Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?
Case study - 14 pages - Marketing theories
With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT...
Danone's financial analysis
Case study - 15 pages - Business strategy
This document is a presentation about Danone's financial analysis.
Participation of women in the firm's board of directors and financial performance
Litterature review - 3 pages - Management
Board diversity, especially gender diversity, has gathered increased attention in the context of corporate governance. While the involvement of women on the board of directors has grown, evidence relating to the impacts on financial performance has received a mixed reaction. A good number...
Financial Analysis of Amazon and Competitors
Financial analysis - 5 pages - Finance
This report shows an overview of the financial performance of Amazon and two of its closest competitors over the previous three years (2021-2023). The following is an attempt to focus on various key financial ratios that would enable us to appreciate the finance department's...
Financial Partners Capital Management LLC
Case study - 5 pages - Finance
Financial Partners Capital Management is an employee-owned Investment Company. The firm is listed as an Investment consultant and aims at providing discretionary investment management services to a different group of customers in the United States and other international individuals,...
Financial Reporting Disclosures in Australian Corporate Sector
Case study - 3 pages - Finance
Understanding a company's financial performance and position depends extensively on its financial reporting. Businesses listed on the Australian Stock Exchange (ASX) must comply with accounting standards established by the Australian Accounting Standards Board (AASB). With an...
Managing financial resources and decisions
Case study - 3 pages - Finance
Financial resource management is a process through which the management maximizes resources available through implementing controls and managing cost. This is made boosted by the use of financial statements that reflect the real position of the firm. In essence, financial...
Tesco Plc Financial analysis
Case study - 4 pages - Business strategy
The first requires an identification of Tesco's capital structure. Other than that, it requires the type of finance raised by the company from one of Tesco's balance sheet and comment on the balance sheet using the financial ratio based on Tesco's capital structure. Tesco is well...
Financial tools and reflection - Presentation of an investment plan
Case study - 2 pages - Finance
Depositors earn interest on their savings deposits and on some demand deposits. Most also offer CDs and money market deposit accounts that pay slightly higher interest rates. The federal government insures deposits, including CDs and money market accounts, up to $100,000 per...
Artificial Intelligence: a tool for financial institutions in the fight against money laundering and financial crime
Thesis - 16 pages - Business strategy
This document contains a presentation that was used during a thesis defense. It tackles how artificial intelligence can be a tool for financial institutions in the fight against money laundering and financial crime.
Evaluating the Effectiveness of International Financial Reporting Standards (IFRS) Adoption on Financial Statement Transparency
Course material - 2 pages - Finance
International Financial Reporting Standards (IFRS) are designed to bring consistency, transparency, and comparability to financial statements across different jurisdictions. The adoption of IFRS is intended to enhance the quality of financial reporting, thereby improving the...
Reebok PLC-Managing financial resources
Case study - 2 pages - Business strategy
Reebok is a public limited company that designs, markets and sell sports accessories. Reebok Company was founded in 1983, with its headquarters located in London, United Kingdom. The company operates as a subsidiary to Adidas, AG. The product line for Reebok PLC includes footwear and...
Franprix and Monoprix - Franchise Marketing Analysis
Case study - 7 pages - Brand management
Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...
Financial Analysis - Coca-Cola
Case study - 5 pages - Business strategy
This document is a financial analysis report on Coca-Cola, evaluating its risk profile, capital structure, payout policy, and intrinsic value.
Corporate Governance in U.K and Corporate Financial Performance
Essay - 3 pages - Finance
The issue of corporate governance and whether it affects the financial performance have for many rears been a center of curiosity for economic researchers. Researchers have been seeking to establish whether or not there is a direct relationship between these two forces in the corporate...
Enhancing Employability in Marketing
Case study - 4 pages - Marketing theories
The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the...
Success and Failure of Foreign Market Entries
Case study - 18 pages - Educational studies
Foreign marketing involves exchanging goods and services between various different national markets (Salman par 1). The marketing activities are coordinated and integrated across various countries that relate with each other in business. In order for a company to fit well in foreign...
The marketing strategy and business model of Heineken
Case study - 6 pages - Brand management
Heineken was founded in 1863 in Amsterdam by a man named Gerard A. Heineken. While the Dutch brewing business was in decline, Heineken purchased a brewery for an excellent price and, as a result of the high quality products he produced, eventually received international acclaim for the Heineken...
The O.M. Scott & Sons Company - Financial analysis
Case study - 12 pages - Finance
From 1955 to 1961, the O.M. Scott and Sons Company experienced an exceptional growth in sales, stock price, and expansion. O.M. Scott and Sons (the company) increased sales by 231% from 1957 to 1961. The rapid growth can be explained by the company's management in expanding to new locations,...
How can technology be used by the financial services industry to boost the development of cross-border payments and trade in the ASEAN region?
Sectorial analysis - 2 pages - Finance
ASEAN's financial services industry needs to be supported by technology to increase its competitiveness. The future of this industry depends on one hand on the development of cross-border trade in the ASEAN region, and on the other hand, on the development of the means of payment that...
Financial Analysis - Novotel Case
Case study - 2 pages - Finance
The budget is a tool for the management to make sure the hotel reaches its yearly goals and follow the financial strategy. Every month, the heads of departments meet to present their figures, and discuss on the differences between the budget and the reality of the business. (...) The...
UK foreign exchange markets
Case study - 3 pages - Business strategy
Foreign exchange markets are market where financial assets are traded. These assets include money in currency form, shares, rights, derivatives, and securities. Shares are the value of a company split into denominated units that investors purchase. The company selling its...
Marketing mix - The tourism
Case study - 11 pages - Tourism marketing
Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a tourist...
Market Study - The Do-It-Yourself in the US
Market study - 10 pages - Distribution marketing
The global do-it-yourself home automation market has been expected to reach about 22 billion dollars by 2020, at a Compound Annual Growth Rate of 38 percent between 2016 and 2021. The United States has held a considerable portion of the market, along with Europe, whereas the Asia...
Entrepreneurship: How to Run a Market Study
Practical guide - 4 pages - Startup, entrepreneurship
Creating any company requires a market study done by entrepreneurs for a better understanding of the market they are willing to enter. This understanding of the market will give entrepreneurs the ability to easily convince their future investors. The efficiency of a...
Market Study - The Do it Yourself in the UK
Market study - 9 pages - Distribution marketing
The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but...
Market analysis
Course material - 3 pages - Marketing theories
Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower...
Marketing Strategies Helping UK Firms Achieve Competitive Advantage in Ghana
Case study - 15 pages - Educational studies
The participants of the survey were employees and managers of Cadbury Ghana Ltd and Nestle Ghana Ltd. We collected data from both companies to get a full overview of the cocoa industry in Ghana and challenges international firms need to face, due to the increased legislation. The two company...
The Use of Animal Imagery in Marketing Strategy
Thesis - 53 pages - Marketing theories
Nowadays, the use of animal imagery is all around us. Every day we are exposed to animals that are used by advertisers to assist in promoting brands and products. They are used in a variety of ways, for example as advertisements, logos, brand names, mascots, and so on. The present study seeks to...
Introduction to marketing
Course material - 7 pages - Marketing theories
First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a...
