Market Study - e-Tourism
Market study - 7 pages - Tourism marketing
Digital technology has invaded all sectors of activity for a few years now. The world lives in an ultra-connected sphere, and these connections are becoming increasingly important in the lives of consumers. Whether on a professional or personal level, more and more users of new technologies are...
The case study of BIC, a French company dominating the global market
Case study - 10 pages - International marketing
Bic is a well-known French company that has evolved through the years and became very famous worldwide. It is nowadays known for three types of products, the first category of products is related to stationery goods, this includes all types of writting tools, pens, markers, pencils and their most...
Marketing case study: Phonebloks
Case study - 24 pages - International marketing
Acceptability Functional Acceptability : - "create your own" device concept: choose your attributes, capabilities and functionality. - production handled by Motorola: knowledge and capacities to create reliable and high quality products. Psychological Acceptability - Google is one of the...
HR marketing: what strategy to attract and retain employees?
Dissertation - 8 pages - Human resources
The current context has changed the business world a lot. For several years now, these companies have undergone profound changes and must review their entire strategy, both with regard to customers and group employees. Indeed, all business sectors are impacted by increasingly fierce competition,...
Marketing Mix - Adidas
Case study - 4 pages - Sport marketing
Created by Adolf Dassler in 1944, Adidas is a German company that operates in the sport outfit industry. In this sector, Adidas is the leader in Europe and the number 2 in the world after Nike. Adolf Dassler made himself the first sports shoe in 1920. It is only in 1924 that Adolf will start...
Marketing Mix - Fedex
Case study - 5 pages - Services marketing
The delivery sector has grown considerably in recent years and arguably even more since the onset of the health crisis. In fact, in recent months, more and more consumers have placed orders during successive lockdowns, which has considerably increased the turnover of online stores, but also of...
Marketing Mix - Disney
Case study - 4 pages - International marketing
Walter Elias Disney co-founder of the Walt Disney Company with his brother Roy since 1923. Originally few people know that Walter had created a production company alone which unfortunately went bankrupt, during which time he produced Alice in Wonderland. However, he did not let that hold him back...
Marketing Mix - Starbucks
Case study - 4 pages - Brand management
Starbucks is an American-born multinational company specialising in the sale of hot drinks, coffees and related products. The group was formed in 1971 in the United States, originally with the opening of a single store in Seattle. The store was originally intended to sell coffee beans, tea and...
Marketing Mix - The Apple Watch
Case study - 5 pages - Sport marketing
The connected watch industry has taken a big leap forward over the past ten years. Indeed, if only a few hundred units were sold in the 2010s we are now witnessing a real revolution launching the production of these watches to several million per year. Consumers are more and more connected to...
Marketing Mix - Nestle
Case study - 4 pages - Distribution marketing
Nestlé has stood out from the strong competition, present in the agri-food market, and is positioned as a leading global brand. Its brand image with consumers gives it the status of the largest company in the global agri-food market. A quality brand known throughout the world, we...
The Impact of COVID-19 on South African Financial Markets
Case study - 8 pages - Finance
A new type of corona virus first identified in December 2019 has swept across the globe infecting millions of people. The virus, scientifically known as COVID-19, has caused many governments to declare a national state of disaster and to implement nationwide lockdowns to prevent the spread of the...
Cosmetics Marketing: tendencies, Bio Cosmetics...
Case study - 4 pages - Fashion and ready to wear marketing
Since antiquity the field of beauty has taken a paramount place in the human life, different substances or mixtures are used to improve, protect, scent, or maintain the human body in good state of appearance. With time the cosmetic products evolve and innumerable innovators created cosmetic...
Marketing Mix - Coca-Cola
Case study - 4 pages - International marketing
Known internationally, Coca-Cola is the favourite drink brand of consumers and occupies a certain place in American culture, particularly with the famous rimmed bottle. The success of this company arouses the curiosity of many of its competitors, especially when we know that its recipe, which...
E-commerce Market Study
Market study - 5 pages - E-commerce
Electronic commerce, also called e-commerce, is the process of ordering items via the internet. In the early days of this type of business, transactions were done only by consumers who owned a computer, but with the advent of smartphones and digital tablets, sales increased 15-fold, with...
Marketing Mix - H&M
Case study - 4 pages - Fashion and ready to wear marketing
Since the opening of the first store in 1947, the H&M brand has continued to perfect its growing success. Specialising in the sale of ready-to-wear clothing, H&M is known for its good quality products at affordable prices. It evolves in the market of clothing and accessories for women,...
