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09 Feb 2024

Market Study on Sustainable Energy Solutions: Trends, Challenges, and Opportunities

Market study - 2 pages - Green marketing

The existential threat climate change poses to our global ecosystem has never carried greater immediacy or necessity for sustainable energy solutions. This research will critically look into the sustainable energy market, revealing primary trends signaling a paradigm change in the...

20 Mar 2024

Development of U-exist's Export Department - How to Internationalize a Niche Market in the Paramedical Sector?

Internship report - 24 pages - International marketing

A niche market is a small market segment in response to a very specific request. This type of market is generally very profitable for companies provided achieve scale and develop a sufficient reputation. A company exploits a product or a service very precisely to answer in...

22 Mar 2024
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Oral Care Market in France

Market study - 8 pages - Marketing theories

Oral Care accounted for almost 1.2 billion € in 2016. Toothpaste is the dominant category with almost half of the market total sales in value. The market is driven by the increase in consumer awareness about oral care: French people are paying more attention to their teeth and,...

11 Mar 2024

Franprix and Monoprix - Franchise Marketing Analysis

Case study - 7 pages - Brand management

Franprix and Monoprix are two competitor neighbourhood convenience stores, among the biggest and most recognised local food distribution stores in France. On the surface, they both offer a very similar customer experience but that does not reflect in their business strategy as both of these...

01 Jan 2024

Which Marketing Strategy Should Royal Grolsch Pursue to Enter the Sweden Market with its Radler 0.0%?

Case study - 14 pages - Marketing theories

With the writing of this report, we aimed to determine whether it was worthwhile for the Grolsch beer brewery to enter the Swedish market with its product Radler 0.0%. To determine this, it was necessary to practice a country analysis as well as a market analysis including a SWOT...

18 Dec 2023

Financial Markets and Institutions: Financial Intermediaries

Course material - 2 pages - Finance

This document contains a course on Financial Markets and Institutions.

18 Dec 2023

Introduction to Financial Markets and Institutions

Course material - 2 pages - Finance

This document contains an introduction course to Financial Markets and Institutions.

10 Dec 2023

The Importance of the International Factoring Market

Case study - 2 pages - Business strategy

According to the CFI's latest report, the global factoring market experienced impressive growth in 2022, with notable expansion in all regions of the world. Remarkable performance was seen in North America with growth of 45.7%, followed by India (83.4%) and Singapore (52%).

10 Dec 2023

Market Dynamics - Tiger Corp's case

Case study - 2 pages - Business strategy

Jack (the customer) anticipates, in the wake of the Covid health crisis, a drop in Tiger Corp's earnings, greater than the market's projections. He asks Marie (his JP Morgan equity representative) to sell 500 shares of Tiger Corp in three months' time using a futures contract....

10 Dec 2023

Egypt Tourism: Market Analysis Overview and Priority Markets

Market study - 7 pages - Tourism marketing

This exercise aims to elaborate a tourism development strategy for 2022 for an airport in the Red Sea region, in order to identify tourism growth opportunities and help the route development team identify key priority markets.

22 Nov 2023

Cover Letter for a Business-Oriented Marketing Position

Sample letter - 1 pages - Marketing theories

This document is a cover letter to apply for a position in business-oriented marketing.

05 Sep 2023

Football teams in the stock market

Litterature review - 9 pages - Business strategy

To diversify the football club's ownership and financial base. Thus, it can be interesting for a football club to diversify its economic activities to diminish the sporting uncertainty, making financial results uncertain. Such a strategy was made for instance by the Danish club FC Copenhagen....

03 May 2023

Amazon battles for slice of online gaming market - McGee Patrick (2020) - Amazon's study in the video game sector

Text commentary - 3 pages - Digital & e-marketing

The video game industry or video game industry is a sector of activity specializing in the creation and marketing of video games in the world. Existing since 1970 in the United States, this industry is becoming more and more popular in the world and whose largest firms are today mainly based in...

03 Apr 2023

Can Marketing Be a Science? - Robert Bartels (1951) ; From Marketing Mix to Relationship Marketing - Christian Grönroos (1997) ; The Marketing Revolution - Robert J. Keith (1960) - Marketing in Retrospective

Text commentary - 2 pages - Marketing theories

The formalization of the concept of marketing takes place after the Second World War with, in particular, the appearance models such as the marketing mix, the 4Ps... From the 1970s, "consumer behavior" strives to appear as a specific field of research. From 1970 to 1980, marketing is accused of...

14 Nov 2023

The Market

Course material - 6 pages - Marketing theories

This document is a marketing course on the market, especially on how to identify and delimit it.

