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28 Sep 2016
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Digital marketing and E-commerce, what future for physical stores in the textile industry?

Thesis - 30 pages - Distribution marketing

Changes in consumer behavior along with a world in which everything is getting digitalized require firms to rethink their marketing strategy in order not only to be able to identify and target market needs accurately but also deliver information and interact with the customers in real time...

11 Feb 2016
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Global oil market price

Essay - 2 pages - Economy general

This essay briefly describes the various principles of economics and economic theories that determine the price of the oil in the global market. It describes vividly the major reasons that have led into the decline of the oil substantially over the past 7 years. Therefore, the essay uses...

28 Sep 2016
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The marketing strategy and business model of Heineken

Case study - 6 pages - Brand management

Heineken was founded in 1863 in Amsterdam by a man named Gerard A. Heineken. While the Dutch brewing business was in decline, Heineken purchased a brewery for an excellent price and, as a result of the high quality products he produced, eventually received international acclaim for the Heineken...

17 Apr 2015
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Enhancing Employability in Marketing

Case study - 4 pages - Marketing theories

The marketing and advertising industry has proved to be a very lucrative industry in the U.K of late. This is because of the various improvements that the industry has been experiencing. (CBI Employability Report 2011) The last ten years had not been so good for the economy of the U.K due to the...

07 Jul 2015
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The impact of the marketing environment: Greggs

Case study - 8 pages - Educational studies

Greggs is large chain of bakeries established in 1951 from John Gregg. The business is locate and operate in UK market. Later in 1964 his son Ian Gregg starts to develop and pattern the way for one very successful profit business by delivering a good quality of the product and great value....

22 Jul 2015
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European Sovereign Debt Crisis and its impact on financial markets and institutions

Essay - 5 pages - Finance

The European Sovereign Debt Crisis of was basically the failure of the Euro which was the monetary symbol that tied together 17 Countries across Europe (Arezki et. al, 2011). This therefore means that the start of all these is retraced back to the second world war in 1945. At this time Europe was...

07 Apr 2015
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Application of Classical conditioning in Marketing

Case study - 5 pages - Marketing theories

The classical conditioning theory is among the most influential behavioral theories in the field of psychology. Behaviorists believe the environment is the single biggest determinant of human behavior, values and attitudes. Therefore, behavioral theories explain how manipulation of environmental...

17 Apr 2015
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British Petroleum Company - free market, Sustainable Management Futures

Case study - 5 pages - Educational studies

The free market theory postulates that there should be numerous participants within the same market engaged in the buying and selling of numerous and varied products. All such producers have the opportunity to take part in production activities and, therefore, share the profits...

17 Apr 2015
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Tewkesbury Borough - Marketing Communications

Case study - 4 pages - Management

Tewkesbury Boroughis currently characterized by dropping rates of tourism compared to the rest of the country. The rates of tourism have been declining over the last few years in the entire country. However, Tewkesbury Boroughis affected more than the rest of the country. In addition, the rates...

27 Mar 2015
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Dunkin Donuts - Marketing Arrangement

Case study - 2 pages - Services marketing

Dunkin Donuts is an American franchise that was established in 1950 in Quincy, Massachusetts (ROSENBLOOM, 2013). The brand was initially best known for donuts, hence the presence of the term ‘donuts' in the franchise's title. William Rosenberg, the founder of the franchise, opened his first...

17 Nov 2015
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Market analysis

Course material - 3 pages - Marketing theories

Age/Size/Structure of the population (the market of sewing machines is affected by the smaller size of families and by increasing women employment) - The ageing population has an influence on health budgets. - Social categories or/and average level of income (more unemployment : lower...

17 Nov 2015
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Introduction to marketing

Course material - 7 pages - Marketing theories

First marketing courses were given in the USA at the beginning of the 20th century, in 1902 at the Michigan University by E. Jones and in 1905 in Ohio State University by J. Hagerty. These economists were specialized in agricultural markets. With data from local governments, they taught a...

17 Apr 2015
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Immigrants and the development of small-scale market production

Case study - 3 pages - Business strategy

The Santa Catarina historiography describes the process of occupation of the western part of the state as a result of the signing of the "limits of agreement between the Paraná and Santa Catarina" in 1916 and the completion of the stretch of railroad São Paulo-Rio Grande (Cabral, 1970). The...

27 Jan 2015
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Kraft Foods Marketing

Case study - 4 pages - Business strategy

Kraft Foods incessantly continue building on the successes it has achieved by dealing with childhood favorites such as Kool-Aid, Jello, or Mac-n-cheese. This product line has been taken to this 21st Century through the provision of varied recipes that are usually accompanied with innumerable...

30 Jan 2015
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Integrated Marketing Communication

Case study - 6 pages - Journalism

Integrated marketing communication is a term that implies the application of constant brand messaging across a variety of marketing channels. The purpose of this paper is to discuss the impact that internet marketing would have in facilitating internet marketing communication in the case of...

