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25 Mar 2011
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Competitive Advantage of France in Haute Couture

Market study - 10 pages - Business strategy

What does "Haute Couture" mean? "Haute couture" is a French term, which means high fashion. This expression refers to the elegance and taste of clothing (P. Paccaud, 2004). France - and particularly Paris - can be considered the birthplace of fashion. It is the largest fashion center of...

03 Jan 2011
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The control of constitutionality and its limitations in France and United States

Thesis - 4 pages - Political science

The Constitution is the supreme law in the hierarchy of norms laid down by Hans Kelsen. This poses a problem in the domestic hierarchy of norms by raising a question about how to enforce the superiority of the Constitution, particularly with respect to the law. Thus, the difficulty faced by the...

03 Mar 2011
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Recommendation and consistency check - Air France Cargo liner

Case study - 4 pages - Services marketing

It is not possible to develop all offers from Air France Cargo because it would be unreasonable to invest on all fronts regardless of the opportunities. The supply equation is more problematic. If the attractiveness of the sector is certain, even though it is a highly competitive market,...

21 Sep 2011
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Air France-KLM in the US and worldwide

Market study - 10 pages - Business strategy

1919 witnessed the maiden flight of Koninklijke Luchtvaartmaatschappij for The Netherlands and Colonies or the KLM as it is popularly known. Years down the lane, in 1933, the civil aviation industry saw the merger of five French airlines, Air Union, Air Orient, Societe Generale de Transport...

21 Sep 2011
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The development of Chinese luxury brands in France

Thesis - 4 pages - Services marketing

Even though the emergence of Chinese luxury brand is considered a potential risk in the industry, the Walpole 2005 meeting entirely dedicated to this topic concluded that they would not enter the global market soon. In fact, they are still quite absent in France, where only Shanghai Tang...

03 Mar 2011
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Amusement parks in France

Market study - 26 pages - Services marketing

"One can dream, design and build the most fantastic worlds, and thanks to the efforts of mankind, this dream has now become a reality" All the credit goes to the great men with great minds who have founded these great empires, movies, cartoons and theme parks in the world. In this report, our...

03 Mar 2011
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A comparative study of working conditions in Ireland and France in 2008

Worksheets - 3 pages - Human resources

The purpose of this report is to analyze the differences and similarities between France and Ireland with respect to working conditions. While both countries have a common policy to protect employees, they also have different ways to maintain and ensure those standards through legislation....

02 Jan 2011
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Study of the various strategies of Air France and Easy Jet

Case study - 8 pages - Business strategy

Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...

27 Jan 2011
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The management of the expatriation in France and Europe

Dissertation - 42 pages - Human resources

After 30 years of mass unemployment, mobility has become a reality. Viewed more as a threat than as an opportunity to advance in life, mobility is in fact often a prerequisite for a job that is both stable and of quality. The year 2006 was proclaimed by the European Commission as "European Year...

03 Mar 2011
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Structural analysis of Air France

Case study - 5 pages - Services marketing

Founded on July 3, 2005, Air France-KLM was formed as a result of a merger between Air France (founded in 1933) and KLM (Royal Dutch Airlines founded in 1919). It has a capital of 2,289,759,903 euros, divided into 269,383,518 shares at 8.5 euros each. The Air France-KLM...

03 Mar 2011
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Porcelain exports of France in the United States

Market study - 9 pages - Services marketing

The foreign trade of France refers to all trade in goods and services between France and the rest of the world. France is the fourth largest exporter, the first and second in services for agriculture and food products respectively. The French economy is very open to the...

16 Mar 2011
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Competitive Advantage of Wine Industry in France

Thesis - 10 pages - Economy general

According to Michael Porter, any economic analysis should consider non-quantifiable data. He criticizes the lack of comprehensiveness from the the majority of today's economists regarding the evaluation of competitiveness of industries (Porter, 1990). The Diamond Model of Michael Porter for...

20 Jul 2011
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Economic Unrest in France: A Twentieth-Century analysis

Thesis - 10 pages - Economy general

The French Revolution of 1789 is perhaps one of the most well-known and significant revolutions in modern history. The Revolution was not only influential in its establishment of a new regime in France, but, to quote Scott W. Haine, “Not only did the French Revolution produce modern...

27 Jan 2011
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Presentation of McDonald's strategies in France

Case study - 9 pages - Services marketing

In more than half a century of existence, this leader of American fast food has made a global mark and became the largest fast food chain, serving 46 million customers a day. It is a multinational company with over 30,000 franchisees in 121 countries, which recorded a turnover of $20.46 billion...

