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28 Jul 2021

The Accor Group Strategy

Case study - 12 pages - Business strategy

Accor, a group widely recognised in France for its presence in the hotel market. Accor has a wide variety of brands with different market positioning. The group's subsidiaries can thus be separated into 4 categories: - The "Luxury" category with the following brands: Raffles, Orient...

13 Aug 2020

Four Seasons George V - Decisons after a SWOT study

Essay - 3 pages - Management

Four Seasons Hotels & Resorts, the world leader in luxury hotels, has positioned itself in the highest markets in international rankings. His Parisian hotel, the Four Seasons George V continues the ascent of his son. Stunning floral creations, 3 Michelin-starred restaurants,...

14 Oct 2020

Porter's Five Forces - Airbnb

Case study - 5 pages - Tourism marketing

While providing more than 7,000,000 accommodation listings around 81,000 cities and 220 countries, Airbnb ( is a major player and leader in the sharing economy. The platform offers an online broker service allowing individuals to rent or to hire short-term accommodation. These...

09 Sep 2022

The tourism challenge in the region for Paris Giverny

Law case study - 6 pages - Luxury marketing

One of the main priorities for the new McArthurGlen Giverny Brand Village will be to attract national and pan-European tourists. This is why a marketing strategy must be deployed, focusing in particular on destination marketing. In different sectors, most companies recognize the importance of...

13 Oct 2020

SWOT Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the...

13 Oct 2020

PESTEL Analysis - Airbnb

Case study - 5 pages - Tourism marketing

The growing popularity of collaborative consumption has had a massive impact on how many industries around the world operate. According to Wikipedia collaborative consumption can be defined as 'the set of resource circulation systems, which enable consumers to both "obtain" and "provide",...

21 Apr 2021

Catcher in the Rye - J. D. Salinger's (1951)

Book review - 5 pages - Literature

This novel is often considered to have been the bible of the postwar young, the story of Holden Caulfield, an upper-middle-class adolescent schoolboy just on the edge of losing his presocial and presexual innocence - which he is able to express, like Huckleberry Finn, in his own vivid vernacular...

04 Aug 2022

The best restaurants in New York City

Practical guide - 2 pages - Everyday's life

This document offers a list of the most appreciated restaurants in New York City, ranging from restaurant chains to more luxurious places.

04 Jul 2017

Biography of Marcel Breuer

Essay - 9 pages - Arts and art history

Marcel Breuer, born May 1902 in Hungary, was a furniture designer, architect, and modernist. Breuer was among the most leading champions of the "International Style". Marcel Breuer concentrated on using new methods and newly advanced technology to generate an expressive art of an industrial era....

14 Oct 2020

SWOT Analysis - Accor group

Case study - 15 pages - Services marketing

France is considered as a popular tourist destination in the world and thus tourism occupies an important place in the French economy. Due to its interdependence with tourism, this study will emphasize on one of the leading French hotels: the Accor group.This group mainly specializes in...

27 Jan 2011

Strategic analysis of the Accor group

Case study - 43 pages - Business strategy

Accor, a leading European player in the world of hospitality and tourism, was founded in 1967 by Paul Dubrule and Gerard Pelisson. Forty years down the road, the group now operates in nearly 100 countries and employs about 170,000 active employees. The Accor group offers its clients, both...

09 May 2009

Market strategy in the service industry of India

Thesis - 19 pages - Services marketing

The Objective of this project report was to analyze the marketing and other related strategies of three hotels in the past 3 years. The 3 hotels taken all come under the 5-star segment. They are Radisson Hotel, Hyatt Regency and Vasant Continental, all based in Delhi. The...

31 Dec 2010

Internationalization strategy of the Accor group

Thesis - 25 pages - Business strategy

Accor is one of the major French groups to have an international base, and is distinguished by a remarkable internationalization strategy. The main ambition is to ensure the continued growth of the business and ensure its sustainability. What then are the strengths and weaknesses of Accor which...

26 May 2009

Study on foreign exchange function

Tutorials/exercises - 30 pages - Economy general

The front office in a hotel is the department responsible for the sale of hotel rooms through systematic method of reservation, followed by registration and assigning rooms to customers. The term sale of rooms may appear misleading to those unfamiliar with the industry. 'Sale...

27 Jan 2011

Sustainable development and tourism - Example of Accor

Dissertation - 40 pages - Management

For a few years already, we have attended a real awakening of the individuals, companies and public authorities on the need for acting for a sustainable development of planet. Within the framework of our study we will be able to be interested in a sector touched particularly by this topic:...