19 Feb 2015
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Over-Education in the Graduate Labor Market

Case study - 5 pages - Educational studies

This paper discusses the issue of over-education in reference to the labor market in UK. In addition, enough evidence have been provided to show the impacts of graduates' over-education and how they are treated in the labor market in relation to the returns they receive and the...

16 Apr 2014
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Critically assess the extent to which the Court of Justice of the European Union, through its interpretation of EU law, has struck an appropriate balance between the need to respect single market objectives

Case study - 5 pages - European union

European integration was always conveyed by economic motives. The European Coal and Steel Community, the European Economic Community, and the European Union (EU) were founded by economic interests. Since the European Union is a sui generis organisation and is also founded by the law, those...

21 Jan 2014
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International marketing plan for a French car manufacturer "Renault" in the US market

Case study - 10 pages - Business strategy

In this assignment we'll put together an international marketing plan for the launch of an electric car by the French car manufacturer Renault in the US market. I chose Renault because it's the French company which is the most in advance in the field of electric cars. Indeed, Renault has...

12 Aug 2014
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Concepts of Hayagreeva Rao in his social entrepreneurship book, Market Rebels

Case study - 2 pages - Business strategy

This paper explains brief review of the concepts of Hayagreeva Rao in his social entrepreneurship book, Market Rebels: How activists Make or Break Radical innovation. Hayagreeva brings about the idea of market rebels as the group of people whose actions in the economic field have...

19 Jun 2014
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Marks and Spencer Company marketing Audit

Case study - 7 pages - Educational studies

Marks and Spencer is listed on the London stock exchange, and it is a constituent of the FTSE 100 index. The company, which is colloquially known as “Marks and Spencer ”,“ M&S or “Markies”, was characterized in the early 20th century of selling British made goods giving...

21 Jan 2014
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Sensory marketing: Case study

Essay - 39 pages - Services marketing

Today's companies experience more difficulties in differentiating themselves from their competitors, consumers are increasingly volatile and the product itself is no longer enough to satisfy them. In this context, sensory marketing has developed and has shown its advantage as far as signs are...

11 Apr 2014
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International marketing plan for a French car manufacturer

Case study - 12 pages - Business strategy

Our subject here is to set up an international marketing plan to export electric / hybrid cars from a French manufacturer to the US market. In order to have a reliable marketing plan, we will do a quick overview of the different main stacks of the hybrid/electric cars. The electric /...

19 Nov 2014
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Mobile Marketing Strategy

Case study - 15 pages - Business strategy

The prime driver of the widespread adoption of digital marketing platforms in the corporate sector arises from the global trend where more consumers are adopting the digital channels. The trend reveals a consumer shift where more prefer communicating and purchasing through digital channels. This...

21 Nov 2014
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Marketing mix- Case Study of Juicy drench

Case study - 6 pages - Services marketing

The physical layout of a product determines how customers react to the product. Due to the range of products that serve the same purpose, customers have a limited time to test all the products that are in the market to know which meets their needs. Often, customers will go for the product...

13 Nov 2014
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Efficient business marketing-Ben Sherman Company case study

Case study - 7 pages - Educational studies

Marketing process is an act of carrying out analysis on marketing opportunities, choosing target markets, nurturing the mix of marketing and managing the effort of marketing. Potential customers are usually at the centre of the process of marketing. The process of marketing is composed of...

14 Jan 2014
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Marketing Plan of New Innovative Product: Morgan Life car

Case study - 10 pages - Services marketing

Morgan Life car two is a product from Morgan life Car Company which is located in Malvern, Worcestershire. The company was started by Harry Frederick Stanley Morgan in 1910, and it was operated by its founder until his death in the late fifties (the company has since been then been run by the...

13 Nov 2014
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Success and Failure of Foreign Market Entries

Case study - 18 pages - Educational studies

Foreign marketing involves exchanging goods and services between various different national markets (Salman par 1). The marketing activities are coordinated and integrated across various countries that relate with each other in business. In order for a company to fit well in foreign...

14 Mar 2014
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Marketing Strategy for the development of the concept "Healthy Life Style "

Case study - 10 pages - Services marketing

We are a multi-disciplinary team consisting of dietitians, nutritionists, doctors and computer specialists. Our team develops the concept of a Healthy Life Style. The ethics of the method of HLS is based on an individual food program respecting four imperatives: Protect the healthy living; keep...

07 Nov 2014
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Creating and Sustaining Brand through Marketing Communications

Case study - 13 pages - Services marketing

The following dissertation provides an examination of the contribution of maintaining an integrated marketing communication to build and support the brands. In build up to the objective of the text, several concepts are sufficiently oriented. Further, an evaluative approach is maintained in the...

06 Nov 2014
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Market and Its Impact on the Business

Case study - 10 pages - Business strategy

Whether a weak or strong economy, it maintains prime influence in how organizations behave and adjust to the macro-level economic factors. Interestingly, the nature of the economy has varying impact experienced by different firms; either positive or negative impacts. For instance, while some...