing
"Puma SE is a German company specializing in the manufacture of sporting goods founded in 1948 by Rudolf Dassler, older brother of Adolf Dassler founder of Adidas, and based in Herzogenaurach in Bavaria." This brand certainly manufactures sporting goods but its greatest strength lies in the...
Technical and Architectural Study - The Market Hall in Rotterdam, a Hybrid Market - The Mixing of Functions at a Building Scale
Case study - 6 pages - Architecture
After five years of work, the city of Rotterdam inaugurated in October 2014, the first covered market of the Netherlands which cost 175 million euros. Located in the city centre and close to Blaak Railway Station, the Market Hall is part of the renovation project of this historic district. Our...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower disposable...
Green marketing - How to integrate environment inside companies?
Dissertation - 81 pages - Ecology & environment
Sustainable development has become an established phenomenon. Society is becoming increasingly environmental conscious, this has even been used as an electoral argument. Environmental protection is due to a movement introduced jointly by the population at large and the NGOs...
Green marketing, global warming, environment conscious
Dissertation - 50 pages - Services marketing
Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable or biodegradable etc), Green promotions (a tree...
Business ethics and social responsibility
Thesis - 3 pages - Business law
Government's role in environmental protection is to establish standards and set regulations on environmental protection and enforce those standards in a method that is unbiased, and according to the guidelines of environmental integrity. Federal policy, first...
Sustainability Law in Australia
Case study - 3 pages - Educational studies
Breaking Basin Aquifers Downunder Ltd (BBAD) and Heisenberg Inc. which was directly involved in fracking at Green Acres would be liable for prosecution for pollution of water under the provision of Article 38, and Article 39, sub-section (1), and sub-section (5) of the Environmental...
Mercury Analyzer
Case study - 3 pages - Educational studies
Since the late 1950's, the analysis of Mercury in water has been a crucial part of government chemistry and environmental analysts. Mercury has been and is still used for a variety of purposes to date and as such calls for rigorous methods of analysis of this element in water. In spite of...
The World Trade Organization (WTO) faces the challenge of sustainable development
Essay - 5 pages - Ecology & environment
The stakes by which the problems raise the concept of sustainable development, such as environmental protection and the fight against poverty, seems to represent an obstacle for further liberalization in trade as a factor in its favor. However, during the second half of the...
EU and the 21st century challenges: Energy and environment
Thesis - 6 pages - European union
Stavros Dimas, Commissioner for Environment opined that though in recent times, Europe has made considerable progress in cleaning the air that we breathe; air pollution remains a serious problem and continues to damage our health and the environment. The results of a poll published in March,...
Sustainable Luxury
Thesis - 13 pages - Services marketing
Until now, people have been familiar with the bio yoghurts and the bio vegetables but today it is for the luxury industry to become eco-friendly and ethical. Some big groups and companies of the sector have begun to make progress in this growing market. More than ever, the notion of the respect...
Development of Ecotourism
Market study - 15 pages - Services marketing
Ecotourism was developed in the 1970s with the development of a growing interest in the environment and travel-oriented outdoor activities. It began flourishing at a time when consumers began to feel dissatisfaction with mass tourism. According to the International Ecotourism Society, 1991,...
Marketing at Audi
Essay - 13 pages - Services marketing
During the discovery stage of the business conducted in the first year of European Marketing and Management, the author worked in the Audi group in Avignon. This area was chosen to gain knowledge and a rough idea of the automotive world that has a strong attraction. The author worked for two...
Tesco Case Study
Case study - 23 pages - Business strategy
To understand the essay, it will be useful to consider the environment of the national market. Indeed, it will be helpful to understand why environmental influences are particularly significant in the future of a company and its competitors. So, 'a dynamic PESTE analysis can be done in...
The army corps of engineers and their importance to trout streams.
Case study - 10 pages - Educational studies
The Army Corps of Engineers is the agent of land and waters resource projects. Its mission is to manage and conserve all the natural resources in consistency with the ecosystem management principles. It provides quality public outdoor recreational experience in order to serve the present and...
Tesco and the organic market
Case study - 11 pages - Services marketing
Tesco is the leading retailer in the United Kingdom, and one of the largest food retailers in the world. It is not limited solely to the food market and has expanded into areas such as electrical goods and clothing. Tesco has its headquarters in Hertfordshire and employs about 318,300 people. The...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
Fallen Leaves
Essay - 3 pages - Literature
Environmentalism is a concept that has been long argued on many fronts. There is a large rift between those who scream for the need to protect our planet and those who could not care less. Now, with the planet moving closer and closer to possible biological peril, we find ourselves stopping to...
Apple Inc: Business strategy presentation
Presentation - 20 pages - Business strategy
84% of Apple sales come from highly developed countries, where political situation is stable and there for governmental policies and changes in government don't effect much the company. Although US and other leading countries of the world showed improvement after financial crisis, there still is...
Tourism in Kerala
Thesis - 13 pages - Social sciences
Despite uncertainty in economic and political conditions since the 1970s, tourism continued to grow rapidly. The situation was characterized by an increase in tourist receipts. So in this context it needs to be mentioned that several countries re-organized their respective tourism departments to...
Honda's publicity campaign for the CR-V
Case study - 2 pages - Management
Honda, (the car maker) launched a new four wheeler in 2005 called the Honda CR-V. This vehicle was supposed to be quiet, clean, efficient and aesthetic. However, the pollution generated by the CR-V and its failure to adapt to the city life became the main complaints of the vehicle. The CR-V has...
A brief look at the market feasibility of an intended hotel
Thesis - 5 pages - Business strategy
As per the definition of MANZINKER and KRAFT of Beam University, tourism is the sum of the phenomenon and relationship rising from the travel and stay of a non-resident so far as they do not lead to permanent residence and are not connected to any earning activity. Tourism today is one of the...
Analysis of the Zara company
Case study - 15 pages - Services marketing
Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with...
Green marketing and sustainable development in France: What are their impacts on a company's strategy?
Thesis - 14 pages - Services marketing
The environment and its protection occupy an increasingly significant part of our quotidian. The safety actions of our environment are growing, thus we can see the development of the selective sorting, green transport (bus functioning with gas for example), the removal of the plastic bags...
Marketing strategies adopted by organic cosmetic brands
Case study - 45 pages - Services marketing
This document delves into the marketing strategies adopted by the organic cosmetics industry; the eco-friendly nature of these products facilitates the ethical image of the brands, complemented by an effective marketing communication. A growing industry, the resounding success of bio-cosmetics...
The World Trade Organization (WTO) law and the environment
Essay - 9 pages - Political science
In 1979 the Brandt Commission recommended that an international trade organization incorporating both GATT and UNCTAD was the objective towards which the international community should work. This dream came true in January 1995 when the World Trade Organization (WTO) became the successor to GATT,...
Sustainable development and tourism - Example of Accor
Dissertation - 40 pages - Management
For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...
The American diplomacy around the protocol of Kyoto
Essay - 15 pages - Ecology & environment
During the past forty years, the issue of global warming has gradually been established as the priority of environmental debates to become a major issue in our society for the twenty-first century. The proliferation of conferences, books, and films on this subject reflect the growing...
Environment and international trade
Essay - 5 pages - Ecology & environment
The warming of the planet and global climatic change has been the centre of heated debate for the last few years. The environmental problems, by the force of nature, somehow set themselves to the political agenda of the planet. In this paper I'd like to see if the concepts of trade and...
