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24 Nov 2022

The Use of Animal Imagery in Marketing Strategy

Thesis - 53 pages - Marketing theories

Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...

05 Oct 2020
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Is there a place for sustainable marketing in the beauty world?

Dissertation - 39 pages - Luxury marketing

Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...

10 Mar 2021
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Marketing Mix - Coca-Cola

Case study - 4 pages - International marketing

Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe, which...

18 Nov 2020
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Traditional and low cost airlines - marketing strategies

Case study - 11 pages - Tourism marketing

The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...

26 Apr 2021
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Marketing Mix - Burger King

Case study - 4 pages - Brand management

Burger King, a restaurant chain known around the world, uses the marketing mix to identify the saturated situation in the global fast-food market. Indeed, with ever-increasing competition, Burger King's marketing mix aims to maximise competitiveness, especially when it comes to...

10 Jun 2021
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Marketing Mix - Nutella

Case study - 5 pages - Brand management

Nutella is a brand of spread known throughout the world since its creation in 1964. The French are the biggest consumers with almost 3 kilos of products eaten every second, or 230 tonnes, or another 1 million jars per day. In 2017, the group recorded a turnover of 1.56 billion euros. Three in...

28 Jul 2021

Market Study - Sustainable tourism

Market study - 8 pages - Tourism marketing

The tourist is, according to UNWTO, a traveller who travels away from his usual place of residence for at least one night and a year at most. The tourism market has a significant weight in the world economy, and its influence is not about to end, as it is constantly growing. France is the...

17 Oct 2014
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Options of entering new international markets

Case study - 5 pages - Services marketing

The process of entering and developing business in a new international market may be difficult. The situation may require a company to strategize well in order to succeed and treat the market as an extension of its business and a source to increase its sales and revenues. The option...

07 Jan 2022

Digital marketing: start-ups that differentiate themselves

Case study - 3 pages - Digital & e-marketing

Digital marketing is about connecting and reaching customers faster and easier when they need it. Technology and digital have become widespread in our current environment. Connecting with customers remains one of the best ways to grow your business, since the web has become indispensable in the...

22 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...

10 Mar 2022

Entry mode decisions, internationalization and global marketing - The case of French Cakes

Case study - 5 pages - International marketing

When companies enter foreign markets, they make decisions about what kind of marketing and organizational setup to choose - these are called entry modes decision. The process of internationalization begins with the choice of foreign markets in which the company hopes to enter. In...

11 Jul 2022

PESTEL Analysis - The Real Estate Market in the UK

Case study - 5 pages - Services marketing

Like any other real estate market, the UK's rents and leases properties. By the end of each month, landlords collect the revenues from the rents and leasing of the houses. This document contains a PESTEL Analysis of the real estate market in the UK.

03 May 2023

Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector

Text commentary - 3 pages - Digital & e-marketing

The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...

20 Sep 2022
odt

Commercial Law and the Market

Course material - 2 pages - Other law subjects

Before 2006/2007, it was a period of complete boom. It's called the boom time, following to the .com bust in 2000, fixed interest rates at 1% so there were lots of cheap credit. The bank made lots of money. But the bank increased leverage (it's a way of measuring the amount you lend...

09 Jun 2021
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Marketing Mix - Disney

Case study - 4 pages - International marketing

Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...

14 Jul 2022

PESTEL analysis - The clothing market in the UK

Case study - 5 pages - Fashion and ready to wear marketing

The UK's fashion industry is a big and well reputed one. In fact, aside from the fact that it hosts many clothing ceremonies or events, it also shows the place given to fashion in the country. For example, when we talk about London Fashion week and similar events, it reflects on the...

30 Jun 2021
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Marketing Mix - Ford

Case study - 4 pages - Automotive marketing

The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...

02 Sep 2021

Marketing Mix - Adidas

Case study - 4 pages - Sport marketing

Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...

15 Sep 2021

Marketing Mix - Samsung

Case study - 4 pages - ICT marketing

Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...

25 May 2021
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Marketing Mix - Starbucks

Case study - 4 pages - Brand management

Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea and...

30 Jun 2021
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Marketing Mix - Fedex

Case study - 5 pages - Services marketing

The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...

04 Nov 2021

SWOT Analysis - The space tourism market

Case study - 5 pages - Tourism marketing

Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...

18 Sep 2022

Human resources marketing: which strategies to attract and retain employees?

Dissertation - 11 pages - Human resources

A considerable number of business organizations have incorporated strategic human resource management initiatives in the current economic conditions. The primary reason for the widespread assimilation of strategic human resource management reflects the idea that it is responsive and comprehensive...

01 Feb 2014
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The future of financial centres in the European Union

Essay - 4 pages - Economy general

The working of European Union was expected to be similar to the United States of America. Theorists believed that Europe will have a financial hub similiar to the Wall Street in the United Sates and questioned the future of the European Union. Establishing inter-market deals among...

05 Mar 2009
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Derivatives market in India: A study of Wipro Limited shares

Case study - 50 pages - Services marketing

The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. By their very nature, the...

10 May 2009
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Foreign institutional investors and the Indian capital market

Dissertation - 61 pages - Finance

Foreign investment refers to investments made by the residents of a country in the financial assets and production processes of another country. After the opening up of the borders for capital movement, these investments have grown in leaps and bounds. The effect of foreign investment,...

29 Sep 2010
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The consequences of the financial crisis on theory and practical aspects of asset management

Dissertation - 55 pages - Finance

2007 is going down in history with the subprime phenomenon which came as a surprise to all market observers. According to P. Artus, Director of the Economic Research at Natixis , the word subprime was mentioned in 6,000 articles in the international press in 2006, 32,000 during the first 6...

18 Jan 2011
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The downfall of Lehman Brothers and its relation with the 2008 financial crisis

Thesis - 15 pages - Economy general

In this report, we will study the financial crisis experienced by the Lehman Brothers and its subsequent collapse in 2008. Lehman Brothers Holdings Inc. was a global financial-services firm, and one of the most important primary dealers in the U.S. with respect to treasury...

16 Jun 2010
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Financial instruments

Thesis - 7 pages - Finance

Financial instruments may be defined as easily trade-able packages of capital, each having their own unique characteristics and structure. There is a wide array of financial instruments available in the global financial market, enabling efficient flow of capital among...

28 Jun 2010
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The International Financial Reporting Standards (IFRS) and the concept of fair value

Course material - 4 pages - Accounting

The International Financial Reporting Standards (IFRS) have been implemented against rapidly changing international financial standards. Their implementation is a logical revision of the international financial system, especially following the Enron affair in 2001. IFRSs are...