How and why has the environment become so important in the field of tourism and luxury hotels?
Case study - 5 pages - Tourism marketing
The whole text explains the importance of linking sustainable development with luxury hotels. This importance is reflected in many of the establishments that the palaces have introduced. That's why the case study focuses on the Parisian palace The Plaza Athénée, which is located in the...
Project for Accor Hotels: changing standard rooms into eco-friendly rooms
Case study - 3 pages - Management
Our project for Accor is the following: "changing standard rooms into eco-friendly rooms to improve sustainability in existing Accor hotels". This involves creating green rooms in the Pullman Hotel in Paris, which would include recycled materials, energy-lowered devices, and an...
Evolution of lodging networks during the economic crisis: What happened to Airbnb and to budget hotels in the context of the crisis in the USA?
Case study - 25 pages - Management
The financial crisis started In September 2008, in the USA, with the bankrupt of Lehman Brothers. This financial shock led to a deep and long economic crisis. The USA has started to experience economic recovery in 2010 but the economic growth has still been low. The hospitality industry, with...
Renewable Energy and the Hotel Industry: A Perfect Fit?
Case study - 27 pages - Psychology
Renewable energy is one of the fastest growing sectors in today's energy market. Energy from solar, wind, hydro power, tidal energy and biomass sources is being harnessed to provide energy that is both environmentally friendly and secure from the fluctuations of the international fossil fuel...
Application of Hotelogix PMS to Hotel Fairmont Heliopolis
Case study - 7 pages - Educational studies
The web-based Management Information System (MIS) currently used in the hospitality and tourism industry that is preferred for application to Hotel Fairmont Heliopolis and Towers, Egypt, is Hotelogix; a web-based hotel managements system for small and medium-sized hospitality...
Hotel occupancy in India
Case study - 3 pages - Business strategy
Tourism in India contributes to around 6.23 percent of India's GDP (Sanjeev, Kanika & Rumki, 163-173).Yearly, India receives over 6million tourists, ranking India as the largest source of foreign tourists to the United Arab Emirates. In 2011, foreign tourist arrivals in India totaled to 6.29...
Hilton hotels: Hospitality across the world
Market study - 7 pages - Business strategy
Over the past few years, Hilton Worldwide has been donning the mantle of the most stylish, forward thinking global leader of hospitality. Associated with inaugural balls, Hollywood award galas and premier business events, Hilton Worldwide has been offering accommodations and other leisure...
Hotel Royal Mercury Crown Brussels - presentation, values and control systems
Case study - 4 pages - Management
Accor is the European leader and global group in hotels and services. Accor operates in 140 countries with over 158,000 employees. With nearly 4,000 hotels worldwide, it has progressed from budget to luxury hotels. Around the world, Accor offers tailored living to its...
Key elements required to open a hotel
Case study - 8 pages - Business strategy
A hotel is an establishment providing accommodation catering to a clientele who temporary ask for short stays. A hotel is considered seasonal when it is opened up to nine months a year for one or more seasons. In 2006, the French hotel accommodation (awarded by the stars)...
The reduction of the variability of the behaviors: Case study of the hotel industry
Case study - 8 pages - Management
This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...
The hotel sector: An overview
Market study - 3 pages - Services marketing
Within the hotel sector, there are several types of hotels ; the first type is the hotel chain, which is defined by INSEE to include all hotels that come under a brand regardless of their legal status (subsidiaries, franchisees, etc). Then there are the voluntary...
Implementation of a luxury hotel including a conference room in one of three countries: Romania, Bulgaria or Hungary
Case study - 10 pages - Business strategy
The first hotel of our chain of luxury hotels 'The Diamond' was built in 1972 in Geneva, Switzerland. Since its creation, 'The Diamond' is experiencing significant growth which is expressed by our strong presence at international level (400 hotels in 32...
Marketing of the hotel Windsor Palace
Case study - 4 pages - Services marketing
The Windsor Palace Hotel is located in Alexandria, Egypt. It is a type establishment of a "boutique hotel" that is offering exclusive services for an up market clientele. There is a reference to the local tourism market, thanks to its many advantages (personal service, luxury...