The French Online Dating Site Market
Case study - 9 pages - Digital & e-marketing
Online dating has now been around for more than a decade and online dating sites have become part of the way of life of the French population. By allowing a user to meet singles or like-minded people with whom they can share life aspirations, passions and the same desire for relationships. Dating...
Marketing Mix - McDonald's
Case study - 6 pages - Brand management
It is increasingly difficult to find a place in the world of commerce. This is why it is essential to find a strategy to earn the title of market leader. But how do large companies fare? To answer this, we will study the marketing mix of one of the biggest brands, McDonald's....
Marketing Mix - Nokia
Case study - 4 pages - ICT marketing
Founded by Fredrik Idestam and Leo Mechelin, Nokia Corporation is a Finnish company founded in 1865. Nokia, a multinational operating in the telecommunications sector, first became a leader in the manufacture of mobile phones in 1998. The company has retained the title of the world's leading...
Marketing Mix - Ford
Case study - 4 pages - Automotive marketing
The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...
Marketing Mix - Zara
Case study - 4 pages - Fashion and ready to wear marketing
Zara is a Spanish brand of clothing for women, men and children. A few years ago, the brand created a line called Zara HOME, which includes decorative objects and articles intended for the home, sold in different stores. The Zara brand is owned by the Spanish group Inditex. Zara is originally...
Marketing Mix - Samsung
Case study - 4 pages - ICT marketing
Samsung was created in 1938 by Byung Chull Lee. We cannot talk about electronics and high tech nowadays without mentioning Samsung. Based in Seoul, Samsung is present in more than 65 countries. In the beginning, the brand was operating in the import-export business up to 1970. That year, the...
SWOT Analysis - The space tourism market
Case study - 5 pages - Tourism marketing
Major players in the sector today, Richard Branson (Virgin Galactic), Jeff Bezos (BlueOrigin), Elon Musk (SpaceX), are now familiar names when it comes to space tourism. All of them have the ambition to democratize access to space with, however, some subtle differences in their respective...
Tourism for seniors market study
Market study - 10 pages - Tourism marketing
Tourism is a sector that is constantly experiencing strong growth, and which also has particular importance for the French economy. There are several kinds of tourism, such as cultural tourism, but also business tourism, events, or sustainable tourism. This list is far from exhaustive, with more...
Brand image analysis - Whole Foods Market
Case study - 2 pages - Distribution marketing
In today's society, which is becoming more and more aware of environmental problems and of the need to be more environmentally-friendly, Whole Foods Market is at the center of attention with its offer of local, organic, healthy food. Making it one of the leaders on the market....
Nutella marketing comparison between Japan and France
Case study - 26 pages - Brand management
- Created in 1946 by the Ferrero family in Alba, Italy - Originally sold as La Tartinoise in France - They tried to make chocolate with nuts for the first time - Renamed Nutella in 1964 - France is the biggest consumer of Nutella in the world
Marketing Research Methodology - The case of the Fair Phone
Case study - 45 pages - Business strategy
We are running a study about the Fair phone and its relevance in the French Market. We are going to analyse the consumers' minds and perception about this type of product ecologically and ethically responsible. With this first analysis, we will highlight the perceived advantages and...
Traditional and low cost airlines - marketing strategies
Case study - 11 pages - Tourism marketing
The airline industry has undergone profound changes in the space of a few years. First of all, because of increased digitisation, but also because of other so-called low-cost companies which have emerged and which have disrupted the traditional aviation pattern. This has been a great thing for...
Is there a place for sustainable marketing in the beauty world?
Dissertation - 39 pages - Luxury marketing
Sustainability is not a new trend. It appears for the first time in the 1970s. For many years, beauty brands knew zero competitions. This market changed with the arrival of new brands such as NYX cosmetics, ELF, or Kiko Makeup. Now, we can talk about fast beauty, an industry where we...
SWOT Analysis - The Asian luxury market: LVMH
Thesis - 3 pages - Services marketing
The Asian market is offering a lot of opportunities. As it's an emerging market (except Japan), there is a high growth rate with a global increase in wealth. Consequently, Asians are becoming richer and have more purchasing power. So the propension to consume luxury goods is quite...
The relationship between innovation and marketing
Essay - 6 pages - Marketing theories
The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between...