03 Mar 2011
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Analysis of the strategy of Air France - KLM (2009)

Case study - 6 pages - Services marketing

Pierre Henri Gourgeon, the current CEO of Air France, explains the success of the functional group on three main axes: a balanced and diversified operation, in Hub, an international alliance. These axes are the basis of the strategy of Air France KLM. In a sluggish economy, Air...

11 Feb 2011
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The introduction of Islamic banking in France: A research on the potential market for retail Islamic banking

Dissertation - 37 pages - Finance

This study provides an assessment on the current problems and progresses made in France for the introduction of Islamic banking into its economy and contains an evaluation and an analysis of the potential market for Islamic retail banks in France. The research is divided into two...

27 Jan 2011
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Differences between Air France and Emirates with respect to recruitment process or policies

Case study - 5 pages - Management

The airline companies in the West are currently experiencing a mass exodus of their pilots, who have been leaving their national companies or national carriers for other new airlines where the salaries and perks are two to three times higher than their current salary. Most of these new airlines...

27 Jan 2011
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Chinese Tourism in France: developmental perspectives of the market by 2030

Market study - 35 pages - Services marketing

Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34...

27 Jan 2011
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Change in management at Air France

Case study - 29 pages - Management

Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...

10 Jan 2011
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Organizational culture of the new Air France - KLM group

Case study - 36 pages - Management

The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...

27 Jan 2011
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Case Study: Launching of the Nissan LEAF in France

Case study - 10 pages - Services marketing

The year, eco mobility was honored saw many automakers put forward the electric cars. Many questions concerning the evolution of the electric car persist but its prospects remains grim. Many consumers want to drive 'green' but the adaptability of these vehicles is difficult because of the...

03 Mar 2011
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Comparison between the capitalism of France and Germany

Dissertation - 39 pages - Economy general

France is a country located on the European continent. Its area is about 550,000 square kilometers. Its capital and largest city is Paris. It is a nation that is active on the international stage. A co-founder of the European Union, it is also a permanent member of the Security Council of...

29 Jan 2011
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Does Islamic finance have the potential to develop in France?

Essay - 4 pages - Economy general

Since the opening of the first Islamic bank in Egypt in 1963, Islamic finance has exponentially increased in influence and visibility worldwide. While it remains a small player in the world of finance (0.5%), Islamic finance is becoming increasingly important due to significant increases in oil...

03 Mar 2011
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The image of McDonald's in France

Case study - 1 pages - Services marketing

For the French people McDonald's is a symbol of junk food, like all fast food. But it has more the image of American food with the results it provides, such as obesity. The French consider this diet is not balanced with those fries and burgers full of these sauces. To make matters worse in the...

03 Mar 2011
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The sector of colas in France

Market study - 2 pages - Services marketing

We represent a Canadian firm specializing in marketing Cola beverages solely in Canada. We wish to extend our sales and therefore launch our products on the French market. For this, we will analyze the characteristics (threats and opportunities) of the French market using the hexagon sector....

29 Sep 2010
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Air France : Marketing and communication report (2006)

Case study - 37 pages - Services marketing

As part of the Marketing Communication project, a team comprising Antoine Cadoret, Nicholas Dawson, Charlotte Fouquet and Stephanie Mazel decided to conduct a study of the communication mix of a European leading airline company: Air France. The purpose of this project is to explore and...

23 Nov 2010
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The Communication Strategy of Air France

Thesis - 14 pages - Business strategy

In 1933, Air Orient, Air Union,' Compagnie Generale Aerospostale', ‘Societe Generale de Transport Aerien' (ex Farman airlines) and ‘Compagnie Internationale de Navigation Aerienne' (CIDNA) merged together to form Air France. Air France was officially inaugurated at the Le...

14 Dec 2010
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Strategy of Air France: Analysis and recommendations (2009)

Case study - 38 pages - Business strategy

Born on August 30, 1933 by the consolidation of major French airlines ‘Societe Generale Air Transport,' Air Union, the International Company for Air Navigation, Air East and ‘Compagnie Generale Aeropostale', Air France formed the largest French airline company. In January 2000,...

31 Dec 2010
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The merger/acquisition of Air France-KLM

Thesis - 30 pages - Business strategy

The merger responds to a careful consideration of development opportunities. It must be justified by the creation of value. Air France and KLM agreed to merge in order to make a synergy primarily economic in nature. Indeed, the synergies in economy, business, by increasing their sizes,...

30 Mar 2010
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France in World War II

Thesis - 3 pages - Modern history

France's lack of preparation for World War II led to 4 years of harsh occupation and memories that rather be forgotten. The French were ignorant in the years leading up to the war and the result was a quick victory by the Germans. The speed and ease in which the French were conquered and...