Perceived service value: examples of Air France (French Airline Company), Xbox live service on X-Box 360 (American video game company) and Hotel SPA Dr. Irena Eris (Polish luxury leisure centre)
Essay - 4 pages - Services marketing
In this paper, we will examine the difference in perceived service value. The perception of the customer differs from one service to another and this difference is dependent on many factors. This paper will take the example of three service companies: Air France (French Airline Company), Xbox...
Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel
Case study - 4 pages - Services marketing
The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...
Managing hotel occupancy in times of economic and financial crisis: Region Bulgaria
Tutorials/exercises - 24 pages - Economy general
This student dissertation addresses managing hotel occupancy in Bulgaria during the financial and economic crisis. Bulgarian hospitality industry is among the sectors which were severely affected by the global financial and economic crisis. This paper analyses the current condition of the...
Strategic analysis - the Accor group and the acquisition of the American chain of hotel Motel6
Thesis - 3 pages - Business strategy
This document, discusses the situation of a large group (Accor hotels and services) that wishes to acquire a new company (the American hotel chain Motel6). The study highlights the strategic motives of an acquisition, the various difficulties that may arise, and the actions that...
Establishment of the "Easy Hotel"in Madrid
Case study - 19 pages - Services marketing
EasyHotel is a chain of ‘no frills' hotels run by the privately held conglomerate EasyGroup. We chose to base our research on such a hotel chain as we feel the low cost concept hospitality sector is an important growing sector. EasyHotel is a novel and exclusive concept; we...
E-Branding in the Swiss hotel industry
Thesis - 25 pages - Management
This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria...
Hilton Hotel Sydney
Case study - 7 pages - Services marketing
Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and...
Development of the Eraclea brand in Ho-Re-Ca (Hotel-Restaurant-Cafe)
Case study - 43 pages - Services marketing
We are proud to present you our final report along with a presentation. Through our efforts, we won the opportunity to work and carry out a strategic project concerning Deotto Espresso System business which is on the verge of signing a contract with a famous Italian company Eraclea, which...
Windsor Deluxe: a luxury hotel in Alexandria
Case study - 4 pages - Management
The tourism sector is undergoing a sea change. Spurred on by economic globalization, we are witnessing a dramatic increase in tourism and therefore increased competition; however, tourism remains very sensitive to the economical, political, social and security conditions. Consumers are spending...
Retention of guest with reference to reservation system used by the front office of a hotel
Tutorials/exercises - 28 pages - Business strategy
The front office department is the nerve center of any hotel. It is the first view that the guest gets of the hotel and if this place does not create an impression on the guest, then nothing will. It is this department which welcomes the guest to the hotel and arranges for...
A study on the kinds of departments that form a hotel
Tutorials/exercises - 33 pages - Business strategy
The past, present and perhaps the future of the hospitality industry are closely linked. Today's lodgings are a result of many centuries of social and cultural evolution. Comfortable, sanitary and lodging once was considered the exclusive privilege of the wealthy, but with the rise of industry...
Marketing of the hotel industry
Case study - 36 pages - Services marketing
The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry...
A study on Ramee guestline hotel
Thesis - 35 pages - Business strategy
One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on Ramee...
Operating a hotel efficiently
Thesis - 40 pages - Business strategy
The hotel industry is perhaps, one of the oldest commercial endeavors of the world. The first inns date back to the first century B.C., The inns of the biblical time offered a little more than a cot or bench at the corner of a room or a table. Most such establishments were no more than...
Determining the efficacy of training programs by establishing an appropriate evaluation procedure at hotels
Thesis - 15 pages - Human resources
Human resource management is really the management of personnel at work. Different authorities have differently defined it. The essence of all definitions is that the personnel/human resource management is the science of planning, organizing and controlling the various operative functions of...
Market study hotel industry business 2005
Essay - 11 pages - Business strategy
Marriott International's Q1 2005 net income was $145 million, a 27% increase compared to the same period last year. Marriott International recorded earnings per share (EPS) of $0.61 in the first quarter of 2005, up 30% from the same period in 2004.Management fees increased 52%, driven by 9.2...
An examination of a hotel and its various departments
Thesis - 46 pages - Business strategy
Under the British law “a hotel is a place where the bona fide traveler gets shelter and food provided they are in a position to pay for it and are in a fit condition to be received.” Origin: The discovery of wheel brought development to trade and tourism; horse carriages, and...
