Case study: How Toyota achieved success in Europe
Thesis - 11 pages - Business strategy
At the end of World War II, the Japanese government asked the European Automakers to curtail exports to Japan in order to help Japan rebuild its industry. The Europeans reciprocated by limiting their market to Japanese cars (C As a result of which the quotas were very limited (e.g. Italy, 3,000...
Report on Vodafone's success strategy in Europe
Tutorials/exercises - 59 pages - Business strategy
Following the Schumann declaration (1950) the European Economic Community (EEC) or Common Market, of six nations was established by the Treaty of Rome in 1957. Since this time, the number of member states has increased to fifteen, and successive treaties have gradually strengthened the degree of...
Two centuries of economic growth: Europe chasing the American frontier (Robert J Gordon)
Thesis - 6 pages - Economy general
This paper deals with the gap between the economic developments of the United States with respect to the main Western European Countries in the last two centuries. In the mid-nineteenth century, Europe and the U.S. had similar GDP and productivity levels. However, over a period of time...
The birth of a mass society in Europe
Thesis - 8 pages - Medieval history
A corporation is defined as a group of people who are organized and share a common culture, norms and values. Thus, society may be defined as a heterogeneous group of people distinguished by their social status possessing equal rights. They may benefit from the society irrespective of their...
The revival of the idea of Europe (1945-1950)
Thesis - 7 pages - International relations
There is a remedy which, if it were generally and spontaneously adopted by a great majority of people in many lands, would as by a miracle transform the whole scene and would in a few years make all Europe, or the greater part of it, as free and happy as Switzerland is today. This is an...
The energy drinks market in Europe : a market for the future ?
Market study - 35 pages - Services marketing
The on-the-go market has witnessed continued, robust growth over the past five years and this shows no signs of abating in the next five years. The demand for on-the-go products has been set in motion by significant shifts in the underlying structure of socio-cultural and economic patterns. These...
Why did communism become established in Eastern Europe after the Second World War?
Essay - 5 pages - Political science
Shortly before the official end of the Second World War, on 25th April 1945, American and Soviet soldiers met at the Elbe. In order to reach the Elbe River, the Russian troops had to come all the way across Europe, thus crossing Eastern Europe. By the end of the same year, seven...
Britain is widely regarded as the 'awkward partner' in europe: how accurate is this assessment? - published: 29/09/2010
Essay - 4 pages - International relations
“We have our own dreams and our own tasks. We are in Europe, but not part of it. We are linked, but not combined. We are interested and associated, but not integrated.” Winston Churchill's famous quote aptly describes Britain's approach to European integration since the...
The results of the "lisbon agenda" - the attempt to make europe the world's most successful knowledge-based economy - are generally thought to have been disappointing. what steps should be taken by the european union, and by national governments - published: 29/09/2010
Essay - 5 pages - Economy general
In March 2000, the Lisbon Strategy was launched to overcome a series of weaknesses in the European economy: long-term structural unemployment, a poor employment rate, and under-development of the service sector. In an often-quoted sentence, it has therefore assigned the EU "a new strategic goal...
Sports and the Media: Sport TV rights throughout Europe, a comparative approach
Essay - 13 pages - Arts and art history
The relation between sports and television started years back. We all have in mind the image of Jesse Owen winning four gold medals in the 100m, 200m, long jump and 4X100m relay during the 1936 Nazis Berlin Olympic Games. Thus, we can assume that sport has provided the greatest images ever to...
Transitions in South East Europe - Case Study : Serbia, Road to Democratization
Essay - 31 pages - International relations
All post-communist countries experienced public dissatisfaction over the economic dislocation of transition to a democratic market economy as well as to the access to pure democratic values. As a result, few anticommunist reformers have won consecutive elections everywhere in Eastern...
The Conference on Security and Co-operation in Europe (CSCE) in the post cold-war Europe
Essay - 5 pages - International relations
The CSCE (Conference on Security and Co-operation in Europe) was born with the Helsinki final act in 1975, as the territorial statu quo seemed definitely taken for granted by both the communist block and western countries. On the 1st of August 1975, 35 heads of states from Europe,...
The role of Poland in EU policies toward Eastern Europe: is Poland a bridge between East and West?
Essay - 4 pages - European union
It is often hard to define a common foreign policy of the EU, as in most cases national interest and bilateral relations are the rule. Nevertheless, some agreements and partnerships have created and enhanced ties between the EU and other countries of Eastern Europe. The enlargement of the...
Logistics gateway to Europe
Case study - 28 pages - Logistics
The project for a logistics gateway to Europe is about to set up a physical distribution system into the European market. The distribution system has to be developed for a non-European company with a new or existing product in a European market. Therefore we had to chose a couple of...
The European Union: "Fortress Europe"
Essay - 6 pages - European union
Article 14 of the UN Universal Declaration of Human Rights states that “Everyone has the right to seek and enjoy in other countries asylum from persecution”. Europe has always attracted migrants and asylum seekers because it benefits from a reputation of high standards of living...