16 Feb 2011

Returned management at Hilton Worldwide

Essay - 9 pages - Management

In the large hotel sector in 2009, there is an arrival of the fifth star. Its arrival was eagerly awaited by professionals because it allows hotels to align French foreign competition and to attract new high-end clientele, and often business with France has a strong power...

16 Jan 2009

The successful setting up of Accor in Brazil

Essay - 6 pages - Business strategy

Accor is a French company, born after the merger in 1983 between Novotel (created in 1963) and JBI (Jacques Borel International, created in 1967). Today, the company can be found in 140 countries all over the world, hires 168 500 people and had a € 7622 million turnover in 2005. There is the...

11 Apr 2014

Case study: Bulgari a Diversification Strategy

Case study - 14 pages - Business strategy

First, we have to distinguish two different types of competitors. The luxury brands, whose core activities are jewelry, watches and other personal goods, and invest in hotels don't have the same objectives as brands for which hotels represent the principal activity. If we consider...

13 Jan 2009

Strategy Analysis on the gambling industry with the example of MGM Mirage

Thesis - 64 pages - Business strategy

We selected the gambling industry as a group because we thought it would be interesting, challenging and because the industry has recently felt a new impulse with the internet. The gambling industry is not one of the most recent industries though, and to understand it fully we decided to analyse...

16 Jan 2009

Rezidor SAS: CRM in the hospitality industry

Essay - 8 pages - Management

It's a key issue for Rezidor SAS to know who its customers are and what are their needs and expectations in order to align the best strategy in order to target them and to make them more loyal. Moreover, it will allow determining who customers are the most profitable. The CRM vision of the...

27 Jan 2011

Activity analysis and strategies of the Accor group

Case study - 8 pages - Business strategy

With nearly 8 billion Euros in sales, Accor is the European leader in hotels and world No. 1 in business services and public institutions. Major player worldwide, the group is present in 140 countries and employs over 168,000 people. The Group operates hotel brands present in all...

15 Aug 2021

Marketing mix - The tourism

Case study - 11 pages - Tourism marketing

Tourism marketing is a term used to refer to the business discipline by which visitors are drawn to a particular place, which may be a state, city, particular heritage site or tourist destination, hotel or convention centre. The place can be anything that has the potential to attract a...

29 Sep 2010

Accor financial statements

Case study - 15 pages - Business strategy

Accor is a French group which specializes not only in hotels and services to corporation, but also catering and leisure. The company is the European leader and a major global group in hotels. It is also the global leader in providing services to corporate clients and public...

13 May 2009

The tourism industry in India: A general overview

Tutorials/exercises - 40 pages - Journalism

Tourism is a very complex industry due to its multiple activities that satisfies the need of the tourist. Tourism includes transportation, accommodation, food, catering, tourist attraction as well as organizers like tour operators and travel agents. Moreover, a tour consists of different...

20 Oct 2010

The tourism marketing of Dubai: Why it's a success

Thesis - 25 pages - Geology

Dubai has emerged as one of the most attractive tourism destinations in the world with the help of an excellent marketing strategy, which gives the city a unique identity in relation with its origins. Dubai has chosen to invest in tourism as the ruling power had the foresight to realize that oil...

27 Jan 2011

Chinese Tourism in France: developmental perspectives of the market by 2030

Market study - 35 pages - Services marketing

Given the current influx of Chinese tourists in France, and in particular its composition, how does one configure the volume of customers in China in 2030? France is the international leader in the number of visitors. In 2005, it hosted 76 million foreigners who generated 34 billion euros as...

03 Mar 2011

Nature of tourist lodgings

Case study - 4 pages - Business strategy

Accommodation is the central element of a trip and varies according to customers' needs and the nature of the product. There are different accommodations, reservation mechanisms, and choices in terms of accommodation to suit the customers' needs. France offers varied accommodation in the...

16 Jan 2009


Essay - 9 pages - Business strategy

For more than 40 years, Accor has constantly reinvented its businesses to keep pace with the world around it, with the goal of providing innovative, high-quality products to Hospitality and Services customers. In Hospitality, Accor's ambition is to be the world leader in economy and midscale...

29 Sep 2010

Internship report in Locatel France (2009)

Case study - 11 pages - Services marketing

As a second year student of the INSEEC business school, I had to do an internship during the three months of my summer period. I chose the company Locatel, located in Nanterre Prefecture in France. Locatel is the French and European leader in the integration of interactive multimedia solutions,...

17 Apr 2015

Crisis Action Plan and Response

Case study - 2 pages - Educational studies

The first step of the action plan is the acknowledgement of the occurrence of the incident. The unpleasant incident involved Mr. Ward, who together with 14 other family members had booked rooms in the hotel (Amy & Kimes, 2014). Mr. Ward and his wife were not able to get their rooms when...