11 Feb 2023

The Marketing Strategy of Apple's iTunes Store

Case study - 3 pages - Digital & e-marketing

The iTunes Store is one of the most successful online music stores in the world, offering a vast selection of music, videos, books, and other digital content to customers. Since its launch in 2003, the iTunes Store has grown to become a leader in the digital content industry and a critical...

03 Apr 2023

Service Logic Marketing - Komatsu & Caterpillar Case

Case study - 3 pages - Services marketing

Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today, partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning is not enough...

23 Mar 2023

Asics' history, marketing and strategy

Presentation - 10 pages - Sport marketing

This document presents the brand Asics and its history, its products, its strategy, its consumers, its competitors, its manpower, its infrastructure, and its events and sponsorships.

25 Mar 2023

Marketing Strategy - Caterpillar

Case study - 3 pages - Brand management

Despite the global competition, the American construction machinery company, Caterpillar, is still the leader today partly thanks to the quality of its machines. However, to cope with growing competition, quality, producing a defect-free product or service right from the beginning (Gummesson,...

17 Oct 2023

Developing an overall marketing plan for a company

Market study - 10 pages - Marketing theories

Founded in 2006 in Dijon by Ezéchiel Mérite and Nathanaël Mérite, two twin brothers respectively project manager engineer and information and software system engineer. In 2010, the company changed premises and moved into those that combine modernity and conviviality for the study, creation and...

19 Jul 2023

Marketing Analysis of Novotel La Grande Motte Golf

Case study - 13 pages - Marketing theories

Novotel La Grande Motte Golf is based near the golf course of La Grande Motte, a Mediterranean seaside resort, south of France, 25 minutes south-Est from Montpellier. The hotel belongs to the Company named SAPAB. This society owns two other hotels. One in Paris and the second in Switzerland. Miss...

17 Aug 2023

Market analysis of KidZania's park

Case study - 7 pages - Business strategy

The Mexican park KidZania created by Xavier López Ancona has expended successfully in numerous countries.. This innovative and educational entertainment venue offers children a unique blend of experiential learning and imaginative play within a simulated city environment. KidZania's growth on...

05 Nov 2023

What Context and What Demand for a Rent-Specialized Property Hunting Agency on the French Real Estate Agency Market?

Case study - 5 pages - Business strategy

According to the Abbé Pierre Foundation, today in France 4 million people are poorly housed, including 900,000 deprived of personal housing. But in total, there are more than 12 million people in a fragile housing situation. And yet, there are 3 million vacant dwellings as of 1 January 2018, or...

17 Oct 2023

The growth of the Luxembourg real estate market: speculative bubble or viable situation?

Dissertation - 38 pages - Economy general

Demand for housing is very high in Luxembourg, but new construction is not enough to meet it, especially since no new real estate projects are planned for 2023. In addition, borrowing is made difficult by the rise in interest rates on mortgages. Indeed, since the end of the year 2022,...

31 Dec 2023

How does the Netherlands establish itself as a leader in the world agricultural market and food industry?

Case study - 7 pages - Business strategy

Agriculture is one of the most strategic sectors in the world today. In addition, the current circumstances linked to global warming require us to question ourselves more and more about new ways of farming to adapt to such a situation that none of us have known before. In addition to agriculture,...

18 Dec 2023

Bond Markets

Worksheets - 2 pages - Finance

This document is a review of the bond markets.

28 Jul 2022

The cosmetics marketing

Case study - 5 pages - Luxury marketing

The cosmetics industry is a huge and profitable market in the world. Today, this market is worth billions. In fact, according to the Cosmetics Europe and the personal care association in 2020, Europe was the largest market in the world, with 76.7 billion euros; followed by...

20 Sep 2022
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The AMF (Financial Markets Authority) and market abuse

Course material - 5 pages - Criminal law

Market abuses are also a criminal offenses. Criminal sanctions can be pronounced. They will be pronounced by judicial courts and not by the enforcement committee of AMF. They pronounced fines or jail sanctions. In the french monetary and financial law, there are executive directive listed...

21 Sep 2022

Financial Market Offenses and Crimes Against the State in the US

Course material - 6 pages - Economic politics

The French AMF is an independent public authority. It is made of two distinct bodies (the board and the enforcement committee), there is no hierarchy, board members cannot be members of the enforcement committee at the same time. The AMF is in charge of overseeing the protection of savings...

06 Oct 2022

Market Study - The Do it Yourself in the UK

Market study - 9 pages - Distribution marketing

The world's do-it-yourself home development market has gotten expected to reach 27 billion pounds by the fourth quarter of 2022, at an intriguing Compound Annual Growth Rate of 40 percent between 2017 and 2022 (Seo et al., 2021). The United Kingdom has not only managed to achieve but...