The rise and limits of populist parties and movements in Europe
Essay - 6 pages - Political science
Any success of a populist party is often considered as a threat, a rise endangering Democracy. Even if there is a lot of passion over this issue, it is true that there has been a rise of populist parties in Europe, from the 1980s to late 1990s, a rise which has stabilized or reversed...
The period from 1948 to 1953 was a phase of high intensity in Cold War history and decisively shaped the future of the European continent. Analyse the events in Europe in this period and their meaning for European integration.
Essay - 3 pages - Modern history
After World War II, Europe was destroyed and two superpowers emerged; the United States and the USSR. The United States was the only state to have the atomic bomb and used the massive weapon against Hiroshima and Nagasaki, Japan, and the USSR was important because of the fight against Nazi...
The changing meaning of luxury in Europe
Essay - 50 pages - Business strategy
No longer reserved for the selected few, luxury is now within the reach of a much larger consumer segment. In this analysis we ask Europeans what constitutes „luxury? in their everyday life. As the prospects for obtaining a certain level of material wealth is fulfilled - or it is within...
Adapting Planet Reebok advertisements to suit Europe (2006)
Case study - 5 pages - Business strategy
Contextualizing The sports brand Reebok operates in a highly competitive market. Although the number of competitors is limited (Nike, Adidas and s few other national brands), the battle rages on, especially in terms of marketing communication. Each brand is vying to get the best picture and...
The management of the expatriation in France and Europe
Dissertation - 42 pages - Human resources
After 30 years of mass unemployment, mobility has become a reality. Viewed more as a threat than as an opportunity to advance in life, mobility is in fact often a prerequisite for a job that is both stable and of quality. The year 2006 was proclaimed by the European Commission as "European Year...
The extreme right parties in Western Europe
Essay - 5 pages - Political science
Europe is experiencing since the mid-1980s (west) and since the fall of the Berlin Wall (East) a radicalization that political observers describe by different names. This is called "rise of the extreme right" or "radical right". It evokes the irresistible rise of "populism" or...
The market of the cosmetics and essential oils in Northern Europe
Market study - 15 pages - Services marketing
This study presents the main characteristics of the market for cosmetics and essential oils in northern Europe. The targeted countries are Denmark, Finland, Norway and Sweden. Initially, the general characteristics of the markets will be studied and then a more detailed analysis on...
Movements of the extreme right in Europe
Essay - 6 pages - Political science
On November 11, 2007, a young Spaniard was killed in a clash that pitted anti-fascist militants and a neo-Nazi youth group affiliated with the Spanish National Democracy. On October 21, 2007, the UDC party strengthened its position as the leading political force in Switzerland. This party,...
The situation of the extreme right-hand side in Europe
Essay - 7 pages - Political science
In his book, "Europe on black shirt: extreme European Right from 1945 to today", Pierre Milza mentioned about the breakthrough of national populism, and its roots in the European political landscape. The main danger comes from its position as an emblem of social protest. Jean Guy Prevost...
Plan for marketing of Levi Strauss Signature in Europe
Essay - 13 pages - Services marketing
Levi Strauss Signature is a trademark of Levi Strauss. The company manufactures and sells denim and denim items for the whole family. The following marketing plan is related to a horizon of six months and one year in the launch of the brand in the three selected European countries of United...
Which extension is possible for Europe and and with what consequences?
Thesis - 18 pages - Economy general
"A day will come when all the nations of the continent will merge strictly in a superior unity and will constitute the European brotherhood" it will have been necessary more than a century so that this premonitory speech of Victor Hugo pronounced in 1849, pass from utopia to the reality. The...
Cruises - All Over Europe
Market study - 10 pages - Business strategy
Compared to other continents, Europe is relatively small. It makes sense to explore it by sea as much of its outer boundaries is enclosed by water. Europe in all its glory is more manifest this way, in water or ashore. The golden domes of Istanbul, the fjords of Norway, the...
Describe the influx of foreign-labor migrants to Europe and the consequences for the welfare state in Western Europe
Case study - 6 pages - Educational studies
In Europe, the second half of the 20th century was a period of major change in all aspects of social life. It was marked by economic, social and demographic changes. Migration movements since 1945 have had an especially marked effect, both on the existing population and on newcomers, which...
Can the onset of the fall of fertility in Europe be related to the economic and social circumstances of the individual countries at the time?
Case study - 10 pages - Modern history
Understanding the onset of the fall of fertility in Europe requires understanding of changes in mortality as it is understood that "the beginning of mortality decline generally precedes that of fertility". The 'demographic transition' saw the average number of births per women...
Building strong civil societies in Eastern Europe after the fall of communism: Poland, Romania, and the importance of pre-existing social roots
Case study - 6 pages - International relations
Throughout Eastern Europe, embryonic civil societies have demonstrated in various ways but with the same result their crucial role in the advent of democracy in the early 1990s : within a few years, Eastern European communist governments were forced to cede power and undertake democratic...
